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Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?
I'm going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites. Then I'm going to show you a couple of effective programs to generate more profits using your RSS feed. Read what I have to say carefully, and then act on the information. I guarantee you can take it to the bank! I'm not just reiterating what others have said before. I actually acted and performed on my own websites everything I'm about to tell you and the results are awesome.
Promoting your RSS feed effectively requires a two prong approach. Start with examining your own website. Educate your visitors about the benefits of using your feed first. Then focus on external promotion second.
The average visitor won't understand what RSS is about, why it would benefit them to use it or how it even works. So there's no point in slapping up the little RSS Syndication logo on your website, linking it to your feed file and hoping people will subscribe. The simple fact is that they won't. You need to spend some time building a page on your website that briefly explains to your visitors what RSS is about and then show them how to use your feed.
What's next? External feed promotion. There are lots of websites that accept RSS feed submissions. I'm not going to drop a large list of sites into this article but I have put together a large list of them here: http://www.profitgazette.com/rss-submission-list.php Visit that page when you're ready to submit your RSS feed. I personally submitted my feed to each of those sites and took a brand new website which I own from zero traffic to consistently maintaining an average of 80 unique visitors per day in two weeks from the date of submissions. So that really is a powerful submission list.
Now that you've educated your visitors on how to use your RSS feeds and are well into promoting your feed externally, what about optimizing your feed for the major search engines? Yes I said optimize. Did you know that you can optimize your feed to effectively garner traffic from MSN and Yahoo? Here's how. Do some proper keyword research using WordTracker just like you would when performing a regular SEO campaign. Identify your top 3 key phrases and use them when you write the title and description of your feed inside your RSS file. The search engines will pick up on this and in conjunction with the items inside your RSS file they will rank you accordingly, providing you with an additional stream of traffic you never had before. To alert MSN and Yahoo to the presence of your RSS feed just visit http://my.msn.com and http://my.yahoo.com and add your feed to each page. That's all there is too it.
By now you'll probably be asking yourself "How can I make some bucks with my RSS feed?" There are a number of things you can do and programs you can participate in to generate a constant stream of revenue from your feed. Obviously if your website is product/sales oriented you could drop in an advertisement about your products at the end of each item in your feed. You could also apply for the Beta RSS program which Google Adsense is offering to select partners but there is no guarantee of being accepted. Although I have noticed that Google recently updated their Adsense terms of service agreement to include RSS and feed terminology. Perhaps this may mean that the program will come out of Beta soon. See this URL for more information: https://www.google.com/support/adsense/bin/topic.py?topic=957 Another search engine which offers publishers the option to earn revenue on ads placed in their RSS feed is Kanoodle. More information about Kanoodle's venture into RSS is here: http://www.kanoodle.com/about/press_releases/02-28-05.cool
There is so much more to promoting your RSS feed and generating profit from it than what I could possibly hope to cover in an article and it really wouldn't be fair of me to reveal all of the secrets when somebody has already put a lot of hard work and research toward putting them into a paid publication. If you really want to learn all of the top internet marketing strategies for RSS you should purchase a copy of Rok Hrastnik's new eBook, "Unleash the Marketing & Publishing Power of RSS". I read Rok's book from cover to cover and implemented almost all of what I discovered through him into my websites. The difference is not just noticeable results but a completely amazing increase in exposure and profit margin.
Learn how to do your own online marketing and save money with this free, easy-to-understand web marketing newsletter. Don't waste hours searching for your next, great Internet marketing strategy. Subscribe to The Profit Gazette Weekly Newsletter today.
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U900 Soul – 5.0-megapixel camera, 4x zoom, image stabilisation, HSDPA, mobile blogging, RSS feeds, music library, and microSD slot. Out March, for €400. See details here and video here. J700 – 1.3-megapixel camera, microSD slot, FM radio, music ...
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Building niche sites is all the rage these days.The basic strategy is very simple.
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When I saw my first blog, I wasn't impressed.The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze overAnd yet everyone was talking about blogs and that I would soon be left behind if I didn't have one.
Why I Use Bloglines as My Default RSS Reader
Choosing a decent RSS reader to browse and read your favorite RSS feeds was not a straight forward task. I tried and tested many different windows desktop readers but I ended up uninstalling them for one reason or another.
The Best Marketing Tool For Your RSS Feed and Its Free
Do a search on Blogs on Yahoo and you get 236 Million Results.A Yahoo Search on RSS yields 558 Million Results.
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A few months back, at the ITEA conference I saw this guy sitting next to me typing constantly into his wireless laptop. He was making notes on what the speakers had to say, was finding relevant links and then hitting the send key - instantly updating his Web site.
Google Does RSS
Has Google finally embraced RSS with their new XML powered Sitemaps program? Well, sort of, but it seems more like a hug than a strong impassioned embrace!It does use XML technology which allows for the crawling and updating of your site's web pages. You can even include your entire web site (all urls) with this indexing program.
RSS is Not Only for Blogs
Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types.
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A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
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