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RSS - The Intelligent Marketing Medium


Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's.

RSS is a smooth channel of communication between publishers and visitor's. Since RSS has grown in recent popularity, more website owners are beginning to experiment with and use RSS feeds to deliver content in new and exciting ways. Usually RSS feeds contain news headlines and small content summaries. The summaries have just enough information to allow the visitor to decide whether he or she would be interested in reading the entire contents without overwhelming the visitor with excessive details. If the visitor is interested they can click on the headline in the RSS feed and access the website which has additional details.

RSS readers are software programs that run either client side or server side and their purpose is to aggregate multiple feeds, making it easy for visitor's to quickly and efficiently scan information contained within each feed. Feeds are usually themed, which allows visitor's to subscribe to feeds that are of interest to them.

In a time when spam filters are blocking much of the content visitor's have asked for, the biggest benefit to using RSS is that RSS gives publishers and readers the chance to connect, and for good ideas to be shared, without the clutter of unsolicited email messages. There is no opt-in or opt-out requirement. This means visitor's don't need to give out their email address and ultimately rules out any fear of receiving unsolicited email to the visitor's inbox. For the website owner using RSS to deliver their content nullifies any lingering doubts about whether their content is actually getting through to the visitor, which is an issue to consider when using traditional newsletter marketing.

What Kind of Information Can be Delivered in RSS Feeds?

Blog Feed
Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitor's to scan blog posts for items of interest.

Article Feed
Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed
Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed
Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

News Monitoring
Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

Now that you know what RSS is and how it can be useful, let's cut to the chase and figure out how to cash in with RSS. By now you should be asking yourself this question: "Why should I implement RSS into my website and if I did, how would RSS increase my web traffic and profits?"

Here's a hint: Microsoft is integrating RSS support in the next version of its Internet Explorer and is making RSS an integral part of its long-awaited Longhorn operating system.

This is a tremendous opportunity for website owners who position themselves early on in the game (i.e. right now) by implementing RSS into their own websites. Once Windows Longhorn is released in late 2006 users will be able to find, subscribe to and read RSS feeds all the while having very little knowledge of how RSS works. Microsoft is helping to make RSS very user friendly.

Even major search engines such as Google, Yahoo and MSN are already supporting, spidering and/or showing RSS feeds.

A very good resource which you should visit if you're at all interested in setting up a successful RSS feed would be MarketingStudies.net which is operated by Rok Hrastnik. Specifically if you want to learn how to setup a RSS feed visit this page.

Learn how to do your own online marketing and save money with this free, easy-to-understand web marketing newsletter. Don't waste hours searching for your next, great Internet marketing strategy. Subscribe to The Profit Gazette Weekly Newsletter.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. June / 15 / 2019

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Nuvi Acquires Social Healthcare Leader Banyan  Odessa American

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The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.


BJP, RSS are God-Se Lovers: Rahul Gandhi - Business Standard
BJP, RSS are God-Se Lovers: Rahul Gandhi  Business Standard

Congress president Rahul Gandhi on Friday took potshots at BJP and RSS and called them "God-Se Lovers", in an apparent reference to remarks by Pragya ...


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.


Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


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Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


Best WordPress themes 2019: Our picks for business, blogging, podcasts - Mashable
Best WordPress themes 2019: Our picks for business, blogging, podcasts  Mashable

We've sorted through customer reviews and expert recommendations to bring you this list.


Meet some of Charleston's most popular bloggers and social media influencers - Charleston Post Courier
Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

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The RSS isn't an NGO, it very much a government organisation - Times of India
The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


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Welcome to Starts With A Bang!  ScienceBlogs

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The Role of Family Wealth in Reinforcing Generational Divides  Inequality.org

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Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs - The Chronicle of Higher Education
Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

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What is RSS? And Is It Still Important?  Small Business Trends

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More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week - PRNewswire
More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

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Happy 14th Blogiversary To Ann Althouse!  Outside The Beltway - Mobile Edition

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5 Social Media Blogs That You Need To Know About In 2019  Forbes

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Nathan Cheever's Blog - Event SuperVision PART 2  Gamasutra

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What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.


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Unsung RSS warriors of democracy  Times of India

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Verizon is trying to sell off Tumblr  Engadget

Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...


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Mateusz Piaskiewicz's Blog - Level Design Principles - Familiarity  Gamasutra

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That Outrageous Mommy Blogger Who Refuses to Stop Writing About Her Kid Highlights a Key Parent-Child Generational Gap  Slate

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Congress vs Congress in Bhopal? Reinstate security cover of RSS’ Bhopal office, Digvijaya Singh urges Kamal Nath - News Nation
Congress vs Congress in Bhopal? Reinstate security cover of RSS’ Bhopal office, Digvijaya Singh urges Kamal Nath  News Nation

Congress leader former Madhya Pradesh chief minister Digvijaya Singh on Tuesday said that it was not proper to remove security provided to the RSS office in ...


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Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


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Coding to the Beat - Under the Hood of a Rhythm Game in Unity  Gamasutra

Quick guide to some of the programming that goes into creating a rhythm game. The article uses Unity to build a game, but the principles could be appl.


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Video Article - History of Game Design Part 1: Race Games  Gamasutra

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9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


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What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

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How to become a science blogger – your 4-step guide  Nanowerk

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GameMaker Studio's Blog - 81monkeys: Transitioning from Desktop to Mobile  Gamasutra

81monkeys blog post on transition from desktop to mobile game development using GameMaker.


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Lewis Denby's Blog - Why nobody cares about your indie game  Gamasutra

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Max Pears's Blog - Shape Theory in Level Design - Gamasutra
Max Pears's Blog - Shape Theory in Level Design  Gamasutra

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Jake Carfagno's Blog - Co-Opportunity - Lessons Learned Working Full-Time  Gamasutra

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What Happens When Game Artists Design a Mural  Gamasutra

While 99% of the time we're using our skills to make games, sometimes we get to use them to create something truly special—in this case a mural for.


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56% of Bloggers Spending 6 Hours on a Post Get Better Results  Small Business Trends

In this recent study, bloggers were asked a range of questions, including the time, length and frequency of their blog posts. Here's all the blogging stats.


Luke Sigmund's Blog - EverQuest: 20 Years of Retention - Gamasutra
Luke Sigmund's Blog - EverQuest: 20 Years of Retention  Gamasutra

Ever wonder how EverQuest has stuck around for the last 20 years? This article shares insight into EverQuest's ability to retain players decade after.


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Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

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Bhagwat talks glasnost but are Sangh footsoldiers listening?  Times of India

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Publishers: How to find them and what to expect  Gamasutra

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Leszek Gorniak's Blog - Challenges of Team Design  Gamasutra

Designing video games in a team is a huge challenge. Despite the fact that we try to follow the same universal principles of game design theory, we of.


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James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


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Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

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Best Squarespace templates 2019: Top picks for video, blogs, and more  Mashable

Squarespace users have more than 90 different options, so we narrowed the field to the 10 best.


Ram Mandir goes to the backburner. Again. - Times of India
Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


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How to Build a Video Game Press Contact List from scratch?  Gamasutra

Public Relation is a necessity when marketing and an independent video game. Video Game Exhibitions are great opportunities to meet with Press Editors, ...


'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective' - Times of India
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The Epic Store, In Its Current State, is Not Good for Anyone.  Gamasutra

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Designing a planet-scale real-world AR platform  Gamasutra

At Niantic, we're in the process of developing an incredible planet-scale Augmented Reality (AR) platform. In this post, we explore where we believe.


RSS Letter to BJP Voicing Concern Over Recent I-T Raids is Fake - The Quint
RSS Letter to BJP Voicing Concern Over Recent I-T Raids is Fake  The Quint

Fact Check:The RSS letter, addressed to Bharatiya Janata Party (BJP) National General Secretary Ram Lal, expresses concern over the recent Income Tax raids ...


Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ? - Gamasutra
Pascal Luban's Blog - Apple Arcade : Opportunity for indies or illusion ?  Gamasutra

Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.


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How we managed a successful game launch with a near-zero marketing budget (includes first month sales stats)  Gamasutra

A detailed account of the work needed to take a completely unknown indie game (Nova Drift) and achieve a reasonably successful launch, mainly thought.


Thais Weiller's Blog - Bittersweet Game Design -- The 'What' - Gamasutra
Thais Weiller's Blog - Bittersweet Game Design -- The 'What'  Gamasutra

This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...


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O'Rourke blogs from road trip: 'Have been stuck lately. In and out of a funk' | TheHill  The Hill

Former Rep. Beto O'Rourke (D-Texas) is blogging from his road trip across the country, writing in his latest post that he has "been stuck lately ... in and out of a ...


Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last! - Gamasutra
Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!  Gamasutra

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Carl Ji's Blog - My first game blog! - Gamasutra
Carl Ji's Blog - My first game blog!  Gamasutra

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Best blogging platforms of 2019  TechRadar

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Mottos, Mantras and Mission Statements; 4 Steps to Branding Your Studio  Gamasutra

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Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


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Top animation tools for digital artists you should know  Gamasutra

Even when you are fed up with managing a project and spending hours grinding your teeth, you still enjoy the moments of making your characters alive.


Dan Cox's Blog - Three Lessons for Narrative Game Design Students - Gamasutra
Dan Cox's Blog - Three Lessons for Narrative Game Design Students  Gamasutra

Three general lessons for students interested in narrative and game design on communities, supporting people, and the role of practice in trying to im.


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A new type puzzle game COLLOC Dev Blog #1  Gamasutra

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The Morality of Anti-Heroes in Video Games: Why it's Fun to be the 'Bad Guy'  Gamasutra

Video game heroes are bastions of virtue admired by players far and wide - but what about villains? Why are some of us drawn to nefarious characters,


Chad Cable's Blog - Unboxing BOXBOY! - A Character Controller Cover - Gamasutra
Chad Cable's Blog - Unboxing BOXBOY! - A Character Controller Cover  Gamasutra

An in depth look at what makes the character controller tick in HAL Laboratory's BOXBOY! This was done by Covering the game - a terrific game develop.


James Patton's Blog - Spinnortality: crunching the numbers - Gamasutra
James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.


How to: create a Slack alert bot for Parliament events - Online Journalism Blog
How to: create a Slack alert bot for Parliament events  Online Journalism Blog

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Albert Serra's Blog - Developing a Pixel Bloodstain System - Gamasutra
Albert Serra's Blog - Developing a Pixel Bloodstain System  Gamasutra

Let's talk about blood in video games, and the 2D pixel bloodstain system developed for a weird narrative experience called NetherWorld.


Josh Bycer's Blog - How I Broke Sekiro Shadows Die Twice - Gamasutra
Josh Bycer's Blog - How I Broke Sekiro Shadows Die Twice  Gamasutra

I did a complete design dive into Sekiro Shadows Die Twice and upon finishing the game, I wanted to share my thoughts on the design.


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The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

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Loot Box Design 2.0 – Complying with China's New Rules  Gamasutra

New Chinese regulations put restrictions on how loot boxes can be monetized. Put simply, the more revenue you drive from selling loot boxes to your pl.


“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

George RR Martin's platform switch reminds us of an early blogging giant greatly changed.


Move or Die and its 5+ Year Journey to the PlayStation 4 - Gamasutra
Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.


What to Expect from Hearthstone in World Cyber Games 2019 - Gamasutra
What to Expect from Hearthstone in World Cyber Games 2019  Gamasutra

World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.


Joe Radak's Blog - Why I lost $42,500 making a VR game - Gamasutra
Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


Behind The AI of Horizon Zero Dawn (Part 1) - Gamasutra
Behind The AI of Horizon Zero Dawn (Part 1)  Gamasutra

In this first of two blogs I explore the AI decision making framework that enables the machine-animals of Horizon Zero Dawn to behave independently an.


Julian Colbus's Blog - When the UI is the Game - Gamasutra
Julian Colbus's Blog - When the UI is the Game  Gamasutra

The sci-fi MMO Prosperous Universe is played entirely through a futuristic user interface. Read about our initial inspirations, the biggest challenges.


Vasileios Karavasilis's Blog - Houdini Piers that Disappear - Gamasutra
Vasileios Karavasilis's Blog - Houdini Piers that Disappear  Gamasutra

Procedural modeling can be a huge bonus to small teams that want to create diverse worlds. We needed to create piers. 3 of them.


Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.


3 months ago I released my first game - was it worth quitting my job to go indie? (+ detailed earnings report) - Gamasutra
3 months ago I released my first game - was it worth quitting my job to go indie? (+ detailed earnings report)  Gamasutra

2 years ago I quit my job as an architect to pursue my dream of making video games. Now that the game is out, was it a good idea, financially speaking?


Why Google killed off Google Reader: It was self-defense - GigaOM
Why Google killed off Google Reader: It was self-defense  GigaOM

Though Google Reader addicts are in mourning, they should have seen it coming. It's not the kind of product that makes sense for Google in the longer run.


Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record - Gamasutra
Tim Merel's Blog - $5.7 billion games investment in 2018 doubles previous record  Gamasutra

Digi-Capital's Games Report Q1 2019 tracked games companies raising $5.7 billion in 2018, which was over twice the previous record investment from.


Ian Hamilton's Blog - 2018's Accessibility Advances - Gamasutra
Ian Hamilton's Blog - 2018's Accessibility Advances  Gamasutra

Every year the pace of chance accelerates. 2017 saw advances on a scale never before seen, and 2018 trumped that by considerable margin. I hope this post ...


Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president? - Washington Post
Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president?  Washington Post

If Beto O'Rourke doesn't end up running for president in 2020, he could always try writing a travel memoir in the style of John Steinbeck or Jack Kerouac.


Thomas Bidaux's Blog - Games and Crowdfunding in 2018 - Gamasutra
Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

Welcome to my yearly blog post on crowdfunding and games, looking at how well games have performed on Kickstarter (and Fig) for the past year. As usual, I ...


An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...


PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video) - Gamasutra
PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video)  Gamasutra

Grant Shonkwiler worked as a producer on Fortnite, Doom, and Rage. In this talk he chronicles his journey from college, to lead designer on small mobile games ...


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


Graveyard Keeper: How the graphics effects are made - Gamasutra
Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


Showing And Announcing We Are The Caretakers At PAX East - At The Same Time - Gamasutra
Showing And Announcing We Are The Caretakers At PAX East - At The Same Time  Gamasutra

I'm Scott Brodie, Founder & Creative Director at Heart Shaped Games. Our team recently returned from running its first PAX East booth, and since we benefited ...


Raph Koster's Blog - What Drives Retention - Gamasutra
Raph Koster's Blog - What Drives Retention  Gamasutra

Retaining players is critical to games-as-a-*service*, brand-building, customer loyalty, and reducing the heavy burden of user acquisition costs. Here i.


2018 Saveur Blog Award Winners | SAVEUR - Saveur
2018 Saveur Blog Award Winners | SAVEUR  Saveur

The readers and SAVEUR's editors have spoken: here are your winners for the 9th annual SAVEUR Blog Awards. Finalists flew in from as far as West Africa, ...


How RSS & BJP Successfully Lured Away Many Hindus from Congress - The Quint
How RSS & BJP Successfully Lured Away Many Hindus from Congress  The Quint

Hindu Rashtra Book By Ex-AAP Leader Ashutosh: In an interview with The Quint, Ashutosh details the rise of Hindu nationalism and explains how the RSS and ...


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


Understanding the outrage over the Surf Excel Holi commercial - Times of India
Understanding the outrage over the Surf Excel Holi commercial  Times of India

A recent TV commercial by Hindustan Unilever for its Surf Excel brand triggered an explosion of outrage in the Right-wing universe. The ad shows a group of ...


How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Times of India
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Times of India

Given how closely Indian life is bound to family, the unrelenting pressure on young people to marry, and the industry that orchestrates 10 million weddings a ...


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