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The 7-Step RSS Marketing Plan


If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.

1. START USING RSS AS AN END-USER

The first step to getting started with RSS marketing/publishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works.

There's a variety of RSS aggregators to choose from. Just a small sample:

a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com

b) Desktop RSS aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm

c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php?ys=1

2. PLAN YOUR RSS FEEDS

Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc.

But how you will package these, what others you might want to offer and other important issues, are much more complex than we can cover in this space. A precise overview of all of the opportunities is available in the "Unleash the Marketing and Publishing Power of RSS" e-book at http://rss.marketingstudies.net?src=sa13

You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on.

3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS

Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:

a) Do you want to integrate RSS publishing with your existing content management system?

b) What RSS metrics you'll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity?

c) Do you need feed personalization, such as personalizing your RSS content with the receipient's name and other details?

d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?

e) Do you want the RSS feeds to be hosted on your own server?

f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?

g) What's your budget?

h) Etc.

More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13

4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED

After you've prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:

a) Desktop feed generation tools

Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn't allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com.

b) Hosted online RSS publishing solutions

If you don't want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don't even need your own website to publish via RSS. Another good choice, especially if you're in PR, is http://www.press-feed.com/

c) Advanced RSS marketing solutions

These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/

d) Other options

There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com

5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS

a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.

Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com).

b) Now promote this RSS presentation page as much as you can using all of your available channels.

c) Promote your RSS feeds directly below your e-zine subscription box, and always "above the fold". Promote your RSS presentation page (telling your visitors that's where they can subscribe to your feeds) on the most prominent locations of your site.

d) If you're publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.

e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.

f) As for the content, don't just say "Subscribe to receive news from my site", but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

e) Enable Auto-discovery

Just include the following piece of HTML code in the section of your webpages and you'll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"

6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS

a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/

b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com

7. OTHER KEY RSS ACTIVITIES

a) Measure and optimize your feeds

b) Syndicate your feed content to other web media

c) Display third-party RSS feeds on your site

Copyright 2005 Rok Hrastnik

Immediately find out how you can power your online business with RSS and instantly increase your internet success. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa13


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. August / 07 / 2020

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

Pasadena Jewish Temple hires John Carrier as senior rabbi - Pasadena Weekly
Pasadena Jewish Temple hires John Carrier as senior rabbi  Pasadena Weekly

Houses of worship are trying to stay connected to their congregations - Pasadena Weekly
Houses of worship are trying to stay connected to their congregations  Pasadena Weekly

Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman - Times Now
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What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
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The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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Farewell to the blog - Politico
Farewell to the blog  Politico

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
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Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
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The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
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Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

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3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
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Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
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Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
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Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

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Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

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Unleashing the power of your company blog  The Drum

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Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

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Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

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Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

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Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

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When Nehru put the ‘Constitution in danger’  Times of India

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Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

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Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

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Fabian Fischer's Blog - Reward Fatigue  Gamasutra

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The curious case of Animal Crossing in China | Opinion  Gamasutra

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Why Maria Wirth is Wrong  Times of India

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Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

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Steve Thornton's Blog - Soft Skills for Game Developers - Gamasutra
Steve Thornton's Blog - Soft Skills for Game Developers  Gamasutra

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Become the Beyonce of Legal Content with These Three Tips  JD Supra

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This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

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Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

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Anatomy of a Failed Kickstarter pt3: Lessons Learned  Gamasutra

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China’s back-stabbing!  Times of India

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GameMaker Studio's Blog - CSD: Sequels II: Return of the Franchise  Gamasutra

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Animal Crossing in the age of social distancing  Gamasutra

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Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

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Security Bloggers Network  Security Boulevard

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Of macho men and broccoli cownundrums  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia - Times of India
Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

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Let China invest. It gets us foreign policy leverage  Times of India

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When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

India-Nepal border row: A tale of two streams - Times of India
India-Nepal border row: A tale of two streams  Times of India

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On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success  Gamasutra

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Practical Tips: Maximizing Your Unity Game's Performance [Part-1]  Gamasutra

Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 2 - Gamasutra
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Close encounters of the carona kind  Times of India

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Open world Level Design: The Full Vision (part I/5)  Gamasutra

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Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

The OIC Statement on Indian Muslims - Times of India
The OIC Statement on Indian Muslims  Times of India

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Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Seven ways to monetise your blog - Media Update
Seven ways to monetise your blog  Media Update

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