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Five Ways A Blog Helps You To Market Your Business


Want to advertise online without spending a fortune? Get a blog.

If you're an Internet marketer, you need a blog, because:

* a blog helps your site to rank higher in the search engines; and

* a blog expands your customer base.

Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.)

What's a blog? Get up to speed here:

* http://www.blogger.com/tour_start.g

* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your business.

One: A blog helps your site to rank higher in the search engines

In 2003, when Google bought Pyra Labs, the company which developed Blogger, the reaction was Huh? At the time, blogs were seen by most as online journals, primarily maintained by the demented and teenage girls.

How times change. In 2005, companies small and large are using blogs to promote their businesses. This is because Google and the other search engines love blogs because of their constantly updated content.

Blog often, and you'll get more visitors and a good search engine ranking.

Two: A blog expands your customer base - you'll reach people you could reach in no other way

A blog helps you to reach people you can reach in no other way because your frequent updates mean that you'll automatically get niche visitors - those people who have no clue about you or the product that you're selling, but who happened to type in a search engine query that mentioned words you used in a single post.

Those niche visitors can become buyers, and this means that you don't need to struggle to get top listings in any search engine. Write (or link to) quality content, and your visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog doesn't need to be about the products you're selling. A blog can be about any topic that you're passionate about. Blog about your passion, and mention - in passing - the products you're selling. You can also link to them, but don't bother selling heavily - that's not what a blog is about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them several times a day, that doesn't mean that you have post more often than you can fit into your schedule. Your permalinks (see below) mean that since your blog items are standalone pages, they're indexed by search engines in the same way that any HTML or other page is indexed - your blog items/ pages will continue to bring traffic even if you don't update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing efforts will attract the attention of people who may become joint venture partners, or who will have other opportunities for you.

The time and energy that you invest in your blog can bring results beyond your wildest expectations. Create a blog - it's your hardest-working, and most cost-effective online marketing option.

GLOSSARY:

Blog = Web log.

Permalink = permanent link, an URL for a single blog post.

Comment = blogs have a comments section, where readers can interact with the blogger and others.

Copyright 2005 Michael Murray

Michael Murray is a 22-year old full-time Internet marketer and college student with Cerebral Palsy who lives in sunny Orlando Florida. His latest site is an information center on adware information: http://www.adware-software.com/spywareremover


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. May / 20 / 2019

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If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


Joost van Dongen's Blog - The psychology of matchmaking - Gamasutra
Joost van Dongen's Blog - The psychology of matchmaking  Gamasutra

Whichever multiplayer game you look for and no matter how good it is, you'll always find tons of complaints from users claiming the matchmaking for th.


Romanus Surt's Blog - Das Geisterschiff Postmortem - Gamasutra
Romanus Surt's Blog - Das Geisterschiff Postmortem  Gamasutra

Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.


My daughter asked me to stop writing about motherhood. Here’s why I can’t do that. - The Washington Post
My daughter asked me to stop writing about motherhood. Here’s why I can’t do that.  The Washington Post

Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.


Ian Hamilton's Blog - 2018's Accessibility Advances - Gamasutra
Ian Hamilton's Blog - 2018's Accessibility Advances  Gamasutra

Every year the pace of chance accelerates. 2017 saw advances on a scale never before seen, and 2018 trumped that by considerable margin. I hope this post ...


The Importance of Being Refreshed: Why game jams can be a necessary distraction - Gamasutra
The Importance of Being Refreshed: Why game jams can be a necessary distraction  Gamasutra

Six months ago, my tiny indie studio failed our first attempt at crowdfunding a game. Without the inspiration that came from entering game jams, we ma.


A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Jingoism for election benefit - Times of India
Jingoism for election benefit  Times of India

Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...


Lance Craner's Blog - 2 years as a part time Indie Developer - Gamasutra
Lance Craner's Blog - 2 years as a part time Indie Developer  Gamasutra

Introduction. Two years ago I setup Yobowargames and work in my spare time as a solo Indie developer. Since I also have a full-time day job I would classify ...


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