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Why Your Blog Might Be Sabotaging Your Business

Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints. So they ran out and created a free blogger account or bought some software and began blogging and trying to set up RSS feeds.

But many of these marketers didn't understand the very real difference between newsletter readers and blog readers.

1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.

2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.

3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.

Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a "blog" more describes the frequency of writing than it does the form or layout of your site.

1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.


2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog.

My own view is that the second option works better. Even if you have four or five blogs, you can still write 300 words each day for each blog, or write for two one day and the other two the next day. Brainstorm ideas every week and use that list for your articles. Set up a Google Alert for your topic or niche, and link to websites or news pieces you find from that service. Or, pay someone to write articles for you. But keep your blog fresh and original and post to it regularly.

Read more marketing articles at my marketing blog,

Contact me if you need articles. My rates for 300-500 word articles are 1 for $15, 5 for $50, or we can negotiate if you need a larger batch than that. For more info, visit my website or email me at jeremyhoover AT


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With Women On Stage, Apple's WWDC Finally Reflects The Future Of Tech - ReadWrite


With Women On Stage, Apple's WWDC Finally Reflects The Future Of Tech
The first forty minutes of Apple's Worldwide Developers Conference stayed on the race-and-gender script past events have established, with one white man, Apple CEO Tim Cook, handing off to another white man, Apple executive Craig Federighi, who handed ...

and more »

Google Search Learns To Listen & Understand Context - ReadWrite


Google Search Learns To Listen & Understand Context
In all of the razzle-dazzle coming out of Google I/O Wednesday morning, it's easy to forget about the company's core product: Search. But Google didn't forget about Search, showing off a number of interesting improvements, including a new hands-free ...

and more »

MWC 2008: Samsung handsets round-up - Tech Digest

Tech Digest

MWC 2008: Samsung handsets round-up
Tech Digest
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...

MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three - Tech Digest

Tech Digest

MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
Tech Digest
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...

MSN Portal - Let's go digital

Let's go digital

MSN Portal
Let's go digital
De redactie van zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...

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