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Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints. So they ran out and created a free blogger account or bought some software and began blogging and trying to set up RSS feeds.
But many of these marketers didn't understand the very real difference between newsletter readers and blog readers.
1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.
2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.
3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.
Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a "blog" more describes the frequency of writing than it does the form or layout of your site.
1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.
2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog.
My own view is that the second option works better. Even if you have four or five blogs, you can still write 300 words each day for each blog, or write for two one day and the other two the next day. Brainstorm ideas every week and use that list for your articles. Set up a Google Alert for your topic or niche, and link to websites or news pieces you find from that service. Or, pay someone to write articles for you. But keep your blog fresh and original and post to it regularly.
Read more marketing articles at my marketing blog, http://jhooverwebcopy.blogspot.com.
Contact me if you need articles. My rates for 300-500 word articles are 1 for $15, 5 for $50, or we can negotiate if you need a larger batch than that. For more info, visit my website http://jhooverwebcopy.com or email me at jeremyhoover AT gmail.com.
With Women On Stage, Apple's WWDC Finally Reflects The Future Of Tech
The first forty minutes of Apple's Worldwide Developers Conference stayed on the race-and-gender script past events have established, with one white man, Apple CEO Tim Cook, handing off to another white man, Apple executive Craig Federighi, who handed ...
Google Search Learns To Listen & Understand Context
In all of the razzle-dazzle coming out of Google I/O Wednesday morning, it's easy to forget about the company's core product: Search. But Google didn't forget about Search, showing off a number of interesting improvements, including a new hands-free ...
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
Blogging: A Profit Making Internet Option
Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment.
How to Make Money from Your Blog Content
Writing a blog can be fun and exciting, but it can also be rewarding. If you do not know how to make money from your blog content then you need to consider implementing the following suggestions in your blog.
Feeds For Small Business: Real World Examples
A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
Top 6 Reasons for Having a RSS Feed - Come and Explore the Possibilities!
Getting traffic to your website can be hard. No one just randomly types in "make lots of money online quickly and from home".
Why Blogs Have Become the Search Engine Optimization Equalizer
ALEXA WEIGHS IN..
Top 10 Blog Writing Tips
Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market.
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.
Blogging Can Improve Your Search Engine Ranking
Search engines are after one thing - providing their users with the most relevant and up to date information to match the search term that was used. Search engine results are no good to users when the information doesn't relate to the search term.
Blogging for Personal Benefits
While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs in a different perspective. The purpose of all technology is to make life easier for the user.
How to Get a Blog on the Internet
Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one.
An Appeal To The Bloggers!
Blogging is smart an art. Blog sites are the nicest portals which do aid people to unfurl their inundating mind streams, in umpteen aspects and share their ideas and experiences.
Blogs and RSS - Why Do I Need This Stuff?
If you've been under a rock for the last year or so it's possible you might not have heard about blogs and RSS feeds. If you're like most of us, you've heard the buzz but might not've known what to make of it or what to do with it.
Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business
1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.
How to Use a Blog to Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes his or her thoughts and opinions on a subject which interests them. A good blog will be updated frequently with new points of interest which the blogger (author) and readers can discuss.
The Real Bloggers Must Come From Another Planet - I Can't Find Any Here On Earth
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I'm concerned the state of blogs is one of chaos, confusion, and anti-interactivity.
RSS for Bloggers
While syndication has many applications, we will deal specifically with its use for blog content and some technical information will be included at the end of this article.If you have any interest in blogs or weblogs as a publishing format, then you have undoubtedly come across the term R.
The Power of the BLOG
Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005.
How to Create an RSS Feed
An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need for them to keep on visiting your site.
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
Who needs T.V. News, Newspapers and Radio News?
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