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Why Your Blog Might Be Sabotaging Your Business


Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints. So they ran out and created a free blogger account or bought some software and began blogging and trying to set up RSS feeds.

But many of these marketers didn't understand the very real difference between newsletter readers and blog readers.

1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.

2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.

3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.

Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a "blog" more describes the frequency of writing than it does the form or layout of your site.

1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.

Or,

2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog.

My own view is that the second option works better. Even if you have four or five blogs, you can still write 300 words each day for each blog, or write for two one day and the other two the next day. Brainstorm ideas every week and use that list for your articles. Set up a Google Alert for your topic or niche, and link to websites or news pieces you find from that service. Or, pay someone to write articles for you. But keep your blog fresh and original and post to it regularly.

Read more marketing articles at my marketing blog, http://jhooverwebcopy.blogspot.com.

Contact me if you need articles. My rates for 300-500 word articles are 1 for $15, 5 for $50, or we can negotiate if you need a larger batch than that. For more info, visit my website http://jhooverwebcopy.com or email me at jeremyhoover AT gmail.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. November / 13 / 2019

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

HubSpot Marketing Hub Review & Rating - PCMag.com
HubSpot Marketing Hub Review & Rating  PCMag.com

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Farewell to the blog - Politico
Farewell to the blog  Politico

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST]  Search Engine Journal

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Lessons learned from the Capital One attack - Security Boulevard
Lessons learned from the Capital One attack  Security Boulevard

Making it Easier than Ever to Integrate with Microsoft Azure IoT Hub and Azure Device Provisioning Service - Security Boulevard
Making it Easier than Ever to Integrate with Microsoft Azure IoT Hub and Azure Device Provisioning Service  Security Boulevard

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Cool Venue Tools – Blogs Provide Free And Easy Access To Tech-Savvy Patrons - VenuesNow
Cool Venue Tools – Blogs Provide Free And Easy Access To Tech-Savvy Patrons  VenuesNow

Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Economic Times
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Economic Times

Reform suggestions for Rashtriya Swayamsevak Sangh - Economic Times
Reform suggestions for Rashtriya Swayamsevak Sangh  Economic Times

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Bhaskar Rao- Salt of the earth - Economic Times
Bhaskar Rao- Salt of the earth  Economic Times

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

How to Get the Most Out of Discord - Gamasutra
How to Get the Most Out of Discord  Gamasutra

Making People Understand And Care About Your Game - Gamasutra
Making People Understand And Care About Your Game  Gamasutra

Modi, Imran, Gandhi & Experiments with UnTruth - Economic Times
Modi, Imran, Gandhi & Experiments with UnTruth  Economic Times

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes - Economic Times
When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes  Economic Times

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

Brickfish Announces SocialPulse: Real-Time Social Listening Event - Associated Press
Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that. - Houston Chronicle
Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that.  Houston Chronicle

No lynching please: Instead of coming out guns blazing against lynching, Bhagwat tangles himself in semantics - Economic Times
No lynching please: Instead of coming out guns blazing against lynching, Bhagwat tangles himself in semantics  Economic Times

Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program - Gamasutra
Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

Rohit Sharma: The art of scoring runs with laziness and effortlessness - Economic Times
Rohit Sharma: The art of scoring runs with laziness and effortlessness  Economic Times

An enigma called Rahul Gandhi - Economic Times
An enigma called Rahul Gandhi  Economic Times

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Tom Hermans's Blog - js13kGames entry postmortem — Back to the basics - Gamasutra
Tom Hermans's Blog - js13kGames entry postmortem — Back to the basics  Gamasutra

Victoria Tran's Blog - Fashion in Games: Why It Matters - Gamasutra
Victoria Tran's Blog - Fashion in Games: Why It Matters  Gamasutra

The perks of being a geriatric starlet - Indiatimes.com
The perks of being a geriatric starlet  Indiatimes.com

Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

Imran Khan – Extremist politician or moderate cricketer? - Economic Times
Imran Khan – Extremist politician or moderate cricketer?  Economic Times

Pascal Luban's Blog - Mario Kart Tour: Gameplay: 1 - Onboarding: 0 - Gamasutra
Pascal Luban's Blog - Mario Kart Tour: Gameplay: 1 - Onboarding: 0  Gamasutra

The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness' - Economic Times
The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness'  Economic Times

'Mommy bloggers' study reveals factors that drive success in social influencer marketing - EurekAlert
'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

Iuliana U's Blog - Crowdfunding Without A Graphic Designer - Gamasutra
Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

Burak Tezateser's Blog - Marketing an upcoming Steam game - Gamasutra
Burak Tezateser's Blog - Marketing an upcoming Steam game  Gamasutra

Happy 14th Blogiversary To Ann Althouse! - Outside The Beltway - Mobile Edition
Happy 14th Blogiversary To Ann Althouse!  Outside The Beltway - Mobile Edition

Turkey Invades Syria: Conflict with Kurds won't help end the Syrian crisis - Economic Times
Turkey Invades Syria: Conflict with Kurds won't help end the Syrian crisis  Economic Times

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

Words as weapons of violence- none can beat the seculars - Economic Times
Words as weapons of violence- none can beat the seculars  Economic Times

2 women show us the power of personal choice - Economic Times
2 women show us the power of personal choice  Economic Times

Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president? - Washington Post
Beto O’Rourke is blogging about the fog and blackberry cobbler. But is he running for president?  Washington Post

Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials - Gamasutra
Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials  Gamasutra

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar - Times of India
What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar  Times of India

The Trump Modi tango: How the PM used Houston event to tactfully reset the India-US relationship - Economic Times
The Trump Modi tango: How the PM used Houston event to tactfully reset the India-US relationship  Economic Times

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

Jeremy Alessi's Blog - PixelCast 2 - Gamasutra
Jeremy Alessi's Blog - PixelCast 2  Gamasutra

Claire Sh's Blog - I don't hate social media... - Gamasutra
Claire Sh's Blog - I don't hate social media...  Gamasutra

Modi's money pitch: To make investors come to India, focus relentlessly on economic competitiveness - Economic Times
Modi's money pitch: To make investors come to India, focus relentlessly on economic competitiveness  Economic Times

The ground is shifting: Modi's UNGA address highlighted terror threat, but the West may be losing interest - Economic Times
The ground is shifting: Modi's UNGA address highlighted terror threat, but the West may be losing interest  Economic Times

Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles - Gamasutra
Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles  Gamasutra

The US shows the unequal world we are heading for – and we don't seem to care - USAPP American Politics and Policy (blog)
The US shows the unequal world we are heading for – and we don't seem to care  USAPP American Politics and Policy (blog)

Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements - Science 2.0
Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements  Science 2.0

Admiring the Game Design in Hyper-Casual Games - Gamasutra
Admiring the Game Design in Hyper-Casual Games  Gamasutra

Ricardo Cuello's Blog - Music for Video Games: The Plan - Gamasutra
Ricardo Cuello's Blog - Music for Video Games: The Plan  Gamasutra

Gafgar Davallius's Blog - Satisfactory: Network Optimizations - Gamasutra
Gafgar Davallius's Blog - Satisfactory: Network Optimizations  Gamasutra

NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets - Gamasutra
NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets  Gamasutra

How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Economic Times
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Economic Times

Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

Think out of the bucks: The future of money belongs to free digital currencies, not to Facebook's Libra - Economic Times
Think out of the bucks: The future of money belongs to free digital currencies, not to Facebook's Libra  Economic Times

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2  Gamasutra

How Rahul Gandhi exposed himself to criticism in the last 3 days - Economic Times
How Rahul Gandhi exposed himself to criticism in the last 3 days  Economic Times

With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir - Economic Times
With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir  Economic Times

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Economic Times
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Economic Times

The cost of glory — Climbing Mount Everest - Economic Times
The cost of glory — Climbing Mount Everest  Economic Times

The Kargil variant - Economic Times
The Kargil variant  Economic Times

Why trifurcation of J&K is essential - Economic Times
Why trifurcation of J&K is essential  Economic Times

8 Domain Name Blogs in My RSS Reader - Domain Name Wire
8 Domain Name Blogs in My RSS Reader  Domain Name Wire

Kenneth Liu's Blog - Kliuless #51: Apple Arcade & Google Play Pass - Gamasutra
Kenneth Liu's Blog - Kliuless #51: Apple Arcade & Google Play Pass  Gamasutra

'One tight slap': What makes Indian politics so thappad-happy - Economic Times
'One tight slap': What makes Indian politics so thappad-happy  Economic Times

5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Best blogging platforms of 2019 - TechRadar India
Best blogging platforms of 2019  TechRadar India

Avoid These 5 Blog Strategy & Creation Mistakes - Search Engine Journal
Avoid These 5 Blog Strategy & Creation Mistakes  Search Engine Journal

I am a Hindu so I cannot be communal - Economic Times
I am a Hindu so I cannot be communal  Economic Times

Know and overcome the Ravana within - Economic Times
Know and overcome the Ravana within  Economic Times

Why Google killed off Google Reader: It was self-defense - GigaOM
Why Google killed off Google Reader: It was self-defense  GigaOM

Next step: A West Bank in Kashmir? - Economic Times
Next step: A West Bank in Kashmir?  Economic Times

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