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Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.
Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.
This article is part of a series that provides insight to the unique ways that the strategy of blogging and the use of RSS and/or Atom feeds can be applied as part of your web promotion strategy.
1. Capture better search engine positioning for your local market with a blog.
By now it's apparent that blogs with unique content can bring you better search engine rankings. This advantage is strengthened when you use a blog software tool that enables you to publish posts on your own server, which we'll go over in more detail in part two of this article series.
RSS and Blogs bring you special web promotional opportunities that can help your blog and the site where it resides rank higher in search engines, due in part to the way they are organized. Particularly for narrow local markets, this can both widen and deepen your audience within 3 - 8 weeks with proper implementation.
By far, this is not the only benefit of blogging or RSS - though if you're looking for better organic search engine ranking across a multitude of keyword phrases, this just may be the answer for you.
2. Dominate your local niche by becoming a resource for information for home buyers and sellers in your area
The ease of publishing content to a blog, coupled with one of the easier ways to implement RSS, its accompanying feed, gives you the ability to provide fresh and relevant information, often at the same rate of time it would take to write a short email.
With the proper blog publishing system, the speed at which you can now provide information means that you can publish updates more often, drawing more attention to your web site from search engines and visitors alike.
After landing in your blog, links to other relevant parts of your site can draw visitors to the areas you most want them to pay attention to, such as your updated listings - which can also be made available via RSS if you so choose.
It can mean 100% delivery of your message to your prospects, in a fashion that they choose to have pulled to them. Rather than attempting to digest all the information at your blog in one visit, they can skim your headlines, read a summary or post, and then click through to your site upon finding information that draws them in.
You can supplement this with email for users who are more comfortable with receiving your information the traditional way.
While promotion and updates via email are not necessarily to be discounted, the use of RSS and other feed formats lend themselves to additional promotional possibilities.
3. Have yet another reason to remind prospects to return to your site - and shorten the sales cycle using a multiple feed strategy
With the combined power of blogging and RSS, you can construct multiple outlets for information that are each hyper-targeted to several segments of your market. Instead of attempting to force your static web site to capture home buyers and home sellers for your area, as well as provide the statistical information on your locale, you can build several focus areas and promote them side by side.
For example, if your local area is Frederick, Maryland, you can dedicate one blog and its accompanying feed to recent Frederick listings, and then have a separate feed that automatically provides updates on area schools, crime rates, cost of living and other statistical information home buyers consider when making purchasing decisions. Separate blogs and feeds on the same site could focus on the needs of home sellers in the area
The possibilities are truly as endless as the number of markets you wish to capture.
It is often said that it may take up to seven times for a prospect who comes across a marketing message to buy. Therefore, the faster the opportunity arises for you to contact your potential client, the closer they may be to a buying decision. If you are able to provide them with the information they need to make that decision with updates from your site, the likelihood that they may ultimately make that purchase decision through you increases.
Updates to blogs and RSS feeds can give you the power to make this transition happen at a faster pace, as the production cycle of the content takes only the time you would need to publish that information.
Rather than contacting your web content management department, forwarding content, and waiting for the page to be published, then picked up by search engines, with a blog, you simply log into your administration area, type and publish.
These pages can also get picked up by search engines faster through the power of syndication - those already following your feed receive your update instantly.
There are more ways that you can use RSS to draw more qualified prospects to your business which will be covered in part two of this series.
Copyright 2005 Tinu AbayomiPaul
Read part two of this series at http://rssapplied.com/rss-real-estate/. This will also give you access to a free guide to using RSS and Blogging to target prospects.
MWC 2008: Samsung handsets round-up
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
We're not yet done with Samsung's plethora of entry-level handsets, as the J700, J150 and L170 will surely appeal to some people doing a Google search on these rather budget models. Oh, hai, Google searchers! Starting at the left, the J700 slider model ...
Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
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How to Make Money from Your Blog Content
Writing a blog can be fun and exciting, but it can also be rewarding. If you do not know how to make money from your blog content then you need to consider implementing the following suggestions in your blog.
Should Bloggers be Helping Google Fix Their PageRank System?
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links.
Creating A Basic RSS Feed For Your Site
The future of RSS Feeds and internet marketing is looking bright and promising. It would be a wise decision to get yourself up to speed on this developing content sharing technology by putting together your own news feed for your site.
The Best Marketing Tool For Your RSS Feed and Its Free
Do a search on Blogs on Yahoo and you get 236 Million Results.A Yahoo Search on RSS yields 558 Million Results.
If an RSS Feed is the Yahoo Backdoor, is a Blog Google's?
Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?Well, let's take one question at a time.
Advertising in RSS Feeds: Are we risking disaster?
Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a really easy way for a webmaster to share their news and information stories to the world wide web.
Blog Marketing: Guerrillas Stalk the Internet
Blogs, are often defined as frequent and ongoing publications of personal thoughts and opinions of the Internet or websites. And, of course - all of certainly know what Marketing is.
Will RSS Replace Email?
RSS is a big buzz word right now, and this question has been popping up all over the place.Will RSS ever replace email?In short, the answer is no.
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.This article continues with more tips on using your blog to brand yourself and boost your reputation online.
How Can You Use Blogs To Increase Traffic?
I am conducting my 1st customer appreciation webcast and asked my subscribers list what is their most pressing question they have about blogs and rss.Here's one of the questions I have:How can you use blogs to incease traffic?Blogs can increase traffic through the following:1.
How To Build Traffic To Your Blog
With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services. But a blog is like a website.
Top 10 Places to Find the Most Popular Blogs
The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer.
Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being created each day.According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.
RSS Feeds Future Revealed
I don't claim to be a futurologist or an RSS pioneer but I have been keeping a pretty close eye on RSS and how it has been evolving. From what I have seen so far I think I can make some pretty good predictions about where RSS feeds are heading.
5 Easy Ways To Use RSS On Your Site
You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it's importance in boosting your site's presence on the web.
Blogging Your Way To Success Part 3
(Continued from Blogging Your Way To Success Part 2)You have already set up a blog. You have at least 20 pages of content.
Choosing Your RSS Reader
If you want to be able to read RSS feeds then you are going to need an RSS reader. The types of RSS reader that are available to you come in two flavours.
Building Backlinks With Blogs
The most boring part of getting traffic to a website is getting backlinks. This is hard, boring, time consuming work.
Using Feedburner to Add Statistics to Your RSS Feed
Out of many of the free RSS and blogging services that I have tried one of the most useful has been Feedburner. Feedburner allows you to publish your RSS feed and provides circulation statistics about your RSS feed.
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