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Do Marketers Really Need RSS?


The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let's take a look at the bigger picture ?

1. THE FORRESTER STUDY VALIDITY

The Forrester study is just one of those available and cannot be considered as the only relevant study, although it was conducted on a sample of 68,000 households.

Jupiter Research estimates RSS penetration at 12% of the American online population, while the latest report from PEW shows that 9% of the American online population has a good idea of what RSS is. An October 2004 PEW study actually estimated RSS penetration at 5%.

It is also important to understand that Forrester data does not include those that might not even be aware they are using RSS, especially through services such as My.Yahoo, which is actually the most popular RSS reader.

Also, at the same time, Forrester Vice President Henry Harteveldt says that »RSS is critical for any organization that wants to reach out to people under the age of 30«.

2. THE FUTURE GROWTH OF RSS

Regardless of the numbers we put our faith in, the future growth of RSS is without question. Microsoft just recently announced full RSS support in the next edition of their Internet Explorer browser and full RSS integration in the next edition of their operating system, the Windows Vista.

Once RSS becomes easily available to most internet users out-of-the-box and becomes as widely spread as bookmarks, its adoption will grow at an incredible rate. Microsoft has now made sure this in fact will happen.

Consequently, the time for marketers to not only become interested in RSS but also master it is now. Those that test and discover the best possible ways of using RSS for marketing will be ahead of their competition once everyone starts using RSS.

Furthermore, since RSS implementation can actually be free of any charge, there's no reason not to start providing your content in RSS feeds now.

3. GOOGLE SHOWS THE WAY

Microsoft and Yahoo! aren't the only big players to show support for RSS. Google recently launched RSS advertising as part of their Google AdSense program, giving publishers reason to start their own RSS feeds to generate direct revenues.

Those that depend on Google AdSense for part or all of their online revenues actually need to provide RSS feeds, or stand to lose some of those revenues due to their visitors switching to sites and feeds from their competitors.

Face it, today many users are already starting to request publishers provide them with RSS to subscribe to their content. This trend will only continue, with many users selecting RSS as their primary channel of receiving and reading online content.

4. THE QUESTIONABLE RELIABILITY OF E-MAIL

All marketers today are experiencing e-mail delivery problems, constantly wondering whether their messages are getting through or not. Simply put, e-mail can no longer be relied on.

For one, offering your content via RSS as a supplement to e-mail will help you make certain that at least a portion of your visitors, those that decide for the RSS option, will be receiving all of your content without any doubt.

Lockergnome.com decided to start pushing RSS instead of e-mail some time ago, and as a result saw that their RSS feeds are outperforming e-mail when it comes to clickthrough rates for about 500%. Also an interesting fact, they today have 5 times more RSS subscribers than e-mail subscribers.

And two, for your most important content updates, RSS really is becoming a must, especially if you need to be in contact with your existing customers, partners and other key audiences. If you want to be 100% certain that your messages reach your audience, RSS is the way to go.

5. OTHER BENEFITS OF RSS

But all of the above don't even touch all the reasons why marketers should start using RSS today ?

a) RSS will help you generate additional traffic and reach new audiences. Considering the low cost of RSS implementation, this is reason enough to get started with RSS today.

b) RSS helps you to easily get your content published on other sites, thus generating you more credibility and visitors.

c) As a publisher you can use RSS to display content from other sources, thus making your site more relevant and interesting to your existing visitors.

And the list goes on and on.

RSS may not be mainstream yet, but it provides enough advantages even today to make it a must-choice for marketers.

Copyright 2005 Rok Hrastnik

Find out immediately how you can power your online business with RSS and integrate it in all of your marketing. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa15


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. January / 26 / 2020

A return to blogs (finally? sort of?) - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?)  Nieman Journalism Lab at Harvard

Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider - StreetInsider.com
Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider  StreetInsider.com

Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling - Gamasutra
Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling  Gamasutra

The Death of the Good Internet Was an Inside Job - The New Republic
The Death of the Good Internet Was an Inside Job  The New Republic

Understanding the Role of a Technical SEO Audit - Search Engine Journal
Understanding the Role of a Technical SEO Audit  Search Engine Journal

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

Attorney-Discipline Blogger Is Target of Defamation Suit - Law.com
Attorney-Discipline Blogger Is Target of Defamation Suit  Law.com

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

How to Use Guest Blogging to Build Relationships - Search Engine Journal
How to Use Guest Blogging to Build Relationships  Search Engine Journal

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Track RSS Feeds (Yes RSS) with Feedly - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly  The Chronicle of Higher Education

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

25+ Unique Blog Post Ideas to Engage Your Readers - Search Engine Journal
25+ Unique Blog Post Ideas to Engage Your Readers  Search Engine Journal

Making People Understand And Care About Your Game - Gamasutra
Making People Understand And Care About Your Game  Gamasutra

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

Max Pears's Blog - Engaging Level Design for Combat - Pt 3 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 3  Gamasutra

After Tumblr NSFW ban, these adult communities are rising - Fast Company
After Tumblr NSFW ban, these adult communities are rising  Fast Company

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

Meet the New Blogger: Meghna Datta - Duke Today
Meet the New Blogger: Meghna Datta  Duke Today

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Unity Scene Hierarchy: Catch that Performance Thief! (Part 2) - Gamasutra
Unity Scene Hierarchy: Catch that Performance Thief! (Part 2)  Gamasutra

Max Pears's Blog - Engaging Level Design for Combat - Pt 2 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 2  Gamasutra

Alex Pine's Blog - Methods of creating invisible tutorials - Gamasutra
Alex Pine's Blog - Methods of creating invisible tutorials  Gamasutra

Andrew Yoder's Blog - The Door Problem of Combat Design - Gamasutra
Andrew Yoder's Blog - The Door Problem of Combat Design  Gamasutra

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

How to get on the front page of imgur - Gamasutra
How to get on the front page of imgur  Gamasutra

Together, we built a successful digital board games business. Here are 5 crucial lessons we learned. - Gamasutra
Together, we built a successful digital board games business. Here are 5 crucial lessons we learned.  Gamasutra

Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power - Gamasutra
Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power  Gamasutra

Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram - Gamasutra
Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram  Gamasutra

David D'Angelo's Blog - King Knight's Map: Building Secret Paths - Gamasutra
David D'Angelo's Blog - King Knight's Map: Building Secret Paths  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life - Gamasutra
Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life  Gamasutra

Jon Ingold's Blog - Designing Investigate Conversations - Gamasutra
Jon Ingold's Blog - Designing Investigate Conversations  Gamasutra

Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight. - Gamasutra
Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight.  Gamasutra

Procedural texturing for hand-painted stylized character pipelines - Gamasutra
Procedural texturing for hand-painted stylized character pipelines  Gamasutra

Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive - Gamasutra
Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive  Gamasutra

How Painting Works In Chicory: A Colorful Tale - Gamasutra
How Painting Works In Chicory: A Colorful Tale  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’ - Economic Times
‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’  Economic Times

Frank Zhang's Blog - Building a Fantasy VR World in Unity - Gamasutra
Frank Zhang's Blog - Building a Fantasy VR World in Unity  Gamasutra

Eliza developer Matthew Burns on stress, choices that matter, and language of games - Gamasutra
Eliza developer Matthew Burns on stress, choices that matter, and language of games  Gamasutra

A 3D View of How We Got Here - Gamasutra
A 3D View of How We Got Here  Gamasutra

17 Non-Negotiable Skills for Blog Writers in Any Business - Search Engine Journal
17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

Neil Schneider's Blog - What Client-to-Cloud REALLY Means - Gamasutra
Neil Schneider's Blog - What Client-to-Cloud REALLY Means  Gamasutra

A Postmortem. Making Games Is Easy. Selling Them, Not So Much. - Gamasutra
A Postmortem. Making Games Is Easy. Selling Them, Not So Much.  Gamasutra

Max Pears's Blog - Level Design for Combat - Gamasutra
Max Pears's Blog - Level Design for Combat  Gamasutra

Inside the process of creating the score for Temtem: adaptive music. - Gamasutra
Inside the process of creating the score for Temtem: adaptive music.  Gamasutra

Kenneth Liu's Blog - Kliuless #54: A Decade of LoL - Gamasutra
Kenneth Liu's Blog - Kliuless #54: A Decade of LoL  Gamasutra

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Steam Indie Game Sales Numbers - Battle Royale Tycoon - Gamasutra
Steam Indie Game Sales Numbers - Battle Royale Tycoon  Gamasutra

Justin Popa's Blog - Community-driven development - Gamasutra
Justin Popa's Blog - Community-driven development  Gamasutra

Nuvi Acquires Social Healthcare Leader Banyan - Associated Press
Nuvi Acquires Social Healthcare Leader Banyan  Associated Press

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3  Gamasutra

Super Icon - The Long Slow Death of an Indie Studio - Gamasutra
Super Icon - The Long Slow Death of an Indie Studio  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

Gafgar Davallius's Blog - Satisfactory: Network Optimizations - Gamasutra
Gafgar Davallius's Blog - Satisfactory: Network Optimizations  Gamasutra

David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice - Gamasutra
David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice  Gamasutra

Indie Postmortem: Sydney Hunter and the Curse of the Mayan (2019) - Gamasutra
Indie Postmortem: Sydney Hunter and the Curse of the Mayan (2019)  Gamasutra

Simon Carless's Blog - Nintendo Switch: A Discoverability Followup - Gamasutra
Simon Carless's Blog - Nintendo Switch: A Discoverability Followup  Gamasutra

Nadya Primak's Blog - Is a Game Development Degree Worth it? - Gamasutra
Nadya Primak's Blog - Is a Game Development Degree Worth it?  Gamasutra

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2  Gamasutra

Verizon selling blogging site Tumblr to WordPress owner - Inc.
Verizon selling blogging site Tumblr to WordPress owner  Inc.

Ben Weber's Blog - Automating Machine Learning for Mobile Games - Gamasutra
Ben Weber's Blog - Automating Machine Learning for Mobile Games  Gamasutra

Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points - Gamasutra
Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points  Gamasutra

Jamin Smith's Blog - The Big Game Branding 101 - Gamasutra
Jamin Smith's Blog - The Big Game Branding 101  Gamasutra

Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance - Gamasutra
Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance  Gamasutra

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Economic Times
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Economic Times

The Indie Dev's Guide to the Chinese Market - Gamasutra
The Indie Dev's Guide to the Chinese Market  Gamasutra

Niklas Gray's Blog - Data Structures Part 2: Indices - Gamasutra
Niklas Gray's Blog - Data Structures Part 2: Indices  Gamasutra

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

BJP: Winning at What Cost? - Economic Times
BJP: Winning at What Cost?  Economic Times

Did Activision CEO just confirm Overwatch and World of Warcraft on mobile? - Gamasutra
Did Activision CEO just confirm Overwatch and World of Warcraft on mobile?  Gamasutra

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims - Economic Times
It’s not black and white: If you really care about secularism in India, understand both Hindus and Muslims  Economic Times

Aesthetic-Driven Development: creating Merchant of the Skies from announcement to Early Access launch - Gamasutra
Aesthetic-Driven Development: creating Merchant of the Skies from announcement to Early Access launch  Gamasutra

Blog or Podcast: What Best Helps the Entrepreneur? - Business 2 Community
Blog or Podcast: What Best Helps the Entrepreneur?  Business 2 Community

Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis - Gamasutra
Ruben Torres Bonet's Blog - Unity Addressables: The Final Quiz Analysis  Gamasutra

9 Ways to Evaluate Guest Posting & Blog Outreach Services - Search Engine Journal
9 Ways to Evaluate Guest Posting & Blog Outreach Services  Search Engine Journal

RCEP: India’s withdrawal provides space to strengthen competitiveness - Economic Times
RCEP: India’s withdrawal provides space to strengthen competitiveness  Economic Times

Get More Traffic Now: 5 Secrets of the Most Popular Blogs - Search Engine Journal
Get More Traffic Now: 5 Secrets of the Most Popular Blogs  Search Engine Journal

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