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What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your
Tarket. Just like you, I hate being marketed to. Every day
we're bombarded with over 3,500 marketing messages. And frankly
I'm sick of it! But blogs are different. Blogs are a two-way
conversation between blogger and bloggee (plus all the readers in
between). Through commenting and cross-linking, you can share
feedback. You can build your network. You can become, dare I
say it, an Internet celebrity!
See blogs add humanity and instantaneous expression to the
web. Like ezines, blogs are a way for your customer to get to
know you.
However, unlike ezines, blogs help you with search engine
rankings. Did you hear me? I said, unlike ezines, blogs help
you with search engine rankings. That's a big one.
Entrepreneur Magazine, Business Week, even the FCC (Federal
Trade Commission) all believe blogs are here to stay. Recently
Michael Powell, chairman of the FCC, started one. His initial
post drew over 30,000 readers. A Microsoft spokesperson says Bill
Gates is considering starting a blog. And filmmaker Michael Moore
built a blog to promote his controversial new movie, Fahrenheit
9/11.
But who has time to read a blog anyway? Exactly! The job of
a blog is to cut through the information overload and deliver
searchable, relevant and current content. BlogAds.com recently conducted a
survey of over 17,000 blog readers. Here's what they report:
- Blog readers are older and more affluent. 61% of
blog readers are over 30, and 75% make more than $45,000 a
year.
- Blog readers are more cyber-active. 54% of their
news consumption is online. 21% are themselves bloggers and 46%
describe themselves as opinion makers.
- Blog readers are media-mavens. 21% subscribe to the
New Yorker magazine, 15% to the Economist, 15% to Newsweek and
14% to the Atlantic Monthly.
- Whether on the left or right, blog readers have traits
in common that often are absent in today's public spaces:
passion and initiative.
- Blog readers have apathy towards traditional news
sources. 82% say that television is worthless. 55% percent
say the same about print newspapers. 54% say the same about
print magazines.
- Meanwhile, 86% say that blogs are either useful or
extremely useful as sources of news or opinion. 80% say
they read blogs for news they can't find elsewhere. 78% read
because the perspective is better. 66% value the faster news.
61% say that blogs are more honest.
- Blog readers appear united in their dissatisfaction with
conventional media and their rabid love of blogs.
Don't you want to be a blogger too? How about looking at some
samples of the good, the bad and the bizarre?
Model citizen blogs: http://www.marketingsecrets.com/blog/
- John Reese's blog. Hey, the guy just made $1,080,496.37 online
in a single day. Here's a good rule of thumb. If Reese is doing
it, you should be too.
http://www.talkbiz.net/ramblings/weblog.php
- Copywriter Paul Myers keeps us up-to-date on SPAM and other
Internet marketing nightmares.
http://www.thinkbigrevolution.com/
- Michael Port's weekly calls to inspire those who aspire now
have an online connecting point. Designed by Andy Wibbels.
My Blog: http://www.red-hot-copy.com/blog.htm
- my blog today (see end of article).
Bizarro Blog: Jeff Bridges' site is considered a
"blog." It's hand-written! (Yes, really). http://www.jeffbridges.com
I've been dipping my toe into the blogging pool since earlier
this year. Now I've decided it's time to really learn how to do
this stuff with an expert who will take me by the hand through
the scary forest of the blog-world. I'm going back to school!
Through another client, I met blogging guru, Andy Wibbels. Sure,
he has a funny name, but he is adorable! And his writing style
has me rolling on the floor. Well Andy is a self-professed geek.
And Andy knows blogs. He says it's easy and I trust him. Read
more about it here. www.easybakeweblogs.com
ABOUT THE AUTHOR:
International copywriting trainer, author and speaker, Lorrie
Morgan-Ferrero has been a freelance writer and journalist for
over 25 years. Her words have made her clients hundreds of
thousands of dollars. Now she focuses her vast experience on
teaching others the skill of copywriting. Lorrie is the author of
a highly acclaimed copywriting course, creator of the Red Hot
Copywriting Bootcamp and founder of Copy Campus, a
unique membership resource site designed to support copywriters
and entrepreneurs on all levels. Visit her site to learn more at
http://www.red-hot-copy.com.
MORE RESOURCES updated Wed. April / 24 / 2024
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