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What the BLOG?

Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we're bombarded with over 3,500 marketing messages. And frankly I'm sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity!

See blogs add humanity and instantaneous expression to the web. Like ezines, blogs are a way for your customer to get to know you.

However, unlike ezines, blogs help you with search engine rankings. Did you hear me? I said, unlike ezines, blogs help you with search engine rankings. That's a big one.

Entrepreneur Magazine, Business Week, even the FCC (Federal Trade Commission) all believe blogs are here to stay. Recently Michael Powell, chairman of the FCC, started one. His initial post drew over 30,000 readers. A Microsoft spokesperson says Bill Gates is considering starting a blog. And filmmaker Michael Moore built a blog to promote his controversial new movie, Fahrenheit 9/11.

But who has time to read a blog anyway? Exactly! The job of a blog is to cut through the information overload and deliver searchable, relevant and current content. recently conducted a survey of over 17,000 blog readers. Here's what they report:

Don't you want to be a blogger too? How about looking at some samples of the good, the bad and the bizarre?

Model citizen blogs: - John Reese's blog. Hey, the guy just made $1,080,496.37 online in a single day. Here's a good rule of thumb. If Reese is doing it, you should be too. - Copywriter Paul Myers keeps us up-to-date on SPAM and other Internet marketing nightmares. - Michael Port's weekly calls to inspire those who aspire now have an online connecting point. Designed by Andy Wibbels.

My Blog: - my blog today (see end of article).

Bizarro Blog: Jeff Bridges' site is considered a "blog." It's hand-written! (Yes, really).

I've been dipping my toe into the blogging pool since earlier this year. Now I've decided it's time to really learn how to do this stuff with an expert who will take me by the hand through the scary forest of the blog-world. I'm going back to school! Through another client, I met blogging guru, Andy Wibbels. Sure, he has a funny name, but he is adorable! And his writing style has me rolling on the floor. Well Andy is a self-professed geek. And Andy knows blogs. He says it's easy and I trust him. Read more about it here.


International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at


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Microsoft Tag Shuttering In 2015, No One Scans - ReadWrite


Microsoft Tag Shuttering In 2015, No One Scans
News that Microsoft is shutting down its Microsoft Tag service in 2015 hasn't caused much of a stir in the technology sector, except maybe the odd “they still had that?” question that might have been muttered into a morning coffee or two. This may be ...

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MWC 2008: Samsung handsets round-up - Tech Digest

Tech Digest

MWC 2008: Samsung handsets round-up
Tech Digest
Samsung had the longest line-up of all the manufacturers, with 12 models displayed at the Mobile World Congress show. It's enough to give anyone Samsung fatigue! Here's a recap on all the new handsets… U900 Soul – 5.0-megapixel camera, 4x zoom, image ...

MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three - Tech Digest

Tech Digest

MWC 2008: The L770, E251 and i200 mobile phones from Samsung slightly better than the previous three
Tech Digest
We're still in disbelief over how disappointing Samsung's collection of phones is for MWC – even with the Soul in mind – and these models shown, the L770, E251 and i200 don't disappoint in the disappointment stakes. It's just so disappointing. Get the ...

MSN Portal - Let's go digital

Let's go digital

MSN Portal
Let's go digital
De redactie van zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...

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