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Unless you've been under a rock for the last year, you've heard the term "blog" once or twice.
To most people, a "blog" simply represents a glorified online "diary" where geeks, computer nerds, and lonely teenagers record their thoughts in cyber-space.
However, many people don't realize that "blogs" are quietly revolutionizing the way companies and customers interact about everything from existing products to new ideas and improvements in customer service.
In short, "blog" style communication has come of age and anyone with an online business better sit up and take notice fast!
In the beginning, "blogs" were basically an online diary to record your thoughts; but "blogs" have now evolved into dynamic websites that non-technical people can update immediately without html editors or ftp programs.
Blogs allow their authors to make instant website updates through a computer anywhere in the world with a Web browser and Internet connection.
Blogs also allow readers to respond to the author's posts, provide additional information, links, expanded opinions, and more.
In short, an active "blog" creates an interactive community with the author as the hub and the readers as the spokes of the wheel that keep the whole cycle turning round.
Unlike traditional "static" web pages where content rarely (if ever) changes, an active blog evolves in a state of constant and never-ending renewal.
With blogs, smart online businesses re-discovered a principal that small "mom and pop" stores understood for years: know your customers and stay in close tune with their wants, needs, and desires.
Large companies throw billions of dollars down a black hole every year to literally "guess" what people want to buy. Most call it the "Marketing Department."
On the flipside, smart online businesses understand that blogs allow you to avoid guessing what's on your customers' minds and provide an active and up-to-the-minute means for them to tell you exactly what they do and don't like about your services, products, and virtually any other aspect of the market.
This lightning fast communication makes it possible for small companies to literally snatch huge market share away from more traditional companies.
Blogging also has a distinct advantage over traditional email newsletters in that subscribers can get udpates without having to receive an email message. Through the power of RSS (real simple syndication), subscribers get notified of updated content though an rss news reader.
Bottom Line: publishing a blog with an RSS feed that your readers can subscribe to means your content NEVER gets blocked by a SPAM filter.
Blog software basically comes in 2 flavors: hosted and stand-alone. Hosted blogging solutions make it extremely easy to get set up with a blog, often in just a couple of minutes.
If you know how to type, you can create a blog. Log on to Blogger.com and you can set up a blog free of charge and start posting in just a few minutes.
Blogger.com (owned by search giant, Google) will even host your blog on their servers.
Typepad.com, which charges as little as $4.95 per month, is also an excellent hosted service offering additional features that enable you to quickly get your own blog up and running.
The alternative is stand-alone blogging software installed on your own website.
A very popular solution is Moveable Type, available from moveabletype.org, which provides a very versatile and powerful suite of tools for creating a full-featured blog to rival that of any size company in the world.
This is the solution I've chosen for my blog at
Whichever blogging solution you choose, if you plan to successfully conduct any form of business online, understand that a "blog" must form an integral part of your overall plan for customer communication and interaction.
About the Author:
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com
© Jim Edwards - All Rights reserved
The LeapFish Chronicles: "Admitting To Click Fraud Is An Interesting Business Model."
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MWC 2008: Samsung handsets round-up
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MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
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Let's go digital
Let's go digital
De redactie van MSN.nl zorgt ervoor dat bezoekers dagelijks actuele en aansprekende informatie op de homepage van MSN.nl aantreffen in de meest populaire MSN Magazines Nieuws, Entertainment, Geldzaken en Auto. Zelfs een ogenschijnlijk 'saai' thema als ...
Blogs Are About Getting to Know Yourself Better
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
RSS & How to Use It -- Part 2
Welcome to part 2 of the article that aims to give you just enough information to help you understand RSS and start using it. Part 1 gave you simple instructions on how to read and subscribe to an RSS site feed, part 2 will give you simple instructions on how to publish your own.
Blogs and Networking
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
Using RSS for Publishing and Syndication
There are two reasons why you would want to use RSS as a webmaster and that is for publishing and syndicating your content. If you publish your content via an RSS channel then you can keep your subscribers notified of changes to your site, announcements and news.
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content.
10 Benefits of Being a Blogger
I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.
Blogging For Fun & Profits
Unless you've been under a rock for the last year, you've heard the term "blog" once or twice.To most people, a "blog" simply represents a glorified online "diary" where geeks, computer nerds, and lonely teenagers record their thoughts in cyber-space.
Strategies to Make Your Blog More Interesting
Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog.
Is a Blog Right For Your Business?
Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will.
Who Would Use RSS
My previous two articles "What is RSS and Why use RSS" focused on how we can give our customers a better online experience while lessening the hassles for the online marketer. In this article I'm going to offer you another way to look at RSS - from the standpoint of a new emerging profession: the channelmaster or newsmaster as Robin Good calls it.
Blogging Your Way To Success Part 3
(Continued from Blogging Your Way To Success Part 2)You have already set up a blog. You have at least 20 pages of content.
Starting Your Own Blog
I was sitting in my local Internet Cafe yesterday, I like to get away from my 'home office' from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested in learning how other people use the Internet.
Marketing With Blogs - Part 3
In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.This article continues with more tips on using your blog to brand yourself and boost your reputation online.
How Blogs Can Be An Excellent Promotional Tool
Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself.
7 Tips for Choosing the Right Blog Software for Your New Blog
Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software.
Blog and Ping is Dead
Unfortunately, this formerly reliable method of getting listed in Yahoo seems to be dead. I have used it a few times over the last month to try to get some new pages listed in Yahoo and there has been no action at all.
It seems everyone these days is talking about blogging. Everywhere I go, I find articles and forums devoted to this craze.
Should Bloggers be Helping Google Fix Their PageRank System?
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links.
How To Build Traffic To Your Blog
With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services. But a blog is like a website.
Using RSS Feeds to Set Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to your needs for sharing and distributing content. The way this works is webmasters can share bits of code with one another that give them access to the others forums, newsletters, blogs, information, news, and the like.
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