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When I saw my first blog, I wasn't impressed.
The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze over
And yet everyone was talking about blogs and that I would soon be left behind if I didn't have one. But they never gave me a simple explanation of how it would benefit me. They talked about RSS - you know, the obligatory "real simple syndication" - followed by a long, boring, techie article filled with jargon that wasn't simple at all. They talked about syndicating my site, but not how that would benefit my business.
No one ever told me, "Hey, fool, listen up! How would you like a 3 or 4 line text link to your site on thousands of other sites getting you tons of traffic and backlinks up the ying-yang on all the SE's?"
If they had, trust me. I'd have been blogging my heart out!
Eventually I did start a blog simply because it was getting harder and harder to get my ezine delivered. This particular ezine delivers tips to network marketers. Now if you've had any experience with spam filters, you know that any email with the "M" word (MLM) or the "N" word (network marketing) practically lights up the scoreboard! I even tried using "M*L*M" or "net*work mark@eting." But that got old real fast. Trying to sound like a halfway intelligent professional while writing like a first grader on their first day of school just didn't cut it. I was starting to confuse even myself!
So I decided to start a blog, and then just email my list with the link to the article every week. Not only has that greatly increased the day to day traffic to my site, but I discovered a couple of interesting benefits along the way.
One big bonus was how easy it was to publish to my site. Doing things the old way, I wrote and delivered my ezine. Then I converted the article to html and FTP'd it up to my site. Then I had to download and update my article archive page. Then I had to download and update my sitemap. Then I would download my index page and add a little blurb about the new article to get it indexed faster. All told, several hours of mind-numbingly boring work.
Not so with a blog. I just write my articles in NoteTab, then copy and paste them into my Blogger control panel. It adds all the HTML and places it into my chosen template, FTP's it to my site, and updates my archives - all in the blink of an eye! Talk about an easy-to-use content management system. Even a 10-year-old could have done it.
After I posted my first article on my new blog, I realized I could get some new backlinks to my site by submitting the blog to some of the many blog directories. So I spent a few hours sumbitting my blog.
But my eyes didn't really open until a couple of weeks later. I started realizing I was making more sales than usual and popped in to check my web stats. To my astonishment, I realized I was getting 50-100 more visitors per day. I checked my referrer logs and then my backlinks on Yahoo and found over 100 new traffic sources and links!
I clicked through on some of those links and then a big lightbulb lit up in my head. Those new referrers were from the many people using RSS feeds on their sites. And their site visitors were actually clicking on those links and finding my site.
Now I was hooked!
Think about that - 50-100 more visitors per day, and 100 new backlinks. All from one article that I posted to a brand new blog that took 5 minutes to set up on Blogger.com for free! How many free marketing techniques get those kind of results right out the door? And how much better would my results be from regular posts to my blog and submitting it to even more blog directories? Or from simultaneously posting those blog posts to article directories?
That was 2 months ago, and I'm discovering that the answer is every bit as exciting as I had hoped! Not only that, but I'm discovering more and more ways to improve my results. And ways to use blogs in new and exciting ways that I don't hear other people talking about.
I know that many marketers are under the impression that blogs are just for geeks, or that blogs are just some new toy everyone is getting but no one knows what to do with. If that has been your belief, I hope you'll take a second look!
For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com
I didn't even know Scientific American Blogs still existed. They do, they were just irrelevant and no one remembered until a few days ago.
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I am not a fan of journalists making election forecasts. In the newsroom (and in closed, friend circles), however, I've let myself indulge in the pastime. So, three ...
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A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
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Economic wing of Rashtriya Swayamsevak Sangh (RSS), has asked for a complete ban on the Chinese short video creating apps like TikTok and Helo.
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Is there a love-hate relationship between Marketeers and Social media?
Today University of Wisconsin Law Professor Ann Althouse marks fourteen years in the blogosphere, and she's apparently never missed a day: I'm delighted to ...
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Game Designers - here's what you can (probably) learn from hyper-casual games, no matter how much you hate seeing them on App Stores.
In this article, I want to talk about our experience of porting our game “Graveyard Keeper” to mobiles and consoles. Some basic information: Graveyard Keeper ...
To celebrate the 50th anniversary of the first moon landing, Bob Whitaker talks with Dr. Roger Launius about Kerbal Space Program. Topics include the.
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The games industry is notorious for overloading arbitrary terms in game development, making it very confusing to communicate with others. This post wi.
by Nanette Senters. For the past 20 years, I've walked at least nine miles a day on the body shop floor of the General Motors plant in Lordstown, Ohio, where I ...
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The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
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Blogs: Todays Internet Diary and Marketing Tool
The popular blogger.com owned by Google, Inc.
Details of Getting a Blog
Blogs, the abbreviation of Web Logs (online journals), are becoming more and more popular all the time. People are starting new blogs at an astounding rate so it's safe to assume that there are constantly people out there who want to know how to get a blog going.
Are Blog Meant for Raves and Rants?
Blogging is the latest internet craze and it may turn out to be just that and killed off if the avalanche of misinformation continues. One is amazed at how an excellent online medium is promoted for all the wrong reasons.
How To Display RSS Feeds on Your Website
Blogging For Business Bible
The items covered here are:1) Don't Wait before Blogging.2) Using Blogs to get your site found quickly.
3 Tips to improve your RSS marketing
3 Tips to improve your RSS marketing You have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors.
Avoid Bad Manners While Blogging
Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet. A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average "Joe" or "Jane" can instantly become a center of influence online using blogs.
Why Every Artist Needs a Blog & How to Create an Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.
Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!
Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog Block.
Business Blogging - 5 Tips to Help You Smashl Through Writers Block
It's inevitable. Everyone hits the wall.
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Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service
You are a small or a medium business owner. You have a well designed business website.
The 7 Steps to Promoting Your RSS Feeds on Your Website
RSS gets 100% of your content delivered, but it's no good if no one subscribes to your feeds.So your first order of business after planning and creating your feeds has to be promoting them to your visitors.
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