We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.
A blog is a form of online journal that business owners use to develop customer relationships and establish credibility. Blog authors write and post relevant content frequently - daily, every couple of days or weekly.
After publishing an ezine for some time, I decided to give up my monthly ezine for a blog. Of course I could do both -- for the more points of contact with my target the better. But for now, I'll share my top seven reasons why I choose to blog over a monthly ezine:
Interactivity: Blogging puts the humanity in technology. Readers can leave comments and respond to each other. Adding video and audio to a blog also significantly enrich the learning experience, allowing for various learning styles. Ezines on the other hand, are fairly static.
Convenience & Ease: I can communicate with my audience quickly and efficiently without the elaborate set-up and content requirements of an HTML ezine.
Inexpensive: Lots of blogs are free. For example www.blogger.com. I like Typepad at www.typepad.com. For a minimal charge of $4.95 per month, I get a professional looking blog with upgraded features. Compare with a professional ezine/contact management program costing $19 per month.
Increases Visibility: Search engine spiders love blogs for the simple reason that they constantly seek new content. Frequent postings are crucial for success. As a result, bloggers gain increased Web presence and higher search engine rankings. For example, Google, Yahoo and others often index blog entries within days of posting as opposed to waiting weeks for ezine postings.
Content Management: When I set up this blog I created keyword-based categories for the topics that I'll write about in the future. Each time I post, I select which category my post applies to and voila! My posts are catalogued by category and date. This feature is essential fodder for future e-books and other informational products. Try content management with your ezine articles on your website - things can get unwieldy fast.
Clearly, blogging is an essential addition to my marketing toolbox. It's also effective for any service-based entrepreneur who needs to build client relationships and increase visibility.
Copyright © 2005
Lena Claxton is a small business coach & marketing consultant, committed to helping self-employed professionals reach their highest potential. She's author of the e-book "Small Business Boosts." Download your free copy at http://www.ontrakmarketing.com and receive a subscription to the "Ontrak Business Blog."
Press release *content* from Business Wire. The AP news staff was not involved in its creation.
Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...
Previously, there used to be just a single way to grow the traffic of your blog. Some of you might try to work on those methods, while others used to look for ...
Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.
For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.
The automaker will sell about $2 billion in stock and bonds to help fund its operations after a worse-than-expected first quarter.
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.
You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...
When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.
Press release *content* from BusinessWire. The AP news staff was not involved in its creation.
We've sorted through customer reviews and expert recommendations to bring you this list.
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...
A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.
While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...
Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...
Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...
Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...
RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...
SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...
by Chuck Collins and Jessicah Pierre. One way that extreme inequality shows up in our lives is unequal opportunity in homeownership. And for millennials ...
What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.
Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.
Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...
Christie Tate has been writing online about her family for more than a decade. Now, her daughter is old enough to notice. After receiving a laptop for Christmas, ...
State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.
The popularity of blogging (which originally derives from 'personal web log') continues, whether for profit, or just to have a voice on the web, since over a decade ...
Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.
An exploration of a new design pattern in games, removing abstraction to encourage better player behavior.
We show you how to become a science blogger and set up your science news site in 4 steps.
The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...
Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...
Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...
Having played Return of the Obra Dinn recently, I was inspired to write about historical settings, exploring themes, co-linear storytelling, and ships.
Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
Squarespace users have more than 90 different options, so we narrowed the field to the 10 best.
Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.
Last April, famed writer and hero-murderer George R.R. Martin announced that he was hoisting his ancient blog from his moldering LiveJournal onto his ...
At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...
Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.
Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...
Ever wonder how EverQuest has stuck around for the last 20 years? This article shares insight into EverQuest's ability to retain players decade after.
20 pages of thoughts on Artifact cards that begin with the letter 'A'
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...
The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
2018 would have marked the 30th anniversary of the Advance Wars franchise, and the recent success of Wargroove made me nostalgic to talk about a great.
From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.
Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.
If Beto O'Rourke doesn't end up running for president in 2020, he could always try writing a travel memoir in the style of John Steinbeck or Jack Kerouac.
Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.
Three general lessons for students interested in narrative and game design on communities, supporting people, and the role of practice in trying to im.
In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...
Starting a blog for your brand? WordPress, Tumblr, and Blogger are all popular options, but which one is best suited to your organization's needs?
The readers and SAVEUR's editors have spoken: here are your winners for the 9th annual SAVEUR Blog Awards. Finalists flew in from as far as West Africa, ...
Game design is the most important part of every game, but there are no specific tools for game designers. Dialogues must have a diagram-like layout to.
Asymmetrical game design can lead to some of the most unique experiences around, but it's also a never-ending challenge for designers to get even part.
Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.
The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.
Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.
Humanity vs. Human Resources. Intro While this article focuses on what I understand the definitions to be of 'humanity' and 'human resources' in the context of ...
It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...
Amazon CEO could have given interview to Washington Post, which he owns, or done TV, but instead chose a blogging platform that's not household name.
Burger King has removed an advert which shows western people trying to eat a burger with oversized red chopsticks following criticism on social media.
The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.
The best game trailers cut to the heart of what makes a game unique, yet so many trailers still treat games like a product which is merely the sum of.
This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...
So you want to start a blog and carve out a little corner of the internet to call your own — that's a pretty brilliant and popular impulse. We as humans are literally ...
I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...
Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...
The “game” Florence has received the 2019 BAFTA best mobile game award, but this title can barely qualify as a game. Nevertheless, the BAFTA jury.
In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...
Vishnu Viswanath, 29, and Meenakshi “Minaxi” Moorthy, 30, fell from Taft Point, a popular overlook at the park.
An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.
If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...
If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...
The success of Dark Souls has spawned many imitators, and for today's post, we're going to look at the common elements people get wrong when analyzing.
Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.
Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.
Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.
This article originally appeared on PR Daily in February of 2017. If you're looking for short, easy answers to some common blogging questions, here you go:.
Digi-Capital's Games Report forecasts that games industry software/hardware combined could drive well over $200 billion revenue by 2023, despite short.
Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.
My written and video thoughts on the Resident Evil 2 Remastered and how it applies both action-horror and survival horror game design.
Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.
In my first game design book review I take a look at Game Programming patterns by Robert Nystrom. This book is a great resource for somebody who knows.
One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.
Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...
Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.
A look at 2018 numbers for crowdfunding and video games.
Epic puts in 12% of the effort with an abysmal game launcher, few user features, but fantastic incentives for indie developers.
Anne Gibeault gives her own personal Post Mortem of making the sci-fi adventure game Destination Primus Vita. From the birth of a new IP to the releas.
Sometimes if you want to make your game work as intended, you need to cheat a little bit. In this video I examine one of the best 'cheating' AI system.
Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.
This article is a closer look at how stories in games (and those wanting to make it into games from another media) can flesh and build out their narra.
Tough Questions to Improve Your Leadership is the name of a talk I gave at GDC this year. Along with the talk, there was a handout with questions that.
In a manic display of energy, he's here, he's there, he's everywhere. Election 2019 is quickly becoming all about Rahul Gandhi. His NYAY scheme may or may ...
World Cyber Games, the “Olympics of Esports”, had announced that Blizzard Entertainment's Hearthstone is one of the official game titles in the.
The Minority Department in the Congress party organisation is charged to look after the affairs of minorities that include Muslims, Christians, Sikhs, Buddhists, ...
Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!
Blogs are an unbelievable way to achieve success on the internet. Blogs can establish a web presence, express your opinions and generate serious profits.
Cash In Your Blog - 4 Ways to Profit From The Hidden Revenue In Your Blog
Most webmasters and online business owners know that a blog can bring you additional revenue from advertising, and more traffic from search engines. Then there's the additional benefit of having a great way to spark productive dialogue between you and your prospects.
How to Create an RSS Feed
An RSS news feed can be used to communicate with your target audience. It is an ideal means of notifying people of new content on your website without the need for them to keep on visiting your site.
Internet News Services Explode Online
It seems no matter how much information comes available online, people thirst for more.To illustrate this point, just take a look at all the online news services sprouting up on the web like garden weeds.
See RSS Feeds from Your Website
RSS feeds have made it so convenient to gather current information. If you have an RSS Reader on your desktop, then from this one window you can get up-to-date information from any sources of your choice, such as:1.
Im a Failed Blogger!
I've never been popular in my whole life. I think there must be something inside me that didn't get enough attention as a kid or something because I seem to find myself looking for it all the time.
Top 10 Reasons to Start Blogging
"What's blogging?" you ask."Where have you been?" I reply.
Blogging for Profit Using AdSense
This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines.
Starting Your Own Blog
I was sitting in my local Internet Cafe yesterday, I like to get away from my 'home office' from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested in learning how other people use the Internet.
Google AdSense and Blogs
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It's all about how to line your pockets with money that's just waiting to be made without working much harder than you already are.
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content.
The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.
5 Easy Ways To Use RSS On Your Site
You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it's importance in boosting your site's presence on the web.
RSS - Will It Really Become Mainstream?
I am not one to have New Year's resolutions, but I do plan ahead. As we reached the last quarter of 2004, I decided that 2005 would be, for me, the year of article writing and RSS.
The 6 Top Reasons Marketers Should Blog
If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.
How to Make Money With Your Blog?
Make money blogging is fun: you enjoy blogging and getting money from blogging. As long as "making money with your blog" is concerned, it doesn't matter matter actually whether you enjoy or not.
Do You Know The 3 Key Ways to Blog to Promote Your Online Home Based Business?
Most People who Blog and Ping only use 1 Method to promote there online Home Based Business. Their are actually 3 Keys ways a Blog can help you promote your Online Home based Business for little or no cost to you.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
Blogging Your Way To Success Part 1
It has been said that blogging will be the new trend in the 21st century. It is easy to see why.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It