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The 6 Top Reasons Marketers Should Blog


If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?

Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page can bring the Yahoo spider to their site almost immediately.

One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you've added a post. If it only were so easy to get Google to notice new pages on regular sites!

If you have a new site that you are having trouble getting indexed, adding a blog or RSS feed is one of the quickest ways to get the spiders to come calling.

2-Blogs can Build Your Backlinks Quickly:

If you've spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. I've long considered reciprocal link building to be one of the worst ways to develop link popularity. Many SEO experts consider one-way links to be far more effective.

A blog can build one-way links to your site fast. If you've just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55:

http://www.masternewmedia.org/rss/top55/

Once you've submitted your blog to these directories, you'll find your backlinks growing quickly. This past year, more webmasters are using RSS feeds on their sites to keep their sites fresh and spidered frequently. Software applications such as RSS Equalizer, Express RSS, and CARP make this easy.

After starting my first blog, I was amazed at how many different sites carried my feed with a link back to my site! These links can multiply exponentially over time.

Now tell me something. Wouldn't you rather be spending your time adding content to your site than trying to get questionable reciprocal links? Especially when it doesn't take any extra time?

3-A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often:

Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently.

4-Your Site is Stickier and More Appealing to Visitors:

A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch.

A blog can also add a human face to your website that potential customers will trust and respond to. Most marketers know that people buy from people they like and respect. A well-written blog is a great way to build a relationship with your visitors.

5-A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training:

Even a 10 year old could set up a blog at Blogger.com and be blogging almost immediately. No HTML knowledge is necessary. You don't need to know how to FTP. You don't need to know how to link the pages in your site together. All you have to do is type in your post and click on the "publish" button. And yet you can still set up an attractive, spiderable site in record time.

Blogs can be used for any type of site, not just for online ezine delivery or a place to announce new products. Using a blog you could quickly build a niche site. Just research the best keywords for your niche. Then write articles around those keywords and post them to your blog. Include your keywords in your title. You now have an instant niche site that will be spidered quickly and be easy to maintain.

6-Keyword competition in RSS feed sites is much less than in the SE's:

Google, Yahoo, and MSN each have many millions of webpages in their indexes. It can be almost impossible to get top rankings for competitive keywords if you don't have a high PR site with lots of backlinks.

It's a completely different story at the RSS feed sites. The competition for many high-competition keywords is almost nonexistent. Setting up a blog in some of these high-competition niches is a good way to successfully compete.

Marketers spend a lot of time and money getting traffic to their sites, creating backlinks, getting good SE rankings, and building relationships with their customers. A blog can improve your results in all those areas. There aren't very many free marketing techniques that can make that claim!

For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. August / 07 / 2020

Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched - Newswire
Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

Pasadena Jewish Temple hires John Carrier as senior rabbi - Pasadena Weekly
Pasadena Jewish Temple hires John Carrier as senior rabbi  Pasadena Weekly

Houses of worship are trying to stay connected to their congregations - Pasadena Weekly
Houses of worship are trying to stay connected to their congregations  Pasadena Weekly

Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman - Times Now
Ram Mandir event: Netizens flood twitter with colourful artworks of Lord Ram, Sita & Lord Hanuman  Times Now

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Blogs - LexBlog
Blogs  LexBlog

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0) - Gamasutra
Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit - Times of India
Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

China’s back-stabbing! - Times of India
China’s back-stabbing!  Times of India

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

Open world Level Design: The Full Vision (part I/5) - Gamasutra
Open world Level Design: The Full Vision (part I/5)  Gamasutra

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

Social Media Platform 2cents Dedicated to Protecting Privacy - PRNewswire
Social Media Platform 2cents Dedicated to Protecting Privacy  PRNewswire

How to Become Numbers-Driven With Profile Analyzer - Gamasutra
How to Become Numbers-Driven With Profile Analyzer  Gamasutra

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a - Times of India
‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for - Times of India
Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for  Times of India

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

Blogging for Photographers in 2020: What Actually Works? - Fstoppers
Blogging for Photographers in 2020: What Actually Works?  Fstoppers

Why Did Rahul Gandhi sign a party to party MOU with the CCP? - The Times of India Blog
Why Did Rahul Gandhi sign a party to party MOU with the CCP?  The Times of India Blog

Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster - Gamasutra
Tommy Thompson's Blog - How AlphaStar Became a StarCraft Grandmaster  Gamasutra

Tour of Duty – An analysis - Times of India
Tour of Duty – An analysis  Times of India

Andreas Ahlborn's Blog - Games in the Time of Corona - Gamasutra
Andreas Ahlborn's Blog - Games in the Time of Corona  Gamasutra

Despite past Congressional action on insider trading, Senators' stock trades are still business as usual - USAPP American Politics and Policy (blog)
Despite past Congressional action on insider trading, Senators' stock trades are still business as usual  USAPP American Politics and Policy (blog)

South China Sea: urgent need for coordinated strategy to contain China - Times of India
South China Sea: urgent need for coordinated strategy to contain China  Times of India

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Andre Faure's Blog - Business Development During a Pandemic 101 - Gamasutra
Andre Faure's Blog - Business Development During a Pandemic 101  Gamasutra

On China trade sanctions: India can serve its national security much better by rapidly expanding its economy - The Times of India Blog
On China trade sanctions: India can serve its national security much better by rapidly expanding its economy  The Times of India Blog

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i - Times of India
Delhi 2020: Votes and bullets: A local election usually fought on civic issues is now marked by violence and i  Times of India

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Pak information war against India demands counter strategy - Times of India
Pak information war against India demands counter strategy  Times of India

To take on Chinese ‘wolf warriors’, India must fix military asymmetry - Times of India
To take on Chinese ‘wolf warriors’, India must fix military asymmetry  Times of India

A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get - Times of India
A passage to Pakistan: Indians may have a distorted view of their neighbour, but Pakistanis don’t quite get  Times of India

Xbox Series X Launch Risks to be a Failure Because Microsoft is not Committing to Next-Gen! - Gamasutra
Xbox Series X Launch Risks to be a Failure Because Microsoft is not Committing to Next-Gen!  Gamasutra

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of - Times of India
How to beat a populist: Boris Johnson offers clues on how traditional political elites can adapt to the age of  Times of India

10 new commandments, with the aid of one Virgin Mary, and two bloody ones - Times of India
10 new commandments, with the aid of one Virgin Mary, and two bloody ones  Times of India

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Times of India
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Times of India

Kickstarter - Lessons learned from a 300% funded solo project - Gamasutra
Kickstarter - Lessons learned from a 300% funded solo project  Gamasutra

Is there any possibility of Hindu-Muslim reconciliation? - Times of India
Is there any possibility of Hindu-Muslim reconciliation?  Times of India

Is Bollywood espousing causes opportunistically? - Times of India
Is Bollywood espousing causes opportunistically?  Times of India

The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left - Times of India
The political antidote to Hindutva: Soft Hindutva is a dodge, but maybe we could use a religious Left  Times of India

In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl - Times of India
In Muslim League’s footsteps: Conferring citizenship to all faiths except Islam follows from the questionabl  Times of India

Liberalism is alive, but what about ‘liberal’ parties? - Times of India
Liberalism is alive, but what about ‘liberal’ parties?  Times of India

Tyler Grendel's Blog - Core Systems Analysis of Paper Mario TTYD - Gamasutra
Tyler Grendel's Blog - Core Systems Analysis of Paper Mario TTYD  Gamasutra

'The Voice' Results Live Blog! Who's In and Who's Out? - Extra
'The Voice' Results Live Blog! Who's In and Who's Out?  Extra

SEO Critique of 3 Ecommerce Blogs - Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce

Video Game Deep Cuts: The Donkey Kong Snowrunning Team - Gamasutra
Video Game Deep Cuts: The Donkey Kong Snowrunning Team  Gamasutra

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

Best blogging platforms of 2020 - TechRadar
Best blogging platforms of 2020  TechRadar

How BJP is fast becoming like Congress in graft - Times of India
How BJP is fast becoming like Congress in graft  Times of India

Why Gurumurthy and RSS need a worldview - Times of India
Why Gurumurthy and RSS need a worldview  Times of India

Afghanistan’s Kashmir fallout: How will likely US withdrawal from Afghanistan impact J&K’s security situat - Times of India
Afghanistan’s Kashmir fallout: How will likely US withdrawal from Afghanistan impact J&K’s security situat  Times of India

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu - Times of India
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India’s fu  Times of India

Blogging In 2019: How To Start A Successful Musician Blog - hypebot.com
Blogging In 2019: How To Start A Successful Musician Blog  hypebot.com

Charitable trusts must not exert corporate control - Times of India
Charitable trusts must not exert corporate control  Times of India

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