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As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.
One of the most effective (and free!) online marketing tools for artists is the blog. Artist blogs provide an easy way to display your art, discuss your creative process, post exhibition announcements and more. Best of all, blogs require no working knowledge of HTML and the search engines love their dynamic content.
What is a blog and how will it sell my art?
A "blog" is a web-based diary or journal. The author of a blog, also known as a "Blogger", publishes content on a regular basis about a focused topic. These regular postings typically provide a "community" feel by allowing site visitors to post feedback to your journal entries. This mode of communication can deepen relationships with potential art buyers, leading to increased sales.
Blogs also have the ability to archive all of your previous posts, dynamically creating an individual page for each journal entry. The feature is great for art buyers using search engines to find original art. For example, if you have a blog post describing a painting that you just completed of the Golden Gate Bridge at sunset and an art buyer in Florida goes to Google and searches for "painting of Golden Gate Bridge at sunset", there is a very good chance that your blog entry will appear pretty high in the rankings. Cha Ching!!
Many artists have felt the pain of email marketing losing its effect due to spam filters, junk email overloads and virus paranoia. Blogs provide a new way to communicate with clients, fans and industry professionals. This trend can support your email marketing efforts by allowing blog subscription options for site visitors so that they are notified whenever your blog is updated along with providing a permanent place on the web for all of your postings as opposed to newsletter emails that are typically deleted.
How to start a blog
To begin, visit some of these free blogging sites, all
offering unique template options that even an artist can
appreciate, image uploads and syndication ability.
If you're interesting in reviewing additional blog features, these sites require a small monthly fee to maintain.
Note to artists with MySpace accounts: MySpace provides members personal blogs, but it is important to know that MySpace blogs are not currently listed in search engines, which as noted above, is one of the main reasons to get a blog. While MySpace works to remedy this issue, it is recommended that you blog using a tool that is accessible to search engine spiders.
The title of your blog should be brief and to the point. You can get creative with your language in the blog description / tag line. A focused title will help with higher search engine rankings and make it clear to visitors what the blog is about.
For example, the title for ThePauper.com blog is "Diary of a
Pauper". The blog description is "Rants and raves about the
careers and lives of starving artists." The title is concise,
stating exactly what it is, while the description is a bit more
It's important to establish yourself as a professional working artist if you want to use your blog as a vehicle to sell your art. Blog theme involves the layout and color of the page, quality of the artwork images displayed and verbiage used for blog postings.
Select your blog template carefully and make a habit to review your blog from the perspective of a potential client. Is the page visually appealing? Do the images of your artwork provide a link to an extra large version to see detail? Does your content have a consistent theme?
Here's a good example of a working blog by mix engineer, Ken Lewis: http://protoolsmixing.com/blog.html
The content theme is exceptionally consistent, plus the colors and page layout match his website.
What's beautiful about blogs is that there are no rules on what to write, but if you want to attract and keep an audience, you might consider some of these suggestions.
Finally! Your blog looks great and has unique content. Now, depending on the blogging tool that you selected, follow the steps to publish it to the World Wide Web. Test the live URL that now houses your blog. If all of your graphics appear correctly and the copy is flawless, then you want to make sure that you promote your blog on your personal website, in your email signature and by word of mouth.
Using the tools you already have to spread the word while testing your dedication to frequent posting is the best way to get started. Part 2 of will unveil tons of ways to promote your blog online.
Kristin Royce is a search engine optimization and online marketing professional contributing online marketing and promotional content for artists to The Artrepreneur E-Zine and newsletter.
The Artrepreneur offers articles helping artists focus on proven techniques to accomplish any goal. Read More: http://www.theartrepreneur.com
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To Blog Or Not To Blog - A Laymans View
We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog
You Might Be A Snob-Blogger If?According to Jupiter Research, about 2 percent of the online community has created a blog. That works out to millions and millions of blogs, and in turn, millions and millions of snobs who publish them.
Who Would Use RSS
My previous two articles "What is RSS and Why use RSS" focused on how we can give our customers a better online experience while lessening the hassles for the online marketer. In this article I'm going to offer you another way to look at RSS - from the standpoint of a new emerging profession: the channelmaster or newsmaster as Robin Good calls it.
Strategic RSS Positioning: How to Hotwire Your Site to Google!
There's no denying it, the Internet has changed. The change was so subtle most people missed it.
RSS - How to Promote and Profit From Your Feed
Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?I'm going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites.
Utilize The Power Of Blogs To Market Your Business On A Budget
Budget marketing with blogs is one of today's top methods for cost-effective advertising to the consumers you want to reach, whether they're in your neighborhood or across the global community.'Blogging' is a fairly recent addition to our vocabulary, and it's exactly what you'll be doing if you pursue budget marketing via blogs.
Details of Getting a Blog
Blogs, the abbreviation of Web Logs (online journals), are becoming more and more popular all the time. People are starting new blogs at an astounding rate so it's safe to assume that there are constantly people out there who want to know how to get a blog going.
Make Money with Your Own Blog
Well, basically, setting up a blog means that you are creating a little space of your own on the Internet where you can make posts about anything that interests you. Of course, if you are going to be blogging on a variety of topics, the best way to make money with it would be to have different blogs for different topics otherwise your blog will be just one big jumbled mess that nobody would want to read about.
A Blog Isn't Just For Christmas
I was watching the news on TV last night and there was a warning about buying puppies as Christmas presents. There's nothing worse than visiting the kennels in the new year and seeing all those unwanted dogs that were chosen as presents because they were so cute at the time.
Making Money with RSS Feeds
First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site.
Marketing With Blogs - Part 4
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
Use RSS Feeds to Improve Search Engine Optimization and Ranking
RSS is rapidly becoming a "must have" for a proper search engine optimization. But what exactly is RSS? RSS or Rich Site Syndication (or Really Simple Syndication, depending on who you ask) is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
Comparing Free Blogging Software
With the increased interest in Blogging (web Logging), many web hosting providers now provide an assortment of free usage, open source blogging software packages. Among the most popular of these blogging tools are B2evolution, WordPress and Nucleus.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines.
Are You Thinking of Republishing RSS Feeds?
There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner.
Find Out How Microsofts Plans Could Make Your Subscribers Beg You for RSS Content!
Microsoft recently announced that they will be releasing a new browser version sometime this summer. The new browser version was to be released with Longhorn, the code name for their next operating system to replace Windows XP, but they decided that they needed to release it sooner than that.
Blogging for Profit Using AdSense
This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger.
13 Steps to Successful Blogging
Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling.
The Language of Blogs
I read over a lot of blogs each week, casually surfing one or two of the blog exchanges I belong.I realized yesterday that I seldom read the whole entry unless it's very short.
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