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The most boring part of getting traffic to a website is getting backlinks. This is hard, boring, time consuming work. You spend hours finding relevant websites to link to, then spend hours more sending emails requesting backlinks, or submitting your sites to there links pages. And at the end of the day (actually in a few weeks), you have ½ a dozen new reciprocal link partners. that's good and all, but it bores the living hell out of me, and I don't have time for it. And they are only reciprocal links.
Far better are one way links back to your pages. These are from websites that link to your site without you having to reciprocate. They are the best links to have, and the best way to get them in the past has been by submitting articles to places like directories, ezines and forums where other people read them, and hopefully give you a link back on there website somewhere.
Using a blog you can build one-way links to your site very fast. If you write articles of interest to others, they will link back to you in articles they write on their own blogs, and bloggers link to other bloggers without even thinking.
Getting your blog seen
"OK, so how do I get my blog in front of other people?" you ask... you automatically submit your blog posts to the large blog and feed directories as soon as you publish them, that's how! Included in your blog software is the ability to ping other feed sites. At SEO-easy.com you can find a free list of 45 directories to add to your Blog, so you can ping them automatically every time you update your blog.
If your blogging software doesn't have the ability to automatically ping, go to Pingomatic.com and submit your blog manually.
Where to put your blog
On your website, that's where. If your blog is hosted outside your website... on blogger.com for instance, move it! You can't get backlinks with your blog if unless it's on a page of your website. The other option is using WordPress or a similar blog package.
WordPress is fast becoming the most popular blogging software in use today. It is included as a free download in with many hosting accounts. Go into your servers admin and look for Fantastico Scripts and it should be there. If your hosting includes cPanel, you will find it is included, all you need to do is install it, and that takes only a minute. If your hosting does not include it, you can download and install it from WordPress.org yourself.
You can place your blog on your homepage - yoursite.com - on another page of your site - yoursite.com/blog - on a subdomain - blog.yoursite.com - but in my opinion, by far the best is yoursite.com
Russell Savige is the owner of SEO-easy.com which publishes helpful up-to-date tips, techniques and ideas on SEO as soon as they become available.
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