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7 Questions To Ask Yourself BEFORE Staring A Business Blog


Blogging is the latest buzzword in online marketing and PR.

But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.

But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products.

If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.

If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.

- Internet users

Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.

- Blog readers

Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.

- Search engine users

A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.

3. What do you want to achieve with your blog?

There are a lot of things that a blog can do for your business. Blogs can help you -

- Increase your visibility and search engine rankings

- Brand yourself, your products, your services, your company

- Build a community and network with people who have similar interests

- Expand your reach to those outside your current sphere of influence

- Establish your credibility as an expert or thought-leader in your field

- Put a human face on your business

- Reach out to potential customers and stakeholders

Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

4. How much time can you spend on your blog?

Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.

If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.

If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.

5. What blogging platform will serve your needs best?

Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.

The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.

Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.

According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.

This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.

6. How do you plan to promote your blog?

Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.

You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself.

Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.

7. How will you assess the success of your blog?

To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.

Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.

Understand that blogging is not for everyone. It's just another form of communication.

Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.

_______________________________________________
Copyright © 2005 Priya Shah

Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers
_______________________________________________


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. May / 20 / 2019

Verizon is trying to sell off Tumblr - Engadget
Verizon is trying to sell off Tumblr  Engadget

Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...


BJP, RSS are God-Se Lovers: Rahul Gandhi - Business Standard
BJP, RSS are God-Se Lovers: Rahul Gandhi  Business Standard

Congress president Rahul Gandhi on Friday took potshots at BJP and RSS and called them "God-Se Lovers", in an apparent reference to remarks by Pragya ...


Ways You Can Boost Blog Traffic to the Site Using Social Media - Influencive
Ways You Can Boost Blog Traffic to the Site Using Social Media  Influencive

Previously, there used to be just a single way to grow the traffic of your blog. Some of you might try to work on those methods, while others used to look for ...


Taiwanese men in skirts challenge gender stereotypes - BBC News
Taiwanese men in skirts challenge gender stereotypes  BBC News

Men of all ages have been gathering on the streets of Taiwan wearing skirts, as part of events organised to challenge gender stereotypes and raise awareness ...


Ashok Gehlot makes scathing attack on RSS - Pardaphash
Ashok Gehlot makes scathing attack on RSS  Pardaphash

Jaipur: Rajasthan Chief Minister Ashok Gehlot today took on to the micro blogging site Twitter and made a scathing attack…


The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.


Clayton Custer Signs with Agent, Could Go Pro - Loyola Phoenix
Clayton Custer Signs with Agent, Could Go Pro  Loyola Phoenix

Former Loyola guard Clayton Custer signed with Jason Glushon, president and founder of Glushon Sports Management, according to a tweet from Glushon May ...


Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.


Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


Brickfish Announces SocialPulse: Real-Time Social Listening Event - Associated Press
Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

Press release *content* from BusinessWire. The AP news staff was not involved in its creation.


Best WordPress themes 2019: Our picks for business, blogging, podcasts - Mashable
Best WordPress themes 2019: Our picks for business, blogging, podcasts  Mashable

We've sorted through customer reviews and expert recommendations to bring you this list.


Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


What's Behind the Teacher Strikes? Social Justice, Not Just Salaries - Inequality.org
What's Behind the Teacher Strikes? Social Justice, Not Just Salaries  Inequality.org

A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.


Sports Technology Market to 2024 - Growing at 20.63% CAGR and Projected to Reach US$ 31.1 Billion - PRNewswire
Sports Technology Market to 2024 - Growing at 20.63% CAGR and Projected to Reach US$ 31.1 Billion  PRNewswire

PUNE, India, April 22, 2019 /PRNewswire/ -- The sports technology market report provides a detailed overview of the industry including both qualitative and ...


Meet some of Charleston's most popular bloggers and social media influencers - Charleston Post Courier
Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...


Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs - The Chronicle of Higher Education
Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...


Immigrants Aren't the National Emergency - Inequality.org
Immigrants Aren't the National Emergency  Inequality.org

Communities like mine, in small-town Michigan, are told to blame immigrants when unchecked capitalism hurts us. We don't buy it.


Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


The RSS isn't an NGO, it very much a government organisation - Times of India
The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


The Role of Family Wealth in Reinforcing Generational Divides - Inequality.org
The Role of Family Wealth in Reinforcing Generational Divides  Inequality.org

by Chuck Collins and Jessicah Pierre. One way that extreme inequality shows up in our lives is unequal opportunity in homeownership. And for millennials ...


5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...


More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week - PRNewswire
More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...


What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.


Josh Bycer's Blog - The Philosophies of Gameplay - Gamasutra
Josh Bycer's Blog - The Philosophies of Gameplay  Gamasutra

Gameplay may come in all forms and genres, but today, we're going to talk about how we can break it down into two philosophies that govern the player'


Unsung RSS warriors of democracy - Times of India
Unsung RSS warriors of democracy  Times of India

Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...


What States Can Do to Reduce Poverty and Inequality Through Tax Policy - Inequality.org
What States Can Do to Reduce Poverty and Inequality Through Tax Policy  Inequality.org

State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.


Video Article - History of Game Design Part 1: Race Games - Gamasutra
Video Article - History of Game Design Part 1: Race Games  Gamasutra

Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.


Avoid These 5 Blog Strategy & Creation Mistakes - Search Engine Journal
Avoid These 5 Blog Strategy & Creation Mistakes  Search Engine Journal

A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.


How to become a science blogger – your 4-step guide - Nanowerk
How to become a science blogger – your 4-step guide  Nanowerk

We show you how to become a science blogger and set up your science news site in 4 steps.


Ram Mandir goes to the backburner. Again. - Times of India
Ram Mandir goes to the backburner. Again.  Times of India

The RSS and VHP have done well to withdraw from the Ram Mandir agitation till the Lok Sabha elections draw to a close. For one, the movement was finding ...


Max Pears's Blog - Shape Theory in Level Design - Gamasutra
Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.


'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective' - Times of India
'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...


How to: create a Slack alert bot for Parliament events - Online Journalism Blog
How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


The Rise of The Influencer - And Why Epic's New Store Approach Is Huge - Gamasutra
The Rise of The Influencer - And Why Epic's New Store Approach Is Huge  Gamasutra

Ten years ago in 2009, the word influencer didn't bear much weight. Now, it's part of the core approach for the new Epic Games Store - but why?


56% of Bloggers Spending 6 Hours on a Post Get Better Results - Small Business Trends
56% of Bloggers Spending 6 Hours on a Post Get Better Results  Small Business Trends

In this recent study, bloggers were asked a range of questions, including the time, length and frequency of their blog posts. Here's all the blogging stats.


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


5 Lessons You Can Learn From 1,000+ Bloggers to Improve Content - Search Engine Journal
5 Lessons You Can Learn From 1,000+ Bloggers to Improve Content  Search Engine Journal

Every year, Orbit Media releases their “Blogging Statistics and Trends” survey. To compile their findings, it's sent to over 1,000 unique bloggers and *content* ...


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem - Gamasutra
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

At its core, public relations is largely about creating consistency. Anyone who has been in a PR meeting has heard the word 'drumbeat' more than once- create a ...


Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...


How often should you post new blog entries? - PR Daily - PR Daily
How often should you post new blog entries? - PR Daily  PR Daily

Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information? The answer lies in between.


Chris Zukowski's Blog - The best slides I saw at GDC 2019 - Gamasutra
Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

You see a lot of slides at GDC. These are the best ones from the sessions I attended.


Nathan Cheever's Blog - Event SuperVision - Gamasutra
Nathan Cheever's Blog - Event SuperVision  Gamasutra

Every game has ways to monitor and add gameplay at the right times. Interested in how sandbox game events differ from traditional linear ones? PAR.


Lewis Denby's Blog - Why nobody cares about your indie game - Gamasutra
Lewis Denby's Blog - Why nobody cares about your indie game  Gamasutra

The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!


Luke Sigmund's Blog - EverQuest: 20 Years of Retention - Gamasutra
Luke Sigmund's Blog - EverQuest: 20 Years of Retention  Gamasutra

Ever wonder how EverQuest has stuck around for the last 20 years? This article shares insight into EverQuest's ability to retain players decade after.


Keith Burgun's Blog - My thoughts on difficulty in games - Gamasutra
Keith Burgun's Blog - My thoughts on difficulty in games  Gamasutra

Inspired by the recent conversations on game difficulty surrounding the release of Sekiro, designer Keith Burgun gives his take. Beyond exclusionary g.


James Margaris's Blog - An Artifact Card Review - Gamasutra
James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


13 Steps to Fail Miserably at Blog Writing - Search Engine Journal
13 Steps to Fail Miserably at Blog Writing  Search Engine Journal

Kelly sat there with this miserable look on her face. The blog's title in the search results was spot on, and the tiny description backed it up. But when she got to ...


Joe Radak's Blog - Why I lost $42,500 making a VR game - Gamasutra
Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

The discussion about how much a VR game costs to develop, and how VR really isn't that profitable for developers is a discussion running for nearly the past ...


Bhagwat talks glasnost but are Sangh footsoldiers listening? - Times of India
Bhagwat talks glasnost but are Sangh footsoldiers listening?  Times of India

It was a high-profile coming out party. The Rashtriya Swayamsevak Sangh, ideological parent of the Modi government, normally invisible in its secretive shakhas ...


Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last! - Gamasutra
Netflix's Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!  Gamasutra

Bandersnatch: Netflix's attempt at gamifying cinema is a commendable attempt but leaves more to be desired, ideas on how it can benefit from deep lear.


Showing And Announcing We Are The Caretakers At PAX East - At The Same Time - Gamasutra
Showing And Announcing We Are The Caretakers At PAX East - At The Same Time  Gamasutra

I'm Scott Brodie, Founder & Creative Director at Heart Shaped Games. Our team recently returned from running its first PAX East booth, and since we benefited ...


James Patton's Blog - Spinnortality: crunching the numbers - Gamasutra
James Patton's Blog - Spinnortality: crunching the numbers  Gamasutra

Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.


How To Get People To Actually Read Your Business's Blog - Forbes Now
How To Get People To Actually Read Your Business's Blog  Forbes Now

There are some big benefits to having and maintaining a blog for your business, especially if you can get people in your audience to actually read and follow it.


Dan Cox's Blog - Three Lessons for Narrative Game Design Students - Gamasutra
Dan Cox's Blog - Three Lessons for Narrative Game Design Students  Gamasutra

Three general lessons for students interested in narrative and game design on communities, supporting people, and the role of practice in trying to im.


Move or Die and its 5+ Year Journey to the PlayStation 4 - Gamasutra
Move or Die and its 5+ Year Journey to the PlayStation 4  Gamasutra

From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.


Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20 - Nieman Journalism Lab at Harvard
Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

In 2013, Jason Kottke wrote a prediction for Nieman Lab's year-end roundup: “The blog is dead, long live the blog.” Kottke was then (and still is) owner of one of ...


Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.


Tumblr fixes security flaw that exposed account info - Engadget
Tumblr fixes security flaw that exposed account info  Engadget

Tumblr just fixed a flaw that could have revealed much more than bloggers were comfortable with sharing. A security researcher talking to the social site (which...


Thais Weiller's Blog - Bittersweet Game Design -- The 'What' - Gamasutra
Thais Weiller's Blog - Bittersweet Game Design -- The 'What'  Gamasutra

This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...


Vasileios Karavasilis's Blog - Houdini Piers that Disappear - Gamasutra
Vasileios Karavasilis's Blog - Houdini Piers that Disappear  Gamasutra

Procedural modeling can be a huge bonus to small teams that want to create diverse worlds. We needed to create piers. 3 of them.


Silenced Advani Has Spoken, Modi’s Damage Control Isn’t Adequate - The Quint
Silenced Advani Has Spoken, Modi’s Damage Control Isn’t Adequate  The Quint

L K Advani's Blog on the Eve of BJP's 40th Foundation Day Gives Ammunition to Opposition Against PM Narendra Modi and Party President Amit Shah.


Coffee with an old blogger | NewsCut - MPR News
Coffee with an old blogger | NewsCut  MPR News

WordPress was down for most of the morning, so I couldn't give you the benefit of my usual routine in the morning. Instead, I just went live on Facebook while I ...


RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


Designing a planet-scale real-world AR platform - Gamasutra
Designing a planet-scale real-world AR platform  Gamasutra

At Niantic, we're in the process of developing an incredible planet-scale Augmented Reality (AR) platform. In this post, we explore where we believe.


Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Analyzing the open world design in The Legend of Zelda Breath of the Wild to break down Nintendo's level design and use of topography to guide where t.


Unai Cabezon's Blog - Solving interdimensional crimes - Gamasutra
Unai Cabezon's Blog - Solving interdimensional crimes  Gamasutra

A unique feature in Double Cross is its investigation system, unusual in action-platforming games. How did it come to be, and how did it evolve to the.


What’s the Ideal Blog Post Length for SEO? - Search Engine Journal
What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

It's commonly wondered, searched, and debated by anyone who works with website *content* and copy: What's the ideal blog post length for SEO? The answer ...


Vasburg E''s Blog - Don't Browse ArtStation Too Much - Gamasutra
Vasburg E''s Blog - Don't Browse ArtStation Too Much  Gamasutra

Does ArtStation bring artists closer together or their art, making it more similar in the process? In this article, I discuss if there is an underlyin.


What Happens When Game Artists Design a Mural - Gamasutra
What Happens When Game Artists Design a Mural  Gamasutra

While 99% of the time we're using our skills to make games, sometimes we get to use them to create something truly special—in this case a mural for.


Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested - Times of India
Strong leader, a brittle virtue? If BJP suffers reverses in 2019, Modi's leadership qualities will be truly tested  Times of India

Between 2004 and 2014, Bharatiya Janata Party (BJP) faced the 'no strong leader' problem. Party elder LK Advani's prime ministerial candidacy in 2009 and the ...


My Parents' Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce - Slate
My Parents' Work-Life Balance: When Your Mom Is “Mommy Blogger” Heather Armstrong aka Dooce  Slate

In this series, kids (and not-exactly-kids-anymore) review how well their parents balance life and work. To nominate a potential subject, ideally between the ages ...


Graveyard Keeper: How the graphics effects are made - Gamasutra
Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


Gregory Campbell's Blog - Humanity vs. Human Resources - Gamasutra
Gregory Campbell's Blog - Humanity vs. Human Resources  Gamasutra

Humanity vs. Human Resources. Intro While this article focuses on what I understand the definitions to be of 'humanity' and 'human resources' in the context of ...


Albert Serra's Blog - Developing a Pixel Bloodstain System - Gamasutra
Albert Serra's Blog - Developing a Pixel Bloodstain System  Gamasutra

Let's talk about blood in video games, and the 2D pixel bloodstain system developed for a weird narrative experience called NetherWorld.


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Derek Lieu's Blog - Finding the Hook For a Game Trailer - Gamasutra
Derek Lieu's Blog - Finding the Hook For a Game Trailer  Gamasutra

The best game trailers cut to the heart of what makes a game unique, yet so many trailers still treat games like a product which is merely the sum of.


Is Medium cool again? Bezos shows it as a blog platform of choice to reveal and respond - USA TODAY
Is Medium cool again? Bezos shows it as a blog platform of choice to reveal and respond  USA TODAY

Amazon CEO could have given interview to Washington Post, which he owns, or done TV, but instead chose a blogging platform that's not household name.


The State of the Algorithm: What's Happening to Indies on Steam? - Gamasutra
The State of the Algorithm: What's Happening to Indies on Steam?  Gamasutra

The business of making indie games has always been difficult, but recently it's become a lot harder. On October 5th, Valve introduced changes to Steam.


Unity Audio Import Optimisation - getting more BAM for your RAM - Gamasutra
Unity Audio Import Optimisation - getting more BAM for your RAM  Gamasutra

Unity's audio import settings are not widely understood in their entirety, and at the time of writing, I have been unable to find any comprehensive guides to their ...


Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Well-orchestrated public statements with high decibel levels seem to be polluting the environment as we await the Ayodhya title suit to be listed before an ...


Lessons learned in game art production - Part I - Gamasutra
Lessons learned in game art production - Part I  Gamasutra

From April 2017 through March 2018 I had the opportunity to work on the art team of two VR titles by Black River Studios (BRS). This article is an attempt to sum ...


What Mario Learned from Mickey Mouse - Part 3: Decision Making and Weenies - Gamasutra
What Mario Learned from Mickey Mouse - Part 3: Decision Making and Weenies  Gamasutra

What Mario Learned from Mickey Mouse is an analysis on the world building of Super Mario Odyssey through the design of Disney theme parks. Part 3 s.


Behind The AI of Horizon Zero Dawn (Part 1) - Gamasutra
Behind The AI of Horizon Zero Dawn (Part 1)  Gamasutra

In this first of two blogs I explore the AI decision making framework that enables the machine-animals of Horizon Zero Dawn to behave independently an.


“Go all in” to Succeed as an Indie Dev at PAX East 2019 - Gamasutra
“Go all in” to Succeed as an Indie Dev at PAX East 2019  Gamasutra

The camaraderie and brotherhood shared among fellow indie devs at events like PAX East never ceases to lift my spirit. Indie game development is the gem of ...


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


Joost van Dongen's Blog - The psychology of matchmaking - Gamasutra
Joost van Dongen's Blog - The psychology of matchmaking  Gamasutra

Whichever multiplayer game you look for and no matter how good it is, you'll always find tons of complaints from users claiming the matchmaking for th.


Romanus Surt's Blog - Das Geisterschiff Postmortem - Gamasutra
Romanus Surt's Blog - Das Geisterschiff Postmortem  Gamasutra

Official Postmortem for Das Geisterschiff, a survival horror adventure dungeon crawler and the first game by Graverobber Foundation.


My daughter asked me to stop writing about motherhood. Here’s why I can’t do that. - The Washington Post
My daughter asked me to stop writing about motherhood. Here’s why I can’t do that.  The Washington Post

Promising not to write about her anymore would mean shutting down a vital part of myself, which isn't necessarily good for me or her.


Ian Hamilton's Blog - 2018's Accessibility Advances - Gamasutra
Ian Hamilton's Blog - 2018's Accessibility Advances  Gamasutra

Every year the pace of chance accelerates. 2017 saw advances on a scale never before seen, and 2018 trumped that by considerable margin. I hope this post ...


The Importance of Being Refreshed: Why game jams can be a necessary distraction - Gamasutra
The Importance of Being Refreshed: Why game jams can be a necessary distraction  Gamasutra

Six months ago, my tiny indie studio failed our first attempt at crowdfunding a game. Without the inspiration that came from entering game jams, we ma.


A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Jingoism for election benefit - Times of India
Jingoism for election benefit  Times of India

Now that we are done with the singing of paeans (very well-deserved, of course) for our valiant Air Force pilots, isn't it time to sit back and think whether or not ...


Lance Craner's Blog - 2 years as a part time Indie Developer - Gamasutra
Lance Craner's Blog - 2 years as a part time Indie Developer  Gamasutra

Introduction. Two years ago I setup Yobowargames and work in my spare time as a solo Indie developer. Since I also have a full-time day job I would classify ...


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