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7 Questions To Ask Yourself BEFORE Staring A Business Blog


Blogging is the latest buzzword in online marketing and PR.

But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.

But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products.

If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.

If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.

- Internet users

Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.

- Blog readers

Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.

- Search engine users

A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.

3. What do you want to achieve with your blog?

There are a lot of things that a blog can do for your business. Blogs can help you -

- Increase your visibility and search engine rankings

- Brand yourself, your products, your services, your company

- Build a community and network with people who have similar interests

- Expand your reach to those outside your current sphere of influence

- Establish your credibility as an expert or thought-leader in your field

- Put a human face on your business

- Reach out to potential customers and stakeholders

Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

4. How much time can you spend on your blog?

Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.

If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.

If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.

5. What blogging platform will serve your needs best?

Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.

The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.

Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.

According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.

This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.

6. How do you plan to promote your blog?

Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.

You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself.

Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.

7. How will you assess the success of your blog?

To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.

Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.

Understand that blogging is not for everyone. It's just another form of communication.

Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.

_______________________________________________
Copyright © 2005 Priya Shah

Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers
_______________________________________________


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. October / 23 / 2019

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

Farewell to the blog - Politico
Farewell to the blog  Politico

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action - The New York Times
G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action  The New York Times

What Is an RSS Feed? (+Examples and Instructions for Getting Started) - G2
What Is an RSS Feed? (+Examples and Instructions for Getting Started)  G2

How to Use Buffer for Social Media Management: The Solopreneur's Guide - Business 2 Community
How to Use Buffer for Social Media Management: The Solopreneur's Guide  Business 2 Community

Carnival of Space #632 - Universe Today
Carnival of Space #632  Universe Today

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Economic Times
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Economic Times

Reform suggestions for Rashtriya Swayamsevak Sangh - Economic Times
Reform suggestions for Rashtriya Swayamsevak Sangh  Economic Times

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes - Economic Times
When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes  Economic Times

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Rohit Sharma: The art of scoring runs with laziness and effortlessness - Economic Times
Rohit Sharma: The art of scoring runs with laziness and effortlessness  Economic Times

Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program - Gamasutra
Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India - Economic Times
Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India  Economic Times

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India's future - Economic Times
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India's future  Economic Times

Iuliana U's Blog - Crowdfunding Without A Graphic Designer - Gamasutra
Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar - Times of India
What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar  Times of India

'Mommy bloggers' study reveals factors that drive success in social influencer marketing - EurekAlert
'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

Is Rahul Gandhi on the same page as Imran Khan? - Economic Times
Is Rahul Gandhi on the same page as Imran Khan?  Economic Times

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials - Gamasutra
Josh Bycer's Blog - How Onboarding Should be Applied to Tutorials  Gamasutra

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Accept or not, Chandrayaan-2 has proved the existence of God again - Economic Times
Accept or not, Chandrayaan-2 has proved the existence of God again  Economic Times

Why Narendra Modi govt could scrap Article 370 - Economic Times
Why Narendra Modi govt could scrap Article 370  Economic Times

Claire Sh's Blog - I don't hate social media... - Gamasutra
Claire Sh's Blog - I don't hate social media...  Gamasutra

Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You. - Gamasutra
Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You.  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

The Kargil variant - Economic Times
The Kargil variant  Economic Times

Celebrating The Essential Role Of The Historically Smal... | Pivot | A Blog by Karl Vaters - ChristianityToday.com
Celebrating The Essential Role Of The Historically Smal... | Pivot | A Blog by Karl Vaters  ChristianityToday.com

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements - Science 2.0
Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements  Science 2.0

Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles - Gamasutra
Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles  Gamasutra

NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets - Gamasutra
NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets  Gamasutra

What will Amit Shah do next? - Economic Times
What will Amit Shah do next?  Economic Times

Working from Home: 31 Tips to Be More Productive & Successful - Search Engine Journal
Working from Home: 31 Tips to Be More Productive & Successful  Search Engine Journal

5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Next step: A West Bank in Kashmir? - Economic Times
Next step: A West Bank in Kashmir?  Economic Times

Revealed: The Most Demanded Languages For Game Localization (H1 2019) - Gamasutra
Revealed: The Most Demanded Languages For Game Localization (H1 2019)  Gamasutra

Those tiny drops that make our rainbow - Times of India
Those tiny drops that make our rainbow  Times of India

As Article 370 goes down, so does the opposition? - Economic Times
As Article 370 goes down, so does the opposition?  Economic Times

The 'Brahmin left' vs the 'Merchant right': A comment on Thomas Piketty's new book - EUROPP - European Politics and Policy
The 'Brahmin left' vs the 'Merchant right': A comment on Thomas Piketty's new book  EUROPP - European Politics and Policy

Consume Wisely – How to Deal with Too Much Content - Business 2 Community
Consume Wisely – How to Deal with Too Much Content  Business 2 Community

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Thomas Bidaux's Blog - Crowdfunding and Tabletop Games: 2019 Mid-Year Update - Gamasutra
Thomas Bidaux's Blog - Crowdfunding and Tabletop Games: 2019 Mid-Year Update  Gamasutra

Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

The Future is Bloodless! China Bans Blood in Video Games - Gamasutra
The Future is Bloodless! China Bans Blood in Video Games  Gamasutra

Will poaching legislators help or harm BJP? - Economic Times
Will poaching legislators help or harm BJP?  Economic Times

Tips & Tricks to manage Open Game Development - Gamasutra
Tips & Tricks to manage Open Game Development  Gamasutra

Louis McTague's Blog - The Importance of Definitions in Game Design - Gamasutra
Louis McTague's Blog - The Importance of Definitions in Game Design  Gamasutra

With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir - Economic Times
With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir  Economic Times

The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness' - Economic Times
The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness'  Economic Times

Best blogging platforms of 2019 - TechRadar India
Best blogging platforms of 2019  TechRadar India

Chris Zukowski's Blog - The best slides I saw at GDC 2019 - Gamasutra
Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution - Economic Times
Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution  Economic Times

2 women show us the power of personal choice - Economic Times
2 women show us the power of personal choice  Economic Times

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

Why Google killed off Google Reader: It was self-defense - GigaOM
Why Google killed off Google Reader: It was self-defense  GigaOM

More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week - PRNewswire
More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

What Happens When Game Artists Design a Mural - Gamasutra
What Happens When Game Artists Design a Mural  Gamasutra

My Journey With Red Dead Redemption II: Introduction - Gamasutra
My Journey With Red Dead Redemption II: Introduction  Gamasutra

How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Economic Times
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Economic Times

Meet some of Charleston's most popular bloggers and social media influencers - Charleston Post Courier
Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

"Terrorist Fiske Jab" Revisited - Neuroskeptic - Discover Magazine
"Terrorist Fiske Jab" Revisited - Neuroskeptic  Discover Magazine

How to come up with new game ideas - Gamasutra
How to come up with new game ideas  Gamasutra

Words as weapons of violence- none can beat the seculars - Economic Times
Words as weapons of violence- none can beat the seculars  Economic Times

Matias Kindermann's Blog - Designing Catch Huntermann, World's Best Detective - Gamasutra
Matias Kindermann's Blog - Designing Catch Huntermann, World's Best Detective  Gamasutra

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Government is deluding itself on the economic situation - Economic Times
Government is deluding itself on the economic situation  Economic Times

How to Switch from Blogger to WordPress Without Losing Google Traffic - Digital Inspiration
How to Switch from Blogger to WordPress Without Losing Google Traffic  Digital Inspiration

A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice - Economic Times
A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice  Economic Times

These iOS 13 apps work with Dark Mode, Sign in with Apple, Voice Control, and more - 9to5Mac
These iOS 13 apps work with Dark Mode, Sign in with Apple, Voice Control, and more  9to5Mac

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #1 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #1  Gamasutra

Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

What J&K's special status meant: Article 370 kept a door open to independence, but Kashmir's autonomy has steadily been whittled down - Economic Times
What J&K's special status meant: Article 370 kept a door open to independence, but Kashmir's autonomy has steadily been whittled down  Economic Times

Imran Khan's toxic tweet-tan-trums - Economic Times
Imran Khan's toxic tweet-tan-trums  Economic Times

Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Loot Box Design 2.0 – Complying with China's New Rules - Gamasutra
Loot Box Design 2.0 – Complying with China's New Rules  Gamasutra

The Secrets of Skeleton and Shark AI in Sea of Thieves (Part 2 of 4) - Gamasutra
The Secrets of Skeleton and Shark AI in Sea of Thieves (Part 2 of 4)  Gamasutra

'One tight slap': What makes Indian politics so thappad-happy - Economic Times
'One tight slap': What makes Indian politics so thappad-happy  Economic Times

Update: RSS feed authorship - BlogTalkRadio
Update: RSS feed authorship  BlogTalkRadio

The RSS isn't an NGO, it very much a government organisation - Economic Times
The RSS isn't an NGO, it very much a government organisation  Economic Times

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