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How RSS Advertising Can Help Business Gain A Higher ROI


I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.

The difference in results were staggering.

Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.

Surprised? Let's investigate the benefits of RSS advertising versus email ads.

RSS advertising has a number of 'superior' advantages compared to email ads:

1. RSS feeds does not face a delivery issue in an anti-SPAM environment that is being filled with filters, anti-virus software or whatever program that is put in place by the user to block SPAM and unwanted emails.

2. RSS feeds cost ZERO to track. With a burned feed, you can easily track how many people are subscribing to your feed.

With email, if you want to track how many of your mails were delivered, you would have to pay for the additional services.

A simple mathematical illustration can prove this:

Let's say Cost per 1,000 impressions = $50 And you want to do 10,000 impressions per week.

So the cost would be = $50 x 10 = $500 per week.

With Email Advertising, you would need to include email monitoring delivery charges.

So your total cost would be $500 + X per week

where X is the additonal costs for email monitoring delivery

So your advertising costs go up. Mutiply the above figure with 48 weeks (1 year) and you can see how costly it is to run email advertising campaigns.

With RSS Advertising, there is ZERO monitory delivery charges.

You maximise every penny from your advertising dollar, and the costs go down!

3. RSS feeds is 100% Opt-in. We're talking about readers who know what they want and educated enough to know how to subscribe to feeds, either with desktop readers or through the use of some online newsreader such as Bloglines, MyYahoo and so on.

Yes, there is also 'opt-in' email. But then again, opt-in email is getting less effective because of:

a) constant bombardment of emails from other marketers and advertisers, making the subscribers 'numb' to advertising message

b) keywords that trigger off SPAM filter, causing failed delivery message

RSS feeds do not face these two problems. RSS feeds has a 100% delivery rate and has no SPAM issue as it is a feed, not email.

It will be interesting to see the continued developments in the use of RSS feeds for advertising.

Brandon http://www.marketing-rampage-with-blogs-and-rss.com

Author of Multimedia E-book, "Marketing Rampage With Blogs And RSS". Unleash the power of blogs and rss. Get more free targeted traffic, leads and subscribers with RSS Feeds. List in Google and Yahoo for FREE and save $299. Dominate niche markets with RSS Feeds.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 19 / 2019

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Chatting About Chatbots with Virginia Nussey [PODCAST]  Search Engine Journal

Want to find out how you can make the most out of chatbots on Facebook Messenger? Listen to this edition of Search Engine Nerds now.


"Hey, I have to interview someone in 30 minutes. Give me a crash course." - Gamasutra
"Hey, I have to interview someone in 30 minutes. Give me a crash course."  Gamasutra

Recently, a colleague who's been in the industry forever - but never involved in the hiring process - came to me with a conundrum. It went something like this:.


Caste costs lives: Violence against inter-caste couples exposes gap between law and reality - Times of India
Caste costs lives: Violence against inter-caste couples exposes gap between law and reality  Times of India

The recent historic verdict of the Supreme Court decriminalising homosexuality was a recognition of the universal principle that love transcends gender, social ...


David Finseth's Blog - Creating 2D Particle Effects in Unity3D - Gamasutra
David Finseth's Blog - Creating 2D Particle Effects in Unity3D  Gamasutra

Technical Artist David Finseth of Synapse Games explains how the particle effects in Spellstone and Animation Throwdown were created in Unity3D.


Joost van Dongen's Blog - The challenge of finding enough playtesters - Gamasutra
Joost van Dongen's Blog - The challenge of finding enough playtesters  Gamasutra

Finding playtesters who'll play your game weekly online is really difficult. But should you? This post discusses why you should not let the same peopl.


Why You Should Prefer a Blog Over Social Media - Fstoppers
Why You Should Prefer a Blog Over Social Media  Fstoppers

We live in the social media era and it is the preferred the marketing channel. Why should we talk about blogs? Here are some thoughts on giving more emphasis ...


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


12 ways to automate and systemise 95% of your blog promotion strategy – Econsultancy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy – Econsultancy  Econsultancy

Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don't have a six or seven figure audience to ...


Alexander Tikadze's Blog - Unity Game Development Progress - Gamasutra
Alexander Tikadze's Blog - Unity Game Development Progress  Gamasutra

This is a really informative post! Thanks!! I've been using LiceCap for some quick n easy GIFs, but this lays out a such a comprehensive method for much higher ...


Justin Reeve's Blog - Cultural Concepts as Principles of Design - Gamasutra
Justin Reeve's Blog - Cultural Concepts as Principles of Design  Gamasutra

What makes Breath of the Wild uniquely Japanese? This article examines how cultural concepts can be used to guide game design.


PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS - IndianWeb2
PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS  IndianWeb2

Investigative website Cobrapost's investigation titled 'Operation-136' part-2 says that Ajay Shekhar Sharma, who is senior vice president at Paytm and brother of ...


If BJP wins 2019, will there be a 2024 election? Don't underestimate RSS opposition to the idea of India - Times of India
If BJP wins 2019, will there be a 2024 election? Don't underestimate RSS opposition to the idea of India  Times of India

With Prime Minister Narendra Modi and BJP completing three years in office, there is growing chatter about 2019 Lok Sabha elections. After scoring an ...


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