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Business Blogging: Where Do I Start?


The new hot commodity is a blog for your small business so you've decided you must have one.

Before you begin think about it long term. Where do you think the blog is headed? What is the objective? Do you want it to be found by the search engines for specific terms? How often will you post? Who will the audience be? What will it look like a year from now? Five years from now?

If you think you may have this blog for a long time, consider hosting it with your own domain name. Blogger provides you with a free domain name (name.blogspot.com), or the option of ftp to your own domain. If, at some point in time in the future you want to move the blog and you've been using the blogspot name, you won't be able to take it with you. This means that all of the people who have your blog in their reader will "lose" you. It also means that you'll have to start from ground zero with the search engines.

Do some digging before you jump. A couple of good networks where you can get some education are:

- Blogging for Business at http://blogbrandz-network.ryze.com/ Make sure you sign up for the "Blogging for Marketers" email course. Priya has loaded the course with good blog information (and it costs you nothing).

- Blogger Forum at http://www.bloggerforum.com/modules/newbb/ The Blogger Forum is very welcoming to newbies. Browse around and just by looking at previous posts, you can learn a ton. they also have a section on blog platforms which talks about the different options available.

Once you're ready to go, what are you going to write about? Make sure you've brainstormed ideas so you don't run into the inevitable writer's block. You can always start with what you've written before. Do you have a newsletter? Look through your archive and "refresh" some of those old topics as a blog posting. How about your website? Do you have content you can turn into a blog topic? Do you participate in online forums or discussion lists? Find some advice you gave to someone there and turn it into a blog post.

This should get you started. Remember that small business blogging is a long term activity. Be ready.

Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Don't know what to write about? Get the cure for blog writer's block at http://www.what'spossible.com/blogidea/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 19 / 2024

Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP - Broadcast Law Blog
Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

7 Best Feed Reader Apps for Linux Desktop [2023] - It's FOSS
7 Best Feed Reader Apps for Linux Desktop [2023]  It's FOSS

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

Here’s How RSS Feeds Enhance Online User Experiences - Spiceworks News and Insights
Here’s How RSS Feeds Enhance Online User Experiences  Spiceworks News and Insights

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

New Ways to Customize Your Facebook Feed - Meta
New Ways to Customize Your Facebook Feed  Meta

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

How to Use Google News Like an RSS Feed Reader - Lifewire
How to Use Google News Like an RSS Feed Reader  Lifewire

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Easy Access to Amazon Wishlists in RSS - AWS Blog
Easy Access to Amazon Wishlists in RSS  AWS Blog

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

A quick and dirty guide to making custom feeds on Bluesky - Southern Fried Science
A quick and dirty guide to making custom feeds on Bluesky  Southern Fried Science

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

4 Ways to embed Facebook posts and Page features on your site - Sprout Social
4 Ways to embed Facebook posts and Page features on your site  Sprout Social

11 best Twitter alternatives - TechTarget
11 best Twitter alternatives  TechTarget

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Cybersecurity Blog - SentinelOne
Cybersecurity Blog  SentinelOne

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

The 5 Best RSS Reader Apps for Android - Lifewire
The 5 Best RSS Reader Apps for Android  Lifewire

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Round up - BBC
Round up  BBC

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Podcast Archive - Farnam Street
Podcast Archive  Farnam Street

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

Official Boston Red Sox Website - MLB.com
Official Boston Red Sox Website  MLB.com

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

ArchDaily | Broadcasting Architecture Worldwide - ArchDaily
ArchDaily | Broadcasting Architecture Worldwide  ArchDaily

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

RSS wants Hindu renaissance, Modi is its mascot - The Times of India
RSS wants Hindu renaissance, Modi is its mascot  The Times of India

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

Embedding video on external sites - CBBC Newsround
Embedding video on external sites  CBBC Newsround

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Subscribe to and Translate Blog Feeds into Any Language - groovyPost
Subscribe to and Translate Blog Feeds into Any Language  groovyPost

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