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It even surprised me.
Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well.
You see, I was sure we were at least a year off from this glorious day.
Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site - the "My Yahoo!" page looks different too.
On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explaining the RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds into the mainstream.
The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted.
When I logged into my page in the "My Yahoo!" section, I saw a big difference in the number of feeds left to choose from, as well as in the way they were presented.
Currently, the RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you're not getting the results you'd like from your set-up, there are small changes you can implement that will make a huge difference in your listing.
Best results aren't as easy as submitting your feed now, but you're still within the window of opportunity - if you do it properly.
What the News Could Mean For Your Site If You Act Now
One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly.
If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You'll want to learn how to create a feed that gets well listed immediately.
Currently, the RSS module boasts "150,000 sources". Yahoo will still need hundreds, perhaps thousands more, even if it only intends to list the "creme de la creme" of the submissions it gets. Being in that group is as easy as submitting your feed.
Being at the top of the list isn't. However, you're still within the window of opportunity if you take the time to learn how to do this properly. You can get free details on how to do that at helpmerss.com .
"My Yahoo!" RSS Headline module Coming Out of Beta?
If I had to guess, I'd say all signs point to yes. When that happens, Yahoo's RSS/Atom directory will likely contain only those who added their feeds early. New feeds seeking to be included will probably face stricter standards.
If you don't have one yet don't worry, because it's never been easier to make one. If you can cut and paste, there are tools all over the Net that will show you how- some will even generate the file for you.
However, there are still certain guidelines you need to follow with your feed to get a good result out of Yahoo - it's not as simple as adding your feed now that there are more competing listings.
Yahoo is still accepting new sources for RSS feeds. Readers of my last book state that they are getting excellent results following my instructions, though initial inclusion no longer occurs at the same rate. Plenty of markets have few feeds available, or none at all. Your site could fill that void.
That means you still have a chance at a first page ranking. The traffic I get on a daily basis from My Yahoo readers alone sounds like I just like to brag.
And I do, but that's hardly the point.
The point is, there's no place you can even go to buy the caliber of exposure to the quality of audience that reads feeds. The typical audience that accesses information by feed are also blog readers. A study this summer estimated that the 69.3% of blog readers are aged 29-50, and that 40% of this audience are people who have household incomes greater than $90,000.
The type of surfer that would subscribe to your feed has pre-qualified themselves as a lead, with a certain level of understanding and interest in your topic, often on a professional level. And if you don't spend every post hitting them over the head with your sales pitch, they can be both loyal and interactive.
(If you do, they'll unsubscribe from your feed faster than you can spell s-p-a-m.)
And if you're in the business of providing information you can use, in a way that shows how you can solve their problem, it's like preaching to the converted. If your product solves their problem, and you show that you deserve the trust of this subscriber, you'll also find the route to a sale an increasingly downward slope.
The bottom line - this is the power surfer's favorite toy. And if your content appeals to them, you need to learn how to play.
Learn how Tinu saw a 75% increase in both traffic and sales from feeds at http://freetraffictip.com/rssbook . For free reprint rights to her articles (and a potential $500 bribe) send a blank email to email@example.com .
Business 2 Community (blog)
RSS Feeds and How To Burn Them
Business 2 Community (blog)
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MWC 2008: Samsung handsets round-up
U900 Soul – 5.0-megapixel camera, 4x zoom, image stabilisation, HSDPA, mobile blogging, RSS feeds, music library, and microSD slot. Out March, for €400. See details here and video here. J700 – 1.3-megapixel camera, microSD slot, FM radio, music ...
MWC 2008: Samsung epitomises 'entry-level' with the J700, J150 and L170 mobiles
We're not yet done with Samsung's plethora of entry-level handsets, as the J700, J150 and L170 will surely appeal to some people doing a Google search on these rather budget models. Oh, hai, Google searchers! Starting at the left, the J700 slider model ...
The Holy Grail that Online Advertisers, Merchants, Publishers, and Shoppers have been Looking for!
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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits
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How to Activate The Firefox Live Bookmark Feature on Your Site
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Even a 70 Something Technological Challenged Mom Can Get Started in Blogging With These 10 Tips
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RSS is an underused and underappreciated technology by a majority of internet users. There is a small minority who are just starting to appreciate the benefits RSS can have on there personal and business lives.
Google Does RSS
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Why Would You Use Blogs Instead of a Web Site For Your Online Business?
Why would you use Blogs instead of a web site for your online business?What's wrong with using a web site for conducting your online business? How can Blogs help and why should I need one anyway?Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.(a) Automatic push-button publishing.
The Power of the BLOG
Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005.
The Idiot's Step-By-Step Guide To Blogging for Profit
Blogging is easy, blogging is fun. And what's more?it can help your business in a lot of ways.
Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!
Blogs are an unbelievable way to achieve success on the internet. Blogs can establish a web presence, express your opinions and generate serious profits.
RSS Round-Up: What's Happening with Simple Syndication?
Have you been following the explosion of RSS -- Really Simple Syndication -- activity online? Seems this new method of "getting the word out" is picking up steam. Why? Partly because of the Davids, and partly because of the Goliaths.
What Is The Orange XML or RSS Icon I See More and More On Web Sites?
This question does not have a one sentence answer! If I just said that one uses this icon to get a site's RSS feed, you still won't understand. So let's try and answer you in such a way that it all makes sense to you and, more importantly, that you learn how to benefit from it.
Fun Free Feed Tools For Both The Publisher And The Reader
As you've probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level).The three concerns I hear the most are:"How do I deal with the bandwidth hit?""Is there a way to include information that isn't in the automated resource I use to populate my feed without touching any code?"and"Where can I find a cost-effective, simple way to display feeds on my site?"Say Goodbye to Bandwidth Overages with FeedBurnerhttp://feedburner.
RSS: This Publishers Choice
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To Blog Or Not To Blog
Web logs, commonly referred to as "blogs," represent all the rage right now in online publishing.Not really a newsletter or traditional html page publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links, or responds to questions.
Find Out How Microsofts Plans Could Make Your Subscribers Beg You for RSS Content!
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Gentlemen Prefer Blogs
According to a recent survey, gentlemen prefer blogs to the tune of 75 percent; roughly 25 percent of blog frequenters are female. But I want to invite all you ladies to invade the male space.
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