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How Yahoos Recent Facelift Can Mean More Traffic To Your Site


It even surprised me.

Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well.

You see, I was sure we were at least a year off from this glorious day.

The News

Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site - the "My Yahoo!" page looks different too.

On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explaining the RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds into the mainstream.

The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted.

When I logged into my page in the "My Yahoo!" section, I saw a big difference in the number of feeds left to choose from, as well as in the way they were presented.

Currently, the RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you're not getting the results you'd like from your set-up, there are small changes you can implement that will make a huge difference in your listing.

Best results aren't as easy as submitting your feed now, but you're still within the window of opportunity - if you do it properly.

What the News Could Mean For Your Site If You Act Now

One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly.

If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You'll want to learn how to create a feed that gets well listed immediately.

Currently, the RSS module boasts "150,000 sources". Yahoo will still need hundreds, perhaps thousands more, even if it only intends to list the "creme de la creme" of the submissions it gets. Being in that group is as easy as submitting your feed.

Being at the top of the list isn't. However, you're still within the window of opportunity if you take the time to learn how to do this properly. You can get free details on how to do that at helpmerss.com .

"My Yahoo!" RSS Headline module Coming Out of Beta?

If I had to guess, I'd say all signs point to yes. When that happens, Yahoo's RSS/Atom directory will likely contain only those who added their feeds early. New feeds seeking to be included will probably face stricter standards.

If you don't have one yet don't worry, because it's never been easier to make one. If you can cut and paste, there are tools all over the Net that will show you how- some will even generate the file for you.

However, there are still certain guidelines you need to follow with your feed to get a good result out of Yahoo - it's not as simple as adding your feed now that there are more competing listings.

Yahoo is still accepting new sources for RSS feeds. Readers of my last book state that they are getting excellent results following my instructions, though initial inclusion no longer occurs at the same rate. Plenty of markets have few feeds available, or none at all. Your site could fill that void.

That means you still have a chance at a first page ranking. The traffic I get on a daily basis from My Yahoo readers alone sounds like I just like to brag.

And I do, but that's hardly the point.

The point is, there's no place you can even go to buy the caliber of exposure to the quality of audience that reads feeds. The typical audience that accesses information by feed are also blog readers. A study this summer estimated that the 69.3% of blog readers are aged 29-50, and that 40% of this audience are people who have household incomes greater than $90,000.

The type of surfer that would subscribe to your feed has pre-qualified themselves as a lead, with a certain level of understanding and interest in your topic, often on a professional level. And if you don't spend every post hitting them over the head with your sales pitch, they can be both loyal and interactive.

(If you do, they'll unsubscribe from your feed faster than you can spell s-p-a-m.)

And if you're in the business of providing information you can use, in a way that shows how you can solve their problem, it's like preaching to the converted. If your product solves their problem, and you show that you deserve the trust of this subscriber, you'll also find the route to a sale an increasingly downward slope.

The bottom line - this is the power surfer's favorite toy. And if your content appeals to them, you need to learn how to play.

Learn how Tinu saw a 75% increase in both traffic and sales from feeds at http://freetraffictip.com/rssbook . For free reprint rights to her articles (and a potential $500 bribe) send a blank email to [email protected] .


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 19 / 2024

Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP - Broadcast Law Blog
Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

7 Best Feed Reader Apps for Linux Desktop [2023] - It's FOSS
7 Best Feed Reader Apps for Linux Desktop [2023]  It's FOSS

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

Here’s How RSS Feeds Enhance Online User Experiences - Spiceworks News and Insights
Here’s How RSS Feeds Enhance Online User Experiences  Spiceworks News and Insights

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

New Ways to Customize Your Facebook Feed - Meta
New Ways to Customize Your Facebook Feed  Meta

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Easy Access to Amazon Wishlists in RSS - AWS Blog
Easy Access to Amazon Wishlists in RSS  AWS Blog

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

A quick and dirty guide to making custom feeds on Bluesky - Southern Fried Science
A quick and dirty guide to making custom feeds on Bluesky  Southern Fried Science

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

11 best Twitter alternatives - TechTarget
11 best Twitter alternatives  TechTarget

4 Ways to embed Facebook posts and Page features on your site - Sprout Social
4 Ways to embed Facebook posts and Page features on your site  Sprout Social

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Cybersecurity Blog - SentinelOne
Cybersecurity Blog  SentinelOne

RSS Feeds · Global Voices - Global Voices
RSS Feeds · Global Voices  Global Voices

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

The 5 Best RSS Reader Apps for Android - Lifewire
The 5 Best RSS Reader Apps for Android  Lifewire

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Round up - BBC
Round up  BBC

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Lex Fridman Podcast - Lex Fridman
Lex Fridman Podcast  Lex Fridman

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

Official Boston Red Sox Website - MLB.com
Official Boston Red Sox Website  MLB.com

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

Easy Comment, Simplifies Blog Commenting - Ghacks
Easy Comment, Simplifies Blog Commenting  Ghacks

The eccentric economic ideology of RSS and BJP – Part 2 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 2  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

RSS’s standardised Hinduism – Part 3 - The Times of India
RSS’s standardised Hinduism – Part 3  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

RSS wants Hindu renaissance, Modi is its mascot - The Times of India
RSS wants Hindu renaissance, Modi is its mascot  The Times of India

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

Embedding video on external sites - CBBC Newsround
Embedding video on external sites  CBBC Newsround

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Why Vande Mataram scores over Jana Gana Mana for RSS - The Times of India
Why Vande Mataram scores over Jana Gana Mana for RSS  The Times of India

Subscribe to and Translate Blog Feeds into Any Language - groovyPost
Subscribe to and Translate Blog Feeds into Any Language  groovyPost

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