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There are thousands of local and online Pet Stores but most people only know about Petco and PetsMart. The reason these businesses have succeed is because of consistent advertising so the customer does not forget their name (brand). Branding is the key to success of any business regardless of size.
A brand is your organization's personality. Without a brand you're only a small business. You need to start with targeting your potential customer base. If you provide a Pet Sitting service, make sure people in your area know about you. Try to take advantage of all possible advertising opportunities. Have good references ready for potential customers. People feel more comfortable with the businesses who provide customer feedbacks.
Try different marketing strategies before you decide on one. Measure your advertising performance periodically and make changes accordingly. Try to advertise on media that provide you longer visibility. For example, it is better to advertise in Yellow Pages or Online Business Directory who provide one year listing than your one time ad in the Newspaper.
Other thing you could do is, study marketing strategies for big businesses who are successful. You may not be able to spend same money as big businesses but it could give you enough information to make the right marketing decisions. Based on the Overture keyword tool, there were 3,95,015 searches performed for the keyword "Pet Supply" in the month of May 2005. This information is to give you an idea that people are looking for your products or services, but they should be able to find you. This can be done with branding your business.
Courtesy of Petboro.com - Gateway to the local pet community!
PetFirst is 15 years old and still growing rapidly in the pet insurance industry. The Jeffersonville, Indiana, company has tens of thousands of customers.
A new Illinois law aims to keep pets safe. KHQA spoke with a Tri-State pet owner about the new law and how it relates to this weekend's snow storm.
Dave says, "I can't believe I have been at the shelter since April!" Dave is a unique feline, he's a love biter, he can be kind of a brat, he loves head butts, and he ...
A pet-friendly retirement community can be key to your happiness if you're an owner.
If you're looking for a happy pup to add to your family, check out this week's pets of the week.
Tips for protecting your pet in the cold temperatures heading to Louisville.
Whether a hedgehog, rabbit or cat, furry friends are welcomed at many churches in Spain during the annual Feast of Saint Anthony celebration.
The city of Fort Wayne issued this news release today:
Look for a loving companion for you or a friend right now at Polk County Animal Control as we celebrate this week's Pets of the Week.
A man was hurt and several pets were killed after a fire broke out inside a Gwinnett County home early Friday morning.
You've got the bread and the milk, but don't forget some doggy treats for Fido, who has to burn extra energy to stay warm in wintertime, according to the ...
TOLEDO (WTVG) - As we get ready for a winter blast it's important to remember the cold can cause a lot of problems for our pets. There are some simple things ...
AURORA, Colo. (CBS4)– Coloradans across the state have graciously given food to those impacted by the government shutdown. However, one local group ...
We want to make sure you and your family are safe when the cold weather hits this weekend. That, of course, includes all members of your family, like your pets.
When Maria Chappelle-Nadal arrived for her final term in the legislature, she was disappointed to find she couldn't bring her four-legged friends with her.
INDIANAPOLIS, Ind. – After a blast of snow this weekend, temperatures around central Indiana are expected to plummet. And that means it's critical for Indy ...
TOLEDO (WTVG) - Mobile Meals of Toledo provides hundreds of thousands of meals to homebound people in our community every year. After noticing that a lot ...
CHARLESTON, W.Va. — The House of Delegates took a step Friday to make West Virginia a better place for pets. It passed HB 2185 96-0 on Friday, Jan.
When American Veterinarian® reported last week on the best CBD oils for pets as named by the website RAVE Reviews, we received a few comments ...
BINGHAMTON (WBNG) — As the temperature continues to drop, it becomes more and more important that you make sure your pets remain warm and safe.
EVANSVILLE, Ind. — With wind chill expected to be in the single digits in the Tri-State area this weekend, it's critical to make sure your furry friends stay warm ...
Adoption fee for dogs is $125 and for cats is $105. All animals are fully up to date on inoculations. Animals for adoption are available at Lowndes County Animal ...
Firefighters say a man, a woman and three pets have died in a burning Virginia home.
CLEVELAND -- As we prepare for a major winter storm, it's important to remember to keep our pets safe and warm. The Humane Society reports that there are ...
The following are pets of the week available for adoption at Kohl's Cat House and Pacific Cove Humane Society.
A fisher cat, an animal with long teeth and a sleek fur coat, is being blamed for the deaths of family pets in Brevard County. The traps are baited with fish, but ...
Can you imagine the anguish and heartache of being separated from a missing beloved pet? Read how heartbreak turned into heartwarming reunions when ...
Who doesn't enjoy a movie and popcorn? Well, today is the perfect day to enjoy both. Not only is it National Popcorn Day, but at 2 p.m., at the State Theatre For ...
Things To Know About Medical Insurance For Pets - Clinton, CT - Dr. Julie Berman of Shoreline Animal Hospital in Clinton writes about what owners should ...
CLEVELAND — Many dogs, like my pup Fergus, love the snow. But even winter dogs need to be protected when temperatures and wind chills dip low. I know it's ...
If you don't want to bring animals in the house, garages are a suitable shelter for the weekend.
Have room in your home and heart for one (or two) of these deserving pets? They're all waiting to meet you at ARL Boston!
Topeka's Helping Hands Humane Society is giving free pet food to federal employees during the partial government shutdown.
The numbers are staggering. York Adopt a Pet took in a record breaking 525 cats and kittens in 2018. Thankfully our adoption numbers were up so we are once ...
Last Moments is a powerful photo series by Pulitzer Prize-nominated photographer Ross Taylor, who was invited to document the intimate last moments in a ...
These brutally cold temperatures make it hard for us to even set foot outside, and the same goes for your pet.
It was hardly 11 a.m. before the House Commerce committee had gone to the dogs.Four of them – fluffy canines with perked ears and wide eyes – packed the ...
Even animals that aren't eating too much or exercising too little are getting fat. If we can figure out why, we may have the key to our own obesity crisis – and how ...
With a heavy snow storm just hours away from hitting our region, it's expected to have a heavy impact on many of us, including our pets.
Renee, a disabled kitten, is currently available for adoption at the Newberg Animal Shelter. X-rays taken of Renee are inconclusive as to whether she sustained ...
Veterinarians like it when we have pet insurance, but they also know policy holders have been screwed over. The offer tips on lining up a policy.
The Humane Society and American Veterinary Medical Association list steps you can take to keep your pets safe this winter.
Since the legalization of marijuana in California, cases of pets accidentally eating pot have jumped 130 percent, and now that marijuana is legal in Michigan ...
Seneca County Humane Society plans to host a benefit bingo beginning at 9 a.m. Feb. 2 at Tiffin Moose Lodge, 1146 N. SR 53. During the bingo benefit, the ...
The Animal Rescue League of Berks County is helping government workers affected by the shutdown.
The MSPCA-Angell is giving away free food for pets of furloughed federal employees beginning Saturday so that their furry friends don't go hungry as the ...
Record-setting rainfall in 2018 and a wet start to 2019 have increased risk of infections in pets exposed to the elements.
Now that winter has arrived, don't forget about your furry friends! Here's some tips that will keep your pet happy and healthy.
This mother says mice are taking over her Whitcomb Court apartment.
We found Ramsey (human) watching over Seymour (canine) at the Plymouth Pillars dog park at Pine and Boren. Seymour was found slobbering on most of the ...
There are dozens of animals in the care of dedicated volunteer animal rescue groups waiting for forever families like you to rescue them.
MONTICELLO, Miss. — A Mississippi woman has died after going back into her burning home to try to save her pets, just days after her husband's funeral.
A family of three and their seven pets were temporarily displaced when an electrical fire damaged their Jeannette home Wednesday evening. Robert Rundle ...
No one was injured and two pets were saved from an apartment fire that occurred in Knoxville.
The market for these poached animals is booming in Southeast Asia.
MADRID, Jan 17 (Reuters) - Dogs, cats and birds were blessed at a church in Madrid on Thursday on the feast day of St. Anthony, the patron saint of animals, ...
The Asheville Humane Society is now using facial recognition technology to help identify lost dogs and cats.
A Mississippi woman has died after she ran back into her burning home to try to rescue her two dogs.
Sage is an 18-month-old Border Collie mix with a heart of gold.
You may notice more coyotes around your homes and parks soon, mid-January is the beginning of coyote mating season. Coyotes will be more active as they ...
WASHINGTON -- The U.S. Food and Drug Administration has expanded its recall of dog food brands that have too much vitamin D, which could make pets sick.
Coyote mating season is here. That means the wild animals may now act in a more aggressive manner, as they battle for breeding ground territory. Action News ...
There is a growing global trend to consider pets as part of the family. In fact, millions of people around the world love their pets, enjoying their companionship, ...
Monday is National Dress Up Your Pet Day! The day began in 2009 by Celebrity Pet Lifestyle Expert and Animal Behaviorist, Colleen Paige. Tips for dressing up ...
ST. LOUIS - We've got a pair of adorable puppies in the station as our pets of the week! Simon and Lillybelle are 2-month-old terrier/bulldog mixes. They came ...
Denny Battson is one of many residents in Clearwater's On Top of the World retirement community living on edge.
CHESAPEAKE, Va. — Firefighters in Chesapeake responded to a deadly house fire Thursday morning. Officials said two people died after they were taken to ...
JACKSON, MI – The Jackson County Animal Shelter, 3770 Spring Arbor Road, has many pets available for adoption. Here are two of them. Niko is a male ...
WEST GLENWOOD SPRINGS, Colo. (CBS4)– Wildlife managers are urging residents in West Glenwood Springs to take precautions when it comes to wildlife, ...
On Friday in 'JAMA Network Open' scientists published the first-ever study detailing the number of opioid prescriptions written by veterinarians. Their analysis ...
Caleb is a handsome, 3-year-old, domestic shorthair cat seeking a best friend to provide him with lots of pets and attention. He would enjoy cuddling up for ...
Your furry friend helps keep your mind in tip-top shape.
Want to save the life of a shelter pet and bring a new best friend into your home? There are hundreds of adoptable cats and dogs awaiting a new home.
Pet of the Week is a weekly feature that highlights a pet available for adoption from D.C.'s Humane Rescue Alliance.
Bedford County officials are reminding pet owners and farmers to check on their animals throughout the storm. Bedford County Director of Emergency Services, ...
If you've lived in Tucson for a while, you know the annual gem show is right around the corner.
Check out local, adoptable pets from Catawba County Humane Society, Hartman's Haven Dog Rescue and NC Paws Rescue.
Fiona can be called at any moment to donate blood for an animal in need. Other employees at the Fox Valley Animal Referral Center have also enrolled their ...
Since the legalization of marijuana in California, cases of pets accidentally eating pot have jumped 130 percent, and now that marijuana is legal in Michigan ...
The fire started just before 2 a.m. Tuesday on Monticello Boulevard, off Clays Mill Road.
It's called Pet Pals of Maury County, and although they aren't a rescue, they do everything they can for animals.
PEORIA COUNTY (WEEK) - With winter upon us again, there's a new law all pet owners should know about. It's all about protecting animals in the elements.
Bentley's Pet Stuff is ready to make some fantastic resolutions for your pet. They joined us in studio with ideas on how to keep your pet healthy and hydrated ...
A weekly look at cats and dogs available for adoption at the Fredericksburg SPCA and the county animal shelters in Spotsylvania and Stafford.
A Milwaukee pet rescue group stepped up to help a Beaver Dam rescue group after a bad crash. They are going a step further and trying to get them a new ...
A new study by Penn Medicine and Penn Vet has uncovered a 41 percent increase in opioids prescribed for pets over a 10-year period, but only a 13 percent ...
NMDOG's Pet of the Week goes to Nikki, one of the sweetest little Pocket Pittie's you would ever want to meet.
Birds named Kirsty, fish called Molly, and Athena the snake – Britain's most popular pet names have been revealed, and there's some unexpected entries in the ...
As wildfires rapidly devoured Paradise, Calif., on Nov. 8, the evacuation of residents was understandably chaotic. People took what they could, yet, unfortunately ...
The Front Street Animal Shelter is waving fees to help reunite pets with lost owners after they had an influx on lost animals during last week's storm.
State Fire Marshal's Office investigating fatal house fire in Marion.
The landmark Royal Victoria Hospital in Montreal will will provide a lifeline for homeless people and their pets.
Nearly two years ago, Monica Lamping disappeared from her Virginia Beach home with her two children. The home she lived in was set on fire, and her ...
Fritz and Bell are 13-year-old Pomeranians available for adoption through Help for Homeless Pets. The two small, senior dogs — along with Dixie, a large, ...
Have you ever wondered what your pets get up to when you're not at home? One pet owner known as elphaba1 on Reddit recently decided to install a secret ...
At CES 2019 there were plenty of robots on show, including the bread-baking BreadBot, the laundry folding Foldimate, the robo-retail assistant, the Samsung Bot ...
LifeLine Animal Project is asking for the support of the Atlanta community to help get animals out of the Fulton shelter and into loving homes before upcoming ...
An abandoned dog is in good hands after being left outside a Williamston pet supply store.
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The Pets and Women Safety (PAWS) will create more housing and sheltering options for the pets of domestic violence victims, lawmakers and advocates say.
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