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There are thousands of local and online Pet Stores but most people only know about Petco and PetsMart. The reason these businesses have succeed is because of consistent advertising so the customer does not forget their name (brand). Branding is the key to success of any business regardless of size.
A brand is your organization's personality. Without a brand you're only a small business. You need to start with targeting your potential customer base. If you provide a Pet Sitting service, make sure people in your area know about you. Try to take advantage of all possible advertising opportunities. Have good references ready for potential customers. People feel more comfortable with the businesses who provide customer feedbacks.
Try different marketing strategies before you decide on one. Measure your advertising performance periodically and make changes accordingly. Try to advertise on media that provide you longer visibility. For example, it is better to advertise in Yellow Pages or Online Business Directory who provide one year listing than your one time ad in the Newspaper.
Other thing you could do is, study marketing strategies for big businesses who are successful. You may not be able to spend same money as big businesses but it could give you enough information to make the right marketing decisions. Based on the Overture keyword tool, there were 3,95,015 searches performed for the keyword "Pet Supply" in the month of May 2005. This information is to give you an idea that people are looking for your products or services, but they should be able to find you. This can be done with branding your business.
Courtesy of Petboro.com - Gateway to the local pet community!
The Little-Known History of Seafaring Pets
It gets hard to tell when you go back that far, but humans—Homo erectus in this case—probably crafted the first seaworthy vessel some 800,000 years ago. Since then, our ability to build boats and take to the seas has been critical to many of the most ...
Law Would Ban Tethering Pets in Freezing Weather | Virginia News ...
U.S. News & World Report
RICHMOND, Va. (AP) — As temperatures across Virginia plunged to the single digits, many pets no doubt have been left in the cold.
Caring for pets in cold weather
The ice needs to be broken, maybe several times a day, in order for livestock and domesticated outdoor animals to have access to it.” “I would recommend bringing in any animals in weather like this, dogs, and cats are like humans, in that their pads ...
Essential oils are more popular than ever, but are they safe for cats?
Little did she know that this increasingly popular practice posed a problem. Michael San Filippo, senior media relations specialist for the American Veterinary Medical Association, warns that essential oils can be harmful, and even toxic, to all pets ...
Hamilton, Trenton offering free rabies clinics for pets
Hamilton and Trenton are offering free rabies clinics for dogs and cats this month. In Hamilton, the town will have a clinic this Saturday, Jan 20, from 9 a.m. to 12 noon and in Trenton on Jan. 22nd and 29th, both Mondays, from at 10 a.m. to 2 p.m ...
First Coast News
Tips to keep pets, plants warm overnight
First Coast News
Tips to keep pets, plants warm overnight. First Coast News is reminding folks to take care of their pets and plants on the coldest night of the year. Author: Janny Rodriguez. Published: 11:32 PM EST January 17, 2018. First Coast News is reminding folks ...
Williston Daily Herald
Firefighters save cat's nine lives
Williston Daily Herald
That's when Firefighter Chris Henry, approached with the Brookville Fire Company's pet resuscitator. “They held it on her for 15-20 minutes,” McNutt explained. “He heard her cough. But he wasn't going to bring her to me until he was sure she would be ...
SLAM Presents LEAGUE PETS Ep.1: Bradley Beal
If you've been clocking NBA social media like we have, then you've surely noticed the League's infatuation with animals and the growing number of pet owners on rosters. We decided to explore this fun side of the basketball world with a new series ...
Four ways having a pet increases your lifespan
Hence, pets can enable a sense of communal belonging identified as increasing longevity. The role pets play in mental health (as compared to physical health) may be where the strongest connection to individual longevity lies. There is an established ...
Are Pets Affected By The Super Blue Blood Moon? They Might Be, But Don't Worry Too Much
While there's not exactly any solid scientific evidence to prove that these things are caused directly by any lunar event, some pet owners have reported that their dogs howl at the night sky, their cats hide in weird places, and their birds become ...
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Care for Your Dogs Ears
I have had Goldens and Black Labs for many years, and they are well known for ear conditions. But remember, no matter how efficient you are in caring for your dog's ears, serious conditions may still arise.
Improve Your Dogs Health With a Natural Diet
It goes without saying that your dog needs suitable nutrition to remain healthy. Vets and pet food manufacturers often have differing views on appropriate nutrition for your dog.
Rimadyl the Wonder Drug - Or Is It?
If Your Dog Suffers From Arthritis, Consider The Natural Alternative:Rimadyl was hailed as a wonder arthritis treatment for pets when it came on the market in 1997. Over the next 3 years, due largely to an aggressive marketing campaign by the manufacturer, Pfizer, Rimadyl was prescribed for 5 million dogs.
Determining Skin Disorders In The Aquarium
Many different skin problems can arise in the aquarium. thankfully, through careful observation on a daily basis, they can be diagnosed and treated.
Different Dog Foods For Different Dog Ages
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Dog Grooming and Dog Care
Dog grooming is relatively simple for most dogs. I have a greyhound and spend about 5 minutes per day on dog grooming.
When we talk about hypoallergenic dogs, we mean that they have a less or reduced tendency to cause allergies or allergic reaction among allergy sufferers. It has been estimated that about 10% of the US population is allergic to animals (American College of Allergy, Asthma and Immunology).
3 Tips For Dealing With Dog Emergencies
Have you ever thought about what you need to do should your dog - or another dog - ever suffer a serious, life-threatening injury? What if they have a severe allergy to an insect bite or a bee sting? It's great to know your vet's phone number, but what if something happens during off hours? What if you don't know where the closest emergency animal clinic is located? Enough with the questions already, right? Any emergency is stressful and scary, and one involving that furry little four-legged member of your family is no exception. The toughest of owners can be instantly reduced to helpless balls of mush if something's wrong with their dogs and they can't figure out what to do.
Positive Dog Training Methods
Dog training can provide a tremendous amount of satisfaction. Every dog should know at least the basics for living with people: come, sit, stay, don't jump up on people, and so on.
Dogs, Cats, Horses?We Love Them All!
We have a long history with domesticated animals and even the nay Sayers can't deny their roll in society past and present.There is evidence that as long as 10,000 years ago the Native Americans had domesticated dogs as depicted in early rock paintings.
Natural Horsemanship Patience: The 4th Of 6 Keys To Developing A Partnership With Your Horse
The 4th Of 6 Keys To Building A Life Long Partnership With Your Horse. In Natural Horsemanship, being patient/tolerant means taking the time do it right so you won't have to go back and do it again and again.
The Background and Use of Clicker Training For Dogs
Presently, and throughout the 1990s a phenomena swept through the dog-lover's community. It was called "Clicker Training," and was implemented to teach dogs (along with horses and cats) that certain behaviors would be awarded, while others were not.
Dog Vaccinations - What You Need to Know to Protect Your Dog
Almost all communities in the U.S.
Lower Your Veterinarian Costs And Increase the Longevity of Your Pets Lives
What does doing natural preventative care mean? I thought vaccinating, prevention medicines, and premium kibble was natural preventative care. Hardly.
Mind-Set: The Second Of 6 Keys To Building A Life Long Partnership With Your Horse
Your mind-set, approach and way of thinking (beliefs) are critical to building trust and a lasting relationship with your horse. Your mind-set is the first thing you must scrutinize and work to understand in developing skills in horsemanship.
Understanding Psychology Of Dog Training: Pack Behavior & Establishing Control
Dogs are descendent of wolves. To study the psychology of dog training and understand the pack hierarchal system of dogs, we must go back and examine their ancestor - wolves.
Protecting The Family Pet
Ever since the beginning of time there has always been the pet and the family, today's pets have become an integral part of the family, and even considered by some to be a part of the family. With this relationship being so vital, protection of the family pet is a major concern of many pet owners.
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