We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
The first immutable law of effective navigation: It's gotta be readily available.
Visitors should not have to hunt for your navigation or wonder where to find it. If you've done your job right, it will be right there when they are ready for it.
The struggle in creating good navigation is to figure out what type of navigation the visitor is going to need, when he is going to need it, and where the most effective placement will be.
Basically, you have to anticipate your visitors needs and have a solution ready.
Here are four key areas where you can squeeze out the most effectiveness:
1. Global navigation.
Global navigation is a set of links to all the main areas of your site that is available on every page of the site in the same place. Global navigation is a must-have, because it gives visitors ready access to the key areas on your site.
If you don't have this type of navigation, visitors tend to get lost. They lose their ability to easily move around between the main section.
When you use global navigation, visitors develop a sense of familiarity with your site because the site is consistent. When they need to find something, they know right where to look for it.
Global navigation should be across the top of the page or down the left side, since these two places are where visitors will look first.
Also, it's crucial that global navigation be in the first fold of the page. This means it needs to be visible in the first window the visitor sees before they scroll down. Since these option represent the most crucial section of your site, it's imperative that visitors see them immediately. Never put your main navigation below the fold.
2. Spotlighted navigation.
On many sites, there are a few navigation option that get the spotlight in the center of the main page. The concept is great--hook visitors with the key areas right up front.
However, many people completely miss the boat because they focus on the wrong links. Frequently, they link to the company history or the mission statement.
Wrong focus. Visitors don't care.
You have to concentrate on what's important to your reader and what they want to see. What are the most important places visitors are likely to go on your site? Which pages are really crucial? Put those things front and center.
As with global navigation, all spotlighted links should also be above the fold. This point might seem obvious, but I've seen quite a few sites recently that almost hide the important links. They are buried too far down in the site.
One site in particular placed the two most important links at the bottom of the page, completely out of site. Big mistake: visitors just won't see them.
Although navigation usually shouldn't be the primary focus of your page (that honor belongs to content), it should be given a prime position.
3. Contextual navigation.
Contextual navigation refers to links that give more info about something specific the visitor is trying to do.
On every page of your site, you'll have to anticipate the question a visitor is going to have. Figure out what kind of additional information they might need. Then provide links to that information at the precise place that they will have the question.
One good rule is that any time you refer to information on another page of your site or on a third party's site, link directly to that info. Don't make them hunt and peck trying to find it for themselves. Make it readily available.
4. Bottom-of-the-page navigation.
Whenever the visitor gets to the end of a page, they are left hanging. They have finished whatever it is they were working on, and now they need somewhere else to go.
This is a critical moment, because it is terribly easy for a visitor to leave if you don't give them somewhere to go. It is your responibility to point them in the right direction.
Never, never, never leave visitors without suggestion at the bottom of a page.
If possible, you should try to decide on 1-3 places that the visitor is most likely to want to go next. Think about your most important goals for them. Then guide them in that direction.
Always make sure there is at least one link at the bottom of a page.
You must make it easy for visitors to do what you want them to do. Always ask yourself...
Where are my visitors going to need a link and how can I make that link really obvious to them?
About The Author
There are 605.6 million people online. Can they find your business? Jamie Kiley creates powerful and engaging websites that make sure YOUR company gets noticed. Visit www.kianta.com for a free quote.
Get a quick, free web design tip every two weeks--sign up for Jamie's newsletter: www.kianta.com/newsletter.php
RELATED WEB SITE DESIGN ARTICLES:
Recipe For A Good Looking Web Site
We've all surfed the web and seen some awful web sites. Sites that never completely loaded.
How To Create A Stunning Drop Capital Effect On Your Web Pages
Drop Capitals are frequently used in many newspapers, books and magazines in the offline world. You will frequently see the large capital letter sinking down into the first paragraph of articles, stories and chapters in the majority of publication you come across.
Using CCS to Eliminate Tables
CSS or Cascading Style Sheets has opened up tremendous possibilities for improving web site designs, web page layouts and adding new features. The HTML code can be made shorter, cleaner and simpler by CSS resulting in faster loading of web pages, and making them more accessible to search engines.
Learn the Truth about Your Web Design Company by Its Portfolio
When you start building your online business and search for a web design company that will implement all your needs for the web site you must understand that it is a very serious step because you are entrusting your business along with its reputation and future.That's why it's very important to make the right choice.
Effective Website Design
In this era of ultra-sophisticated internet marketing and web design, there is no excuse for an e-business to suffer with an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your company and product, or you endeavor to develop a fully-functioning cash-cow storefront, there is a wide array of design choices to cater to all of your needs.
Build Web Pages from the Top Left Corner Down
There are two important reason to build your website from the top left hand corner down.The first one is that this is the way people (at least in the western world) read pages.
Website promotion Ideas: 10 Web Site Add-On To Increase Your Traffic
If you're not getting a lot of traffic to your website anymore, must implement these Website promotion ideas immediately.1.
What Content to Publish on Your Website
Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence.
14 Ways to Add Content to Your Web Site - Part 2
7. Create high quality content - make clear points with each paragraph you write.
9 Ways to Gain Your Visitors Respect
The internet is filled with sites and they are good and bad. Some have been known for a long time and some still struggle to get the respect and fame they think they deserve.
Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success
Designing your website can be a difficult task especially if you decide to do it on your own and you have no experience. There are many websites and web hosts that provide tools to allow you to build your website, but if you have no knowledge of what works and what does not work in web design, you could be setting yourself up for a big fall.
Ten Fatal Mistakes That Make Web Sites Stink
Since you'll spend lots of time and money to create your web site, don't you want to make sure you're not making mistakes that at best irritate users, and at worst make you lose customers?After all, when you alienate users, you lose potential revenue. Who can afford that?Dr.
Be Inspired to Create Better Websites
Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. After sifting through a few standard sites I remembered to look at one of my all time respected writers-Paulo Coelho.
15 Website Elements That Attract Visitors
Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves.
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services
A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.Your coach is number one on Google and 35 other search engines with the key words, "book coaching.
Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website.
My site is working fine. The links work.
11 Steps to Sticky Web Site!
An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.
Make it Clear What Your Website is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2.
Keep Your Navigation Simple!
Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads