We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
This article may come as a surprise to you.
Especially since it is written by a web designer. Let me explain......
Rescue Your Web Site from Boring Words and Poor Design.
The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. It's not the flashy animation, and it's not your precious company logo.
I'm not saying to remove these elements. Some of them are important. But they're mostly ego-driven. They are "me" messages, and have absolutely nothing to do with what you want your visitor to do.
And what is that you ask? The answer is of course. You want your visitors to buy something.
People who are conidering doing business with you are only interested in one thing; "What's In It For Me?"
One of the first steps toward a successful website is writing copy that tells the reader what's in it for him, in a style that is easy to read.
Make More Cash
Study any website that makes money and I promise you'll see the following copy elements in place:
In the main body copy, the text color is always black with a white background, making it easy to read. This should be obvious, but it's amazing how many websites out there do not follow this very basic guideline.
Testimonials, and other secondary elements commonly use a contrasting font such as courier, courier new. The background in light blue, beige, or yellow shade to make it stand apart from the white background of the main body copy.
Verdana is the most widely used font for your body copy. This font was actually developed for use in the web. Times New Roman, Arial, and Georgiana are also popular. Never use more than two different font faces in your sales copy.
The use of yellow highlights, italics and bold font-style for emphasis.
Headlines and Subheads are usually a contrasting color from the black body text. A shade of red, dark green and dark blue are good colors. However, do not use more than three or four different colors.
Sentence and paragraph font size is commonly between 8pt. and 12pt. Never smaller than that, and never bigger.
Headlines and sub headlines usually between 14pt. and 18pt.
Paragraphs never justified. Most common is left-margin with no indent.
How To Write Successful Headlines
In your sales copy you need an attention-grabbing headline and a compelling sales message full of benefits, clearly describing what your product or service is all about.
Legendary copywriter Ted Nicholas author of 14 best-selling books including "Magic Words That Bring You Riches" has these excellent tips on writing headlines
"Start with a well thought out headline."
"Five times as many people read the headline as the body copy. It makes sense, therefore, to spend the major portion of your effort on headlines."
"A good headline motivates action by stirring an emotion"
"Write as many as 250 headlines before settling on one"
13 Proven Headline Words
The truth of...
How To Write Attention-Grabbing First Sentences
Joe Sugarman (of blu-blocker sunglass fame) and author of best-selling book "Advertising Secrets of the Written Word" has these tips on writing first sentences;
"Keep it short, sweet and almost incomplete."
It had to happen.
The sole purpose of the first sentence is to get you to read the second sentence.
How To Write Attention-Grabbing Ending Sentences
"You must plant seeds of curiosity for the reader." "At the end of a paragraph offer a reason to read the next paragraph."
Using sentences such as.....
But there's more.
So read on.
But I didn't stop there.
Let me explain.
Now here comes the good part.
These tips represent just the tip of the iceberg on breathing new life into your half-dead web site.
We'll cover all of the other necessary elements in future articles. Stay tuned.
I hope that you have found this information to be helpful in your pursuit of excellence. Thank you for reading.
About The Author
Dave is not only a Professional Website Designer. He also incorporates exciting state-of-the-art marketing strategies and expertise that help clients put more cash in there pockets. Providing great value to his clients.
RELATED WEB SITE DESIGN ARTICLES:
Tips for Getting More Sales From Your Website
(1) Create a Direct Respone Website, with the minimum number of pages possible (e.g.
How Not To Get Web Design Work
I get the occasional web design lead from my website. I wanted to find a company I could pass these onto.
Looking for a Web Design Company? Use a Web Design Directory
Your business website tells a lot about your company. A poorly designed website will have your visitors questioning the quality of your business.
Give Your Web Site a Small Business Marketing Tune Up
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.
Ten Tips For Your Web Site Home Page
1. Loading time:try to be below 20kbless number of imagesspecify height and width of imagesHtml with out errosWYSIWYG editors load up your html code.
Top 10 Web Design Mistakes
As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning.
Making Good Websites that Stand Out
Websites, there's literally billion of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention.
Why You Want to Include an FAQ In Your Site
Congratulation! You've got a brand new site and it's doing pretty well. You check your statistics every day and the hits and page views keep climbing, your links are all in order and everything looks very good.
14 Ways to Add Content to Your Web Site - Part 2
7. Create high quality content - make clear points with each paragraph you write.
Usability and Coniderate Design
I hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have "ease of use", or "be polite to customers" scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture.
Do You Really Need A Website?
Nope. You certainly don't need a website.
What Is Your Websites Most Wanted Respone?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Respone?I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even conider) the main purpose of your site! Alas, I talk from experience!In late 1999 I created Shop Tour UK (http://www.shoptour.
Converting Traffic into Sales
Making a successful online business can be a long and tiresome adventure. For most new online business's this can just lead to failure and a website that just isn't making sales despite a high number of visitors.
Technology vs. Usability
The Secrets to Successfully Learning Basic HTML
If you'd like to create/maintain a website, having some HTML knowledge is necessary in order to create a standard page on the web. Learning the HTML basics is easy and should take less than an hour.
Affordable Web Design In Birmingham
If you have a business, big or small you may be thinking of getting yourself a website.The world wide web is another way of spreading your message or selling your product.
Developing Your Winning Web Site Strategy
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more.
A Crash Course on Graphic Philosophy 101
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art - though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through contant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works.
You Too Can Have an Amazing Website
It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever increasing dependence on the web, the use of a professional website is not only a necessity, but a priority.
Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites
Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads