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Colors convey emotion and emotion heavily influence the
decision-making process. Your choice of colors for your website
should mirror the message and feeling you to hope to communicate
to the viewer. Let's take a look at some colors and what they
mean to you and your website.
Blue - the color of stability
Blue is a color of peace, harmony, tranquility, health,
coolness, confidence, loyalty, conervatism, dependability and
technology. Blue is a safe choice for most uses. It causes the
brain to send off 11 chemical tranquilizers and is a wonderful
calming color. It is a preferred color for corporate America, but
avoid using blue when promoting food and cooking because blue
suppresses appetite.
Negatives: Depression, coldness, obscenity, conervatism
and winter
Red - the color of passion
Red is the color of passion, strength, energy, fire, love,
excitement, speed, leadership and power. When using red in your
website design it is best to us it as an accent color. This color
does not usually work well with greens or purples of the same
intensity, causing a vibrating effect on the eyes. It is a
perfect color for 'Buy Now' or 'Click Here' button on Internet
banners and websites as it attracts the eye.
Negatives: Danger, fire, blood, war, anger, stop,
revolution, radicalism and aggression
Yellow - the color of ideas
Yellow can convey sunlight, joy, happiness, optimism, idealism,
wealth (gold), summer and hope. It is the brightest color and
intellectuals love yellow. It takes more chemicals in the eye to
see the color yellow. Websites targeting older people should look
at other colors as yellow can make them feel anxious or
angry.
Negatives: Cowardice, illness, hazards, dishonesty and
avarice
Green - the color of nature
A Big Oak favorite, as you can tell, green implies movement,
nature, spring, fertility, youth, environment, money (US), good
luck, safety and generosity. It is the most restful color for the
human eye and it can improve vision. Green works well as an
accent or secondary color. Use green to indicate safety when
advertising products that may be conidered dangerous, such as
medicines. Olive green, one of the greens on our site, is the
traditional color of peace.
Negatives: Inexperience, envy, misfortune, jealousy,
illness and greed
Orange - the color of energy
As you can tell from our site, this is another of our favorite
colors. Orange conveys creativity, confidence, balance, heat,
enthusiasm, flamboyance and playfulness. Orange increases oxygen
supply to the brain, producing an invigorating effect, and
stimulates mental activity. It is highly accepted among young
people. Orange is very effective for promoting food products and
children's products such as toys.
Negatives: Warning, danger and cheapness
Purple - the color of nobility
Purple combines the stability of blue and the energy of red.
Purple is associated with royalty. It symbolizes wisdom, dignity,
independence, power, nobility, luxury and ambition. According to
surveys, almost 75 percent of pre-adolescent children prefer
purple. Purple is a very rare color in nature leading people to
conider it to be artificial.
Negatives: Cruelty, arrogance, mourning, profanity,
exaggeration and confusion
Beige and Gray - the color of neutrality
As neutrals, they can be used in combination with almost all
colors and still work well visually. Lighter hues of each make
for good readability and backgrounds, but you must use hints of
bright color or else you website can lose any visual pop or
visual interest. Gray works well in office environments and
promotes productivity and stimulates creativity.
Negatives: Apathy, dull, drab, monotonous, somber and
smoky
Brown - the color of reliability
Solid, reliable brown is the color of earth and is abundant in
nature. It implies simplicity, reliability, earthiness, comfort
and durability. Be careful as brown can be perceived in much the
same way as beige: dull and drab. Men are more apt to say brown
is one of their favorite colors. Maroon go well with this color
and speak to professionalism, like rich dark leather.
Negatives: dirty, drab, sad, boring and unwanted
Black - the color of sophistication
Black speaks to power, sophistication, formality, elegance,
wealth, mystery and style. Black can make color burst from the
web page, especiall if it is a bright color. It is a natural
classic color and never goes out of style. Too much black can
darken a mood and affect emotion very easily. When designing for
a gallery of art or photography, a black or gray background can
be used to make the other colors stand out.
Negatives: Death, unknown, fear, dark, sad, threatening,
wicked, morbid and dangerous
The color of success
We take every part of our design process seriously and few things
are as important as your choice of colors for your website.
Colors have a larger impact on your viewers than any other part
of the design and can affect your site's success. Color is
immediate, emotional and memorable. If you have a website, try
this simple test. Look at it for a few moments and write down the
feelings and words that come to mind. If your colors aren't
telling you the same story as your content it may be time to look
at changing your color scheme.
Shell Harris is the Art Director at Big Oak Website Design.
He provides proven results for Website Design &
promotion.
This article may be freely reprinted as long as all links and
author information remain. http://www.bigoakinc.com
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