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The most important person that you need to please when you
design your site is your potential customer. I can not stress
I have clients who have told me "I don't like this design or that one or I like these colors", etc. I want to please my customers so I try to create a design for them that they will be happy with, of course.
But my clients don't often think of their site visitors or their own potential customers when they ask me to design their site. Sadly most are thinking primarily of one thing - how to make money from their website. And because their focus is on making money rather than pleasing their customers, more often than not, the website won't sell. And as much as I try to advise them on how they can improve the quality of the site, they stick to their own ideas of what the site should look like. Then they email me later on and ask me what are they doing wrong. Oh brother!
If you want to have a successful website you must think of your visitors first. Before you hire a designer or design a site yourself, you must define:
About the Author
Karen Blundell is a web designer and internet consultant based in Welland, Ontario. Her focus is to assist home and small business owners succeed on the internet. You can find out more about her services at http://webzonecentral.com
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