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Organizing Business Cards for Effective Contact Management


Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?

If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?

Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.

High Tech or Old School?

There are two choices for organizing business cards:

When you return from a networking meeting or trade show, before you do anything else, update your contacts. Rank the cards you've collected in order of importance before you put them away. Separate warm leads who are likely to bring you business, people with whom you definitely want to follow up, and whose information you want at your fingertips. This can include prospects, people you will refer to others, or who will send referrals to you.

Don't be afraid to throw away cards from people you will never contact or refer. You can file cold leads somewhere else or toss them into the trash.

Know Your ABZ's...

How you alphabetize and file your cards is up to you. Decide how you remember information best -- whether it's by company names, people's names, or by category. Perhaps you are better able to find information if it is organized by region or department. Then, alphabetize them appropriately.

You might also file by date or by the event where you met the person. Just choose one way and stick to it. For instance, don't file some by last name and others by business name, or you'll never find what you're looking for in a pinch.

Electronic = Portable and Duplicable

Storing contact information on the computer keeps your office neater and is one more step toward the paperless office. For most people searching on computer is more efficient than rummaging through paper cards. In seconds, you can run a sort and locate contacts by company, name, dog's name, date you met, etc. If you bring work home with you, it's easy to duplicate your contact list, rather than hauling your entire Rolodex with you.

Storing info electronically is also effective for building mailing lists and printing labels. But remember, backup, backup, backup. I was a high-tech junkie until my hard drive crashed and I didn't have a backup of my computer database. Good thing I kept those hard copies!

There are numerous programs on the market to organize contact information, such as Act or Outlook. I put all of my information in Microsoft Access.

For a low-tech backup, I use a plastic card file box with alphabetical dividers, filing my cards by last name. I also prefer to use transparent sleeves to store business cards in, since I almost always file business cards instead of handwriting the information on blank cards. The sleeves are a uniform size, keeping the box tidy. But you may be different--any system will work, as long as you are consistent with it.

To Keep or Not to Keep?

Some people say you should keep every business card you have ever received, while others think you should throw away the cards you will never use. With the rapidity of people moving around and switching companies today, I throw away cards of contacts I haven't been in touch with for three years. By then their contact information has surely changed, so even if I did want to get in touch with them, it's not likely that I will.

If you insist on holding on to old information, archive those business cards in a separate database or card box. Since I make notes on the backs of cards when I meet people, I always know the date when I first made contact; notes also help refresh my memory of people I haven't been in close contact with.

Finally, remember to follow up with your contacts! Keep a schedule and goals for making contact by phone calls, emails, or snail mail. Periodically go through your filing system and update or delete old information. The reason you store this information is to keep in touch with people -- use your new organizing system to stay efficient and your business will thrive!

Do your business cards work as hard as you do to gain new contacts? If not, you need cards that will grab attention and spur curiousity.

Design or upload full color business cards online and have them delivered to your doorstep in days.

©2004-2005 GreatFX Business Cards. All right reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 21 / 2021

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3 Steps to Leverage Data and Combat Rising Advertising Costs  Senior Housing News

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Regulating Social Media Advertising Before It's Too Late  The Media Line

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Conduct Board Issues Advisories on Lawyer Advertising  Court News Ohio

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Advertising banner caused da Costa's Puebla FE crash  Motorsport.com

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Longtime Mob Scene President of Creative Advertising Jeff Lamont Leaves Agency to Launch Brand X Productions:  SHOOT Online

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Google hit with €220m penalty in France over advertising  Technowize

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Advertising Features | communitynews.org  Community News

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Instacart's Pitch Deck Shows Big Advertising Ambitions  Business Insider

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View TV Group Selects CommScope Advertising Technology as Part of its Broadcast-Grade Connected TV Solution  Valdosta Daily Times

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How energy-generating advertising signs are accelerating the global transition  Innovation Origins

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FranX | Franchise Digital Advertising for Dummies  1851 Franchise

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Best Stocks To Buy Other Than Meme Stocks? 5 Advertising Stocks To Watch  Nasdaq

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Advertising the advertising industry  The Media Online

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California woman sues Red Lobster claiming false advertising: report  Fox Business

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Ads Creative Studio will consolidate Google’s various creative advertising tools  Search Engine Land

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Advertising verification platform Integral Ad Science sets terms for $240 million IPO  Renaissance Capital

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Vascular Disease: Sponsored Advertising by AdventHealth  FOX 35 Orlando

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Instagram has now started rolling out advertising on Reels globally  Digital Information World

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Introducing DigitalReef, Full-Suite Advertising Technology Platform and Mobile Marketing Company - Merger of Five Companies Offers a Gateway to LATAM  AiThority

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Top 3 Predictions for Digital Advertising Industries for 2021 - EIN Presswire  EIN News

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Mob Scene Partner And Creative Advertising Boss Jeff Lamont Exiting Agency  Deadline

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Leraging AI to Fill 'Creativity Gap' With Results-Driven Advertising Ideas  AiThority

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Does paid social have a place in advertising for fashion brands?  The Drum

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Marketing Marmite: how an advertising agency started a culture war  The Economist

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Adevinta, eBay clear final hurdle in $13 bln advertising tie-up  Reuters

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Price of 2022 Model S with advertising  Tesla Motors Club

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Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says  CNBC

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Are advertisers coming for your dreams?  Science Magazine

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Coca-Cola Sued for False Advertising Over Sustainability Claims  Earth Island Journal

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The EU will investigate Google for possible monopoly in the advertising market – Explica .co  Explica

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Advertising and Android apps: A detailed study of data privacy  Tech Xplore

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Social media stars under fire for flouting rules on advertising  The Guardian

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Sponsor, Exhibit, and Advertise at Hybrid Conference with RCPA, MDCBH, and AND  RCPA

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Consumers and Advertisers Oppose Facebook’s MTD in Antitrust Litigation  Law Street Media

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Advertising platform Skai reaches deal with Gopuff  FreightWaves

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Media and Games Invest intends to acquire the digital advertising platform Smaato from Shanghai Qiugu Investment Partnership  Yahoo Finance UK

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EBay : Enhanced Advertising Dashboard  Marketscreener.com

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Asia Pacific Advertising Forecast for Digital Rebound, Says Study  Variety

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'K-Craft' in Times Square, New York - 2021 Cheongju Craft Biennale Global Advertising Project Started  PRNewswire

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Roughly 100 Californians are suing Red Lobster over false advertising claims  PennLive

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Elon Musk “Protecting Millionaires” Advertising is Digital “Resistance” Art  Illinoisnewstoday.com

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Seven West Media expects fiscal year revenue to skyrocket as advertising recovers  Illinoisnewstoday.com

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New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers  Business Wire

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How Packvertising Became The New Advertising 06/21/2021  MediaPost Communications

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TikTok Charges Up to $2 Million a Day for Top Advertising Spots  Bloomberg

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California woman sues Red Lobster for 'deceptive advertising' of 'sustainable' Maine lobster  Bangor Daily News

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Taxing digital advertising could help break up big tech  MIT Technology Review

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Instacart Reveals New Advertising Initiative To Support Black-Owned Brands  Forbes

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The big shift: From advertising creating influencers to influencers creating advertising  afaqs

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UK Advertising Census Reveals Industry Views on Equality  Adweek

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Google to change global advertising practices in landmark antitrust deal  Reuters

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Amazon advertising costs have risen 52% in past year  Warc

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Facebook will begin beaming advertisements into virtual reality  TechCrunch

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NCOA collaborates with Google to remove Ageism from Advertising  Inside NoVA

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Where Google’s Advertising Chief Searches for Insight  The Wall Street Journal

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Amazon Advertising Rates Soar in Pandemic-Fueled Surge  Bloomberg

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Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company  The Wall Street Journal

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Why AI Powered Creative Is The Most Important Change In Advertising Development History  Forbes

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Google follows Apple's lead and makes it harder for advertisers to track users on Android  CNBC

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Firefox finds users not that keen on advertising  Fudzilla

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MB Advertising launches new version of online showroom event platform – Car Dealer Magazine  Car Dealer Magazine

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Ogilvy's Carla Hendra: Power and Privilege in Advertising  Harvard Business Review

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Could Tesla Commercials Be Coming? Musk Suggests Advertising Under Consideration  Benzinga

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Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive  The Wall Street Journal

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COVID-19 | TGA updates guidance for advertising of COVID-19 vaccines to Australian public  Lexology

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Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting  Forbes

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4 Ways Agencies Can Onboard CTV Advertising With Ease  Business 2 Community

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Inside Google’s Vision for Privacy-Safe Advertising  Adweek

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Is This Growth Stock the Future of TV Advertising?  Motley Fool

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Amazon Advertising: New Features & Opportunities for Brands  Search Engine Journal

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Corporations Want to Put Advertisements In Your Dreams  Futurism

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Roku Stock Looks Attractive, Especially As Advertising Revenue Grows  Investorplace.com

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Latest Report on Display Advertising System Market size with Leading Key Players, Market Trends, Demands, Key Applications, Type and Forecast 2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Why Now Is the Right Time to Advertise With Video (If You Aren't Already)  Search Engine Journal

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UK and EU investigate Facebook over unfair use of data in digital advertising  The Guardian

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Bitcoin 'time to buy' ad banned in the UK for being irresponsible  CNBC

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How Google is trying to keep advertisers happy while also improving user privacy  CNBC

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