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Double Your Sales Potential With Double-sided Business Cards


Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

How do your clients feel about your business card? Put yourself in their shoes.

Is it valuable to them?

Does it solve a problem?

Take advantage of the extra real estate on the other side

Most business owners don't utilize the backside of their business cards. It's prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.

P.T.O - How to get someone to turn over your business card

One small abbreviation added to the front of your cards can double your success rate. P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include "See back for special offer" if you have the space for it.

Now that you have their attention, reel them in with a:

Survey, redeemable for a free gift

Punch card for frequent clients

Valuable coupon URL to a special webpage targeting business card recipients

Research your sector to learn what business card marketing words will flip their switch and turn them on to your company. Give them what THEY want.

Even if you only hand out 50 cards using this technique, you've just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards floating around.

Now that you've found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out, the better chance you have of scoring another life-time customer.

About The Author

Chris Brunner specializes in helping people design and market their business cards for better results. Create inexpensive and effective business cards online at GreatFX Business Cards


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. June / 16 / 2021

Advertising Features | communitynews.org - Community News
Advertising Features | communitynews.org  Community News

Forecast: Global advertising to grow by 19% | - Advanced Television
Forecast: Global advertising to grow by 19% |  Advanced Television

Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says - CNBC
Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says  CNBC

Advertising Legend Marvin Sloves Dies at 88 - Adweek
Advertising Legend Marvin Sloves Dies at 88  Adweek

GB News: Several brands pull advertising from news channel - BBC News
GB News: Several brands pull advertising from news channel  BBC News

Scoop: Gopuff launching an ads biz - Axios
Scoop: Gopuff launching an ads biz  Axios

Gray Television, Inc. Advertising Non-Discrimination Certification - WIFR
Gray Television, Inc. Advertising Non-Discrimination Certification  WIFR

Outdoor Signs as One of the Best Advertising Methods - Big Easy Magazine
Outdoor Signs as One of the Best Advertising Methods  Big Easy Magazine

Elon Musk "Protecting Millionaires" Advertising is Digital "Resistance" Art - Texasnewstoday.com
Elon Musk "Protecting Millionaires" Advertising is Digital "Resistance" Art  Texasnewstoday.com

Instacart Reveals New Advertising Initiative To Support Black-Owned Brands - Forbes
Instacart Reveals New Advertising Initiative To Support Black-Owned Brands  Forbes

New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers - Business Wire
New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers  Business Wire

The Evolution of LGBTQIA+ Representation in Marketing - Adweek
The Evolution of LGBTQIA+ Representation in Marketing  Adweek

Impremedia Issues an Open Letter to Advertisers and Media Agencies Calling to End Discrimination in Advertising Towards US Hispanics and Ethnic Media - Business Wire
Impremedia Issues an Open Letter to Advertisers and Media Agencies Calling to End Discrimination in Advertising Towards US Hispanics and Ethnic Media  Business Wire

Taxing digital advertising could help break up big tech - MIT Technology Review
Taxing digital advertising could help break up big tech  MIT Technology Review

Hawthorne Advertising Secures 25 New Creative Award Wins - PRNewswire
Hawthorne Advertising Secures 25 New Creative Award Wins  PRNewswire

Wisconsin Lottery: Awards state lottery product information advertising services contract to Hiebing - Wisbusiness.com
Wisconsin Lottery: Awards state lottery product information advertising services contract to Hiebing  Wisbusiness.com

Asia Pacific Advertising Forecast for Digital Rebound, Says Study - Variety
Asia Pacific Advertising Forecast for Digital Rebound, Says Study  Variety

Instacart Launches $1 Million Advertising Initiative To Support Black-Owned Brands - Essence
Instacart Launches $1 Million Advertising Initiative To Support Black-Owned Brands  Essence

The Benefits and Limitations of Vaccine Advertising - Pharmacy Times
The Benefits and Limitations of Vaccine Advertising  Pharmacy Times

Apple, Google's Privacy Updates Have Massively Impacted Advertising Strategies: CNBC - Benzinga
Apple, Google's Privacy Updates Have Massively Impacted Advertising Strategies: CNBC  Benzinga

Registration is Open to Attend the Video Advertising Bureau's 'Diversity Leadership Summit' - June 21-25, 2021 - PRNewswire
Registration is Open to Attend the Video Advertising Bureau's 'Diversity Leadership Summit' - June 21-25, 2021  PRNewswire

Are advertisers coming for your dreams? - Science Magazine
Are advertisers coming for your dreams?  Science Magazine

4 Ways Agencies Can Onboard CTV Advertising With Ease - Business 2 Community
4 Ways Agencies Can Onboard CTV Advertising With Ease  Business 2 Community

Want to see how your local competitors have changed their advertising this year? - Bismarck Tribune
Want to see how your local competitors have changed their advertising this year?  Bismarck Tribune

How to keep some of your Twitter data away from advertisers - The Verge
How to keep some of your Twitter data away from advertisers  The Verge

3 Ways to Maximize Advertising Spend in 2021 - AiThority
3 Ways to Maximize Advertising Spend in 2021  AiThority

Ones to Watch: Excitant Healthcare Advertising - Agency 100 - MM+M - Medical Marketing and Media - Medical Marketing and Media
Ones to Watch: Excitant Healthcare Advertising - Agency 100 - MM+M - Medical Marketing and Media  Medical Marketing and Media

Ones to Watch: PJA Advertising + Marketing - Agency 100 - MM+M - Medical Marketing and Media - Medical Marketing and Media
Ones to Watch: PJA Advertising + Marketing - Agency 100 - MM+M - Medical Marketing and Media  Medical Marketing and Media

California Woman Sues Red Lobster For "Deceptive Advertising" Of "Sustainable" Maine Lobster - Maine Public
California Woman Sues Red Lobster For "Deceptive Advertising" Of "Sustainable" Maine Lobster  Maine Public

National Advertising Division Recommends Charter Communications Discontinue or Modify Certain TV Commercial Claims for Spectrum Internet - PRNewswire
National Advertising Division Recommends Charter Communications Discontinue or Modify Certain TV Commercial Claims for Spectrum Internet  PRNewswire

Advertising Content From Verizon Digital Secure Bio and Latest News, Articles and Reviews - PCMag.com
Advertising Content From Verizon Digital Secure Bio and Latest News, Articles and Reviews  PCMag.com

Ex-advertising agency executives launch a minority owned cannabis & spirits platform - Marijuana Business Daily
Ex-advertising agency executives launch a minority owned cannabis & spirits platform  Marijuana Business Daily

Brands must go beyond advertising to connect in a post-COVID-19 world - Marketing Dive
Brands must go beyond advertising to connect in a post-COVID-19 world  Marketing Dive

Amazon: Price Momentum Will Resume On E-Commerce, Advertising And AWS Strengths - Seeking Alpha
Amazon: Price Momentum Will Resume On E-Commerce, Advertising And AWS Strengths  Seeking Alpha

1991 Clio Awards: Inside the Most Shocking Night in Advertising History - Adweek
1991 Clio Awards: Inside the Most Shocking Night in Advertising History  Adweek

PhotoESPAÑA honors Margaret Watkins, the pioneer of advertising photography - AL DIA News
PhotoESPAÑA honors Margaret Watkins, the pioneer of advertising photography  AL DIA News

TikTok Charges Up to $2 Million a Day for Top Advertising Spots - Bloomberg
TikTok Charges Up to $2 Million a Day for Top Advertising Spots  Bloomberg

Post Bulletin adds Cooley as advertising director - PostBulletin.com
Post Bulletin adds Cooley as advertising director  PostBulletin.com

a4 Advertising's Hasan Rahim on Advanced TV's Role and Value in the 2021 Upfront - MediaVillage
a4 Advertising's Hasan Rahim on Advanced TV's Role and Value in the 2021 Upfront  MediaVillage

Global In-Game Advertising Market to witness over $ 3.5 Billion growth during 2021-2025 | Technavio - PRNewswire
Global In-Game Advertising Market to witness over $ 3.5 Billion growth during 2021-2025 | Technavio  PRNewswire

RULES TO INCLUDE TRIAL BANS ON VACATION TUTORING, RESTRICTIONS ON EXCESSIVE ADVERTISING - SOURCES - marketscreener.com
RULES TO INCLUDE TRIAL BANS ON VACATION TUTORING, RESTRICTIONS ON EXCESSIVE ADVERTISING - SOURCES  marketscreener.com

5 Best Advertising Agencies in San Francisco - Kev's Best
5 Best Advertising Agencies in San Francisco  Kev's Best

Where Google’s Advertising Chief Searches for Insight - The Wall Street Journal
Where Google’s Advertising Chief Searches for Insight  The Wall Street Journal

Mirriad Advertising CEO to Present At The OTCQX International Virtual Investor Conference on 17 June - MarTech Series
Mirriad Advertising CEO to Present At The OTCQX International Virtual Investor Conference on 17 June  MarTech Series

The month in advertising: awards juries should embrace advertising's raison d'être - Campaign US
The month in advertising: awards juries should embrace advertising's raison d'être  Campaign US

1 Advertising Stock With Huge Upside Potential - The Motley Fool
1 Advertising Stock With Huge Upside Potential  The Motley Fool

How Gather Network Is Disrupting the Digital Advertising Industry - Yahoo Finance
How Gather Network Is Disrupting the Digital Advertising Industry  Yahoo Finance

Global Smart Advertising Market Qualitative Report Focusing on Leading Players Forecast 2021-2027 – The Manomet Current - The Manomet Current
Global Smart Advertising Market Qualitative Report Focusing on Leading Players Forecast 2021-2027 – The Manomet Current  The Manomet Current

MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising - MarTech Series
MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising  MarTech Series

Meet the Agency Disrupting Advertising By Creating Influencers - Entrepreneur
Meet the Agency Disrupting Advertising By Creating Influencers  Entrepreneur

From Amazon to Goop: Are Headline-Making False Advertising Settlements Just a Cost of Doing Business? - The Fashion Law
From Amazon to Goop: Are Headline-Making False Advertising Settlements Just a Cost of Doing Business?  The Fashion Law

Inflight Advertising Market End-User Demand, Business Opportunity, New Innovations, Global Forecast to 2028 | ,,,,, – The Manomet Current - The Manomet Current
Inflight Advertising Market End-User Demand, Business Opportunity, New Innovations, Global Forecast to 2028 | ,,,,, – The Manomet Current  The Manomet Current

Mirriad and A+E Networks Expand In-Video Advertising Opportunities for Brands Through 2021/2022 Upfronts and Beyond - Yahoo Finance
Mirriad and A+E Networks Expand In-Video Advertising Opportunities for Brands Through 2021/2022 Upfronts and Beyond  Yahoo Finance

Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive - The Wall Street Journal
Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive  The Wall Street Journal

NBCUniversal projects advertising boom thanks to 2 Olympics, Super Bowl - Philadelphia Business Journal - Philadelphia Business Journal
NBCUniversal projects advertising boom thanks to 2 Olympics, Super Bowl - Philadelphia Business Journal  Philadelphia Business Journal

Google to change global advertising practices in landmark antitrust deal - Reuters
Google to change global advertising practices in landmark antitrust deal  Reuters

Advertising Leader Quotient to Speak on Merchant Media - Martechcube
Advertising Leader Quotient to Speak on Merchant Media  Martechcube

“We Find a Way”: Mount Sinai Launches National Brand and Advertising Campaign - Mount Sinai
“We Find a Way”: Mount Sinai Launches National Brand and Advertising Campaign  Mount Sinai

Kim Kardashian West and other influencers are being paid to advertise cryptocurrency on social media - CNBC
Kim Kardashian West and other influencers are being paid to advertise cryptocurrency on social media  CNBC

Global advertising spending forecast to surge this year - Financial Times
Global advertising spending forecast to surge this year  Financial Times

Endometriosis & Pelvic Pain: Sponsored Advertising by AdventHealth - FOX 35 Orlando
Endometriosis & Pelvic Pain: Sponsored Advertising by AdventHealth  FOX 35 Orlando

Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company - The Wall Street Journal
Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company  The Wall Street Journal

Here's Why It Is Wise to Hold Lamar Advertising (LAMR) Stock Now - Yahoo Finance
Here's Why It Is Wise to Hold Lamar Advertising (LAMR) Stock Now  Yahoo Finance

Now that they’ve ruined the world, advertisers want to put commercials in your dreams - BGR
Now that they’ve ruined the world, advertisers want to put commercials in your dreams  BGR

Advertising for 100 Businesses is Totally Free But Businesses Will Be Required to Offer Customer Deals - Digital Journal
Advertising for 100 Businesses is Totally Free But Businesses Will Be Required to Offer Customer Deals  Digital Journal

Marketing 101: The Benefits of Effective Business Advertising Management - MENAFN.COM
Marketing 101: The Benefits of Effective Business Advertising Management  MENAFN.COM

Reviv3 Procare National Advertising Campaign Drives 390% Sales Order Increase in May 2021 - Yahoo Finance
Reviv3 Procare National Advertising Campaign Drives 390% Sales Order Increase in May 2021  Yahoo Finance

British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight - Adweek
British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight  Adweek

Amazon Advertising Rates Soar in Pandemic-Fueled Surge - Bloomberg
Amazon Advertising Rates Soar in Pandemic-Fueled Surge  Bloomberg

Viral TikTok roasted for advertising luxury Billionaire’s Row apartment for ‘just $22m’ - indy100
Viral TikTok roasted for advertising luxury Billionaire’s Row apartment for ‘just $22m’  indy100

Morgan & Morgan hires first lawyer in St. Louis amid advertising blitz - St. Louis Business Journal - St. Louis Business Journal
Morgan & Morgan hires first lawyer in St. Louis amid advertising blitz - St. Louis Business Journal  St. Louis Business Journal

Advertising executive Bob Bloom dies at 87 - The Dallas Morning News
Advertising executive Bob Bloom dies at 87  The Dallas Morning News

How Google's $150 billion advertising business works - CNBC
How Google's $150 billion advertising business works  CNBC

Google follows Apple's lead and makes it harder for advertisers to track users on Android - CNBC
Google follows Apple's lead and makes it harder for advertisers to track users on Android  CNBC

Ogilvy's Carla Hendra: Power and Privilege in Advertising - Harvard Business Review
Ogilvy's Carla Hendra: Power and Privilege in Advertising  Harvard Business Review

The Pitch: Advertising and marketing news for 5.25.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.25.21  RichmondBizSense

Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting - Forbes
Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting  Forbes

Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It's Not Good For Ad Tech - AdExchanger
Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It's Not Good For Ad Tech  AdExchanger

The digital world is built on advertising. How do we help kids navigate it? - CNN
The digital world is built on advertising. How do we help kids navigate it?  CNN

What Is The Future Of Facebook Advertising? Facebook is facing a perfect storm of issues that - Forbes
What Is The Future Of Facebook Advertising? Facebook is facing a perfect storm of issues that  Forbes

Bitcoin 'time to buy' ad banned in the UK for being irresponsible - CNBC
Bitcoin 'time to buy' ad banned in the UK for being irresponsible  CNBC

Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious - The Wall Street Journal
Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious  The Wall Street Journal

Amazon's ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined - CNBC
Amazon's ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined  CNBC

HBO Max with Ads promises that on this $10 tier, less advertising is more - CNET
HBO Max with Ads promises that on this $10 tier, less advertising is more  CNET

Verizon Media and Condé Nast partner across content and advertising - Verizon Communications
Verizon Media and Condé Nast partner across content and advertising  Verizon Communications

Conservative group launches ad campaign against 'woke capitalism,' targeting CEOs by name - CNBC
Conservative group launches ad campaign against 'woke capitalism,' targeting CEOs by name  CNBC

Zimmerman Advertising Hired by Office Depot as a Partner for Strategy and Creative - PRNewswire
Zimmerman Advertising Hired by Office Depot as a Partner for Strategy and Creative  PRNewswire

How Google is trying to keep advertisers happy while also improving user privacy - CNBC
How Google is trying to keep advertisers happy while also improving user privacy  CNBC

Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd - Entrepreneur
Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd  Entrepreneur

The Next Era of Addressable Advertising - MediaVillage
The Next Era of Addressable Advertising  MediaVillage

Advertisers, TV Networks Go to Battle Over Streaming Ad Rates - Variety
Advertisers, TV Networks Go to Battle Over Streaming Ad Rates  Variety

How to Budget for Retail Media Advertising in 2021 - Adweek
How to Budget for Retail Media Advertising in 2021  Adweek

This week's upcoming events in marketing and advertising - AdAge.com
This week's upcoming events in marketing and advertising  AdAge.com

The Future of Digital Audio Advertising is a Dialogue - MarTech Series
The Future of Digital Audio Advertising is a Dialogue  MarTech Series

What the AT&T, Discovery deal means for advertisers - AdAge.com
What the AT&T, Discovery deal means for advertisers  AdAge.com

New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld - Search Engine Journal
New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld  Search Engine Journal

Electric Vehicle Advertising Up, But Falling Short on Relevance - PRNewswire
Electric Vehicle Advertising Up, But Falling Short on Relevance  PRNewswire

Discover, WarnerMedia top advertisers revealed: Datacenter Weekly - AdAge.com
Discover, WarnerMedia top advertisers revealed: Datacenter Weekly  AdAge.com

Search giant Google lifts 2018 ban on crypto exchange, wallet advertisements - Cointelegraph
Search giant Google lifts 2018 ban on crypto exchange, wallet advertisements  Cointelegraph

Twitch Takes Away Biggest Hot Tub Streamer's Ability To Make Money Off Ads [UPDATE] - Kotaku
Twitch Takes Away Biggest Hot Tub Streamer's Ability To Make Money Off Ads [UPDATE]  Kotaku

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