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Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.

Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too.

--- How It Works

Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.

So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

--- Getting Started

So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined.

--- Making the Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as:

* a win-win situation

* reduced cost of advertising

* expanded reach of advertising

* larger, more prominent ads for a fraction of the cost

Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

--- Finalizing the Deal

You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that - should you default on your end of the deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertising bargain around today!

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. April / 19 / 2021

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

The top 10 ad spenders in Big Pharma for 2020 - FiercePharma
The top 10 ad spenders in Big Pharma for 2020  FiercePharma

How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market - AdExchanger
How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market  AdExchanger

Demi Lovato Calls Out Fro-Yo Shop for Advertising 'Diet' Options - TMZ
Demi Lovato Calls Out Fro-Yo Shop for Advertising 'Diet' Options  TMZ

Hawaiian Host is accused of false advertising for mainland-made treats - Honolulu Star-Advertiser
Hawaiian Host is accused of false advertising for mainland-made treats  Honolulu Star-Advertiser

Vizio is a smart bet on the future of advertising, Wells Fargo says - CNBC
Vizio is a smart bet on the future of advertising, Wells Fargo says  CNBC

Blockchain in digital marketing: More consumer trust - and new ways of advertising - Marketing Tech
Blockchain in digital marketing: More consumer trust - and new ways of advertising  Marketing Tech

Search advertising is resilient thanks to the ecommerce channel - eMarketer
Search advertising is resilient thanks to the ecommerce channel  eMarketer

What is National Donate Life Month? Sponsored Advertising by AdventHealth - FOX 35 Orlando
What is National Donate Life Month? Sponsored Advertising by AdventHealth  FOX 35 Orlando

An introduction to advertising on Reddit - GamesIndustry.biz
An introduction to advertising on Reddit  GamesIndustry.biz

Advertising Agency Employees Share Pandemic Burnout Stories - Business Insider
Advertising Agency Employees Share Pandemic Burnout Stories  Business Insider

Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming - Forbes
Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming  Forbes

Burnout hits ad agencies - Business Insider
Burnout hits ad agencies  Business Insider

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

How Brands Turned to In-Game Advertising During The Pandemic - Morning Brew
How Brands Turned to In-Game Advertising During The Pandemic  Morning Brew

RIT advertising photography students win gold at Rochester ADDY awards | RIT - RIT University News Services
RIT advertising photography students win gold at Rochester ADDY awards | RIT  RIT University News Services

Colorado governments work to bridge vaccine gaps through advertising - FOX 31 Denver
Colorado governments work to bridge vaccine gaps through advertising  FOX 31 Denver

Lumenad Launches Advertising Intelligence Software for Digital Marketers - PRNewswire
Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

New Gen Z social platform Yubo launches its first global advertising campaign in Australia - Marketing magazine Australia
New Gen Z social platform Yubo launches its first global advertising campaign in Australia  Marketing magazine Australia

Advertising Employees Are Facing Burnout and Some Are Quitting - Business Insider
Advertising Employees Are Facing Burnout and Some Are Quitting  Business Insider

Half of women in advertising offices received unwanted sexual advances, study finds - Phys.org
Half of women in advertising offices received unwanted sexual advances, study finds  Phys.org

Advertising agencies imagine the office of the future - Business Insider
Advertising agencies imagine the office of the future  Business Insider

Apple declares data protection: no advertising for children – Northern Gwinnett News - Northern Gwinnett News (NGwinnett.com)
Apple declares data protection: no advertising for children – Northern Gwinnett News  Northern Gwinnett News (NGwinnett.com)

Snap: A digital advertising revolution bolstered the 'camera company' - CNBC
Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

Indonesia poses the world's highest brand risk for digital advertisers | Advertising - Campaign Asia
Indonesia poses the world's highest brand risk for digital advertisers | Advertising  Campaign Asia

Report: Advertisements on Sweaters Could Come to the NHL by 2022-23 Season - bleachernation.com
Report: Advertisements on Sweaters Could Come to the NHL by 2022-23 Season  bleachernation.com

Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news - GSMArena.com
Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news  GSMArena.com

Study.com names Texas State University advertising degree among best in nation - San Marcos Daily Record
Study.com names Texas State University advertising degree among best in nation  San Marcos Daily Record

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Aerial Advertising Market 2021 Strategic Assessment – Ad Airlines, LLC, Arnold Aerial, Alarid Advertising company, Van Wagner Aerial - The Courier
Aerial Advertising Market 2021 Strategic Assessment – Ad Airlines, LLC, Arnold Aerial, Alarid Advertising company, Van Wagner Aerial  The Courier

Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – The Courier - The Courier
Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – The Courier  The Courier

Opinion: Don't ban 'surveillance' advertising. Fix it. - AdAge.com
Opinion: Don't ban 'surveillance' advertising. Fix it.  AdAge.com

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance - SpaceCoastDaily.com
Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance  SpaceCoastDaily.com

Social Advertising Software Market Actual Strategies of Key Players to Overcome COVID 19 Pandemic | Sprinklr, MediaMath, FastTony.es, Advertising Studio, Adobe, Kenshoo, WordStream, AdRoll. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
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Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

How advertising on MailOnline is helping THIS small business look ahead to life after lockdown - Daily Mail
How advertising on MailOnline is helping THIS small business look ahead to life after lockdown  Daily Mail

Blockchain In Media, Advertising, And Entertainment Industry Market Analysis 2021 to 2025 – Expectation Surges with Rising Demand and Changing Trends – The Courier - The Courier
Blockchain In Media, Advertising, And Entertainment Industry Market Analysis 2021 to 2025 – Expectation Surges with Rising Demand and Changing Trends – The Courier  The Courier

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

Beijing market regulator fines 360 search engine company for false advertising - WHBL News
Beijing market regulator fines 360 search engine company for false advertising  WHBL News

Multi-Screen Advertising Market Size & Share Expanding Across the Globe by 2021-2029 | Top Key Players- Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Multi-Screen Advertising Market Size & Share Expanding Across the Globe by 2021-2029 | Top Key Players- Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Infinity advertising enters into strategic tie-up with Mobiloitte - Exchange4Media
Infinity advertising enters into strategic tie-up with Mobiloitte  Exchange4Media

Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program - ExchangeWire
Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program  ExchangeWire

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award - PRNewswire
Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

Will Sports TV Advertising Return to Pre-Pandemic Form? - Hollywood Reporter
Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

Maryland Takes a Beat on Its New Digital Advertising Tax - JD Supra
Maryland Takes a Beat on Its New Digital Advertising Tax  JD Supra

Advertisement For Bids | Legal Announcements | dothaneagle.com - Dothan Eagle
Advertisement For Bids | Legal Announcements | dothaneagle.com  Dothan Eagle

The judging panel for Nine's State of Originality advertising award - AdNews
The judging panel for Nine's State of Originality advertising award  AdNews

ROI of Advanced Digital Advertising: What Marketers Need to Know - Law.com
ROI of Advanced Digital Advertising: What Marketers Need to Know  Law.com

Smart Advertising Market 2021 Business Opportunities, Current Trends, Challenges and Forecast 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Smart Advertising Market 2021 Business Opportunities, Current Trends, Challenges and Forecast 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath® - PRNewswire
Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

Planning Your Advertising Approach with COVID-19 in Mind - Special Events
Planning Your Advertising Approach with COVID-19 in Mind  Special Events

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

Honesty Is The Best Policy, Even In Advertising - AList
Honesty Is The Best Policy, Even In Advertising  AList

Media and Advertising Community to Host "Advancing Diversity Week" September 20-23 - PRNewswire
Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

New wooden satellite is part advertising, part student project - Ars Technica
New wooden satellite is part advertising, part student project  Ars Technica

Cinema advertising post-pandemic: what does the future hold for the silver screen? - The Drum
Cinema advertising post-pandemic: what does the future hold for the silver screen?  The Drum

Programmatic Advertising Company MOLOCO Releases New Report - MarTech Series
Programmatic Advertising Company MOLOCO Releases New Report  MarTech Series

Judge orders Charter to pay $19M to Windstream in false advertising suit - FierceTelecom
Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

Cowen raises targets on digital advertising leaders headed into earnings - Seeking Alpha
Cowen raises targets on digital advertising leaders headed into earnings  Seeking Alpha

IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising - AdExchanger
IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising  AdExchanger

Change baby's diaper to avoid mythical monsters | Advertising - Campaign Asia-Pacific
Change baby's diaper to avoid mythical monsters | Advertising  Campaign Asia-Pacific

Programmatic Advertising Display Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Advertising Display Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Deion Sanders Has Already Made Jackson State A Fortune In Advertising And Exposure, And He’s Not Done Yet  BroBible

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

Infectious Advertising assigned the creative mandate for Ebco - Exchange4Media
Infectious Advertising assigned the creative mandate for Ebco  Exchange4Media

Comcast, Verizon Sue Maryland Over New Digital Advertising Tax - Bloomberg Law
Comcast, Verizon Sue Maryland Over New Digital Advertising Tax  Bloomberg Law

5 habits of the most effective advertisers - AdNews
5 habits of the most effective advertisers  AdNews

Interactive Advertising Market COVID 19 Impacted In-Depth Analysis including key players Grey Advertising, Crispin Porter + Bogusky, Shine, Wieden+Kennedy - NeighborWebSJ
Interactive Advertising Market COVID 19 Impacted In-Depth Analysis including key players Grey Advertising, Crispin Porter + Bogusky, Shine, Wieden+Kennedy  NeighborWebSJ

Programmatic Display Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Few Older Americans Trust Social Media Advertising 04/14/2021 - MediaPost Communications
Few Older Americans Trust Social Media Advertising 04/14/2021  MediaPost Communications

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021 - MediaPost Communications
iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

Carson Now Advertising Information | Carson City Nevada News - Carson Now
Carson Now Advertising Information | Carson City Nevada News  Carson Now

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Your Ad Here: TheBurg captures 10 awards in annual advertising contest - The Burg News
Your Ad Here: TheBurg captures 10 awards in annual advertising contest  The Burg News

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking... - MacRumors
Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - GlobeNewswire
New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11 - PRNewswire
Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11  PRNewswire

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Hub - Global Advertising Lawyers Alliance (GALA) - Lexology
Hub - Global Advertising Lawyers Alliance (GALA)  Lexology

Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign - WWD
Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

How the use of SPACs are changing publishers' business - Advertising - BizReport
How the use of SPACs are changing publishers' business - Advertising  BizReport

Disney and advertising giants pledge to strip targeted ads from children's apps - TechRadar
Disney and advertising giants pledge to strip targeted ads from children's apps  TechRadar

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Experiential Advertising Agency Services Market is Expected to Deliver Higher Revenue in Next 5 Years – Los Hijos de la Malinche - Los Hijos de la Malinche
Experiential Advertising Agency Services Market is Expected to Deliver Higher Revenue in Next 5 Years – Los Hijos de la Malinche  Los Hijos de la Malinche

How Artists and Advertisers Leverage Eye Gaze - Psychology Today
How Artists and Advertisers Leverage Eye Gaze  Psychology Today

eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids - eMarketer
eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids  eMarketer

In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers - PRNewswire
In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising - EIN News
Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising  EIN News

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising - Business Wire
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising  Business Wire

Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021 - Haute Living
Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021  Haute Living

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

US advertising employment increased by 2,200 jobs in March - AdAge.com
US advertising employment increased by 2,200 jobs in March  AdAge.com

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