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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.

Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would bother trying to get money out of me!" But do you know this for a fact? Even if you're miniscule now, you want to grow your business. With any luck, one day you'll be earning more than just a comfortable living. The best way to ensure your legal protection in the future is to start practicing caution today.

How does this relate to your advertising, and who you hire to work for you? Every bit of written material put out by your company is a statement issued by you. If you hire someone who has little to no experience in the real world, you'd better be on top of them at all times. You'd better make sure that what they're creating for your company doesn't contain any legal "loopholes" or claims you can't fulfill. Because as soon as your advertising makes a statement about anything, someone will try and hold you responsible. They might even seek legal counsel on the matter. Yes, what you say can and will be held against you in a court of law.

I worked for the "R"Us family of stores for seven years, writing and editing everything from catalog copy to sales promotions to coupons to informative marketing mailers. Nearly everything said in our ads was supported by a legal disclaimer that prevented the company from being held responsible for any "unforseen events" that might occur as an indirect result of our statements. At the time, these legalities posed a great annoyance to our department, slowing down progress and hampering creativity. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose-lipped writing that can land you in legal hot water? What situations might you get yourself into in today's fast-paced, maximum-output world of marketers?

E-books are hot right now. Everyone wants one, and they want it yesterday. But beware the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company. They wanted an e-book written fast, so they hired an unpaid intern. Although the e-book served its purpose well, it was riddled with statements that could get us in trouble! Why? Our e-book was for children. In it, we had included a long list of ways kids could spread holiday cheer. One entry was something to the effect of, "Offer to help your neighbor carry in the groceries." Innocuous as it may seem, the end result of this remark could be some parent taking us to court because their child went out and tried to assist some unsavory character, and was abducted in the process! Heaven forbid, but nothing's impossible. In our e-book, we took care to state "Never do anything without first asking permission from your parents" - many times, and in many ways.

Article content: seems like everyone wants it in mass quantities. But how smart is it to hire a wet-behind-the-ears intern to write pages and pages of information and then publish it under your company name? One little slip-up, and guess who's getting a subpoena in the mail. Not the intern! I recently wrote an article on credit card debt elimination. As I was crafting my copy, I kept stumbling over "red flag" statements that could prove troublesome. "Some debt consolidation companies may even be able to erase the interest fees you've accrued." Was that true?? If it wasn't, somebody might be getting an earful down the road. It's difficult to know what information found on the internet is accurate, or just somebody's assertion. If you're not sure - disclaim! Or, simply avoid commenting.

Coupons and limited time offers that aren't properly disclaimed can cost you money. Say you run a sale on your website, but you forget to include start and end dates. If the sale prices are valid in January but you don't tell your customers, someone could very well come along and demand a discount in May! Or what if you post an ad for your business offering 50% off all design jobs but you forget to exclude the really high-end projects? You could find yourself working on an extensive web-design job that's only bringing in five hundred dollars when it could have made you a thousand!

What about your return policy? You want to be known as a company with its customers' best interest in mind - but what if your return policy is so open-ended, it leaves you vulnerable to excessive returns, when in fact there is really nothing wrong with what you offer? I worked for an e-greeting company this summer. How is an e-greeting company supposed to guarantee "customer satisfaction?" It's not possible! So, in such a case, a statement like this has to go. Would a newborn to the industry have the foresight to make such decisions? My guess is no.

Do you sell products via the web? Anything that poses a safety threat should be disclaimed to avoid future legal headaches and thousands of dollars lost. Everything from over-the-counter drugs to children's products to baby clothes to automobile parts to finances must be shielded from potential legal action. Never thought about legal ramifications? Best to get an expert's advice before going forward with your business plan.

Still thinking of hiring a novice to help you run your business? Think again. A little extra money spent now can mean a ton of money saved later. Hire a copywriter or marketer with corporate experience, who will exercise legal caution in your business writing and provide financial security for your future. Who knows... you may never even need that lawyer.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. February / 27 / 2021

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
  1. Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC
  2. Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg
  3. Facebook Ad Campaign Promotes Personalized Advertising - WSJ  The Wall Street Journal
  4. Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger
  5. Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch  MacRumors
  6. View Full Coverage on Google News

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

What's Next Following Enactment of Maryland's Advertising Tax? - Ad Law Access
What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Cos. Should Back Up Sensory Advertising Claims With Data - Law360
Cos. Should Back Up Sensory Advertising Claims With Data  Law360

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Maryland’s Digital Advertising Tax: A Contentious Start, and an Uncertain Future - Retail & Consumer Products Law Observer
Maryland’s Digital Advertising Tax: A Contentious Start, and an Uncertain Future  Retail & Consumer Products Law Observer

Merrick Pet Care launches largest advertising campaign in 30 years - KAMR - MyHighPlains.com
Merrick Pet Care launches largest advertising campaign in 30 years  KAMR - MyHighPlains.com

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

In Response to Coup, Facebook Places Limits on Advertising in Myanmar - Lexology
In Response to Coup, Facebook Places Limits on Advertising in Myanmar  Lexology

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

Draft norms for influencer advertising: What ASCI wants from social media - Business Standard
Draft norms for influencer advertising: What ASCI wants from social media  Business Standard

'Orange Corn' company is showcased in GoDaddy advertising campaign - WISHTV.com
'Orange Corn' company is showcased in GoDaddy advertising campaign  WISHTV.com

Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal - Boston Business Journal
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal  Boston Business Journal

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report) - Tubefilter
BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report)  Tubefilter

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - MarTech Series
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  MarTech Series

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

Lamar Advertising profits down 34% in 2020 | Business | theadvocate.com - The Advocate
Lamar Advertising profits down 34% in 2020 | Business | theadvocate.com  The Advocate

How I Made It: Michelle Morgan Talks Career Advice & More - Seventeen.com
How I Made It: Michelle Morgan Talks Career Advice & More  Seventeen.com

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent - GlobeNewswire
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent  GlobeNewswire

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - MarTech Series
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  MarTech Series

Lamar Advertising beats on revenue - Seeking Alpha
Lamar Advertising beats on revenue  Seeking Alpha

Lamar Advertising rises 2% as AFFO grows on modest revenue decline - Seeking Alpha
Lamar Advertising rises 2% as AFFO grows on modest revenue decline  Seeking Alpha

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising - Business Insider
JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising  Business Insider

Is digital advertising really paying its due? - Campaign US
Is digital advertising really paying its due?  Campaign US

Facebook versus News: Advertising is the real problem - The Conversation AU
Facebook versus News: Advertising is the real problem  The Conversation AU

Digital Video Advertising Grows in Australia; Canada to Impose News Media Code - ExchangeWire
Digital Video Advertising Grows in Australia; Canada to Impose News Media Code  ExchangeWire

Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV - BeetTV
Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV  BeetTV

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

Comprehensive report on Internet Video Advertising Market 2021 size growth demand opportunities forecast to 2027 with Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Comprehensive report on Internet Video Advertising Market 2021 size growth demand opportunities forecast to 2027 with Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Dayton man with AIDS accused of assault after advertising free sex - Dayton 24/7 Now
Dayton man with AIDS accused of assault after advertising free sex  Dayton 24/7 Now

Lamar Advertising Earnings Preview - Yahoo Finance
Lamar Advertising Earnings Preview  Yahoo Finance

Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders - Motley Fool
Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders  Motley Fool

Lamar Advertising Company Announces Cash Dividend on Common Stock - StreetInsider.com
Lamar Advertising Company Announces Cash Dividend on Common Stock  StreetInsider.com

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Lamar Advertising Company (REIT) (LAMR) CEO Sean Reilly on Q4 2020 Results - Earnings Call Transcript - Seeking Alpha
Lamar Advertising Company (REIT) (LAMR) CEO Sean Reilly on Q4 2020 Results - Earnings Call Transcript  Seeking Alpha

KAMR Local 4 and Fox 14 receives four awards from The American Advertising Federation - KAMR - MyHighPlains.com
KAMR Local 4 and Fox 14 receives four awards from The American Advertising Federation  KAMR - MyHighPlains.com

Televisionation: ARF's Scott McDonald and Paul Donato on the Future of Advertising | InteractiveTV Today - InteractiveTV Today [itvt]
Televisionation: ARF's Scott McDonald and Paul Donato on the Future of Advertising | InteractiveTV Today  InteractiveTV Today [itvt]

MOBE Presents Women Execs in Advertising Week Series to Kick off Women 's History Month - Eurweb.com
MOBE Presents Women Execs in Advertising Week Series to Kick off Women 's History Month  Eurweb.com

Global Pay-per-click (PPC) Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Pay-per-click (PPC) Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE) - Variety
Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE)  Variety

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World - MarTech Series
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World  MarTech Series

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Verizon, AT&T bicker over 'best network' advertising claims - Light Reading
Verizon, AT&T bicker over 'best network' advertising claims  Light Reading

Bitcoin vs big tech: the death of advertising? - CoinGeek
Bitcoin vs big tech: the death of advertising?  CoinGeek

Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT - Press of Atlantic City
REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT  Press of Atlantic City

Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network - WFMZ Allentown
Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network  WFMZ Allentown

Out-of-home Advertising Market 2021 : World Segments, High Key Players – JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media - KSU | The Sentinel Newspaper
Out-of-home Advertising Market 2021 : World Segments, High Key Players – JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media  KSU | The Sentinel Newspaper

Nonprofits Using More Direct Mail Advertising During Pandemic - KTVN
Nonprofits Using More Direct Mail Advertising During Pandemic  KTVN

Cross-Channel Advertising Software Market Demand and Business Outlook 2021-2026 by Adobe, AdRoll, AdStage, Celtra, Criteo, Funnel, and more | Affluence – The Bisouv Network - The Bisouv Network
Cross-Channel Advertising Software Market Demand and Business Outlook 2021-2026 by Adobe, AdRoll, AdStage, Celtra, Criteo, Funnel, and more | Affluence – The Bisouv Network  The Bisouv Network

Artificial Intelligence in Advertising Market: 2020 Global Industry Size, Share, Uses, Benefits, Trends, Growth Application, Key Manufacturers and 2028 Demand Forecast – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Artificial Intelligence in Advertising Market: 2020 Global Industry Size, Share, Uses, Benefits, Trends, Growth Application, Key Manufacturers and 2028 Demand Forecast – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Framingham Police Advertising For Lateral Transfers - framinghamsource.com
Framingham Police Advertising For Lateral Transfers  framinghamsource.com

Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One - MarTech Series
Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One  MarTech Series

Airbnb Announces Major Global Advertising Campaign to Tout Hosting - Skift
Airbnb Announces Major Global Advertising Campaign to Tout Hosting  Skift

2021 Amazon Advertising Guide for Sellers - Jungle Scout
2021 Amazon Advertising Guide for Sellers  Jungle Scout

We're Hiring! Advertising Sales Account Executive Full and Part-Time - St. Louis Jewish Light
We're Hiring! Advertising Sales Account Executive Full and Part-Time  St. Louis Jewish Light

Advertising Market 2021-2026 Global Review and Outlook- WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group - The Courier
Advertising Market 2021-2026 Global Review and Outlook- WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group  The Courier

ASIC Files Charges Against Allianz, AWP Over False Advertising - Regulation Asia
ASIC Files Charges Against Allianz, AWP Over False Advertising  Regulation Asia

Latest demands of Big Data Pharmaceutical Advertising Market Significant Growth and Forecast to 2027 | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem – The Bisouv Network - The Bisouv Network
Latest demands of Big Data Pharmaceutical Advertising Market Significant Growth and Forecast to 2027 | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem – The Bisouv Network  The Bisouv Network

'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas - Middle East Monitor
'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas  Middle East Monitor

Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own - Variety
Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own  Variety

Lamar Advertising REIT : CO/NEW MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-K) - marketscreener.com
Lamar Advertising REIT : CO/NEW MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-K)  marketscreener.com

Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference - Yahoo Finance
Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference  Yahoo Finance

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV - Investor's Business Daily
Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV  Investor's Business Daily

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

✋ Facebook lied to advertisers - The Hustle
✋ Facebook lied to advertisers  The Hustle

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

The Chrome Update Is Bad for Advertisers but Good for Google - WIRED
The Chrome Update Is Bad for Advertisers but Good for Google  WIRED

Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year - MarketWatch
Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year  MarketWatch

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Podcast Advertising Is About Quality Over Quantity - Built In
Podcast Advertising Is About Quality Over Quantity  Built In

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

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