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        Is there anything new under the sun? Here's how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.


 However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.


 Yet, with over 3000 utility patents being issued each week in the United States, that can seem like a daunting if not downright impossible task.


 So, what can the inventor do to get the information - and assurance - he needs to proceed with his work?


 The first thing to do is conduct a preliminary search of patents at the U.S. Patent and Trademark Office Public Patent Search Room, which contains U.S. patents arranged according to the U.S. Patent Classification System of over 460 classes and over 136,000 subclasses. The Patent Search Room, located in Arlington, Virginia, is open to the public from 8 AM to 8 PM, Monday to Friday, except on federal holidays.


 If you don't live near Arlington, you don't need to make travel reservations. Instead, you can access the searchable database containing patent information for all U.S. patents granted since 1976 and all patent application publications (first published in March 2001), on the USPTO web site at http://www.uspto.gov/go/pats.


 Inventors can also perform a  preliminary search of patents at one of the Patent and Trademark Depository Libraries (PTDLs) established throughout the United States. These libraries have copies of patents in microfilm and/or optical disc format arranged in numerical order. They have classification search tools, automated search aids, and photocopy facilities available to the public. For information on your nearest PTDL, you may visit the PTDL web site at http://www.uspto.gov/go/ptdl.


 Another option is to use specialized software like Patent Hunter?, a program which is designed to simplify the search process and to allow you to conduct a more complete search. For information about Patent Hunter, go to www.patenthunter.com.


 You can also have a patent attorney or agent conduct a complete search for you. If you do not yet know a patent attorney or agent and would like to retain one, there are several ways to do so.


 If you are a member of an inventors' organization, networking with other inventors to learn which attorneys in your area get rave reviews can be one of the easiest and most effective ways to find good counsel. And, if you don't find using the Yellow Pages appealing, you might also want to contact your state the law association for a list of attorneys practicing IP law. Finally, if you choose to conduct an internet search, you will want to check out the USPTO listing of registered patent attorneys and agents by going to http://www.uspto.gov/do/oed,.


 Whatever method you use to verify that your invention is unique and hasn't been patented, acting early in the invention process can save you significant time and money. Or, if you discover someone already holds the patent, reviewing their design may inspire your creativity and lead you to add some "bells and whistles" that takes the idea to the "next level" and allows you to secure a patent on a superior product.


© 2004. All rights reserved. Impact Coaching International? You may copy or distribute this article free of charge as long as it is kept intact and sent in its entirety including copyright notice and full information about contacting the author, Rosemary Hauschild.

Rosemary Hauschild is a business coach serving creative individuals developing intellectual property. Impact Coaching International? offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. This coaching program is delivered through quarterly workshops, teleconference calls, web casts, fax and email. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind?, by sending an email to [email protected] with the following phrase in the subject line of your e-mail: subscribe creations list.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 02 / 2021

Roku to Buy Nielsen's Advanced Video Advertising Business - Hollywood Reporter
  1. Roku to Buy Nielsen's Advanced Video Advertising Business  Hollywood Reporter
  2. Roku's advertising ambitions just got even bigger with new Nielsen deal  The Verge
  3. Roku to acquire Nielsen's advanced video-advertising business  MarketWatch
  4. Roku to acquire Nielsen's advanced TV advertising division  Axios
  5. Roku to Acquire Nielsen’s Addressable TV Advertising Business  Variety
  6. View Full Coverage on Google News

FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data - CNBC
FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data  CNBC

Carriers quarrel over 5G advertising - RCR Wireless News
Carriers quarrel over 5G advertising  RCR Wireless News

Sourcepoint Launches 'Privacy Lens,' to Drive Privacy-First Advertising Transactions - Argus Press
Sourcepoint Launches 'Privacy Lens,' to Drive Privacy-First Advertising Transactions  Argus Press

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China - Yahoo Finance
China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China  Yahoo Finance

Texas sues power provider Griddy, alleging deceptive advertising and marketing | TheHill - The Hill
Texas sues power provider Griddy, alleging deceptive advertising and marketing | TheHill  The Hill

Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering - MarTech Series
Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering  MarTech Series

What is programmatic advertising and how does it work? - Kenosha News
What is programmatic advertising and how does it work?  Kenosha News

Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers - healthaffairs.org
Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers  healthaffairs.org

AC media students capture American Advertising Awards - KAMR - MyHighPlains.com
AC media students capture American Advertising Awards  KAMR - MyHighPlains.com

TV Advertising Is Usually Not Worth It - Kellogg Insight
TV Advertising Is Usually Not Worth It  Kellogg Insight

Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee - Milwaukee Business Journal
Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee  Milwaukee Business Journal

Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com - Manchestertimes
Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com  Manchestertimes

Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra  JD Supra

AC Students Earn American Advertising Awards — The Amarillo Pioneer - The Amarillo Pioneer
AC Students Earn American Advertising Awards — The Amarillo Pioneer  The Amarillo Pioneer

How Online Privacy Issues Will Shape Future Use Of Artificial Intelligence In Advertising - Forbes
How Online Privacy Issues Will Shape Future Use Of Artificial Intelligence In Advertising  Forbes

DraftKings is reportedly eyeing sports betting acquisitions - Business Insider
DraftKings is reportedly eyeing sports betting acquisitions  Business Insider

Walmart is looking for a new ad agency - Business Insider
Walmart is looking for a new ad agency  Business Insider

Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters - Adweek
Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters  Adweek

Search Engine Advertising to Hit $171.6B Worldwide in 2021 - Portada-online.com
Search Engine Advertising to Hit $171.6B Worldwide in 2021  Portada-online.com

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

Digital advertising rules to be updated - Mirage News
Digital advertising rules to be updated  Mirage News

Latest Update 2021: Inflight Advertising Market by COVID-19 Impact Analysis by MRS – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Latest Update 2021: Inflight Advertising Market by COVID-19 Impact Analysis by MRS – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertisement Regulator In India Moves To Rein In Social Media Influencers - tntribune.com
Advertisement Regulator In India Moves To Rein In Social Media Influencers  tntribune.com

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Klarna establishes Influencer Council after falling foul of advertising watchdog - Finextra
Klarna establishes Influencer Council after falling foul of advertising watchdog  Finextra

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertising to Cardboard: COVID's Impact on Sponsorship Agreements in Sports - Sports Agent Blog
Advertising to Cardboard: COVID's Impact on Sponsorship Agreements in Sports  Sports Agent Blog

Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge - JD Supra
Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge  JD Supra

The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV - BeetTV
The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV  BeetTV

Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Diamond Balloon combines aerial digital advertising with high impact tourism attraction - InPark Magazine
Diamond Balloon combines aerial digital advertising with high impact tourism attraction  InPark Magazine

Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook Ad Campaign Promotes Personalized Advertising - The Wall Street Journal
Facebook Ad Campaign Promotes Personalized Advertising  The Wall Street Journal

Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Case: False Advertising/Pleadings (5th Cir.) - Bloomberg Law
Case: False Advertising/Pleadings (5th Cir.)  Bloomberg Law

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Motive trumps incentive advertising in persuading consumers - Mirage News
Motive trumps incentive advertising in persuading consumers  Mirage News

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Lakes Region Summer Fun Guide 2021: Book now | Advertising | laconiadailysun.com - The Laconia Daily Sun
Lakes Region Summer Fun Guide 2021: Book now | Advertising | laconiadailysun.com  The Laconia Daily Sun

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

The Paper Planes creative advertising competition launches - Mumbrella
The Paper Planes creative advertising competition launches  Mumbrella

MOBE PRESENTS FEMALE EXECUTIVES IN ADVERTISING WEEK SERIES TO KICK OFF WOMEN'S HISTORY MONTH - Radio Facts
MOBE PRESENTS FEMALE EXECUTIVES IN ADVERTISING WEEK SERIES TO KICK OFF WOMEN'S HISTORY MONTH  Radio Facts

Reach new customers with The Laconia Daily Sun Tax Tips Directory - The Laconia Daily Sun
Reach new customers with The Laconia Daily Sun Tax Tips Directory  The Laconia Daily Sun

Dealing with bloody taboos in advertising - Sydney Morning Herald
Dealing with bloody taboos in advertising  Sydney Morning Herald

Pinterest discusses advertising and why it's different - MobileMarketing Magazine
Pinterest discusses advertising and why it's different  MobileMarketing Magazine

Daily News wins numerous honors in editorial, advertising contests - Bowling Green Daily News
Daily News wins numerous honors in editorial, advertising contests  Bowling Green Daily News

Kantar's head of advertising joins Cubery as general manager - Mumbrella
Kantar's head of advertising joins Cubery as general manager  Mumbrella

New Sponsorship, Naming Rights and Advertising Program launched by City - 620 CKRM.com
New Sponsorship, Naming Rights and Advertising Program launched by City  620 CKRM.com

Online Display Advertising Services Market Demand Growth, Geographic Segmentation, Key Players Analysis To 2027| Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll – FLA News - FLA News
Online Display Advertising Services Market Demand Growth, Geographic Segmentation, Key Players Analysis To 2027| Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll – FLA News  FLA News

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Self-care is all inclusive, and advertisements should reflect this - Highlander Newspaper
Self-care is all inclusive, and advertisements should reflect this  Highlander Newspaper

What Will Come of Maryland’s Unique and Controversial Digital Advertising Tax? - JD Supra
What Will Come of Maryland’s Unique and Controversial Digital Advertising Tax?  JD Supra

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - GlobeNewswire
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  GlobeNewswire

Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier - The Courier
Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier  The Courier

Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp. - The Bisouv Network
Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp.  The Bisouv Network

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

17 big advertisers that are looking for new agencies right now - Business Insider
17 big advertisers that are looking for new agencies right now  Business Insider

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Traditional Advertising Service Market 2021 Industry Growth Analysis, Future Predictions, SWOT Analysis, By Top Players- Traditional Advertising Service are: Epsilon Data Management FRED & FARID TOAD BBDO DDB Worldwide Televerde Goodby Silverstein & Partners Cox Media 360i Fuse Martin Agency MullenLowe MediaCom MONDAY - The Bisouv Network
Traditional Advertising Service Market 2021 Industry Growth Analysis, Future Predictions, SWOT Analysis, By Top Players- Traditional Advertising Service are: Epsilon Data Management FRED & FARID TOAD BBDO DDB Worldwide Televerde Goodby Silverstein & Partners Cox Media 360i Fuse Martin Agency MullenLowe MediaCom MONDAY  The Bisouv Network

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Italy: Ministry of Health – Surgical masks are not subject to authorization for health advertising - GlobalComplianceNews
Italy: Ministry of Health – Surgical masks are not subject to authorization for health advertising  GlobalComplianceNews

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Doom advert depicting black person not racist: Advertising Regulatory Board - SowetanLIVE
Doom advert depicting black person not racist: Advertising Regulatory Board  SowetanLIVE

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Amazon and Advertising: Watch out Facebook (and Amazon's sellers) - CEOWORLD magazine
Amazon and Advertising: Watch out Facebook (and Amazon's sellers)  CEOWORLD magazine

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - Yahoo Finance
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  Yahoo Finance

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders - Motley Fool
Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders  Motley Fool

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

Unsealed court document claims Facebook 'knew for years' that a metric was inflated and ignored an employee warning to avoid a revenue hit - Yahoo News
Unsealed court document claims Facebook 'knew for years' that a metric was inflated and ignored an employee warning to avoid a revenue hit  Yahoo News

New Democratic Ad Campaign Ties G.O.P. to QAnon - The New York Times
New Democratic Ad Campaign Ties G.O.P. to QAnon  The New York Times

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Why small, indie, and creative is the 2021 advertising trend to watch - Fast Company
Why small, indie, and creative is the 2021 advertising trend to watch  Fast Company

What Big Tech’s scrutiny means for luxury advertising - Vogue Business
What Big Tech’s scrutiny means for luxury advertising  Vogue Business

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Podcast Advertising Is About Quality Over Quantity - Built In
Podcast Advertising Is About Quality Over Quantity  Built In

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

6 essential steps to an effective advertising pitch - AdAge.com
6 essential steps to an effective advertising pitch  AdAge.com

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

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