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How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity
2. Because / Reason Why
3. Greed

Curiosity

What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

People don't want

* How to Diet Successfully or
* A Guide to Buying Cars

for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' the features."

Okay.. What's the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.

Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you.

Visit his site at http://www.mafoor.com/forbidden.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 05 / 2021

Advertisers prepare for Apple's changes - Business Insider
Advertisers prepare for Apple's changes  Business Insider

Facebook Ends Ban on Political Advertising - The New York Times
Facebook Ends Ban on Political Advertising  The New York Times

Ad Spending In The Video Advertising Segment Is Expected to Exceed $37 Billion In 2021 - PRNewswire
Ad Spending In The Video Advertising Segment Is Expected to Exceed $37 Billion In 2021  PRNewswire

Jungle Scout Adds Support for Amazon Advertising With $110 Million in Growth Capital - Adweek
Jungle Scout Adds Support for Amazon Advertising With $110 Million in Growth Capital  Adweek

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse - Rome News-Tribune
Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse  Rome News-Tribune

fuboTV Has Quickly Built a Valuable Advertising Business - Motley Fool
fuboTV Has Quickly Built a Valuable Advertising Business  Motley Fool

Google’s rivals fret as the advertising cookie crumbles - Financial Times
Google’s rivals fret as the advertising cookie crumbles  Financial Times

DoubleVerify Detects New Ad Fraud Scheme On Connected TV Devices That’s Costing Advertisers Millions - Forbes
DoubleVerify Detects New Ad Fraud Scheme On Connected TV Devices That’s Costing Advertisers Millions  Forbes

Indianapolis Airport Authority and Lamar Advertising Company Ink Seven-year Deal - AviationPros.com
Indianapolis Airport Authority and Lamar Advertising Company Ink Seven-year Deal  AviationPros.com

Advertisers react to Google removing tracking from advertising - Business Insider
Advertisers react to Google removing tracking from advertising  Business Insider

Arizona District Court Rules Dealership’s Advertising Violated TILA and Consumer Leasing Act - JD Supra
Arizona District Court Rules Dealership’s Advertising Violated TILA and Consumer Leasing Act  JD Supra

Cloud Advertising Market Expected to Exceed $395 Billion By 2026 - PRNewswire
Cloud Advertising Market Expected to Exceed $395 Billion By 2026  PRNewswire

Gannett Will Promote Snapchat’s Advertising Platform to Small Businesses in the US, Canada - Adweek
Gannett Will Promote Snapchat’s Advertising Platform to Small Businesses in the US, Canada  Adweek

What Google's anti-tracking moves mean for advertisers - Business Insider
What Google's anti-tracking moves mean for advertisers  Business Insider

Prince William supervisors approve advertising tax rate that would hike bills - Inside NoVA
Prince William supervisors approve advertising tax rate that would hike bills  Inside NoVA

Safety Dance: Copyright and Advertising Guidance for Viral Dance Trends - JD Supra
Safety Dance: Copyright and Advertising Guidance for Viral Dance Trends  JD Supra

Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients Worldwide - Yahoo Finance
Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients Worldwide  Yahoo Finance

Pitt-Titusville marketing videos receive national education advertising awards - YourErie
Pitt-Titusville marketing videos receive national education advertising awards  YourErie

Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board - MarTech Series
Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board  MarTech Series

Is Anyone Still Watching Commercials? Here Are 5 Other Advertising Opportunities - Benzinga
Is Anyone Still Watching Commercials? Here Are 5 Other Advertising Opportunities  Benzinga

The Maryland Digital Advertising Tax And What It Means For You - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
The Maryland Digital Advertising Tax And What It Means For You - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Lamar Advertising Company lands seven-year contract at Indianapolis International Airport - The Moodie Davitt Report - The Moodie Davitt Report
Lamar Advertising Company lands seven-year contract at Indianapolis International Airport - The Moodie Davitt Report  The Moodie Davitt Report

How to Start Creating the Change Advertising Needs - MarTech Series
How to Start Creating the Change Advertising Needs  MarTech Series

How meta advertising may be our saviour - The Drum
How meta advertising may be our saviour  The Drum

Google's interest-based user targeting to improve advertising impact: Experts - Mint
Google's interest-based user targeting to improve advertising impact: Experts  Mint

Judy Wald Found Talent for Advertising Agencies - The Wall Street Journal
Judy Wald Found Talent for Advertising Agencies  The Wall Street Journal

New Jersey Sues Smith & Wesson Over Its Gun Advertising - The New York Times
New Jersey Sues Smith & Wesson Over Its Gun Advertising  The New York Times

'It's our Y2K': Advertisers are freaking out that Apple's privacy changes will make it harder to tell if their ads are working - Business Insider
'It's our Y2K': Advertisers are freaking out that Apple's privacy changes will make it harder to tell if their ads are working  Business Insider

Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights - WFMZ Allentown
Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights  WFMZ Allentown

Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace - GlobeNewswire
Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace  GlobeNewswire

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change - The Wall Street Journal
Google’s User-Tracking Crackdown Has Advertisers Bracing for Change  The Wall Street Journal

Protecting Consumers Against False Advertising: Lessons from the National Advertising Division - Lexology
Protecting Consumers Against False Advertising: Lessons from the National Advertising Division  Lexology

Is Massachusetts Poised to Pass a Tax on Digital Advertising? - JD Supra
Is Massachusetts Poised to Pass a Tax on Digital Advertising?  JD Supra

PCMA Unveils OMEGA National Television Advertising Campaign, Targeting Primary/Secondary Home Mortgage - Business Wire
PCMA Unveils OMEGA National Television Advertising Campaign, Targeting Primary/Secondary Home Mortgage  Business Wire

HBO Max promises 'elegant' advertising experience - FierceVideo
HBO Max promises 'elegant' advertising experience  FierceVideo

Piatt County advertising for new EMA director | News | journal-republican.com - Piatt County Journal-Republican
Piatt County advertising for new EMA director | News | journal-republican.com  Piatt County Journal-Republican

Roku's Big Advertising Opportunity in 2021 - Motley Fool
Roku's Big Advertising Opportunity in 2021  Motley Fool

Nielsen’s Agreement With Roku Will Accelerate Adoption Of Addressable TV Advertising - Forbes
Nielsen’s Agreement With Roku Will Accelerate Adoption Of Addressable TV Advertising  Forbes

FTC Orders E-Cigarette Manufacturers to Provide Advertising and Sales Information - Lexology
FTC Orders E-Cigarette Manufacturers to Provide Advertising and Sales Information  Lexology

(Stock Symbol: CURR) Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips - EIN News
(Stock Symbol: CURR) Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips  EIN News

Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers - Social Media Today
Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers  Social Media Today

Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program - AiThority
Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program  AiThority

Roku to acquire Nielsen's advanced video-advertising business - MarketWatch
Roku to acquire Nielsen's advanced video-advertising business  MarketWatch

We Really Appreciate Our Advertisers - Above the Law
We Really Appreciate Our Advertisers  Above the Law

Walmart, CVS, Instacart, Macy's advertising: Advertisers react - Business Insider
Walmart, CVS, Instacart, Macy's advertising: Advertisers react  Business Insider

Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium - PRNewswire
Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium  PRNewswire

Advertising/public relations alumni drive two-day 'Career Tips' effort - Penn State News
Advertising/public relations alumni drive two-day 'Career Tips' effort  Penn State News

How to Rise to the Challenge of Cookie-less Advertising - Adweek
How to Rise to the Challenge of Cookie-less Advertising  Adweek

Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses - Deadline
Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses  Deadline

ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans - ABA Banking Journal
ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans  ABA Banking Journal

Cross Platform and Mobile Advertising Market Latest Innovations, Demand and Future Projections with top Major Key Player like Google, Inc., Facebook, Inc., Apple Inc, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Cross Platform and Mobile Advertising Market Latest Innovations, Demand and Future Projections with top Major Key Player like Google, Inc., Facebook, Inc., Apple Inc, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertising Agency Billing Software Market 2021 Booming Worldwide | Analysis and Advancement Outlook by 2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Agency Billing Software Market 2021 Booming Worldwide | Analysis and Advancement Outlook by 2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

County approves bid advertising for courthouse rewiring project - Norfolk Daily News
County approves bid advertising for courthouse rewiring project  Norfolk Daily News

Maryland Digital Advertising Services Tax Delay Likely - The National Law Review
Maryland Digital Advertising Services Tax Delay Likely  The National Law Review

Sensory Advertising Claims: Whether it's More Comfy, Smells Worse, or Tastes Better, Back Up the Claim with Data - Lexology
Sensory Advertising Claims: Whether it's More Comfy, Smells Worse, or Tastes Better, Back Up the Claim with Data  Lexology

Retail advertising's growing pains - Business Insider
Retail advertising's growing pains  Business Insider

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Silicon Valley-backed groups sue Maryland to kill country’s first-ever online advertising tax - The Washington Post
Silicon Valley-backed groups sue Maryland to kill country’s first-ever online advertising tax  The Washington Post

Australia won't advertise COVID-19 vaccine on Facebook but vows publicity - Reuters
Australia won't advertise COVID-19 vaccine on Facebook but vows publicity  Reuters

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

What Big Tech’s scrutiny means for luxury advertising - Vogue Business
What Big Tech’s scrutiny means for luxury advertising  Vogue Business

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

Podcast advertising has a business intelligence gap - TechCrunch
Podcast advertising has a business intelligence gap  TechCrunch

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Turkey slaps advertising ban on Twitter, Pinterest - The Associated Press
Turkey slaps advertising ban on Twitter, Pinterest  The Associated Press

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl - CNBC
Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl  CNBC

Super Bowl Advertisers Face a Tricky Playing Field - Variety
Super Bowl Advertisers Face a Tricky Playing Field  Variety

How deepfakes could change fashion advertising - Vogue Business
How deepfakes could change fashion advertising  Vogue Business

How Total Spend by US Advertisers Has Changed, Over 20 Years - Visual Capitalist
How Total Spend by US Advertisers Has Changed, Over 20 Years  Visual Capitalist

Happy new year: Global advertising could break a record in 2021 - AdAge.com
Happy new year: Global advertising could break a record in 2021  AdAge.com

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls - AdAge.com
Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls  AdAge.com

The News Trust Halo: How Advertising in News Benefits Brands - IAB - IAB
The News Trust Halo: How Advertising in News Benefits Brands - IAB  IAB

Advertising Litigation 2020: Ben & Jerry's Happy Cows, Oreo Real Cocoa & more - The National Law Review
Advertising Litigation 2020: Ben & Jerry's Happy Cows, Oreo Real Cocoa & more  The National Law Review

Google, Facebook and other online advertising giants will see blowout Q4, analysts predict - CNBC
Google, Facebook and other online advertising giants will see blowout Q4, analysts predict  CNBC

Local advertising will rebound steadily in 2021, new report predicts - AdAge.com
Local advertising will rebound steadily in 2021, new report predicts  AdAge.com

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

E-Mail 'What Does The CPRA Mean For Behavioral Advertising?' - AdExchanger
E-Mail 'What Does The CPRA Mean For Behavioral Advertising?'  AdExchanger

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

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