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How to Breathe New Life into Your Advertising Campaign


If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential.

Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees.

Here are two free resources you can use to learn how to write effective ads and headlines.

5,000 Hypnotic Words and Phrases


http://www.incomewaterway.com/free-book

Copywriting E-Course


http://www.red-hot-copy.com/downloads.htm

People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items.

People will feel more comfortable if they know who they are buying from. Publish a section called "About Us" (or "About Me" if you're a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here's an example of my own "About Me" page.

http://www.incomewaterway.com/aboutme

Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc.

You need your own domain. To find if a name is already taken and to register your own domain name go here:


http://www.godaddy.com

Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map.

Websites are most effective when the material all relates to one theme including the graphics.

Here's where you can find out how to download a free ebook that will help you design effective web pages:

[email protected]

When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

You won't sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising.

If you don't yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here's one of the fastest ways to find the right ezines.

http://www.incomewaterway.com/ezines

Every experienced marketer knows you must work at constantly improving various aspects of your business...especially your ad copy since it's the lifeblood of your business. This is how you get the word out. So, you must be willing to try different headlines and revise ad copy if necessary.

Use an ad tracker for your advertising campaigns to measure how many clickthroughs you receive for a particular ad.

Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

If your business is at a standstill, it doesn't have to be. Use these 10 techniques to breathe new life into your marketing efforts.

About The Author

Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what's needed for web success. In response to this goal she created http://www.incomewaterway.com, home to some of the web's best marketing resources including free articles and ecourses. Karin also publishes a free weekly e-newsletter that provides product reviews, income opportunities and marketing tips. Free gift with every subscription: http://www.incomewaterway.com/FreeTips.

You may use this article in your electronic publication or on your website as long as you do not alter the article in any way. You must also include my bio in its entirety.

[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. October / 02 / 2023

Cassidy Tuttle: Sen. Mike Lee's digital advertising bill will hurt my bottom line - Salt Lake Tribune
Cassidy Tuttle: Sen. Mike Lee's digital advertising bill will hurt my bottom line  Salt Lake Tribune

Tesla owners must arbitrate false advertising claims over autopilot feature- ruling - Reuters.com
Tesla owners must arbitrate false advertising claims over autopilot feature- ruling  Reuters.com

We Analyzed 4 Years Of Data To Predict 2024’s Most Important Advertising Trends - The Drum
We Analyzed 4 Years Of Data To Predict 2024’s Most Important Advertising Trends  The Drum

Govt bans DNA testing centres from advertising their services - Monitor
Govt bans DNA testing centres from advertising their services  Monitor

Norway wants Facebook behavioral advertising banned across Europe - The Register
Norway wants Facebook behavioral advertising banned across Europe  The Register

Amazon Prime Video Ads Should Boost Amazon Profits - Barron's
Amazon Prime Video Ads Should Boost Amazon Profits  Barron's

Google Antitrust Trial: Executive Likened Search Advertising to Selling Drugs - Bloomberg
Google Antitrust Trial: Executive Likened Search Advertising to Selling Drugs  Bloomberg

Roblox Hires Meta Exec for Partnerships Team, Preps Ad Network Launch - Business Insider
Roblox Hires Meta Exec for Partnerships Team, Preps Ad Network Launch  Business Insider

A&W Settles for $15 Million Over Misleading Advertising Claims: 2 Weeks Left to File for Your Money - CNET
A&W Settles for $15 Million Over Misleading Advertising Claims: 2 Weeks Left to File for Your Money  CNET

Walgreens, Cooler Screens Clash Over Digital Ad Technology - PYMNTS.com
Walgreens, Cooler Screens Clash Over Digital Ad Technology  PYMNTS.com

Norway DPA seeks binding decision against Meta's alleged ... - International Association of Privacy Professionals
Norway DPA seeks binding decision against Meta's alleged ...  International Association of Privacy Professionals

Spotify dips into CTV advertising with Roku partnership - Insider Intelligence
Spotify dips into CTV advertising with Roku partnership  Insider Intelligence

Pay Per Click Advertising: Is it Right for Your Business? - Small Business Trends
Pay Per Click Advertising: Is it Right for Your Business?  Small Business Trends

Co-Op Advertising is Surging in Popularity - Street Fight
Co-Op Advertising is Surging in Popularity  Street Fight

Zillow victorious in false advertising suit with discount brokerage - HousingWire
Zillow victorious in false advertising suit with discount brokerage  HousingWire

Kings to wear jersey patch ads for first time. Sponsor handles ... - Los Angeles Times
Kings to wear jersey patch ads for first time. Sponsor handles ...  Los Angeles Times

Microsoft introduces new Microsoft Advertising Network for retail - Insider Intelligence
Microsoft introduces new Microsoft Advertising Network for retail  Insider Intelligence

CTV Can Learn From OOH Advertising Measurement - Street Fight
CTV Can Learn From OOH Advertising Measurement  Street Fight

What works in advocating for food advertising policy change across ... - BMC Public Health
What works in advocating for food advertising policy change across ...  BMC Public Health

How to build the next generation of FAST advertising opportunities - The Media Leader
How to build the next generation of FAST advertising opportunities  The Media Leader

As podcast advertising grows, brand lift data can help brands ... - Nielsen
As podcast advertising grows, brand lift data can help brands ...  Nielsen

How Canada Goose Is Going Beyond Advertising Stereotypes With ... - The Drum
How Canada Goose Is Going Beyond Advertising Stereotypes With ...  The Drum

Smithsonian Adds Collections From Byron Lewis, Groundbreaking ... - Smithsonian Institution
Smithsonian Adds Collections From Byron Lewis, Groundbreaking ...  Smithsonian Institution

FTC Staff Paper Details Potential Harms to Kids from Blurred ... - Federal Trade Commission News
FTC Staff Paper Details Potential Harms to Kids from Blurred ...  Federal Trade Commission News

Rapid TV News - Study shows halo effect when advertising in premium content - Rapid TV News
Rapid TV News - Study shows halo effect when advertising in premium content  Rapid TV News

Google Search advertising like selling drugs: Top executive - Hindustan Times
Google Search advertising like selling drugs: Top executive  Hindustan Times

TCPA Tracker - August 2023 - Advertising, Marketing & Branding ... - Mondaq News Alerts
TCPA Tracker - August 2023 - Advertising, Marketing & Branding ...  Mondaq News Alerts

Paul Feck: Longtime Blade advertising salesman was patient, warm ... - Toledo Blade
Paul Feck: Longtime Blade advertising salesman was patient, warm ...  Toledo Blade

Amazon Stock: Why AMZN Could See Sales Boost From Prime ... - Investor's Business Daily
Amazon Stock: Why AMZN Could See Sales Boost From Prime ...  Investor's Business Daily

Snap’s Uphill Struggle For Revenue Beyond Advertising; Can ... - AdExchanger
Snap’s Uphill Struggle For Revenue Beyond Advertising; Can ...  AdExchanger

FTC Publishes Staff Paper on the Harm of Blurred Advertising - Privacy & Information Security Law Blog
FTC Publishes Staff Paper on the Harm of Blurred Advertising  Privacy & Information Security Law Blog

AI poised to upend political advertising in 2024 US election - Ad Age
AI poised to upend political advertising in 2024 US election  Ad Age

Global AVOD (Advertising-Based Video on Demand) Market ... - GlobeNewswire
Global AVOD (Advertising-Based Video on Demand) Market ...  GlobeNewswire

Advertising Agency Service Market : An Exclusive Study On ... - Benzinga
Advertising Agency Service Market : An Exclusive Study On ...  Benzinga

Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S - Senator Ron Wyden
Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S  Senator Ron Wyden

Advertising Market Overview 2023 and Forecast till 2031 | Report ... - Benzinga
Advertising Market Overview 2023 and Forecast till 2031 | Report ...  Benzinga

What the FTC's antitrust lawsuit says about Amazon's advertising ... - Digiday
What the FTC's antitrust lawsuit says about Amazon's advertising ...  Digiday

Foundations Investment Advisors LLC Reduces Stake in Lamar ... - Best Stocks
Foundations Investment Advisors LLC Reduces Stake in Lamar ...  Best Stocks

Microsoft Advertising Network for retail launches in the US - Search Engine Land
Microsoft Advertising Network for retail launches in the US  Search Engine Land

Medical Advertising: Federal Oversight of Devices | U.S. GAO - Government Accountability Office
Medical Advertising: Federal Oversight of Devices | U.S. GAO  Government Accountability Office

Outdoor Advertising Market Overview 2023 and Forecast till 2031 ... - Benzinga
Outdoor Advertising Market Overview 2023 and Forecast till 2031 ...  Benzinga

Cross-Platform and Mobile Advertising Market Size 2023 | Historic ... - Benzinga
Cross-Platform and Mobile Advertising Market Size 2023 | Historic ...  Benzinga

REMINDER: Connecticut's New Telemarketing Law Takes Effect ... - Mondaq News Alerts
REMINDER: Connecticut's New Telemarketing Law Takes Effect ...  Mondaq News Alerts

Italy: New Guidelines on advertising of over the counter and ... - GlobalComplianceNews
Italy: New Guidelines on advertising of over the counter and ...  GlobalComplianceNews

US Department of Labor, Lamar Advertising Co. form alliance to ... - US Department of Labor
US Department of Labor, Lamar Advertising Co. form alliance to ...  US Department of Labor

How to align your innovation and advertising around meaningful ... - Kantar UK Insights
How to align your innovation and advertising around meaningful ...  Kantar UK Insights

New Alaska Rules OK Free Marijuana Samples And Relax Rules On ... - Marijuana Moment
New Alaska Rules OK Free Marijuana Samples And Relax Rules On ...  Marijuana Moment

Japan forbids stealth advertising - The Manila Times
Japan forbids stealth advertising  The Manila Times

New CCM Report Reveals Troubling Trend: New York State's ... - Craig Newmark Graduate School of Journalism at CUNY
New CCM Report Reveals Troubling Trend: New York State's ...  Craig Newmark Graduate School of Journalism at CUNY

The Spanglish Advantage in Advertising - Adweek
The Spanglish Advantage in Advertising  Adweek

DHRA Selects MullenLowe for $455M Joint Advertising, Market ... - GovCon Wire
DHRA Selects MullenLowe for $455M Joint Advertising, Market ...  GovCon Wire

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Signs allegedly advertising 'whites-only' playgroup condemned as ...  USA TODAY

MEME REVIEW MONDAY: A Birthday Celebration, False Advertising, and Lots of Picards - Daily Star Trek News
MEME REVIEW MONDAY: A Birthday Celebration, False Advertising, and Lots of Picards  Daily Star Trek News

AI in News Advertising: Hype or Hope for a Return? - CMSWire
AI in News Advertising: Hype or Hope for a Return?  CMSWire

In your backyard: what to do if competitive dealers are advertising in ... - CBT Automotive News
In your backyard: what to do if competitive dealers are advertising in ...  CBT Automotive News

Invibes Advertising N : 2023 half year report for Euronext Paris - Marketscreener.com
Invibes Advertising N : 2023 half year report for Euronext Paris  Marketscreener.com

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6 big questions users should be asking about political advertising on ...  Mashable

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With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a ...  Digiday

US judge will not order Justice Dept. official to exit Google ... - Reuters
US judge will not order Justice Dept. official to exit Google ...  Reuters

Solving The Advertising Puzzle With New York Times’ Joy Robins - AdExchanger
Solving The Advertising Puzzle With New York Times’ Joy Robins  AdExchanger

New Reports Examine the Impact of Medicare Advantage Advertising - Medicare Rights Center
New Reports Examine the Impact of Medicare Advantage Advertising  Medicare Rights Center

How to realize the full potential of converged TV advertising - Ad Age
How to realize the full potential of converged TV advertising  Ad Age

How Colossal Media has kept art in advertising for the last 20 years - Marketing Brew
How Colossal Media has kept art in advertising for the last 20 years  Marketing Brew

Lamar Advertising named Official Outdoor Advertising Company of ... - McNeese Athletics
Lamar Advertising named Official Outdoor Advertising Company of ...  McNeese Athletics

U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis” - Hollywood Reporter
U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis”  Hollywood Reporter

Community leader with long history of sales experiences rejoins ... - Fairbanks Daily News-Miner
Community leader with long history of sales experiences rejoins ...  Fairbanks Daily News-Miner

Write Job Advertisements That Attract Top Insurance Talent - Insurance Journal
Write Job Advertisements That Attract Top Insurance Talent  Insurance Journal

Planning To Advertise That You're "Fair Trade Certified ... - Mondaq News Alerts
Planning To Advertise That You're "Fair Trade Certified ...  Mondaq News Alerts

Go beyond Google Ads with programmatic advertising - Search Engine Land
Go beyond Google Ads with programmatic advertising  Search Engine Land

Crackle Connex Selects TransUnion Marketing Solutions Business ... - Business Wire
Crackle Connex Selects TransUnion Marketing Solutions Business ...  Business Wire

Instructor of Advertising, Public Relations or Media Design (3-year ... - Times Higher Education
Instructor of Advertising, Public Relations or Media Design (3-year ...  Times Higher Education

Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences ... - Retail TouchPoints
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences ...  Retail TouchPoints

Piyush Pandey: The man who made advertising Indian - MediaNews4U
Piyush Pandey: The man who made advertising Indian  MediaNews4U

Advertising campaign dubs Winona the 'Miami of Minnesota' - KSTP
Advertising campaign dubs Winona the 'Miami of Minnesota'  KSTP

Comprehensive Overview of the Global Social Media Advertising Landscape - Historical Data, Future Projections, and Market Dynamics - Yahoo Finance
Comprehensive Overview of the Global Social Media Advertising Landscape - Historical Data, Future Projections, and Market Dynamics  Yahoo Finance

Webster Parish Tourism Board approves advertising grants and ... - Minden Press-Herald
Webster Parish Tourism Board approves advertising grants and ...  Minden Press-Herald

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How Emerging Technologies Are Transforming Digital Advertising  MarTech Outlook

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"ET Canada" Cancelled After 18 Seasons, Production Cites ...  Showbiz411

Costa launches new Live Your Wonder advertising campaign - Seatrade Cruise News
Costa launches new Live Your Wonder advertising campaign  Seatrade Cruise News

NFL Accuses DirecTV of Deceptive Advertising Over 'Every Game ... - The Wall Street Journal
NFL Accuses DirecTV of Deceptive Advertising Over 'Every Game ...  The Wall Street Journal

Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash With TV Ads - Variety
Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash With TV Ads  Variety

The Amazing Ways Coca-Cola Uses Generative AI In Art And Advertising - Forbes
The Amazing Ways Coca-Cola Uses Generative AI In Art And Advertising  Forbes

Caroline Wanga, Detavio Samuels, Jason Lee Tackle Lack Of ... - Black Press USA
Caroline Wanga, Detavio Samuels, Jason Lee Tackle Lack Of ...  Black Press USA

LiveRamp and FreeWheel Partner to Bring Increased Addressable ... - Business Wire
LiveRamp and FreeWheel Partner to Bring Increased Addressable ...  Business Wire

Donna Kelce Is the Most Powerful Person in Advertising, Now Sitting ... - The Big Lead
Donna Kelce Is the Most Powerful Person in Advertising, Now Sitting ...  The Big Lead

Elon Musk Fails To Follow His Own Advertising Policies On X, New ... - Digital Information World
Elon Musk Fails To Follow His Own Advertising Policies On X, New ...  Digital Information World

Hy-Vee creates advertising subsidiary, RedMedia - Des Moines Register
Hy-Vee creates advertising subsidiary, RedMedia  Des Moines Register

Advertising makes up the lion's share of mobile app revenues - Insider Intelligence
Advertising makes up the lion's share of mobile app revenues  Insider Intelligence

Kentucky Man Pleads Guilty to Advertising Child Pornography - Department of Justice
Kentucky Man Pleads Guilty to Advertising Child Pornography  Department of Justice

Instacart Was All About Grocery Delivery. No Longer. - The New York Times
Instacart Was All About Grocery Delivery. No Longer.  The New York Times

TikTok and Amazon’s symbiotic advertising relationship - Ad Age
TikTok and Amazon’s symbiotic advertising relationship  Ad Age

Should You Hold Cardlytics Inc (CDLX) in Advertising Agencies Industry? - InvestorsObserver
Should You Hold Cardlytics Inc (CDLX) in Advertising Agencies Industry?  InvestorsObserver

Google's "Privacy Sandbox" is still ad tracking tech, the EFF warns - TechSpot
Google's "Privacy Sandbox" is still ad tracking tech, the EFF warns  TechSpot

Snapchat sunsets its AR Enterprise division as it vows to give ... - Digiday
Snapchat sunsets its AR Enterprise division as it vows to give ...  Digiday

Tim Cook talks advertising on X, Vision Pro, and more in a new ... - The Verge
Tim Cook talks advertising on X, Vision Pro, and more in a new ...  The Verge

Disney’s Charter Spectrum blackout: impact on advertising, cable TV - Ad Age
Disney’s Charter Spectrum blackout: impact on advertising, cable TV  Ad Age

What the ad industry and in-game advertising can learn from Unity's ... - The Drum
What the ad industry and in-game advertising can learn from Unity's ...  The Drum

Synamedia Iris Updates Offer Unified Advertising Platform for ... - Sports Video Group
Synamedia Iris Updates Offer Unified Advertising Platform for ...  Sports Video Group

Advertising Software Stocks Q2 Recap: Benchmarking DoubleVerify ... - Barchart
Advertising Software Stocks Q2 Recap: Benchmarking DoubleVerify ...  Barchart

Why the Death of Cookies Will Make Online Advertising Better - Entrepreneur
Why the Death of Cookies Will Make Online Advertising Better  Entrepreneur

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