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        What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

What colors attract people to you?

Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.

If you do any time of speaking, writing, or design type of work, this article is for you.

I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.

It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.

Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.

Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.

Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.

Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.

Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.

Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.

In America, green is associated with jealousy or money. Here are some color references for America.

Red......excitement, strength, sex, passion, speed, danger.

Blue.....(most popular) trust, reliability, belonging, coolness.

Yellow...warmth, sunshine, cheer, happiness.

Orange...playfulness, warmth, vibrant.

Green....nature, fresh, cool, growth, abundance.

Purple...royal, spirituality, dignity.

Pink.....soft, sweet, nurture, security.

White....pure, virginal, clean, youthful, mild.

Black....sophistication, elegant, seductive, mystery, sexual.

Gold.....prestige, expensive, elite.

Silver...prestige, cold, scientific.

This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.

A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.

Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.

If you are a service professional, how might you put colors to use for you?

First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.

If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. February / 27 / 2021

What is programmatic advertising and how does it work? - Lake Geneva Regional News
What is programmatic advertising and how does it work?  Lake Geneva Regional News

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

What's Next Following Enactment of Maryland's Advertising Tax? - Ad Law Access
What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Lamar Advertising profits down sharply, but 'a strong fourth quarter' helped a bit - The Advocate
Lamar Advertising profits down sharply, but 'a strong fourth quarter' helped a bit  The Advocate

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Merrick Pet Care launches largest advertising campaign in 30 years - KAMR - MyHighPlains.com
Merrick Pet Care launches largest advertising campaign in 30 years  KAMR - MyHighPlains.com

'Orange Corn' company is showcased in GoDaddy advertising campaign - WISHTV.com
'Orange Corn' company is showcased in GoDaddy advertising campaign  WISHTV.com

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - MarTech Series
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  MarTech Series

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent - GlobeNewswire
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent  GlobeNewswire

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Digital Display Advertising Market 2021 Global Insights and Business Scenario – SocialHi5, ReportGarden, Digital Business Development Ltd, Lead to Conversion, SevenAtoms Inc, Path Interactive – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Display Advertising Market 2021 Global Insights and Business Scenario – SocialHi5, ReportGarden, Digital Business Development Ltd, Lead to Conversion, SevenAtoms Inc, Path Interactive – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report) - Tubefilter
BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report)  Tubefilter

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

Is digital advertising really paying its due? - Campaign US
Is digital advertising really paying its due?  Campaign US

JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising - Business Insider
JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising  Business Insider

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million - The Wall Street Journal
VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million  The Wall Street Journal

Facebook versus News: Advertising is the real problem - The Conversation AU
Facebook versus News: Advertising is the real problem  The Conversation AU

Amazon and Advertising: Watch out Facebook (and Amazon's sellers) - CEOWORLD magazine
Amazon and Advertising: Watch out Facebook (and Amazon's sellers)  CEOWORLD magazine

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV - BeetTV
Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV  BeetTV

How I Made It: Michelle Morgan Talks Career Advice & More - Seventeen.com
How I Made It: Michelle Morgan Talks Career Advice & More  Seventeen.com

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Lamar Advertising beats on revenue - Seeking Alpha
Lamar Advertising beats on revenue  Seeking Alpha

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

FCB Health nabs consumer advertising ace for leading creative role at Area 23 - FiercePharma
FCB Health nabs consumer advertising ace for leading creative role at Area 23  FiercePharma

Fluent Expected to Ride the Digital Advertising Wave This Year - Yahoo Finance
Fluent Expected to Ride the Digital Advertising Wave This Year  Yahoo Finance

Digital Advertising Market 2020 Top Emerging Trends Impacting the Growth Due to COVID19 and In-Depth Compitative Intelligence – The Bisouv Network - The Bisouv Network
Digital Advertising Market 2020 Top Emerging Trends Impacting the Growth Due to COVID19 and In-Depth Compitative Intelligence – The Bisouv Network  The Bisouv Network

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders - Motley Fool
Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders  Motley Fool

Dayton man with AIDS accused of assault after advertising free sex - Dayton 24/7 Now
Dayton man with AIDS accused of assault after advertising free sex  Dayton 24/7 Now

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

Cross-Channel Performance Advertising Platform Market 2020 Comprehensive Analysis, Future Estimations, Growth Drivers and Forecast to 2027 – The Bisouv Network - The Bisouv Network
Cross-Channel Performance Advertising Platform Market 2020 Comprehensive Analysis, Future Estimations, Growth Drivers and Forecast to 2027 – The Bisouv Network  The Bisouv Network

Lamar Advertising Earnings Preview - Yahoo Finance
Lamar Advertising Earnings Preview  Yahoo Finance

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

The 20 advertising jingles that stick the best - AZ Big Media
The 20 advertising jingles that stick the best  AZ Big Media

2021 Insights into the Global Internet Advertising Market by MRS – The Bisouv Network - The Bisouv Network
2021 Insights into the Global Internet Advertising Market by MRS – The Bisouv Network  The Bisouv Network

Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE) - Variety
Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE)  Variety

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Lamar Advertising Company Announces Cash Dividend on Common Stock - StreetInsider.com
Lamar Advertising Company Announces Cash Dividend on Common Stock  StreetInsider.com

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World - MarTech Series
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World  MarTech Series

Out of home Advertising Market Size, Share Analysis by Manufacturers, Regions, Type and Application to 2025 – The Bisouv Network - The Bisouv Network
Out of home Advertising Market Size, Share Analysis by Manufacturers, Regions, Type and Application to 2025 – The Bisouv Network  The Bisouv Network

Verizon, AT&T bicker over 'best network' advertising claims - Light Reading
Verizon, AT&T bicker over 'best network' advertising claims  Light Reading

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Digital Video Advertising Grows in Australia; Canada to Impose News Media Code - ExchangeWire
Digital Video Advertising Grows in Australia; Canada to Impose News Media Code  ExchangeWire

Comprehensive report on Internet Video Advertising Market 2021 size growth demand opportunities forecast to 2027 with Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Comprehensive report on Internet Video Advertising Market 2021 size growth demand opportunities forecast to 2027 with Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT - Press of Atlantic City
REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT  Press of Atlantic City

Bitcoin vs big tech: the death of advertising? - CoinGeek
Bitcoin vs big tech: the death of advertising?  CoinGeek

Lamar Advertising rises 2% as AFFO grows on modest revenue decline - Seeking Alpha
Lamar Advertising rises 2% as AFFO grows on modest revenue decline  Seeking Alpha

Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own - Variety
Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own  Variety

Otello Announces Definitive Agreement to sell AdColony to Digital Turbine - MarTech Series
Otello Announces Definitive Agreement to sell AdColony to Digital Turbine  MarTech Series

2021 Amazon Advertising Guide for Sellers - Jungle Scout
2021 Amazon Advertising Guide for Sellers  Jungle Scout

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Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One  MarTech Series

Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network - WFMZ Allentown
Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network  WFMZ Allentown

Global Pay-per-click (PPC) Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Pay-per-click (PPC) Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Nonprofits Using More Direct Mail Advertising During Pandemic - KTVN
Nonprofits Using More Direct Mail Advertising During Pandemic  KTVN

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - GlobeNewswire
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  GlobeNewswire

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Walmart Buys Ad Tech to Chase Small-Business Advertisers - The Wall Street Journal
Walmart Buys Ad Tech to Chase Small-Business Advertisers  The Wall Street Journal

Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Lamar Advertising Company (REIT) (LAMR) CEO Sean Reilly on Q4 2020 Results - Earnings Call Transcript - Seeking Alpha
Lamar Advertising Company (REIT) (LAMR) CEO Sean Reilly on Q4 2020 Results - Earnings Call Transcript  Seeking Alpha

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Gazing Into the Foggy Future of Alcohol Advertising on TikTok  VinePair

We're Hiring! Advertising Sales Account Executive Full and Part-Time - St. Louis Jewish Light
We're Hiring! Advertising Sales Account Executive Full and Part-Time  St. Louis Jewish Light

ASIC Files Charges Against Allianz, AWP Over False Advertising - Regulation Asia
ASIC Files Charges Against Allianz, AWP Over False Advertising  Regulation Asia

MOBE Presents Women Execs in Advertising Week Series to Kick off Women 's History Month - Eurweb.com
MOBE Presents Women Execs in Advertising Week Series to Kick off Women 's History Month  Eurweb.com

Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021 - Tax Foundation
Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021  Tax Foundation

Digital vs. Linear Advertising: Bridging Two Worlds Together - Radio & Television Business Report
Digital vs. Linear Advertising: Bridging Two Worlds Together  Radio & Television Business Report

With Veto Override, Maryland Becomes First U.S. State to Enact Digital Advertising Tax - Sidley Austin LLP
With Veto Override, Maryland Becomes First U.S. State to Enact Digital Advertising Tax  Sidley Austin LLP

Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference - Yahoo Finance
Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference  Yahoo Finance

Global Augmented Reality for Advertising Market is Thriving According to New Report: Opportunities Rise For Stakeholders by 2026 – The Bisouv Network - The Bisouv Network
Global Augmented Reality for Advertising Market is Thriving According to New Report: Opportunities Rise For Stakeholders by 2026 – The Bisouv Network  The Bisouv Network

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Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Audience Platform and AdAmp Deliver One-Stop Solution to Bring Television Advertising to Small and Mid-sized Businesses  MarTech Series

Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV - Investor's Business Daily
Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV  Investor's Business Daily

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

Department of State Apologizes for its Failure to Properly Advertise Proposed Constitutional Amendment, HB 963 - Governor Tom Wolf
Department of State Apologizes for its Failure to Properly Advertise Proposed Constitutional Amendment, HB 963  Governor Tom Wolf

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

AbbVie, Novo Nordisk lead pharma TV advertisers into big-spending January - FiercePharma
AbbVie, Novo Nordisk lead pharma TV advertisers into big-spending January  FiercePharma

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

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‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

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