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What Makes Advertising Successful?


MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:
   
1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it.

2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don't see your ad, they can't respond.
   
3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5... half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presentation. There are exceptions, but this is a fairly safe rule to follow.

4. TESTING ALL THE ELEMENTS. Unlike institutional advertising (toothpaste, cars, soap, etc.) which must rely on extensive market research, analysis, surveys and a lot of psychology to achieve success, mail order selling has a built-in "watchdog" to guard against waste and loss, and to help assure that every dollar spent will produce a profit...or at least tell you why it didn't, so you won't make the same mistake twice. This method (unique to mail order) is called KEYING. By inserting a number or letter (or combination) into every ad you run, you can tell which ad works in which publication and in which issues it works best. More sophisticated forms of this testing technique can be carried thru by trying a new headline, a different testimonials,guarantees, etc. The testing technique know no limits, but there is also danger in becoming test-happy. To use the testing principle effectively, be certain that the results will justify the time and expense of making the test. If it merely means adding to your paperwork without adding profit or reducing cost,it isn't worth it.

Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad.  Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in.  Once I confirm the location of the article,
then we can make arrangements for the solo ad.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Note to publisher/webmaster:  Feel free to remove the part about the solo
ad when you get ready to publish the article.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 17 / 2021

Google's New Advertising Racket - International Policy Digest
Google's New Advertising Racket  International Policy Digest

Reach the right people (frequently) with digital advertising - Bend Bulletin
Reach the right people (frequently) with digital advertising  Bend Bulletin

Monday to mark a critical day for LVCVA advertising contract - Las Vegas Review-Journal
Monday to mark a critical day for LVCVA advertising contract  Las Vegas Review-Journal

The Role of Localization in Advertising Translation - News & Features
The Role of Localization in Advertising Translation  News & Features

Renowned advertising executive sells Victorian home in Boulder for $4M - The Denver Post
Renowned advertising executive sells Victorian home in Boulder for $4M  The Denver Post

Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising - Adweek
Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising  Adweek

NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers - The Wall Street Journal
NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers  The Wall Street Journal

Miller Genuine Draft and the black hole of space advertising - Fast Company
Miller Genuine Draft and the black hole of space advertising  Fast Company

U.S. judge dismisses advertisers' antitrust claims against Google - Reuters
U.S. judge dismisses advertisers' antitrust claims against Google  Reuters

An Iranian Advertising Agency Mentioned as Top Digital Marketing Company and Top Experiential Market - Tehran Times
An Iranian Advertising Agency Mentioned as Top Digital Marketing Company and Top Experiential Market  Tehran Times

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

New Opportunities in Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Mar - News By ReportsGO
New Opportunities in Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Mar  News By ReportsGO

Advertising Upstarts Taking on Established Giants Like WPP and IPG - Business Insider
Advertising Upstarts Taking on Established Giants Like WPP and IPG  Business Insider

TV Advertising Market 2021: Latest updated Report 2027 – Test & Measurement - Test & Measurement
TV Advertising Market 2021: Latest updated Report 2027 – Test & Measurement  Test & Measurement

Why is Japanese brand Muji advertising ties to forced labor? - Fast Company
Why is Japanese brand Muji advertising ties to forced labor?  Fast Company

Digital Video Advertising Market Projected to Show Strong Growth | Conversant, JW Player, Tremor International, Verizon Media – The Manomet Current - The Manomet Current
Digital Video Advertising Market Projected to Show Strong Growth | Conversant, JW Player, Tremor International, Verizon Media – The Manomet Current  The Manomet Current

Inside the Lucrative and Murky World of Advertising Search Consultants - Business Insider
Inside the Lucrative and Murky World of Advertising Search Consultants  Business Insider

Social Media Advertising for Service Brands - Franchising.com
Social Media Advertising for Service Brands  Franchising.com

Why some gas stations are advertising $9.99 unleaded - PolitiFact
Why some gas stations are advertising $9.99 unleaded  PolitiFact

Reagan Outdoor Advertising honoring 2021 graduates on digital bi - WRCB-TV
Reagan Outdoor Advertising honoring 2021 graduates on digital bi  WRCB-TV

Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans - TechCrunch
Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans  TechCrunch

Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton - The Wall Street Journal
Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton  The Wall Street Journal

Cheat Sheet: At IAB Podcast Upfront, diverse voices take center stage while podcast advertising revenue and audiences boom - Digiday
Cheat Sheet: At IAB Podcast Upfront, diverse voices take center stage while podcast advertising revenue and audiences boom  Digiday

Institutional Advancement at St. Mary's College a “Best of Show” at the 36th Annual Educational Advertising Awards - The Southern Maryland Chronicle
Institutional Advancement at St. Mary's College a “Best of Show” at the 36th Annual Educational Advertising Awards  The Southern Maryland Chronicle

Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion - MarTech Series
Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion  MarTech Series

How the role of branded content in the advertising landscape is evolving - The Financial Express
How the role of branded content in the advertising landscape is evolving  The Financial Express

How Alan Moss is helping Amazon become an advertising giant - Business Insider
How Alan Moss is helping Amazon become an advertising giant  Business Insider

How to improve your business’s advertising strategy - BOSS Magazine
How to improve your business’s advertising strategy  BOSS Magazine

Advertising Agencie Service Market is Thriving Worldwide with Surprising Transition During 2021-2026 – Test & Measurement - Test & Measurement
Advertising Agencie Service Market is Thriving Worldwide with Surprising Transition During 2021-2026 – Test & Measurement  Test & Measurement

ADVERTISING: Advertorial — How to support liver and gallbladder health naturally - Coeur d'Alene Press
ADVERTISING: Advertorial — How to support liver and gallbladder health naturally  Coeur d'Alene Press

Sheffield-Calahaln: Advertise VBS, other community events - Davie County Enterprise Record - Davie Enterprise Record
Sheffield-Calahaln: Advertise VBS, other community events - Davie County Enterprise Record  Davie Enterprise Record

Online Advertising Platform Market Demand, Growth Challenges, Industry Analysis And Forecasts to 2027 – Test & Measurement - Test & Measurement
Online Advertising Platform Market Demand, Growth Challenges, Industry Analysis And Forecasts to 2027 – Test & Measurement  Test & Measurement

Ford’s new in-car advertising patent is what hell looks like - The Next Web
Ford’s new in-car advertising patent is what hell looks like  The Next Web

Account-Based Advertising Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Account-Based Advertising Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Programmatic Display Advertising Market Condition, Estimations and Forecast By 2026 |Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Market Condition, Estimations and Forecast By 2026 |Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Brands in Latin America are striving for more diversity in their advertising - eMarketer
Brands in Latin America are striving for more diversity in their advertising  eMarketer

Google Defeats Advertisers' Antitrust Claims -- For Now 05/17/2021 - MediaPost Communications
Google Defeats Advertisers' Antitrust Claims -- For Now 05/17/2021  MediaPost Communications

Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising - Forbes
Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising  Forbes

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media - PRNewswire
SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media  PRNewswire

NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com - The Wellsboro Gazette
NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com  The Wellsboro Gazette

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Apple hires former Facebook advertising exec to bolster its own ads platform - 9to5Mac
Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

Apple's Privacy Changes Are Disrupting Advertising on Facebook - Business Insider
Apple's Privacy Changes Are Disrupting Advertising on Facebook  Business Insider

Consumer Empowerment and the Future of Advertising - MarTech Series
Consumer Empowerment and the Future of Advertising  MarTech Series

Programmatic Advertising Display Market Research Report: Size, Share, Opportunities, Challenges, Statistics, Restraints, Drivers with Key Player like Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel N - KSU | The Sentinel Newspaper
Programmatic Advertising Display Market Research Report: Size, Share, Opportunities, Challenges, Statistics, Restraints, Drivers with Key Player like Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel N  KSU | The Sentinel Newspaper

Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual  Insurance News Net

APAC, Europe, America region to generate massive revenues for Location-based Se - News By ReportsGO
APAC, Europe, America region to generate massive revenues for Location-based Se  News By ReportsGO

A century of all-American toy advertising in pictures - Wallpaper*
A century of all-American toy advertising in pictures  Wallpaper*

Global Programmatic Advertising Market Report Till 2026 | Industry Analysis & Fo - News By ReportsGO
Global Programmatic Advertising Market Report Till 2026 | Industry Analysis & Fo  News By ReportsGO

Orange Park man pleads guilty to advertising child sex abuse photos for sale through social media app - FirstCoastNews.com WTLV-WJXX
Orange Park man pleads guilty to advertising child sex abuse photos for sale through social media app  FirstCoastNews.com WTLV-WJXX

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins - TechCrunch
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap! - GlobeNewswire
Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap!  GlobeNewswire

Amazon files lawsuit to dismantle illegal advertising scheme targeting customers - Fox Business
Amazon files lawsuit to dismantle illegal advertising scheme targeting customers  Fox Business

How Alan Moss Is Turning Amazon Into Advertising Powerhouse - Business Insider
How Alan Moss Is Turning Amazon Into Advertising Powerhouse  Business Insider

Denver advertising software company Choozle goes private equity route for $15M Series C - Denver Business Journal - Denver Business Journal
Denver advertising software company Choozle goes private equity route for $15M Series C - Denver Business Journal  Denver Business Journal

Best Stocks To Buy In May? 4 Advertising Stocks To Watch - Entrepreneur
Best Stocks To Buy In May? 4 Advertising Stocks To Watch  Entrepreneur

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event - MarTech Series
Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event  MarTech Series

Where Does Townsquare Media Inc (TSQ) Stock Fall in the Advertising Agencies Field After It Has Risen 23.96% This Week? - InvestorsObserver
Where Does Townsquare Media Inc (TSQ) Stock Fall in the Advertising Agencies Field After It Has Risen 23.96% This Week?  InvestorsObserver

Mobile Advertising Platform Market May See Big Move | Alphabet, Facebook, Baidu, Yahoo! Inc – Test & Measurement - Test & Measurement
Mobile Advertising Platform Market May See Big Move | Alphabet, Facebook, Baidu, Yahoo! Inc – Test & Measurement  Test & Measurement

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

CloudCommerce Adds Digital Audio to Its AI Advertising Solution - MarTech Series
CloudCommerce Adds Digital Audio to Its AI Advertising Solution  MarTech Series

5 Working Mothers on Their Lives in Advertising During Covid - Muse by Clio
5 Working Mothers on Their Lives in Advertising During Covid  Muse by Clio

Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry? - InvestorsObserver
Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry?  InvestorsObserver

Heineken reignites sporting rivalries ahead of Uefa Euro 2020 | Advertising - Campaign Asia
Heineken reignites sporting rivalries ahead of Uefa Euro 2020 | Advertising  Campaign Asia

Why WPP wants to be the LVMH of post-COVID-19 advertising Fast Company 5/3 - Fast Company
Why WPP wants to be the LVMH of post-COVID-19 advertising Fast Company 5/3  Fast Company

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Truthify, LLC Granted Patent by USPTO for Real-Time Emotion-Optimized Advertising - MarTech Series
Truthify, LLC Granted Patent by USPTO for Real-Time Emotion-Optimized Advertising  MarTech Series

Avoiding UDAAP Pitfalls: Recognizing and Addressing Risk in Marketing and Advertising - ABA Banking Journal
Avoiding UDAAP Pitfalls: Recognizing and Addressing Risk in Marketing and Advertising  ABA Banking Journal

Social Advertising Software Market 2021 Global Insights and Technology Advancement – Twitter, AdRoll, Facebook, MediaMath – The Shotcaller - The Shotcaller
Social Advertising Software Market 2021 Global Insights and Technology Advancement – Twitter, AdRoll, Facebook, MediaMath – The Shotcaller  The Shotcaller

Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in - MarketWatch
Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in  MarketWatch

Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights - PRNewswire
Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights  PRNewswire

Microsoft Advertising Unleashes Ad Units And The Ability To Import Facebook Campaigns. What Else Is New? - AdExchanger
Microsoft Advertising Unleashes Ad Units And The Ability To Import Facebook Campaigns. What Else Is New?  AdExchanger

Lachlan Murdoch continues to lie to the advertising industry - Media Matters for America
Lachlan Murdoch continues to lie to the advertising industry  Media Matters for America

Amazon Advertising Revenue - Quarterly Spend by Ad Type - Jungle Scout
Amazon Advertising Revenue - Quarterly Spend by Ad Type  Jungle Scout

Digital Advertising and Re-Targeting Market Analysis, Demand and Growth Forecast 2020-2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Advertising and Re-Targeting Market Analysis, Demand and Growth Forecast 2020-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Size, Status and Business Outlook 2021 -HARVARD POLITICAL REVIEW, MDedge, FDA – The Shotcaller - The Shotcaller
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Size, Status and Business Outlook 2021 -HARVARD POLITICAL REVIEW, MDedge, FDA – The Shotcaller  The Shotcaller

Global Digital Advertising Management Platform Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Sizmek, Flashtalking, Marin Software, Bonzai, Adobe, Snapchat (Flite), Mixpo, Celtra, Balihoo, Thunder, Google, SteelHouse, Mediawid - Brockville Observer
Global Digital Advertising Management Platform Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Sizmek, Flashtalking, Marin Software, Bonzai, Adobe, Snapchat (Flite), Mixpo, Celtra, Balihoo, Thunder, Google, SteelHouse, Mediawid  Brockville Observer

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

Yext throws it back to the '90s | Advertising - Campaign Asia
Yext throws it back to the '90s | Advertising  Campaign Asia

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

Vaccine advertising moonshot: Behind the scenes of the campaign to convince Americans to get the COVID shot - Genetic Literacy Project
Vaccine advertising moonshot: Behind the scenes of the campaign to convince Americans to get the COVID shot  Genetic Literacy Project

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Potential bets start advertising on Facebook as 2022 campaign shifts to social media - Sun.Star
Potential bets start advertising on Facebook as 2022 campaign shifts to social media  Sun.Star

Adverty and InMobi launch in-game advertising for global brands and agencies - PRNewswire
Adverty and InMobi launch in-game advertising for global brands and agencies  PRNewswire

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

Legal Advertisement May 16, 2021 | Legal Advertisements | ivpressonline.com - Imperial Valley Press
Legal Advertisement May 16, 2021 | Legal Advertisements | ivpressonline.com  Imperial Valley Press

Global Interactive Advertising Market: Industry Trends and Developments 2021-2028 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Interactive Advertising Market: Industry Trends and Developments 2021-2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

96% of US users opt out of app tracking in iOS 14.5, analytics find - Ars Technica
96% of US users opt out of app tracking in iOS 14.5, analytics find  Ars Technica

2021 Upfronts: A Defining Year On How Advertisers Approach TV And Video Investments - AdExchanger
2021 Upfronts: A Defining Year On How Advertisers Approach TV And Video Investments  AdExchanger

Facebook v Apple: The ad tracking row heats up - BBC News
Facebook v Apple: The ad tracking row heats up  BBC News

ADVERTISEMENT FOR SALE OF SURPLUS REAL PROPERTY CITY OF DACULA - Gwinnettdailypost.com
ADVERTISEMENT FOR SALE OF SURPLUS REAL PROPERTY CITY OF DACULA  Gwinnettdailypost.com

Army releases recruitment advertisement featuring lesbian wedding - Washington Examiner
Army releases recruitment advertisement featuring lesbian wedding  Washington Examiner

Digital Advertisement Spending Market to See Explosive Growth | Google., Facebook, Alibaba Group Holding Limited – The Shotcaller - The Shotcaller
Digital Advertisement Spending Market to See Explosive Growth | Google., Facebook, Alibaba Group Holding Limited – The Shotcaller  The Shotcaller

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