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A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?

Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.

A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.

The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.

I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.

I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No... they asked if they could put their flyers there as a gift to our guests and we said sure."

Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf

Pretty simple. Notice the 48 hour guarantee.

They're All Over the Place!

Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.

The copy center I use had a stack of Car Spa flyers.

The barber I use had a stack of Car Spa flyers.

The oil and lube place I use had a stack of Car Spa flyers.

The local handicraft shop my wife goes to had a stack of Car Spa flyers.

My son's dentist had a stack of Car Spa flyers in his office.

My local chiropractor friend had a stack of Car Spa flyers in his office.

An apartment complex office I visited had a stack of Car Spa flyers.

Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place.

So I Finally Visited Car Spa

And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.

I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.

They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all.

Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.

If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.

Copyright 2005 David Frey

David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and Senior Editor of the highly-acclaimed, "Small Business Marketing Best Practices Newsletter." To get your free lifetime subscription simply visit http://MarketingBestPractices.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. June / 16 / 2021

Advertising Features | communitynews.org - Community News
Advertising Features | communitynews.org  Community News

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Forecast: Global advertising to grow by 19% |  Advanced Television

Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says - CNBC
Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says  CNBC

Advertising Legend Marvin Sloves Dies at 88 - Adweek
Advertising Legend Marvin Sloves Dies at 88  Adweek

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GB News: Several brands pull advertising from news channel  BBC News

Scoop: Gopuff launching an ads biz - Axios
Scoop: Gopuff launching an ads biz  Axios

Gray Television, Inc. Advertising Non-Discrimination Certification - WIFR
Gray Television, Inc. Advertising Non-Discrimination Certification  WIFR

Outdoor Signs as One of the Best Advertising Methods - Big Easy Magazine
Outdoor Signs as One of the Best Advertising Methods  Big Easy Magazine

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Elon Musk "Protecting Millionaires" Advertising is Digital "Resistance" Art  Texasnewstoday.com

Instacart Reveals New Advertising Initiative To Support Black-Owned Brands - Forbes
Instacart Reveals New Advertising Initiative To Support Black-Owned Brands  Forbes

New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers - Business Wire
New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers  Business Wire

The Evolution of LGBTQIA+ Representation in Marketing - Adweek
The Evolution of LGBTQIA+ Representation in Marketing  Adweek

Impremedia Issues an Open Letter to Advertisers and Media Agencies Calling to End Discrimination in Advertising Towards US Hispanics and Ethnic Media - Business Wire
Impremedia Issues an Open Letter to Advertisers and Media Agencies Calling to End Discrimination in Advertising Towards US Hispanics and Ethnic Media  Business Wire

Taxing digital advertising could help break up big tech - MIT Technology Review
Taxing digital advertising could help break up big tech  MIT Technology Review

Hawthorne Advertising Secures 25 New Creative Award Wins - PRNewswire
Hawthorne Advertising Secures 25 New Creative Award Wins  PRNewswire

Wisconsin Lottery: Awards state lottery product information advertising services contract to Hiebing - Wisbusiness.com
Wisconsin Lottery: Awards state lottery product information advertising services contract to Hiebing  Wisbusiness.com

Asia Pacific Advertising Forecast for Digital Rebound, Says Study - Variety
Asia Pacific Advertising Forecast for Digital Rebound, Says Study  Variety

Instacart Launches $1 Million Advertising Initiative To Support Black-Owned Brands - Essence
Instacart Launches $1 Million Advertising Initiative To Support Black-Owned Brands  Essence

Registration is Open to Attend the Video Advertising Bureau's 'Diversity Leadership Summit' - June 21-25, 2021 - PRNewswire
Registration is Open to Attend the Video Advertising Bureau's 'Diversity Leadership Summit' - June 21-25, 2021  PRNewswire

The Benefits and Limitations of Vaccine Advertising - Pharmacy Times
The Benefits and Limitations of Vaccine Advertising  Pharmacy Times

Apple, Google's Privacy Updates Have Massively Impacted Advertising Strategies: CNBC - Benzinga
Apple, Google's Privacy Updates Have Massively Impacted Advertising Strategies: CNBC  Benzinga

Are advertisers coming for your dreams? - Science Magazine
Are advertisers coming for your dreams?  Science Magazine

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4 Ways Agencies Can Onboard CTV Advertising With Ease  Business 2 Community

Want to see how your local competitors have changed their advertising this year? - Bismarck Tribune
Want to see how your local competitors have changed their advertising this year?  Bismarck Tribune

How to keep some of your Twitter data away from advertisers - The Verge
How to keep some of your Twitter data away from advertisers  The Verge

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3 Ways to Maximize Advertising Spend in 2021  AiThority

Ones to Watch: Excitant Healthcare Advertising - Agency 100 - MM+M - Medical Marketing and Media - Medical Marketing and Media
Ones to Watch: Excitant Healthcare Advertising - Agency 100 - MM+M - Medical Marketing and Media  Medical Marketing and Media

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California Woman Sues Red Lobster For "Deceptive Advertising" Of "Sustainable" Maine Lobster  Maine Public

National Advertising Division Recommends Charter Communications Discontinue or Modify Certain TV Commercial Claims for Spectrum Internet - PRNewswire
National Advertising Division Recommends Charter Communications Discontinue or Modify Certain TV Commercial Claims for Spectrum Internet  PRNewswire

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Advertising Content From Verizon Digital Secure Bio and Latest News, Articles and Reviews  PCMag.com

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Ex-advertising agency executives launch a minority owned cannabis & spirits platform  Marijuana Business Daily

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Brands must go beyond advertising to connect in a post-COVID-19 world  Marketing Dive

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Amazon: Price Momentum Will Resume On E-Commerce, Advertising And AWS Strengths  Seeking Alpha

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1991 Clio Awards: Inside the Most Shocking Night in Advertising History  Adweek

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PhotoESPAÑA honors Margaret Watkins, the pioneer of advertising photography  AL DIA News

TikTok Charges Up to $2 Million a Day for Top Advertising Spots - Bloomberg
TikTok Charges Up to $2 Million a Day for Top Advertising Spots  Bloomberg

Post Bulletin adds Cooley as advertising director - PostBulletin.com
Post Bulletin adds Cooley as advertising director  PostBulletin.com

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a4 Advertising's Hasan Rahim on Advanced TV's Role and Value in the 2021 Upfront  MediaVillage

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5 Best Advertising Agencies in San Francisco  Kev's Best

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Where Google’s Advertising Chief Searches for Insight  The Wall Street Journal

Mirriad Advertising CEO to Present At The OTCQX International Virtual Investor Conference on 17 June - MarTech Series
Mirriad Advertising CEO to Present At The OTCQX International Virtual Investor Conference on 17 June  MarTech Series

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1 Advertising Stock With Huge Upside Potential  The Motley Fool

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How Gather Network Is Disrupting the Digital Advertising Industry  Yahoo Finance

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Global Smart Advertising Market Qualitative Report Focusing on Leading Players Forecast 2021-2027 – The Manomet Current  The Manomet Current

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MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising  MarTech Series

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Global In-Game Advertising Market to witness over $ 3.5 Billion growth during 2021-2025 | Technavio  PRNewswire

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Meet the Agency Disrupting Advertising By Creating Influencers  Entrepreneur

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Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive  The Wall Street Journal

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NBCUniversal projects advertising boom thanks to 2 Olympics, Super Bowl - Philadelphia Business Journal  Philadelphia Business Journal

Google to change global advertising practices in landmark antitrust deal - Reuters
Google to change global advertising practices in landmark antitrust deal  Reuters

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Advertising Leader Quotient to Speak on Merchant Media  Martechcube

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Global advertising spending forecast to surge this year  Financial Times

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Endometriosis & Pelvic Pain: Sponsored Advertising by AdventHealth  FOX 35 Orlando

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Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company  The Wall Street Journal

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Here's Why It Is Wise to Hold Lamar Advertising (LAMR) Stock Now  Yahoo Finance

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Advertising for 100 Businesses is Totally Free But Businesses Will Be Required to Offer Customer Deals  Digital Journal

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Morgan & Morgan hires first lawyer in St. Louis amid advertising blitz - St. Louis Business Journal  St. Louis Business Journal

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Amazon Advertising Rates Soar in Pandemic-Fueled Surge  Bloomberg

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Advertising executive Bob Bloom dies at 87  The Dallas Morning News

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How Google's $150 billion advertising business works  CNBC

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Google follows Apple's lead and makes it harder for advertisers to track users on Android  CNBC

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Ogilvy's Carla Hendra: Power and Privilege in Advertising  Harvard Business Review

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The Pitch: Advertising and marketing news for 5.25.21  RichmondBizSense

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Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting  Forbes

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The digital world is built on advertising. How do we help kids navigate it?  CNN

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What Is The Future Of Facebook Advertising? Facebook is facing a perfect storm of issues that  Forbes

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Bitcoin 'time to buy' ad banned in the UK for being irresponsible  CNBC

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Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious  The Wall Street Journal

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Amazon's ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined  CNBC

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HBO Max with Ads promises that on this $10 tier, less advertising is more  CNET

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Verizon Media and Condé Nast partner across content and advertising  Verizon Communications

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Zimmerman Advertising Hired by Office Depot as a Partner for Strategy and Creative  PRNewswire

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How Google is trying to keep advertisers happy while also improving user privacy  CNBC

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Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd  Entrepreneur

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The Next Era of Addressable Advertising  MediaVillage

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Advertisers, TV Networks Go to Battle Over Streaming Ad Rates  Variety

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How to Budget for Retail Media Advertising in 2021  Adweek

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This week's upcoming events in marketing and advertising  AdAge.com

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The Future of Digital Audio Advertising is a Dialogue  MarTech Series

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What the AT&T, Discovery deal means for advertisers  AdAge.com

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New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld  Search Engine Journal

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Electric Vehicle Advertising Up, But Falling Short on Relevance  PRNewswire

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Search giant Google lifts 2018 ban on crypto exchange, wallet advertisements  Cointelegraph

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Twitch Takes Away Biggest Hot Tub Streamer's Ability To Make Money Off Ads [UPDATE]  Kotaku

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Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

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