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The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel content is low, the image will look fuzzy. Anyone that has blown up a picture in a popular program like Adobe Photoshop has experienced the pixilation of an image. The most common way to express the resolution of an image is via two integers: the first is the number of pixel columns or width and the second is the number of pixel rows or height. Another common way to express resolution is by giving the total number of pixels in the image (usually expressed as megapixels). It is determined by simply multiplying the pixel columns by the pixel rows.

Most typical file formats such as bmp, jpeg, png, etc. will give the physical image size. This is done through DPI. For raster images (those images in rectangular pixel format), DPI means the number of pixels printed within one inch horizontally and vertically. For example, if you have an image expressed at 600 by 300 (or 1.8 megapixels) and you want to print at 300 dpi, the image would need to be printed within two inches by 1 inch (you divide 600 x 300 by 300 dpi) - a very small image to get the needed resolution. The bigger you print the same image, obviously, the lower the amount of dots per inch. A 20 by 10 inch print of the same image would be only 30 dpi. Try to imagine how bad the quality would be if you had only 30 dots for every inch.

We commonly have customers uploading 600 x 300 jpeg images of the family dog, say, and ask us to put it on a vinyl banner 4 by 2 feet, for example. We refuse to print a sign with less than 300 dpi, because we know our customers will not be happy wth the quality. If we enlarged this image to fit the sign, we would get a sign with 12.5 dpi (only about 12 dots per inch).

We need to help educate so you will know that we are not trying to aggravate or, worse yet, price gauge when we ask for a better quality image. Believe me, we only do this so the customer will be happy with the final product. I always feel bad when I have to disturb a customer. I understand the buyer's position. They want quick results with minimal effort. But customers have to take a proactive role, because once and a while, a sign company will go ahead and print a borderline or low quality image. We won't do that - we insist on quality - which sometimes makes the customer think we lack some mysterious technology that our competition has. There have been those frustrating times when a customer will tell me they know of a local sign company that will print their sign with the image as is. And then they hang up miffed.

If we cannot get a higher quality image we need to convert the file to vector format. This format allows us to enlarge the image without loss in resolution. In fact, we have a full time graphic person that can do this rather quickly in some cases. We usually try to do it gratis for our customers, but sometimes we have to charge them. It is awkward because the customer does not always understand. Some even suspect we are attempting to add on frivolous charges. We want them to understand why!

But I also have to caution customers. Some sign companies will charge high prices for art work. Converting a diagram or clip art to vector format can be very cheap - about $10. But poor quality photographs require the artist to reproduce the file as a graphic drawing in detail. It takes time and most companies will understandably try to recoup their costs. But you should not be charged more than about $30 an hour and photographs rarely take more than 2 or 3 hours to convert.

To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com. To purchase Magnetis, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 20 / 2021

Google's advertising practices targeted by EU antitrust probe - Yahoo Finance
Google's advertising practices targeted by EU antitrust probe  Yahoo Finance

Local small businesses can receive matching advertising grants - Charleston Post Courier
Local small businesses can receive matching advertising grants  Charleston Post Courier

Greenwashing: Untruth in Advertising | Earth 911 - Earth911.com
Greenwashing: Untruth in Advertising | Earth 911  Earth911.com

Research Marketing And Advertising (RMA) Expands Marketing Services To Clinical Research Industry Nationwide - PRNewswire
Research Marketing And Advertising (RMA) Expands Marketing Services To Clinical Research Industry Nationwide  PRNewswire

Lamar Advertising Announces Tax Reporting Information For 2020 Distributions on Common Stock - Yahoo Finance
Lamar Advertising Announces Tax Reporting Information For 2020 Distributions on Common Stock  Yahoo Finance

Saturday Morning Seeks To Expand Beyond Advertising 01/21/2021 - MediaPost Communications
Saturday Morning Seeks To Expand Beyond Advertising 01/21/2021  MediaPost Communications

Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media - MarTech Series
Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media  MarTech Series

Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader - PRNewswire
Rakuten Advertising Named Best Affiliate Network by mThink for 10th Consecutive Year, Marking a Decade as the Chosen Performance Marketing Leader  PRNewswire

Turkey slaps advertising ban on Twitter, Pinterest - The Associated Press
Turkey slaps advertising ban on Twitter, Pinterest  The Associated Press

How Pencil Aims To Automate The Secret Sauce Of Advertising - Forbes
How Pencil Aims To Automate The Secret Sauce Of Advertising  Forbes

Meet the tech company helping commercial real estate firms better advertise their space - Chicago Business Journal
Meet the tech company helping commercial real estate firms better advertise their space  Chicago Business Journal

Springdale Advertising and Promotion Board authorizes spending reserve money if needed - Arkansas Online
Springdale Advertising and Promotion Board authorizes spending reserve money if needed  Arkansas Online

Door to Door Advertising Market: Opportunities, Demand and Forecasts, 2020 -202 - Business-newsupdate.com
Door to Door Advertising Market: Opportunities, Demand and Forecasts, 2020 -202  Business-newsupdate.com

Why Roku Could Still Have 'Significant' Advertising Growth Ahead - Benzinga
Why Roku Could Still Have 'Significant' Advertising Growth Ahead  Benzinga

Transfer pricing and the cumulative advertising effects on sales - MNE Tax
Transfer pricing and the cumulative advertising effects on sales  MNE Tax

Peter Gary, Founder of One of the Nation's Top Advertising Agencies, Launches Summit Advertising a Full-Service Advertising and Marketing Firm Dedicated to the Automotive Industry - PRNewswire
Peter Gary, Founder of One of the Nation's Top Advertising Agencies, Launches Summit Advertising a Full-Service Advertising and Marketing Firm Dedicated to the Automotive Industry  PRNewswire

DoorDash Can’t Duck Restaurant’s False Advertising Suit - Courthouse News Service
DoorDash Can’t Duck Restaurant’s False Advertising Suit  Courthouse News Service

Turkey Hits Twitter, Pinterest with Advertising Bans - Voice of America
Turkey Hits Twitter, Pinterest with Advertising Bans  Voice of America

Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls - AdAge.com
Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls  AdAge.com

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg - MarTech Series
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg  MarTech Series

FTC reaches settlement over misleading mobile advertisements for in-game rewards, and warns of growing scrutiny towards today's gaming gatekeepers - Lexology
FTC reaches settlement over misleading mobile advertisements for in-game rewards, and warns of growing scrutiny towards today's gaming gatekeepers  Lexology

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

Become an Expert at Social Media Advertising with Free Webinar – Pasadena Weekendr - Pasadena Now
Become an Expert at Social Media Advertising with Free Webinar – Pasadena Weekendr  Pasadena Now

First official guidebook on gender equality in advertisement published in South China's Shenzhen after controversial Purcotton ad - Global Times
First official guidebook on gender equality in advertisement published in South China's Shenzhen after controversial Purcotton ad  Global Times

Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech - Marketing Dive
Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech  Marketing Dive

The SEC's Modernized Marketing Rule for Investment Advisers - JD Supra
The SEC's Modernized Marketing Rule for Investment Advisers  JD Supra

Canoe Ventures Sees Impression Declines For DAI Advertising In 2020 01/20/2021 - MediaPost Communications
Canoe Ventures Sees Impression Declines For DAI Advertising In 2020 01/20/2021  MediaPost Communications

What Does the iOS 14 Update Mean for Facebook Advertisers? (with Infographics) - JumpFly PPC Advertising News
What Does the iOS 14 Update Mean for Facebook Advertisers? (with Infographics)  JumpFly PPC Advertising News

From BIA Advisory Services: What To Expect In Local Media Advertising In 2021 - Forbes
From BIA Advisory Services: What To Expect In Local Media Advertising In 2021  Forbes

LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

Screenvision Redbox advertising new partnership movie theater pandemic out of home DOOH - Crain's Chicago Business
Screenvision Redbox advertising new partnership movie theater pandemic out of home DOOH  Crain's Chicago Business

Advertisers face a fraught start to the year - Business Insider - Business Insider
Advertisers face a fraught start to the year - Business Insider  Business Insider

Online Advertising Management Software New Detailed Information: Market by Global Trends, Business Growth, and Forecasts 2028 | COVID-19 Impacts, Size, Share, Trends - KSU | The Sentinel Newspaper
Online Advertising Management Software New Detailed Information: Market by Global Trends, Business Growth, and Forecasts 2028 | COVID-19 Impacts, Size, Share, Trends  KSU | The Sentinel Newspaper

Mobile Advertising Company Gets Flack from FTC for Failure to Deliver Upon Advertised Promises - JD Supra
Mobile Advertising Company Gets Flack from FTC for Failure to Deliver Upon Advertised Promises  JD Supra

KeyBanc raises estimates, targets across Internet advertising, expecting solid year - Seeking Alpha
KeyBanc raises estimates, targets across Internet advertising, expecting solid year  Seeking Alpha

Michigan promoting COVID-19 vaccine with $1.5 million advertising campaign - ABC 12 News
Michigan promoting COVID-19 vaccine with $1.5 million advertising campaign  ABC 12 News

Loran Smith: Why Super Bowl LV will be one for the ages—for scalpers and commercial price tags - Online Athens
Loran Smith: Why Super Bowl LV will be one for the ages—for scalpers and commercial price tags  Online Athens

CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture - MarTech Series
CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture  MarTech Series

Turkey imposes advertising ban on Twitter, Periscope, Pinterest - Reuters
Turkey imposes advertising ban on Twitter, Periscope, Pinterest  Reuters

Google disputes Texas' suit claiming unfair advertising sales practices - Reuters
Google disputes Texas' suit claiming unfair advertising sales practices  Reuters

GoMarketing Inc., National Digital Advertiser, Now Provides Facebook Advertising for Home Services Companies - MarTech Series
GoMarketing Inc., National Digital Advertiser, Now Provides Facebook Advertising for Home Services Companies  MarTech Series

Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl - CNBC
Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl  CNBC

2021 Meigs Guide coming soon… Advertising deadline approaching - Point Pleasant Register
2021 Meigs Guide coming soon… Advertising deadline approaching  Point Pleasant Register

Why brands should advertise during the inauguration - Campaign US
Why brands should advertise during the inauguration  Campaign US

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

Why major networks are investing in streaming services—and advertisers should follow - AdAge.com
Why major networks are investing in streaming services—and advertisers should follow  AdAge.com

Part 2: The Eternal Marketing Dilemma: In-House vs. Outsourced Advertising - a Look at Strategies and What’s Right for Your Business - MarTech Series
Part 2: The Eternal Marketing Dilemma: In-House vs. Outsourced Advertising - a Look at Strategies and What’s Right for Your Business  MarTech Series

Digital Billboard Advertising Market 2020 Precise Outlook 2025: Sony, LG Electronics, Toshiba - The Courier
Digital Billboard Advertising Market 2020 Precise Outlook 2025: Sony, LG Electronics, Toshiba  The Courier

Should You Buy Insignia Systems, Inc. (ISIG) in Advertising Agencies Industry? - InvestorsObserver
Should You Buy Insignia Systems, Inc. (ISIG) in Advertising Agencies Industry?  InvestorsObserver

‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard - Adweek
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard  Adweek

Google Stock, Apple Stock: Outlook for Digital Advertising As Cookie Crumbles - Investor's Business Daily
Google Stock, Apple Stock: Outlook for Digital Advertising As Cookie Crumbles  Investor's Business Daily

This way you remove all advertising on Xiaomi phones - DodoFinance
This way you remove all advertising on Xiaomi phones  DodoFinance

The Apopka Voice is donating 25% of its advertising revenue in 2021 to local charities - The Apopka Voice
The Apopka Voice is donating 25% of its advertising revenue in 2021 to local charities  The Apopka Voice

Global Digital Advertising and Re-Targeting Market Is Set for a Rapid Growth and is Expected to Reach USD Billion by 2027 – AdRoll, Sizmek, Celtra, Marin Software, Yahoo Gemini - The Courier
Global Digital Advertising and Re-Targeting Market Is Set for a Rapid Growth and is Expected to Reach USD Billion by 2027 – AdRoll, Sizmek, Celtra, Marin Software, Yahoo Gemini  The Courier

Rocket Miner staff earn awards for articles and advertising - Wyoming Tribune
Rocket Miner staff earn awards for articles and advertising  Wyoming Tribune

Gannett provides upbeat revenue outlook on advertising rebound - MarketWatch
Gannett provides upbeat revenue outlook on advertising rebound  MarketWatch

Internet Advertising Market 2020-2027 Business Plan Strategy, New Solutions, Key Segments, Recommendations || Leading Players – Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc. - The Courier
Internet Advertising Market 2020-2027 Business Plan Strategy, New Solutions, Key Segments, Recommendations || Leading Players – Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc.  The Courier

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Todd Wallis of Kennebunk, retired advertising executive, dies at 85 - pressherald.com
Todd Wallis of Kennebunk, retired advertising executive, dies at 85  pressherald.com

ADVERTISEMENT FOR BIDS NOTICE TO BIDDERS: | Legal Announcements - goskagit.com
ADVERTISEMENT FOR BIDS NOTICE TO BIDDERS: | Legal Announcements  goskagit.com

Don't fall for the scam that promises big bucks to advertise on your car - WTVD-TV
Don't fall for the scam that promises big bucks to advertise on your car  WTVD-TV

White Oak CF Provides $50MM ABL Facility to Digital Media & Advertising Company - News - ABL Advisor
White Oak CF Provides $50MM ABL Facility to Digital Media & Advertising Company - News  ABL Advisor

Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates - Adweek
Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates  Adweek

Advertisements emerge on Substack's 'ad-free' newsletter ecosystem - Business Insider
Advertisements emerge on Substack's 'ad-free' newsletter ecosystem  Business Insider

DMS Announces #1 Rank On Best CPA Networks For Advertisers List - Business Wire
DMS Announces #1 Rank On Best CPA Networks For Advertisers List  Business Wire

Advertisers pull ads amid the attack on the US Capitol - Business Insider - Business Insider
Advertisers pull ads amid the attack on the US Capitol - Business Insider  Business Insider

Sebamed allowed to advertise naming HUL brands | Advertising - Campaign India
Sebamed allowed to advertise naming HUL brands | Advertising  Campaign India

The Evolution of Advertising Over the Past Four Decades [Infographic] - Social Media Today
The Evolution of Advertising Over the Past Four Decades [Infographic]  Social Media Today

ICTA Issues Advertisement Ban on Certain Social Network Providers - Lexology
ICTA Issues Advertisement Ban on Certain Social Network Providers  Lexology

The 2020 Advertising Slump | Here & Now - Here And Now
The 2020 Advertising Slump | Here & Now  Here And Now

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers - MarTech Today
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers  MarTech Today

Advertisement for Bids For Con | Legal Announcements | madison.com - Madison.com
Advertisement for Bids For Con | Legal Announcements | madison.com  Madison.com

These adtech companies could be next to IPO - Business Insider - Business Insider
These adtech companies could be next to IPO - Business Insider  Business Insider

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Social media giants in ‘trouble’ if advertisers go after them, analyst warns  Fox Business

City of Rensselaer will soon advertise sale of RVFD aerial truck - Newsbug.info
City of Rensselaer will soon advertise sale of RVFD aerial truck  Newsbug.info

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In new campaign, Ford looks to bring Bronco Sport 'out of the shadows' of bigger sibling  The Detroit News

Scrambled Jake's deletes tweet, issues apology after insensitive mimosa advertisement - WBIR.com
Scrambled Jake's deletes tweet, issues apology after insensitive mimosa advertisement  WBIR.com

Ellwood City Borough Council to Advertise Bids for Waste Collection – Ellwood City, PA news - EllwoodCity.org
Ellwood City Borough Council to Advertise Bids for Waste Collection – Ellwood City, PA news  EllwoodCity.org

8 Benefits of Online Payday Loans | Branded Voices | Advertise - nativenewsonline.net
8 Benefits of Online Payday Loans | Branded Voices | Advertise  nativenewsonline.net

The 30 best creative brand moves of 2020 - AdAge.com
The 30 best creative brand moves of 2020  AdAge.com

Banned! Online agencies must not advertise house for ... - Estate Agent Today
Banned! Online agencies must not advertise house for ...  Estate Agent Today

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Inauguration Day Live Blog: Watch 22-Year-Old Amanda Gorman Read Her Inaugural Poem - Slate
Inauguration Day Live Blog: Watch 22-Year-Old Amanda Gorman Read Her Inaugural Poem  Slate

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

Facebook Boycott: Starbucks and Diageo to Pull Ads - The New York Times
Facebook Boycott: Starbucks and Diageo to Pull Ads  The New York Times

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

Hulu Launches Beta for Self-Serve Advertising Platform - Search Engine Journal
Hulu Launches Beta for Self-Serve Advertising Platform  Search Engine Journal

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

Antivaccine videos slip through YouTube's advertising policies, new study finds - Science Magazine
Antivaccine videos slip through YouTube's advertising policies, new study finds  Science Magazine

How Total Spend by US Advertisers Has Changed, Over 20 Years - Visual Capitalist
How Total Spend by US Advertisers Has Changed, Over 20 Years  Visual Capitalist

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

Global advertising forecast to set a new record in 2021 - AdAge.com
Global advertising forecast to set a new record in 2021  AdAge.com

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