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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.

I had my client use this exact same photo offline, using this web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and nothing else.

If you're going to show a photo of your goods and services, show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.

All the photos always had descriptive captions underneath them, didn't they?

And think back... what was the first thing you did when you saw a photo with a caption?

Chances are, you looked at the photo and then you read the caption.

Well... just like bakery bread-slicing machines... some things never change.

What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.

Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.

P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. April / 12 / 2021

Car advertising process evolves with pandemic - Automotive News
Car advertising process evolves with pandemic  Automotive News

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Advertisers’ Questions Persist as Google Opens FLoCs to External Trials - Adweek
Advertisers’ Questions Persist as Google Opens FLoCs to External Trials  Adweek

Lamar Advertising launches corporate-sponsored SPAC - Greater Baton Rouge Business Report
Lamar Advertising launches corporate-sponsored SPAC  Greater Baton Rouge Business Report

Chrome Users, Check If Google Is Tracking You With New Targeted Advertising - Mashable India
Chrome Users, Check If Google Is Tracking You With New Targeted Advertising  Mashable India

1.3 million Clubhouse users' data was reportedly leaked - Business Insider
1.3 million Clubhouse users' data was reportedly leaked  Business Insider

California legislators battle over cannabis billboard advertising - Cal Coast News
California legislators battle over cannabis billboard advertising  Cal Coast News

Pure Michigan Regional Advertising Campaign Launches For Spring And Summer - WSGW
Pure Michigan Regional Advertising Campaign Launches For Spring And Summer  WSGW

Top 5 Social Media Channels for Paid Advertising | CoFounder - CoFounder Magazine
Top 5 Social Media Channels for Paid Advertising | CoFounder  CoFounder Magazine

Sunset's Queen of Greens website and social media recognized by advertising awards - hortidaily.com
Sunset's Queen of Greens website and social media recognized by advertising awards  hortidaily.com

First Day Life Permanently Discontinues Certain Advertising Claims for Daily Enrichment Multivitamin Following National Advertising Division Challenge - PRNewswire
First Day Life Permanently Discontinues Certain Advertising Claims for Daily Enrichment Multivitamin Following National Advertising Division Challenge  PRNewswire

IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising - AdExchanger
IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising  AdExchanger

Judge orders Charter to pay $19M to Windstream in false advertising suit - FierceTelecom
Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

SPECIAL ADVERTISING CONTENT: New home sites teased at Dover Bay - Coeur d'Alene Press
SPECIAL ADVERTISING CONTENT: New home sites teased at Dover Bay  Coeur d'Alene Press

Maximizing Value With Advanced Advertising - TV Technology
Maximizing Value With Advanced Advertising  TV Technology

Google’s FLoC poses a threat to identity solutions and advertisers - MarTech Today
Google’s FLoC poses a threat to identity solutions and advertisers  MarTech Today

UK Advertising Standard’s Authority and Social Media Influencers - The National Law Review
UK Advertising Standard’s Authority and Social Media Influencers  The National Law Review

Three Reasons Why ‘Sneaky Sexism’ Still Exists In Advertising - Forbes
Three Reasons Why ‘Sneaky Sexism’ Still Exists In Advertising  Forbes

What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021 - Adweek
What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021  Adweek

Search Advertising Software Market 2021- Key Strategy, Revenue, Opportunity and Key Trends -2026 | WordStream, AdWords, Kenshoo Infinity Suite – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Advertising Software Market 2021- Key Strategy, Revenue, Opportunity and Key Trends -2026 | WordStream, AdWords, Kenshoo Infinity Suite – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Town of Natick Advertising For Public Safety Dispatchers - framinghamsource.com
Town of Natick Advertising For Public Safety Dispatchers  framinghamsource.com

Global Internet Advertising Market 2021 Key Drivers – Alphabet, Facebook, Baidu, Yahoo! Inc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Internet Advertising Market 2021 Key Drivers – Alphabet, Facebook, Baidu, Yahoo! Inc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Merchants group blasts proposed digital advertising tax - Hartford Business
Merchants group blasts proposed digital advertising tax  Hartford Business

Proposed advertising tax gets resistance from eastern panhandle small business - WDVM 25
Proposed advertising tax gets resistance from eastern panhandle small business  WDVM 25

Search Engine Advertising Services Market Insights – Growth, Challenges and Future Scope to 2026| Google Ads (formerly AdWords), Serpstat, Bing Ads – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Advertising Services Market Insights – Growth, Challenges and Future Scope to 2026| Google Ads (formerly AdWords), Serpstat, Bing Ads – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Nearly $1M advertising campaign targets high-risk Milwaukeeans averse to Covid-19 vaccine - Milwaukee Business Journal - Milwaukee Business Journal
Nearly $1M advertising campaign targets high-risk Milwaukeeans averse to Covid-19 vaccine - Milwaukee Business Journal  Milwaukee Business Journal

Lamont Signals Openness to Taxing Digital Advertisers, Hears Concerns - CT Examiner
Lamont Signals Openness to Taxing Digital Advertisers, Hears Concerns  CT Examiner

FDIC Re-opens RFI on Signage, Advertising Requirements | ABA Banking Journal - ABA Banking Journal
FDIC Re-opens RFI on Signage, Advertising Requirements | ABA Banking Journal  ABA Banking Journal

Wix's Negative Advertising Campaign Falls Flat with WordPress Developers and Professionals - WP Tavern
Wix's Negative Advertising Campaign Falls Flat with WordPress Developers and Professionals  WP Tavern

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

2021 set to be year of programmatic advertising: Hoppr - BroadcastProME.com
2021 set to be year of programmatic advertising: Hoppr  BroadcastProME.com

Tesla starts advertising Model 3 with 93 miles of range on its website in Canada - Electrek
Tesla starts advertising Model 3 with 93 miles of range on its website in Canada  Electrek

Maryland’s New Tax – The Nation's First State Tax on Digital Advertising - JD Supra
Maryland’s New Tax – The Nation's First State Tax on Digital Advertising  JD Supra

Engage Restaurant Goers By Leveraging Out-of-Home Advertising - QSR magazine
Engage Restaurant Goers By Leveraging Out-of-Home Advertising  QSR magazine

Cannabis Creative Wins 2021 Internet Advertising Competition (IAC) Award for Best Advertising Online - PRNewswire
Cannabis Creative Wins 2021 Internet Advertising Competition (IAC) Award for Best Advertising Online  PRNewswire

Clarence Saunders — Advertising Genius - Memphis Magazine
Clarence Saunders — Advertising Genius  Memphis Magazine

Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers - Lexology
Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers  Lexology

Top 3 tips to create a stronger AI strategy - Advertising - BizReport
Top 3 tips to create a stronger AI strategy - Advertising  BizReport

How can marketers make better Ramadan ads? | Advertising - Campaign Asia
How can marketers make better Ramadan ads? | Advertising  Campaign Asia

Omnicom PSA contest will advocate increased representation of Asians in advertising - AdAge.com
Omnicom PSA contest will advocate increased representation of Asians in advertising  AdAge.com

Social Media Influencers and the Need for Responsible Advertising - Lexology
Social Media Influencers and the Need for Responsible Advertising  Lexology

Amazon Just Passed a Major Milestone in the Digital Advertising Market - The Motley Fool
Amazon Just Passed a Major Milestone in the Digital Advertising Market  The Motley Fool

Unilever snack brand names talking squirrel as 'CEO' | Advertising - Campaign Asia
Unilever snack brand names talking squirrel as 'CEO' | Advertising  Campaign Asia

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market - WFMZ Allentown
In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market  WFMZ Allentown

The tech giants’ diet is bad for everyone’s health - The Guardian
The tech giants’ diet is bad for everyone’s health  The Guardian

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

National Advertising Division Finds Verizon's "Fastest 5G in the World" Claim Supported for its 5G Ultra Wideband - PRNewswire
National Advertising Division Finds Verizon's "Fastest 5G in the World" Claim Supported for its 5G Ultra Wideband  PRNewswire

Pinterest expands advertising business to Latin America - AdAge.com
Pinterest expands advertising business to Latin America  AdAge.com

Friday Sector Laggards: Metals & Mining, Advertising Stocks - Nasdaq
Friday Sector Laggards: Metals & Mining, Advertising Stocks  Nasdaq

Microsoft Advertising’s New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising’s New Rollout & More Digital Marketing News  Search Engine Journal

Innisfree criticised for 'false advertising' after plastic found within paper bottle - Marketing Interactive
Innisfree criticised for 'false advertising' after plastic found within paper bottle  Marketing Interactive

iOS 14.5 Ad Tracking opt-in feature could change mobile advertising - Shacknews
iOS 14.5 Ad Tracking opt-in feature could change mobile advertising  Shacknews

Letter: The public option: Truth in advertising - Steamboat Pilot and Today
Letter: The public option: Truth in advertising  Steamboat Pilot and Today

BrandSutra: Why advertising is not engineering - The Northlines
BrandSutra: Why advertising is not engineering  The Northlines

Google starts funneling Chrome users into groups to ease targeted advertising - AppleInsider
Google starts funneling Chrome users into groups to ease targeted advertising  AppleInsider

Sean Combs Criticizes General Motors For Insufficient Advertising In Black-Owned Media - GM Authority
Sean Combs Criticizes General Motors For Insufficient Advertising In Black-Owned Media  GM Authority

Roseville Businesses Eligible for Free Advertising Services - Roseville Today
Roseville Businesses Eligible for Free Advertising Services  Roseville Today

Pinterest (PINS) Set to Roll Out Advertising Platform in Brazil - Yahoo Finance
Pinterest (PINS) Set to Roll Out Advertising Platform in Brazil  Yahoo Finance

General Motors Vows to Send More Advertising Dollars to Black-Owned Media Companies - The Wall Street Journal
General Motors Vows to Send More Advertising Dollars to Black-Owned Media Companies  The Wall Street Journal

The Bachelor's Anna Heinrich breaches advertising watchdog's code - Daily Mail
The Bachelor's Anna Heinrich breaches advertising watchdog's code  Daily Mail

Impossible Foods Launches First National Advertising Campaign, "We Are Meat" - Business Wire
Impossible Foods Launches First National Advertising Campaign, "We Are Meat"  Business Wire

Global Cross-Platform And Mobile Advertising Market 2021 – SoccerNurds - SoccerNurds
Global Cross-Platform And Mobile Advertising Market 2021 – SoccerNurds  SoccerNurds

CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on 'Breaking the Cycle' of Digital Media and Adveritising – Beet.TV - BeetTV
CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on 'Breaking the Cycle' of Digital Media and Adveritising – Beet.TV  BeetTV

Effectv Launches New Division to Better Serve Advertisers' Evolving Needs for Audience Delivery within Changing TV Marketplace - Odessa American
Effectv Launches New Division to Better Serve Advertisers' Evolving Needs for Audience Delivery within Changing TV Marketplace  Odessa American

2021 Shaping Up to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe - MarTech Series
2021 Shaping Up to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe  MarTech Series

Italy Insurance Advertising Market – NeighborWebSJ - NeighborWebSJ
Italy Insurance Advertising Market – NeighborWebSJ  NeighborWebSJ

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Survey Fax Neither Unsolicited Advertisement nor Pretext - The National Law Review
Survey Fax Neither Unsolicited Advertisement nor Pretext  The National Law Review

Microsoft Ads Rolls Out a Slew of New Features - Search Engine Journal
Microsoft Ads Rolls Out a Slew of New Features  Search Engine Journal

Promoting violence through advertising and eulogising it too? - ETBrandEquity.com
Promoting violence through advertising and eulogising it too?  ETBrandEquity.com

The IAB 2020/2021 Internet Advertising Revenue Report - AList
The IAB 2020/2021 Internet Advertising Revenue Report  AList

Move and win roundup: Week of April 12, 2021 | Advertising - Campaign Asia
Move and win roundup: Week of April 12, 2021 | Advertising  Campaign Asia

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Global Programmatic Display Advertising Market 2021 is set to Experience a Revolutionary growth by 2026 with Key Trends – SoccerNurds - SoccerNurds
Global Programmatic Display Advertising Market 2021 is set to Experience a Revolutionary growth by 2026 with Key Trends – SoccerNurds  SoccerNurds

US advertising employment increased by 2,200 jobs in March - AdAge.com
US advertising employment increased by 2,200 jobs in March  AdAge.com

Lamar Advertising Launching Corporate-Sponsored SPAC: Lamar Partnering Corporation - GlobeNewswire
Lamar Advertising Launching Corporate-Sponsored SPAC: Lamar Partnering Corporation  GlobeNewswire

Video Advertising Integrations Spell the End of Advertising - Adweek
Video Advertising Integrations Spell the End of Advertising  Adweek

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

Boston Scott Golf to Utilize New Digital Advertising Strategy During Golf's Biggest Week - WFMZ Allentown
Boston Scott Golf to Utilize New Digital Advertising Strategy During Golf's Biggest Week  WFMZ Allentown

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Sen. Hickenlooper marks National Beer Day by advertising the $28.6 billion program aimed at saving breweries, restaurants and food trucks  KKTV 11 News

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Don’t get fooled by these advertising tricks  Journal Advocate

Social Media Advertising Market Is The Second Biggest Market Within Digital Advertising - PRNewswire
Social Media Advertising Market Is The Second Biggest Market Within Digital Advertising  PRNewswire

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

AdEasy launches media advertising subscription plan - Digital News Asia
AdEasy launches media advertising subscription plan  Digital News Asia

Jaguar, Land Rover No Longer Advertising Their Best Deals - CarsDirect
Jaguar, Land Rover No Longer Advertising Their Best Deals  CarsDirect

Barge displaying advertisements sets sail in Volusia County - WKMG News 6 & ClickOrlando
Barge displaying advertisements sets sail in Volusia County  WKMG News 6 & ClickOrlando

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

Amazon Share Of US Digital Advertising Tops 10% 04/06/2021 - MediaPost Communications
Amazon Share Of US Digital Advertising Tops 10% 04/06/2021  MediaPost Communications

Global Advertising Market Research Report 2020 | WPP, AVIC Culture Co.,Ltd., PublicisGroupe, Omnicom Group, Focus Media Group, Dentsu Inc., and more - The Courier
Global Advertising Market Research Report 2020 | WPP, AVIC Culture Co.,Ltd., PublicisGroupe, Omnicom Group, Focus Media Group, Dentsu Inc., and more  The Courier

Advertising Industry: Global Market Trend, Share, Profit, Growth and Key Manufacturers Analysis Report – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Industry: Global Market Trend, Share, Profit, Growth and Key Manufacturers Analysis Report – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

This Advertising Agency Has Business Owners Raving - EIN News
This Advertising Agency Has Business Owners Raving  EIN News

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Rapid City council approves project awards, authorizes advertising for bids on projects - KNBN NewsCenter1  Newscenter1.tv

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Global Integrated Advertising Market Procurement Intelligence Report with COVID-19 Impact Analysis | Global Market Forecasts, Analysis 2021-2025 | SpendEdge  PRNewswire

Social Media Advertising 101 - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Social Media Advertising 101 - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

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Digital Turbine: Rapidly Growing Advertising Player That's Cheaply Valued  Seeking Alpha

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Online Display Advertising Platforms Market to See Huge Growth till 2025 Examined in Latest Survey by MIR|Adobe Media Optimizer, Quantcast Advertise, Acquisio, Choozle, Marin Software, WordStream – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Maryland's Controversial Tax On Digital Advertising Explained - Tax - United States - Mondaq News Alerts
Maryland's Controversial Tax On Digital Advertising Explained - Tax - United States  Mondaq News Alerts

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Is online advertising about to crash, just like the property market did in 2008?  The Guardian

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Telegram App Is Booming but Needs Advertisers—and $700 Million Soon  The Wall Street Journal

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