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Predictions for 2010


2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like. This two-part article will take those discussions a few steps further. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together. If you buy some of this scenario, it's interesting to look at the implications for ad agencies. In part two, I'll speculate on the likelihood of Google being the biggest "ad agency" in world. If you look through the prism I lay out, it will cause you to think differently about where the industry is headed whether or not you agree with some of the specifics.

Search marketing, Behavioral Targeting and Yield Management's alchemizing effect on TV advertising

The accountability and efficiency of search marketing, behavioral targeting and publisher inventory yield management can look pretty compelling to a media planner compared to the relative lack of trackability of a TV spot today. What happens when you combine the best of these worlds? Let's look at a scenario that might take place when these worlds are combined.

It may easy to write this off as the ramblings of a guy who has spent too much time in the technology industry but before you do that, consider the following:
? All major search engines keep a search history indicating your interests, needs, likes, etc.
? Forrester projects that over half of TV households with have a DVR device by 2009.
? Today, most DVRs keep track of what we could be considered a "search history" of everything that your household has watched and what you plan to record in the future.
? With your implicit approval, that "search history" of your TV behavior could be combined with your online search and surfing behavior which would create a profile that would be quite precise regarding your preferences and interests. Whether one company delivers all of this technology (e.g., Microsoft or AOL) or a deal is done between DVR suppliers and search engines, this can easily be accomplished.
? Most people's broadband Internet access is provided by cable companies today. Setting a cookie applicable to both the TV and internet access is relatively trivial.
? Tacoda, a leading behavioral targeting company, has over 80% of the North American Internet audience in their network. They have a wide variety of non-personal demographic information about their users.

So let's fast forward five years and look at a scenario with a couple in their late 30's we'll call Mike and Jill. Periodically, they talk about the need for a vacation but have had a hard time agreeing on a location. Jill's idea of a great getaway is a "spa weekend" with mud baths, cucumber bodywraps, aroma therapy and countless other "treatments" that sound like some form of torture to Mike. Meanwhile, what Mike would really like to do is make a trip to a Final Four as his alma mater is in the Top 10 and he's sure they are going to make it a long ways in the "Big Dance". Whenever he talks with his buddies about the "Big Dance", Jill is confused Mike has never liked to dance.

One thing they can agree on is their enjoyment of watching Alias together although they are watching Jennifer Garner for different reasons. The rest of Mike's TV viewing largely consists of watching ESPN, Fox Sports and ESPN2 so he can be smarter than his buddies when it comes to filling out his bracket. Meanwhile, Jill loves watching the Travel Channel and shows on other networks about "getaways" whether they are about "romantic getaways" or "girls' weekends".

During the week, Mike often eats his lunch at his desk while reading some of his favorite websites (www.foxsports.com, www.ESPN.com, etc.). He's checking out the latest rankings to see where his alma mater is ranked and analysis from experts on the "Road to San Diego" (the site of the 2010 Final Four). He notices one of the ads on the webpage he's reading is about a San Diego vacation. Though he's never been to San Diego, he knows it has a nice climate and gets the bright idea that he could kill two birds with one stone if he suggests that a trip to San Diego would be a nice place for a trip with Jill and another couple friend (the husband of that couple also happens to be a college buddy who enjoys hoops as much as he does). Suddenly, the $500 daily spa fee doesn't sound too bad for Mike if it means he can attend the Final Four.

Since Jill had Arizona in mind for a "spa weekend", he figures he needs to sell Jill on San Diego. He surfs over to his DVR home page to see if he can find some shows that highlight San Diego that he can highlight and record for Jill. It turns out one of the shows is in 30 minutes on the Travel Channel so he's able to record it for later viewing even though he and Jill aren't home at that moment. It also turns out that one of the past episodes of Alias had Jennifer Garner's character incognito at a beach party at the Hotel del Coronado in San Diego (she snuck into the private party by swimming in from the ocean in scuba gear with a party dress in stow).

Over dinner that evening, Mike brings up the idea of San Diego as a great location for a vacation and that late March is a particularly nice time to visit (failing to mention that the timing happens to coincide with the Final Four). He lets her know that he's marked some San Diego shows for her to watch including the Alias episode since they have a "Season Pass" for Alias (i.e., it records/stores all Alias episodes). Jill is surprised and impressed that Mike has gone to this trouble.

Meanwhile, let's take a look at what's going on behind the scenes. The cookie that the cable company has stored is keeping track of various actions that Mike and Jill are taking (sites they visited, shows they watched, searches they performed). This behavior is combined with the ad marketplace system running at Google or the particular search provider of choice. This system is similar to Google's Adwords system or Overture's Precision Match. In the future, it's likely to include "behavioral targeting" attributes as well.

In this ad marketplace, millions of similar actions are aggregated and offered up to what by 2010 will be millions of advertisers for sale in a real time automated auction. These marketers will have established their spending levels, behavioral and demographic profiles. In the time it takes for an average search to complete, several advertisements have already been sold against each of the programs recorded for Jill. On the media outlets' sites, they are doing additional optimization (aka "inventory yield management"). This optimization determines what the optimal type of ad to serve is. In one situation it might be a textual advertisement while in other cases, it might be a more traditional form of TV ad.

As Jill goes to watch the shows Mike has teed up, the ad delivery system is poised to take action. The way in which the ads are viewed will be dependent on the couple's billing preference with the cable provider (yet another yield management variable). They may have chosen the free cable option that requires them to watch ads at set periods. As the show starts, a number of advertisements appear at the bottom of the screen. A couple of these have a dollar sign next to them indicating that they can reduce their cable bill if they watch them. This is attractive particularly since Jill wants to watch them anyway since they are infomercials for a San Diego area spa. She can choose to watch them now or later.

Later on in the evening she checks her email before going to bed. The ad delivery system knows this is the same person who has been watching ads about San Diego area attractions so it serves up some discount offers for packages to San Diego which she emails to Mike with a message about how excited she is about going to San Diego. Who knew that an ad delivery system could enhance marital harmony?!

Will these sort of events transpire five years from now? My belief is that they are largely foreseeable. Undoubtedly, the specifics won't take place exactly like this, but it's not a huge leap to get to this place with consumers and businesses that are more than willing to benefit from the experience.

If you buy all or part of this scenario, what does it mean for the parties most financially vested in the ad marketplace - media outlets, ad agencies and marketers? It means further evolution in their business models. Perhaps the most radical impact will be on ad agencies that have already seen their business evolve. In part two, I'll make the provocative statement that Google will be the largest ad agency in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound insights.

If you want to have more fun with the previous scenario, you can weave in various other variables that include, but aren't limited to, the following factors:
? Product placement evolution. At one time there was a website that allowed you to buy products that were shown in TV programs. Think about that woven into the aforementioned ad marketplace. This is an evolution of what AdvertisingAge's Madison+Vine regularly reports on.
? User reviews. User ratings of various advertiser products could become another variable determining which ads get served. Amazon-like collaborative filtering can be facilitated thus increasing content consumption.

Will Google be the biggest ad agency in the world by 2010?
In part one, I laid out a future of how Internet-based advertising models will pervade the TV world. If you buy some of these factors, there are inevitable industry changes that will happen to the ad industry. I will make the provocative statement that Google will be the largest "ad agency" in the world by 2010. While this potentially ludicrous notion may not seem worth thinking about, viewing the ad agency business through a Google prism should cause ad agencies and their clients to experience profound strategic insights.

Dramatic industry shifts usually don't happen from obvious places. Ample evidence of that exists if you look at various businesses whether you look at the music business, the encyclopedia business, the newspaper classified business, the retailing business or many others. Companies that too narrowly define their competition inevitably have their business cratered from unexpected places. Aggressive, growth-oriented companies whether they are Google or Wal-Mart don't care about pre-existing industry dividing lines. If it wasn't them, some other organization would gladly eat away at incumbents' businesses even though the leaders of the change are attractive "bogeymen" for those under attack.

If you take a step back, the purpose of ads and search are to connect buyers with someone selling what buyers want (even if they don't know they want it yet). In both cases, fees are collected from the people who have something to sell for connecting them with buyers of those items. No one is rushing to categorize Google as an ad agency -- "they're in the Search business". You don't have to study Google very hard to realize they aren't limiting themselves to the "search business" which is increasingly hard to define in any case. It's important to recognize that Google isn't charging for search; their income is from advertising. As the old saying goes, if it looks and quacks like a duck, it is a duck. If they were considered an ad agency, they'd already be in the top 5 with a much stronger trajectory than any of the top 5 agencies.

You may be saying, "wait a minute, they are more like a media outlet than an ad agency" (which is largely true today) but withhold judgment for a moment and some interesting insights can be drawn. To begin with, they are already doing media planning if the business has a high volume of clicks and it's highly likely they are working on ways to make that easier (and thus scale to smaller advertisers).

If I walked into most offices of the leaders of the largest ad agencies in the world today and stated that Google/Yahoo/MSN are their competitors, at best I'd get a polite laugh. They may say that I don't "get" the ad agency business. Having been on both sides of the challenger/incumbent equation, I can say unequivocally that not "getting it" is usually an advantage for the challenger. The challenger isn't shackled by the current way of thinking and perhaps more importantly, the current business model. Like virtually every other company (especially a public company), Google and "their competitors" are inspired by what will make them the largest sum of money. Today, Google's revenues are advertising-based, but tomorrow they may have increasingly more characteristics associated with the agency business. Comparing some of the assets that agencies have versus Google is instructive. I'll put these in context of some of the criteria I used to evaluate the ad agencies that I worked with when I held large ad budgets.

1. Efficiency with my budget: When my team owned the relationship/budget with an agency, I counseled them to look for padding and inefficiencies as the model shifted from a commission-based model (which had its own issues) to a salary multiplier that seemed like a fair approach based upon the number of people on the account. Furthermore, it was hard to know how well the agency negotiated with media outlets to get the best CPMs. With Google's Adwords, you bid on how much you are willing to pay for a click which can range from pennies to dollars depending on the term. Google has a great feature where if you bid $1.50 for a click and the next highest bidder is $0.75, they'll adjust what they charge you to $0.76. This looks like a more efficient way of spending my ad dollars and infinitely more trackable.

2. Consumer insight/research: I've worked with some fabulous media buyers and account planners. Their ability to dive into various syndicated research to identify the media properties with the optimal demo/psycho-graphics often impressed me. However when you combine the almost unbelievable volumes of click behavior across many thousand websites that provides a very robust picture of brand motivation and preferences. It's an approach virtually any cold-blooded capitalist selling stuff would appreciate and is unrivaled by other means of capturing actual buyer behavior.

3. Ability to reach my target buyers where they "live": Google's Adsense offering (i.e., syndication of their contextual search ads) has major implications and makes them look an awful lot like a media agency. Not only does Google serve up ads on their own high-traffic site, they are syndicating their ads to virtually every nook and cranny of the web. As an advertiser, it gives them an efficient way to reach into highly targeted sites that would be impossible to buy in a manual manner. Anecdotally, I'm seeing Google ads on all kinds of obscure and relatively low traffic sites that happen to be highly relevant to me professionally or personally.

4. Ability to service local, regional and international markets: This has at least two dimensions: First, can you run particular ads for people who live in particular geographies whether that is England, New England or Boston? Second, is it easy to localize the advertisements themselves? Particularly on the first point, it's much easier to do this with Google than the machinations an agency has to go through to make it happen (e.g., working with dozens of different media outlets around the country/world). On the second point, it's comparing apples and oranges since localization of text ads is easy compared to localization of ads that involve more than simple text. That said, they cover many languages and countries today so it's a straightforward process.

5. Focus on driving results vs. their ego: Since much of the execution of a campaign on Google is strictly driven by machines, there is no ego involved. From time to time, one runs up against this dynamic with agency creatives where they are more focused on winning awards than selling your product.

6. Creative work: This is an area where it would appear that agencies have a clear advantage if for no other reason that the creative palette is very limited with Google today. If you look at some of the trends outlined in part one combined with increased bandwidth and broadband penetration in the next five years it seems inevitable that the Google creative palette provides won't be so limited. The advantage Google has in this scenario is that the cost to launch and test a new campaign is low so creatives can refine their creative and copy while avoiding the high stakes and slow turnaround of typical campaigns of today that are bogged down by approvals at the client level. This quick turnaround should shift creatives perspective from thinking of how limited their palette is to relishing the opportunity to get immediate feedback on campaign ideas that may be conceived of, executed and killed/expanded in less than a day.

7. Account service: This is an area where agencies should maintain a clear advantage for the foreseeable future as people-oriented service is a core part of their value proposition. As Google and others gain an increasing share of their customers' wallets, there will be an expectation of increased account service for large accounts. In a competitive market, Google will respond if Yahoo or MSN try to offer better service. This factor can diminish the inherent advantage agencies have.

8. Media neutrality: Most agencies like to claim media-neutrality but it's virtually impossible to find in practice. The core obstacle is that the client's budgets aren't media neutral. There are often different teams, let alone different budgets for different media - print, online, broadcast, etc. This makes it virtually impossible for agencies to be media neutral. The philosophy behind Google's technology is media neutral. It just so happens that it's all executed on HTML webpages right now. Take the notion of delivering ads in the content you prefer to consume, on the device (PC, mobile device, etc.) you happen to be using at the moment and delivering the most relevant ad at the moment you consume it and extend it beyond online. It's not hard to imagine this happening when your TV and radio have their own IP addresses along with your more traditional computing devices (this is already in process).

9. CRM: Marketers and agencies working on their behalf spend large sums of money to create and maintain an accurate customer database that helps paint a picture of their customers' behaviors, likes & dislikes, demographics etc. It's not unusual for a marketer to spend millions each year just keeping their database up to date with basic information such as addresses. Meanwhile, Google's customers do much of the maintenance work themselves as their cookies capture every web search, links you clicked on and when you did it. One area that Yahoo & MSN have a clear advantage over Google is a much larger database of demographic information via their email/IM users (certainly one of the drivers for Google launching Gmail to much fanfare). Combine the demographic information with the surfing and searching behavior, and there isn't an agency in the world who wouldn't die to get their hands on that rich picture of their clients' customers.

Conclusion
Is Google explicitly out to get the agencies' business? Unlikely. It just so happens that when you look at the natural progression of their activities, it ends up dramatically impacting the agency business. The ironic thing is that they are probably spending significant sales & marketing resources cultivating agency relationships with complete sincerity. Like many other successful businesses, over time they will have more and more channel conflict where parties who were previously 100% complementary start to step on each others' toes. In the end, Google won't look like an ad agency anymore than eBay or Craigslist look like a newspaper classifieds business, but they will capture money from the same customers as the business that they are pilfering. It's the agency leaders that should ask themselves what facets of Google's business do they need to develop or co-opt. Agency leaders would be wise to ensure they don't have blinders on regarding their current business and their partners, or they are liable to be victims of an inevitable force.

Dave Chase is a partner with Altus Alliance, which specializes in driving revenue traction for emerging businesses. Before joining Altus Alliance, Chase spent nearly 20 years in the industry with over a dozen years at Microsoft in various senior marketing and general management roles, including his role as MSN's managing director for industry marketing and relations. In that capacity, he was responsible for MSN taking a leadership role within the Interactive Marketing industry to grow Online's share of the overall ad market in concert with AOL, CNET, Yahoo!, Google and other market leaders.

Chase played leadership roles in launching several new businesses within Microsoft including Microsoft's entry into the enterprise software and server business which is now an $8B business. Starting at the dawn of the commercial Internet, he was integral in Microsoft's entry into consumer internet businesses that achieved both critical and financial success.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 29 / 2023

The Spanglish Advantage in Advertising - Adweek
The Spanglish Advantage in Advertising  Adweek

Black organisations to receive free advertising through The Independent - The Independent
Black organisations to receive free advertising through The Independent  The Independent

Norway wants Facebook behavioral advertising banned across Europe - The Register
Norway wants Facebook behavioral advertising banned across Europe  The Register

Signs allegedly advertising 'whites-only' playgroup condemned as 'vile' by Canadian mayor - USA TODAY
Signs allegedly advertising 'whites-only' playgroup condemned as 'vile' by Canadian mayor  USA TODAY

Microsoft Advertising Network for retail launches in the US - Search Engine Land
Microsoft Advertising Network for retail launches in the US  Search Engine Land

New Alaska Rules OK Free Marijuana Samples And Relax Rules On Advertising - Marijuana Moment
New Alaska Rules OK Free Marijuana Samples And Relax Rules On Advertising  Marijuana Moment

Snap’s Uphill Struggle For Revenue Beyond Advertising; Can Privacy Save Money? - AdExchanger
Snap’s Uphill Struggle For Revenue Beyond Advertising; Can Privacy Save Money?  AdExchanger

What the FTC's antitrust lawsuit says about Amazon's advertising business - Digiday
What the FTC's antitrust lawsuit says about Amazon's advertising business  Digiday

How to realize the full potential of converged TV advertising - Ad Age
How to realize the full potential of converged TV advertising  Ad Age

Canadian Mayor Calls Signs Advertising Whites-Only Playgroup "Vile Garbage" - The Root
Canadian Mayor Calls Signs Advertising Whites-Only Playgroup "Vile Garbage"  The Root

Smithsonian Adds Collections From Byron Lewis, Groundbreaking ... - Smithsonian Institution
Smithsonian Adds Collections From Byron Lewis, Groundbreaking ...  Smithsonian Institution

How to align your innovation and advertising around meaningful ... - Kantar UK Insights
How to align your innovation and advertising around meaningful ...  Kantar UK Insights

As podcast advertising grows, brand lift data can help brands ... - Nielsen
As podcast advertising grows, brand lift data can help brands ...  Nielsen

AI in News Advertising: Hype or Hope for a Return? - CMSWire
AI in News Advertising: Hype or Hope for a Return?  CMSWire

The CPG industry is one of the highest spenders on digital ... - Insider Intelligence
The CPG industry is one of the highest spenders on digital ...  Insider Intelligence

DHRA Selects MullenLowe for $455M Joint Advertising, Market ... - GovCon Wire
DHRA Selects MullenLowe for $455M Joint Advertising, Market ...  GovCon Wire

The precision of digital marketing with the reach of addressable TV ... - MM+M Online
The precision of digital marketing with the reach of addressable TV ...  MM+M Online

Costa launches new Live Your Wonder advertising campaign - Seatrade Cruise News
Costa launches new Live Your Wonder advertising campaign  Seatrade Cruise News

How Colossal Media has kept art in advertising for the last 20 years - Marketing Brew
How Colossal Media has kept art in advertising for the last 20 years  Marketing Brew

Italy: New Guidelines on advertising of over the counter and ... - GlobalComplianceNews
Italy: New Guidelines on advertising of over the counter and ...  GlobalComplianceNews

Territories, like most provinces, not pausing Meta advertising - Cabin Radio
Territories, like most provinces, not pausing Meta advertising  Cabin Radio

Q&A: online advertising in Indonesia - Lexology
Q&A: online advertising in Indonesia  Lexology

Government Employee / Political Candidate's Advertising Gun Raffle ... - Reason
Government Employee / Political Candidate's Advertising Gun Raffle ...  Reason

FTC Publishes Staff Paper on the Harm of Blurred Advertising - Privacy & Information Security Law Blog
FTC Publishes Staff Paper on the Harm of Blurred Advertising  Privacy & Information Security Law Blog

Roku To Stream Video Advertising in Spotify App - Yahoo Entertainment
Roku To Stream Video Advertising in Spotify App  Yahoo Entertainment

FTC Staff Paper Details Potential Harms to Kids from Blurred ... - Federal Trade Commission News
FTC Staff Paper Details Potential Harms to Kids from Blurred ...  Federal Trade Commission News

#TBT: Mobile data use surges; Mobile advertising ramps up; Sprint ... - RCR Wireless News
#TBT: Mobile data use surges; Mobile advertising ramps up; Sprint ...  RCR Wireless News

With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a ... - Digiday
With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a ...  Digiday

Cindy Wright rejoins the Fairbanks Daily News-Miner as advertising ... - Fairbanks Daily News-Miner
Cindy Wright rejoins the Fairbanks Daily News-Miner as advertising ...  Fairbanks Daily News-Miner

Answer Line: No advertising necessary for One Love, Hiway 80 - Longview News-Journal
Answer Line: No advertising necessary for One Love, Hiway 80  Longview News-Journal

In your backyard: what to do if competitive dealers are advertising in ... - CBT Automotive News
In your backyard: what to do if competitive dealers are advertising in ...  CBT Automotive News

How Digitization And Biddable Media Changed Everything For ... - The Drum
How Digitization And Biddable Media Changed Everything For ...  The Drum

Trade groups band together to define 'made-for-advertising' sites - Marketing Brew
Trade groups band together to define 'made-for-advertising' sites  Marketing Brew

Google Antitrust Trial: Executive Likened Search Advertising to ... - Bloomberg
Google Antitrust Trial: Executive Likened Search Advertising to ...  Bloomberg

Legal requirements for green claims in advertising for medical devices - Lexology
Legal requirements for green claims in advertising for medical devices  Lexology

Advertising and stocking at small retailers: A sweetened beverage ... - American Journal of Preventive Medicine
Advertising and stocking at small retailers: A sweetened beverage ...  American Journal of Preventive Medicine

Planning To Advertise That You're "Fair Trade Certified ... - Mondaq News Alerts
Planning To Advertise That You're "Fair Trade Certified ...  Mondaq News Alerts

Crackle Connex Selects TransUnion Marketing Solutions Business ... - Business Wire
Crackle Connex Selects TransUnion Marketing Solutions Business ...  Business Wire

Is So-Called Contextual Advertising the Cure to Surveillance-Based ... - Tech Policy Press
Is So-Called Contextual Advertising the Cure to Surveillance-Based ...  Tech Policy Press

Keeping up with advertising: How brands can make the most out of ... - e27
Keeping up with advertising: How brands can make the most out of ...  e27

Unlocking the Power of Advertising: Quora Ads Webinar Coming to Europe - Yahoo Finance
Unlocking the Power of Advertising: Quora Ads Webinar Coming to Europe  Yahoo Finance

Cooler Screens and Sparkling Ice Partner for AI-Powered In-Store ... - BevNET.com
Cooler Screens and Sparkling Ice Partner for AI-Powered In-Store ...  BevNET.com

Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash With TV Ads - Variety
Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash With TV Ads  Variety

Adzymic Launches Premium Advertising Network, Adzymic Premium ... - ExchangeWire
Adzymic Launches Premium Advertising Network, Adzymic Premium ...  ExchangeWire

The CTV Advertising Guide 2024 is Now Available to Download - VideoWeek
The CTV Advertising Guide 2024 is Now Available to Download  VideoWeek

Advertising Software Stocks Q2 Recap: Benchmarking DoubleVerify ... - Barchart
Advertising Software Stocks Q2 Recap: Benchmarking DoubleVerify ...  Barchart

Comparative Advertising: Balancing Puffery and Avoiding ... - Lexology
Comparative Advertising: Balancing Puffery and Avoiding ...  Lexology

Elon Musk Fails To Follow His Own Advertising Policies On X, New ... - Digital Information World
Elon Musk Fails To Follow His Own Advertising Policies On X, New ...  Digital Information World

Snapchat sunsets its AR Enterprise division as it vows to give ... - Digiday
Snapchat sunsets its AR Enterprise division as it vows to give ...  Digiday

Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S - Senator Ron Wyden
Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S  Senator Ron Wyden

"ET Canada" Cancelled After 18 Seasons, Production Cites ... - Showbiz411
"ET Canada" Cancelled After 18 Seasons, Production Cites ...  Showbiz411

Building Advertising Market 2023 Global Opportunities and Forecast to 2030 with Major Players like Omnico - Benzinga
Building Advertising Market 2023 Global Opportunities and Forecast to 2030 with Major Players like Omnico  Benzinga

US Department of Labor, Lamar Advertising Co. form alliance to ... - US Department of Labor
US Department of Labor, Lamar Advertising Co. form alliance to ...  US Department of Labor

In-Game Advertising Market: Engaging Gamers with Targeted Promotions 2023 to 2030 | Portuma, Anzu, Overwo - Benzinga
In-Game Advertising Market: Engaging Gamers with Targeted Promotions 2023 to 2030 | Portuma, Anzu, Overwo  Benzinga

Medical Advertising: Federal Oversight of Devices | U.S. GAO - Government Accountability Office
Medical Advertising: Federal Oversight of Devices | U.S. GAO  Government Accountability Office

AMC Networks launches ad tier—what advertisers need to know - Ad Age
AMC Networks launches ad tier—what advertisers need to know  Ad Age

Microsoft Advertising Hiding Ads On Bing Search Again - Search Engine Roundtable
Microsoft Advertising Hiding Ads On Bing Search Again  Search Engine Roundtable

NJ Advertising Icon Cherenson Passes Away at 94 - njbmagazine.com
NJ Advertising Icon Cherenson Passes Away at 94  njbmagazine.com

How AI Black Box Models Are Impacting Advertising Returns - AiThority
How AI Black Box Models Are Impacting Advertising Returns  AiThority

Comprehensive Overview of the Global Social Media Advertising Landscape - Historical Data, Future Projections, and Market Dynamics - Yahoo Finance
Comprehensive Overview of the Global Social Media Advertising Landscape - Historical Data, Future Projections, and Market Dynamics  Yahoo Finance

Louisiana State Employees Retirement System Acquires 2500 ... - MarketBeat
Louisiana State Employees Retirement System Acquires 2500 ...  MarketBeat

Hispanic and Latinx Communities Still Feel Typecast In Advertising - Adweek
Hispanic and Latinx Communities Still Feel Typecast In Advertising  Adweek

Aware & Advertising: Leo Skepti Signs Ad Deal With Libsyn - Radio Ink
Aware & Advertising: Leo Skepti Signs Ad Deal With Libsyn  Radio Ink

Real Talk About Advertising ROI : Fundamentals - Street Fight
Real Talk About Advertising ROI : Fundamentals  Street Fight

Town announce Powerwash Contractors as a new internal and ... - Swindon Town
Town announce Powerwash Contractors as a new internal and ...  Swindon Town

Meta's New Chatbots Could Fuel 'Manipulative' Advertising ... - MediaPost Communications
Meta's New Chatbots Could Fuel 'Manipulative' Advertising ...  MediaPost Communications

LiveRamp and FreeWheel Partner to Bring Increased Addressable ... - Business Wire
LiveRamp and FreeWheel Partner to Bring Increased Addressable ...  Business Wire

MahaRERA issues show-cause notices to 74 developers for advertising projects without QR codes - Moneycontrol
MahaRERA issues show-cause notices to 74 developers for advertising projects without QR codes  Moneycontrol

TBJ Fast 50 2023 — No. 44: Apple Rock Advertising and Promotion ... - The Business Journals
TBJ Fast 50 2023 — No. 44: Apple Rock Advertising and Promotion ...  The Business Journals

Advertising campaign dubs Winona the 'Miami of Minnesota' - KSTP
Advertising campaign dubs Winona the 'Miami of Minnesota'  KSTP

Bidstack's big cheeses talk the past and future of intrinsic advertising - Pocket Gamer.Biz
Bidstack's big cheeses talk the past and future of intrinsic advertising  Pocket Gamer.Biz

Austrian Airlines admits 100% SAF Flights was false advertising - AviationSource News
Austrian Airlines admits 100% SAF Flights was false advertising  AviationSource News

Adsposure Named Official Advertising Partner of WRTA - Benzinga
Adsposure Named Official Advertising Partner of WRTA  Benzinga

Spaceback Social CTV Brings the Power of Social Media Content to ... - GlobeNewswire
Spaceback Social CTV Brings the Power of Social Media Content to ...  GlobeNewswire

Kevani rolls out 405 Storyboard digital signage site in LA for DOOH ... - Digital Signage Today
Kevani rolls out 405 Storyboard digital signage site in LA for DOOH ...  Digital Signage Today

Our Advertisers Are The Very Best - Above the Law
Our Advertisers Are The Very Best  Above the Law

3 New ASA Cosmetic Surgery Decisions: Türkiye, Turkey, Or ... - Mondaq News Alerts
3 New ASA Cosmetic Surgery Decisions: Türkiye, Turkey, Or ...  Mondaq News Alerts

National Advertising Review Board Refers Smile Prep's Clear ... - Lexology
National Advertising Review Board Refers Smile Prep's Clear ...  Lexology

The world's most unique billboard: the hefty price tag to advertise on the Vegas Sphere - News3LV
The world's most unique billboard: the hefty price tag to advertise on the Vegas Sphere  News3LV

Microsoft Advertising launches new video ad product - Search Engine Land
Microsoft Advertising launches new video ad product  Search Engine Land

Go beyond Google Ads with programmatic advertising - Search Engine Land
Go beyond Google Ads with programmatic advertising  Search Engine Land

Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences ... - Retail TouchPoints
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences ...  Retail TouchPoints

eMarketer Podcast: The Daily: September's great big monthly ... - Insider Intelligence
eMarketer Podcast: The Daily: September's great big monthly ...  Insider Intelligence

Should You Hold Cardlytics Inc (CDLX) in Advertising Agencies Industry? - InvestorsObserver
Should You Hold Cardlytics Inc (CDLX) in Advertising Agencies Industry?  InvestorsObserver

Lamar Advertising named Official Outdoor Advertising Company of ... - McNeese Athletics
Lamar Advertising named Official Outdoor Advertising Company of ...  McNeese Athletics

What the ad industry and in-game advertising can learn from Unity's ... - The Drum
What the ad industry and in-game advertising can learn from Unity's ...  The Drum

Advertising makes up the lion's share of mobile app revenues - Insider Intelligence
Advertising makes up the lion's share of mobile app revenues  Insider Intelligence

U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis” - Hollywood Reporter
U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis”  Hollywood Reporter

Compado's Contextual Advertising Influences Millions, Earns Industry Praise - Benzinga
Compado's Contextual Advertising Influences Millions, Earns Industry Praise  Benzinga

NFL Accuses DirecTV of Deceptive Advertising Over 'Every Game ... - The Wall Street Journal
NFL Accuses DirecTV of Deceptive Advertising Over 'Every Game ...  The Wall Street Journal

Biora Therapeutics Settles Claims of Misleading Genetic Testing ... - 360Dx
Biora Therapeutics Settles Claims of Misleading Genetic Testing ...  360Dx

'Every Brand Is Up in Arms About This': Industry Stakeholders Weigh ... - Cannabis Business Times
'Every Brand Is Up in Arms About This': Industry Stakeholders Weigh ...  Cannabis Business Times

LIQWID: Revolutionizing Digital Advertising With Content-Centric ... - Newswire
LIQWID: Revolutionizing Digital Advertising With Content-Centric ...  Newswire

Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy - Business Standard
Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy  Business Standard

Thursday Sector Leaders: Apparel Stores, Advertising Stocks - Nasdaq
Thursday Sector Leaders: Apparel Stores, Advertising Stocks  Nasdaq

Advertisers are returning to X, says Linda Yaccarino - Kilgore News Herald
Advertisers are returning to X, says Linda Yaccarino  Kilgore News Herald

As America ages, "The Golden Bachelor" targets key demographic for advertisers: Seniors - CBS News
As America ages, "The Golden Bachelor" targets key demographic for advertisers: Seniors  CBS News

Hy-Vee creates advertising subsidiary, RedMedia - Des Moines Register
Hy-Vee creates advertising subsidiary, RedMedia  Des Moines Register

The Amazing Ways Coca-Cola Uses Generative AI In Art And Advertising - Forbes
The Amazing Ways Coca-Cola Uses Generative AI In Art And Advertising  Forbes

Consumers accuse Burger King and other major restaurant chains of false advertising - CBS News
Consumers accuse Burger King and other major restaurant chains of false advertising  CBS News

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