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The Key To Marketing New Ideas!


Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.

So it is with marketing new ideas.

Your prospects are in a trance that is like a still pool of awareness. They are in an "I'm worried about money" trance. They are in an "I wish I could finally find that somebody special" trance. They are in an "I'm sick of my dead end job" trance, & so on.

If you enter that trance with your words, your prospects will follow you. They will accept your suggestions. They will give those suggestions power, like the pebble that makes its presence felt on the shore, because receiving your message is effortless.

On the other hand, any striving on the part of your prospect to maintain their attention on your message, because it fails to harmonize with their trance, & no power will be granted.

"Belief Is All-Powerful!"

To enter the buyer's trance, begin your sales message by showing where your position agrees with their accepted beliefs.

As you move forward, make a logical connection between that which is accepted, & another conclusion that is a step closer to the new conclusion you wish to promote.

This act of mental agreement creates momentum.

For example, let's say your target market believes that Guaranteed Investment Certificates are the best way to invest for their retirement. Are they likely to listen to you if you boldly proclaim the superiority of Mutual Funds?

But would they give you some attention if you began with, "Would you be interested in more of the kind of money growth you've enjoyed through Guaranteed Investment Certificates?"

And then, "If there were a low risk strategy for using GICs, together with Mutual Funds to increase your returns by 53% or more, would you want to find out about it?"

And then, "Give me just 15 minutes, & I'll show you the failsafe secret to an earlier retirement!"

By establishing empathy in your sales message, you enter the trance. And you can begin marketing new ideas.

Each successive point or question should do three things.

1) Echo accepted belief.

2) Introduce a new element that when logically combined with the previous conclusion, creates a new hypothesis.

3) Raise the level of commitment to the new idea.

You begin pursuing small yes responses, & gradually grow those agreements into bigger YES responses, until your final call to action.

Do you see how this works?

Use questions, statements, & logic that get your prospect thinking YES & OK!

Why Does It Work?

To be human, is to have unlimited freedom of choice. We are able to consciously decide our response to every stimulus. This is our god given gift.

However, we forget this. Instead, we are a bundle of conditioned responses. We hypnotize ourselves into believing that external circumstances give rise to our thoughts.

For instance, if I were to say to you that you are stupid, you would probably become angry. You would think I was a jerk for saying so. That is a choice you make.

You could just as easily make a choice to ignore my remark. You could make any choice you wish. You could even decide to think that I am a jealous fool, & feel sorry for me. The choice is all yours.

On the other hand, if I were to say to you that you are brilliant, you would no doubt feel pleased with yourself. Again, this is a choice. You could just as easily decide to pay no attention to my opinion.

But you forget you are making a choice. You automatically become angry or flattered, depending on the stimulus. You are in a trance of your own making.

To be human, is to be filled with such conditioning.

When we accept a logical conclusion that contains our own beliefs, we are conditioned to accept another one, & then another. Until without even realizing it, we have before long accepted a new belief that we would not have accepted, had it been forced on us in the first place.

Such is the judo of persuasion, & marketing new ideas.

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. April / 19 / 2021

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

The top 10 ad spenders in Big Pharma for 2020 - FiercePharma
The top 10 ad spenders in Big Pharma for 2020  FiercePharma

How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market - AdExchanger
How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market  AdExchanger

Demi Lovato Calls Out Fro-Yo Shop for Advertising 'Diet' Options - TMZ
Demi Lovato Calls Out Fro-Yo Shop for Advertising 'Diet' Options  TMZ

Hawaiian Host is accused of false advertising for mainland-made treats - Honolulu Star-Advertiser
Hawaiian Host is accused of false advertising for mainland-made treats  Honolulu Star-Advertiser

Vizio is a smart bet on the future of advertising, Wells Fargo says - CNBC
Vizio is a smart bet on the future of advertising, Wells Fargo says  CNBC

Blockchain in digital marketing: More consumer trust - and new ways of advertising - Marketing Tech
Blockchain in digital marketing: More consumer trust - and new ways of advertising  Marketing Tech

Search advertising is resilient thanks to the ecommerce channel - eMarketer
Search advertising is resilient thanks to the ecommerce channel  eMarketer

What is National Donate Life Month? Sponsored Advertising by AdventHealth - FOX 35 Orlando
What is National Donate Life Month? Sponsored Advertising by AdventHealth  FOX 35 Orlando

An introduction to advertising on Reddit - GamesIndustry.biz
An introduction to advertising on Reddit  GamesIndustry.biz

Advertising Agency Employees Share Pandemic Burnout Stories - Business Insider
Advertising Agency Employees Share Pandemic Burnout Stories  Business Insider

Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming - Forbes
Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming  Forbes

Burnout hits ad agencies - Business Insider
Burnout hits ad agencies  Business Insider

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

How Brands Turned to In-Game Advertising During The Pandemic - Morning Brew
How Brands Turned to In-Game Advertising During The Pandemic  Morning Brew

NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces - Lexology
NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces  Lexology

RIT advertising photography students win gold at Rochester ADDY awards | RIT - RIT University News Services
RIT advertising photography students win gold at Rochester ADDY awards | RIT  RIT University News Services

Lumenad Launches Advertising Intelligence Software for Digital Marketers - PRNewswire
Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

Colorado governments work to bridge vaccine gaps through advertising - FOX 31 Denver
Colorado governments work to bridge vaccine gaps through advertising  FOX 31 Denver

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

New Gen Z social platform Yubo launches its first global advertising campaign in Australia - Marketing magazine Australia
New Gen Z social platform Yubo launches its first global advertising campaign in Australia  Marketing magazine Australia

Advertising Employees Are Facing Burnout and Some Are Quitting - Business Insider
Advertising Employees Are Facing Burnout and Some Are Quitting  Business Insider

Apple declares data protection: no advertising for children – Northern Gwinnett News - Northern Gwinnett News (NGwinnett.com)
Apple declares data protection: no advertising for children – Northern Gwinnett News  Northern Gwinnett News (NGwinnett.com)

Snap: A digital advertising revolution bolstered the 'camera company' - CNBC
Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

Indonesia poses the world's highest brand risk for digital advertisers | Advertising - Campaign Asia
Indonesia poses the world's highest brand risk for digital advertisers | Advertising  Campaign Asia

Programmatic Advertising Display Market Trends and Global Briefing 2020 to 2026| BrightRoll, SpotXchange, Tremor Video – The Courier - The Courier
Programmatic Advertising Display Market Trends and Global Briefing 2020 to 2026| BrightRoll, SpotXchange, Tremor Video – The Courier  The Courier

Report: Advertisements on Sweaters Could Come to the NHL by 2022-23 Season - bleachernation.com
Report: Advertisements on Sweaters Could Come to the NHL by 2022-23 Season  bleachernation.com

Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news - GSMArena.com
Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news  GSMArena.com

Study.com names Texas State University advertising degree among best in nation - San Marcos Daily Record
Study.com names Texas State University advertising degree among best in nation  San Marcos Daily Record

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Half of women in advertising offices received unwanted sexual advances, study finds - Phys.org
Half of women in advertising offices received unwanted sexual advances, study finds  Phys.org

Aerial Advertising Market 2021 Strategic Assessment – Ad Airlines, LLC, Arnold Aerial, Alarid Advertising company, Van Wagner Aerial - The Courier
Aerial Advertising Market 2021 Strategic Assessment – Ad Airlines, LLC, Arnold Aerial, Alarid Advertising company, Van Wagner Aerial  The Courier

Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – The Courier - The Courier
Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – The Courier  The Courier

Opinion: Don't ban 'surveillance' advertising. Fix it. - AdAge.com
Opinion: Don't ban 'surveillance' advertising. Fix it.  AdAge.com

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance - SpaceCoastDaily.com
Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance  SpaceCoastDaily.com

Social Advertising Software Market Actual Strategies of Key Players to Overcome COVID 19 Pandemic | Sprinklr, MediaMath, FastTony.es, Advertising Studio, Adobe, Kenshoo, WordStream, AdRoll. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Social Advertising Software Market Actual Strategies of Key Players to Overcome COVID 19 Pandemic | Sprinklr, MediaMath, FastTony.es, Advertising Studio, Adobe, Kenshoo, WordStream, AdRoll. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

How advertising on MailOnline is helping THIS small business look ahead to life after lockdown - Daily Mail
How advertising on MailOnline is helping THIS small business look ahead to life after lockdown  Daily Mail

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

Beijing market regulator fines 360 search engine company for false advertising - WHBL News
Beijing market regulator fines 360 search engine company for false advertising  WHBL News

Blockchain In Media, Advertising, And Entertainment Industry Market Analysis 2021 to 2025 – Expectation Surges with Rising Demand and Changing Trends – The Courier - The Courier
Blockchain In Media, Advertising, And Entertainment Industry Market Analysis 2021 to 2025 – Expectation Surges with Rising Demand and Changing Trends – The Courier  The Courier

Multi-Screen Advertising Market Size & Share Expanding Across the Globe by 2021-2029 | Top Key Players- Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Multi-Screen Advertising Market Size & Share Expanding Across the Globe by 2021-2029 | Top Key Players- Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program - ExchangeWire
Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program  ExchangeWire

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award - PRNewswire
Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

Infinity advertising enters into strategic tie-up with Mobiloitte - Exchange4Media
Infinity advertising enters into strategic tie-up with Mobiloitte  Exchange4Media

Will Sports TV Advertising Return to Pre-Pandemic Form? - Hollywood Reporter
Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

Maryland Takes a Beat on Its New Digital Advertising Tax - JD Supra
Maryland Takes a Beat on Its New Digital Advertising Tax  JD Supra

Advertisement For Bids | Legal Announcements | dothaneagle.com - Dothan Eagle
Advertisement For Bids | Legal Announcements | dothaneagle.com  Dothan Eagle

The judging panel for Nine's State of Originality advertising award - AdNews
The judging panel for Nine's State of Originality advertising award  AdNews

ROI of Advanced Digital Advertising: What Marketers Need to Know - Law.com
ROI of Advanced Digital Advertising: What Marketers Need to Know  Law.com

Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath® - PRNewswire
Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

Smart Advertising Market 2021 Business Opportunities, Current Trends, Challenges and Forecast 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Smart Advertising Market 2021 Business Opportunities, Current Trends, Challenges and Forecast 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

Honesty Is The Best Policy, Even In Advertising - AList
Honesty Is The Best Policy, Even In Advertising  AList

Media and Advertising Community to Host "Advancing Diversity Week" September 20-23 - PRNewswire
Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

New wooden satellite is part advertising, part student project - Ars Technica
New wooden satellite is part advertising, part student project  Ars Technica

Cinema advertising post-pandemic: what does the future hold for the silver screen? - The Drum
Cinema advertising post-pandemic: what does the future hold for the silver screen?  The Drum

Programmatic Advertising Company MOLOCO Releases New Report - MarTech Series
Programmatic Advertising Company MOLOCO Releases New Report  MarTech Series

IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising - AdExchanger
IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising  AdExchanger

Cowen raises targets on digital advertising leaders headed into earnings - Seeking Alpha
Cowen raises targets on digital advertising leaders headed into earnings  Seeking Alpha

Infectious Advertising assigned the creative mandate for Ebco - Exchange4Media
Infectious Advertising assigned the creative mandate for Ebco  Exchange4Media

Change baby's diaper to avoid mythical monsters | Advertising - Campaign Asia-Pacific
Change baby's diaper to avoid mythical monsters | Advertising  Campaign Asia-Pacific

Programmatic Advertising Display Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Advertising Display Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

Deion Sanders Has Already Made Jackson State A Fortune In Advertising And Exposure, And He’s Not Done Yet - BroBible
Deion Sanders Has Already Made Jackson State A Fortune In Advertising And Exposure, And He’s Not Done Yet  BroBible

Comcast, Verizon Sue Maryland Over New Digital Advertising Tax - Bloomberg Law
Comcast, Verizon Sue Maryland Over New Digital Advertising Tax  Bloomberg Law

5 habits of the most effective advertisers - AdNews
5 habits of the most effective advertisers  AdNews

Programmatic Display Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021 - MediaPost Communications
iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

2021-2026 Programmatic Display Advertising Platform Market: Analysis by Business Growth, Development Factors, Applications, and Future Prospects – Los Hijos de la Malinche - Los Hijos de la Malinche
2021-2026 Programmatic Display Advertising Platform Market: Analysis by Business Growth, Development Factors, Applications, and Future Prospects – Los Hijos de la Malinche  Los Hijos de la Malinche

Carson Now Advertising Information | Carson City Nevada News - Carson Now
Carson Now Advertising Information | Carson City Nevada News  Carson Now

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Your Ad Here: TheBurg captures 10 awards in annual advertising contest - The Burg News
Your Ad Here: TheBurg captures 10 awards in annual advertising contest  The Burg News

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking... - MacRumors
Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - GlobeNewswire
New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11 - PRNewswire
Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11  PRNewswire

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Hub - Global Advertising Lawyers Alliance (GALA) - Lexology
Hub - Global Advertising Lawyers Alliance (GALA)  Lexology

Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign - WWD
Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

How the use of SPACs are changing publishers' business - Advertising - BizReport
How the use of SPACs are changing publishers' business - Advertising  BizReport

How Artists and Advertisers Leverage Eye Gaze - Psychology Today
How Artists and Advertisers Leverage Eye Gaze  Psychology Today

Experiential Advertising Agency Services Market is Expected to Deliver Higher Revenue in Next 5 Years – Los Hijos de la Malinche - Los Hijos de la Malinche
Experiential Advertising Agency Services Market is Expected to Deliver Higher Revenue in Next 5 Years – Los Hijos de la Malinche  Los Hijos de la Malinche

eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids - eMarketer
eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids  eMarketer

In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers - PRNewswire
In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising - Business Wire
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising  Business Wire

Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising - EIN News
Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising  EIN News

Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021 - Haute Living
Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021  Haute Living

Plankenhorn, Keystone Advertising merge | News, Sports, Jobs - Williamsport Sun-Gazette
Plankenhorn, Keystone Advertising merge | News, Sports, Jobs  Williamsport Sun-Gazette

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

Learn more about digital art and advertising at Caddo Career & Technology Center - ArkLaTexHomepage
Learn more about digital art and advertising at Caddo Career & Technology Center  ArkLaTexHomepage

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

US advertising employment increased by 2,200 jobs in March - AdAge.com
US advertising employment increased by 2,200 jobs in March  AdAge.com

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

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