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How Do People Know You're in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business, and why they should do business with you!

One of the first things to do is to get business cards printed up and carry them wherever you go. Hand them out to everyone you know. It always amazes me how many people forget to give their cards to friends and family. Even if you "think" your family knows what you do - you might be surprised to find out how little they really do know. Besides, they may have a friend who needs exactly what you offer, and it's much more professional for them to offer a business card than a scrap of paper with your name and number scrawled on it.

Make sure your cards are professionally printed and have no spelling mistakes. This may be the first impression someone has of your business - make it a great impression - because you won't get a second chance to do it better. Make sure your cards have as many to contact you as possible: snail mail, fax, phone, email, pager, etc. Give people as many options as you can. Make sure your card also clearly states what you do - if you just have your name and phone number on your card it's likely to be tossed in the garbage. I make sure I give away AT LEAST 5 business cards a day. People ask, "Who can you possibly give 5 business cards to?" How about: leaving one on the tray when I leave my payment and tip for the waitress in a restaurant, giving it to the receptionist when I sign in at the dentist/doctor/vet, go to meet with my child's teacher at school, chat with another parent at the swimming pool watching our kids swimming, someone I meet in the checkout line at the grocery store, etc, etc. If you want to grow you business quickly this is one way to start!

Send out press releases to your local paper - these are free and many times the paper may phone for a follow up interview. Have press kits ready when you're asked for them. Remember a press release needs to sound like a news story, NOT an advertisement for your business. If you're not familiar with how to write one there are lots of articles online to help you.

First impressions are so important - did you know that you only have 15 seconds to capture someone's attention when they see your advertising in a newspaper or magazine? Yes, 15 short seconds - not long to make a good impression is it? But you know what? It takes even less than that to make a bad impression.

So, how to make the most of your 15 seconds in the spotlight - and win customers at the same time? Make sure that any print ads REALLY do a terrific job for you - get feedback from people you trust. Just because you think something looks good, doesn't mean it will sell your product. Test the ad in the paper one week, make a change to it and put it in the paper the next week (on the same day of the week) and see which ad gets the most response for you. Always test your ads this way. You're wasting money if you don't.

Create advertising that has the following traits - well designed (get help if you need it), is truthful (don't stretch the truth either) and tells the customer the benefits to them if they buy and lastly requests an action - something like - "call now to order", "order today, supply limited".

First impressions count when meeting in person even more! Every person in business should have a 15 second "script" explaining what you do ready to tell a prospective client at anytime. I know some people say that it sounds too rehearsed to be "ready" - I say it sounds like you're prepared to do business. I'd rather do business with someone who is prepared, than someone who is still fumbling around trying to figure out what they're supposed to be doing. An example of a 15 second script might be: "Hi my name is Sally Jones and I am a communications specialist who helps ensure your technology hardware all speaks the same language, so that when your computer tells the printer to print it will!" If you met Sally Jones, heard her introduction and got her card, you would likely remember her because she explained what she did very clearly, but also in a unique way. Not many computer technicians would explain their jobs this way. Find a unique way to explain what you do.

Imagine you step into an elevator and right in front of you is the MOST IMPORTANT POTENTIAL CLIENT you could ever imagine and it's JUST THE TWO OF YOU. You have 20 floors (about 15 seconds) to make an impression! What would YOU say??

Does everything that leaves your office have your company name and/or web address on it? It should! That includes your vehicle, stationery, delivery driver's t-shirts, etc - everything!

Every day will provide you with opportunities to tell people about your business - don't miss them! Don't be afraid to ask for a cross-promotional opportunity. Team up with other businesses to make your profile larger, and your business will grow much faster.

Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website - http://www.thinkwithoutboundaries.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. June / 16 / 2021

Advertising Features | communitynews.org - Community News
Advertising Features | communitynews.org  Community News

Forecast: Global advertising to grow by 19% | - Advanced Television
Forecast: Global advertising to grow by 19% |  Advanced Television

Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says - CNBC
Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says  CNBC

Advertising Legend Marvin Sloves Dies at 88 - Adweek
Advertising Legend Marvin Sloves Dies at 88  Adweek

GB News: Several brands pull advertising from news channel - BBC News
GB News: Several brands pull advertising from news channel  BBC News

Scoop: Gopuff launching an ads biz - Axios
Scoop: Gopuff launching an ads biz  Axios

Gray Television, Inc. Advertising Non-Discrimination Certification - WIFR
Gray Television, Inc. Advertising Non-Discrimination Certification  WIFR

Outdoor Signs as One of the Best Advertising Methods - Big Easy Magazine
Outdoor Signs as One of the Best Advertising Methods  Big Easy Magazine

Elon Musk "Protecting Millionaires" Advertising is Digital "Resistance" Art - Texasnewstoday.com
Elon Musk "Protecting Millionaires" Advertising is Digital "Resistance" Art  Texasnewstoday.com

Instacart Reveals New Advertising Initiative To Support Black-Owned Brands - Forbes
Instacart Reveals New Advertising Initiative To Support Black-Owned Brands  Forbes

New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers - Business Wire
New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers  Business Wire

The Evolution of LGBTQIA+ Representation in Marketing - Adweek
The Evolution of LGBTQIA+ Representation in Marketing  Adweek

Impremedia Issues an Open Letter to Advertisers and Media Agencies Calling to End Discrimination in Advertising Towards US Hispanics and Ethnic Media - Business Wire
Impremedia Issues an Open Letter to Advertisers and Media Agencies Calling to End Discrimination in Advertising Towards US Hispanics and Ethnic Media  Business Wire

Taxing digital advertising could help break up big tech - MIT Technology Review
Taxing digital advertising could help break up big tech  MIT Technology Review

Hawthorne Advertising Secures 25 New Creative Award Wins - PRNewswire
Hawthorne Advertising Secures 25 New Creative Award Wins  PRNewswire

Wisconsin Lottery: Awards state lottery product information advertising services contract to Hiebing - Wisbusiness.com
Wisconsin Lottery: Awards state lottery product information advertising services contract to Hiebing  Wisbusiness.com

Asia Pacific Advertising Forecast for Digital Rebound, Says Study - Variety
Asia Pacific Advertising Forecast for Digital Rebound, Says Study  Variety

Instacart Launches $1 Million Advertising Initiative To Support Black-Owned Brands - Essence
Instacart Launches $1 Million Advertising Initiative To Support Black-Owned Brands  Essence

Registration is Open to Attend the Video Advertising Bureau's 'Diversity Leadership Summit' - June 21-25, 2021 - PRNewswire
Registration is Open to Attend the Video Advertising Bureau's 'Diversity Leadership Summit' - June 21-25, 2021  PRNewswire

The Benefits and Limitations of Vaccine Advertising - Pharmacy Times
The Benefits and Limitations of Vaccine Advertising  Pharmacy Times

Apple, Google's Privacy Updates Have Massively Impacted Advertising Strategies: CNBC - Benzinga
Apple, Google's Privacy Updates Have Massively Impacted Advertising Strategies: CNBC  Benzinga

Are advertisers coming for your dreams? - Science Magazine
Are advertisers coming for your dreams?  Science Magazine

4 Ways Agencies Can Onboard CTV Advertising With Ease - Business 2 Community
4 Ways Agencies Can Onboard CTV Advertising With Ease  Business 2 Community

Want to see how your local competitors have changed their advertising this year? - Bismarck Tribune
Want to see how your local competitors have changed their advertising this year?  Bismarck Tribune

How to keep some of your Twitter data away from advertisers - The Verge
How to keep some of your Twitter data away from advertisers  The Verge

Ones to Watch: Excitant Healthcare Advertising - Agency 100 - MM+M - Medical Marketing and Media - Medical Marketing and Media
Ones to Watch: Excitant Healthcare Advertising - Agency 100 - MM+M - Medical Marketing and Media  Medical Marketing and Media

3 Ways to Maximize Advertising Spend in 2021 - AiThority
3 Ways to Maximize Advertising Spend in 2021  AiThority

Ones to Watch: PJA Advertising + Marketing - Agency 100 - MM+M - Medical Marketing and Media - Medical Marketing and Media
Ones to Watch: PJA Advertising + Marketing - Agency 100 - MM+M - Medical Marketing and Media  Medical Marketing and Media

California Woman Sues Red Lobster For "Deceptive Advertising" Of "Sustainable" Maine Lobster - Maine Public
California Woman Sues Red Lobster For "Deceptive Advertising" Of "Sustainable" Maine Lobster  Maine Public

National Advertising Division Recommends Charter Communications Discontinue or Modify Certain TV Commercial Claims for Spectrum Internet - PRNewswire
National Advertising Division Recommends Charter Communications Discontinue or Modify Certain TV Commercial Claims for Spectrum Internet  PRNewswire

Advertising Content From Verizon Digital Secure Bio and Latest News, Articles and Reviews - PCMag.com
Advertising Content From Verizon Digital Secure Bio and Latest News, Articles and Reviews  PCMag.com

Ex-advertising agency executives launch a minority owned cannabis & spirits platform - Marijuana Business Daily
Ex-advertising agency executives launch a minority owned cannabis & spirits platform  Marijuana Business Daily

Brands must go beyond advertising to connect in a post-COVID-19 world - Marketing Dive
Brands must go beyond advertising to connect in a post-COVID-19 world  Marketing Dive

Amazon: Price Momentum Will Resume On E-Commerce, Advertising And AWS Strengths - Seeking Alpha
Amazon: Price Momentum Will Resume On E-Commerce, Advertising And AWS Strengths  Seeking Alpha

PhotoESPAÑA honors Margaret Watkins, the pioneer of advertising photography - AL DIA News
PhotoESPAÑA honors Margaret Watkins, the pioneer of advertising photography  AL DIA News

1991 Clio Awards: Inside the Most Shocking Night in Advertising History - Adweek
1991 Clio Awards: Inside the Most Shocking Night in Advertising History  Adweek

TikTok Charges Up to $2 Million a Day for Top Advertising Spots - Bloomberg
TikTok Charges Up to $2 Million a Day for Top Advertising Spots  Bloomberg

a4 Advertising's Hasan Rahim on Advanced TV's Role and Value in the 2021 Upfront - MediaVillage
a4 Advertising's Hasan Rahim on Advanced TV's Role and Value in the 2021 Upfront  MediaVillage

Post Bulletin adds Cooley as advertising director - PostBulletin.com
Post Bulletin adds Cooley as advertising director  PostBulletin.com

Mirriad Advertising CEO to Present At The OTCQX International Virtual Investor Conference on 17 June - MarTech Series
Mirriad Advertising CEO to Present At The OTCQX International Virtual Investor Conference on 17 June  MarTech Series

Where Google’s Advertising Chief Searches for Insight - The Wall Street Journal
Where Google’s Advertising Chief Searches for Insight  The Wall Street Journal

5 Best Advertising Agencies in San Francisco - Kev's Best
5 Best Advertising Agencies in San Francisco  Kev's Best

The month in advertising: awards juries should embrace advertising's raison d'être - Campaign US
The month in advertising: awards juries should embrace advertising's raison d'être  Campaign US

ICCL files lawsuit against online advertising industry - RTE.ie
ICCL files lawsuit against online advertising industry  RTE.ie

1 Advertising Stock With Huge Upside Potential - The Motley Fool
1 Advertising Stock With Huge Upside Potential  The Motley Fool

How Gather Network Is Disrupting the Digital Advertising Industry - Yahoo Finance
How Gather Network Is Disrupting the Digital Advertising Industry  Yahoo Finance

MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising - MarTech Series
MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising  MarTech Series

Global Smart Advertising Market Qualitative Report Focusing on Leading Players Forecast 2021-2027 – The Manomet Current - The Manomet Current
Global Smart Advertising Market Qualitative Report Focusing on Leading Players Forecast 2021-2027 – The Manomet Current  The Manomet Current

Global In-Game Advertising Market to witness over $ 3.5 Billion growth during 2021-2025 | Technavio - PRNewswire
Global In-Game Advertising Market to witness over $ 3.5 Billion growth during 2021-2025 | Technavio  PRNewswire

Meet the Agency Disrupting Advertising By Creating Influencers - Entrepreneur
Meet the Agency Disrupting Advertising By Creating Influencers  Entrepreneur

Inflight Advertising Market End-User Demand, Business Opportunity, New Innovations, Global Forecast to 2028 | ,,,,, – The Manomet Current - The Manomet Current
Inflight Advertising Market End-User Demand, Business Opportunity, New Innovations, Global Forecast to 2028 | ,,,,, – The Manomet Current  The Manomet Current

From Amazon to Goop: Are Headline-Making False Advertising Settlements Just a Cost of Doing Business? - The Fashion Law
From Amazon to Goop: Are Headline-Making False Advertising Settlements Just a Cost of Doing Business?  The Fashion Law

NBCUniversal projects advertising boom thanks to 2 Olympics, Super Bowl - Philadelphia Business Journal - Philadelphia Business Journal
NBCUniversal projects advertising boom thanks to 2 Olympics, Super Bowl - Philadelphia Business Journal  Philadelphia Business Journal

Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive - The Wall Street Journal
Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive  The Wall Street Journal

Advertising Leader Quotient to Speak on Merchant Media - Martechcube
Advertising Leader Quotient to Speak on Merchant Media  Martechcube

Google to change global advertising practices in landmark antitrust deal - Reuters
Google to change global advertising practices in landmark antitrust deal  Reuters

Kim Kardashian West and other influencers are being paid to advertise cryptocurrency on social media - CNBC
Kim Kardashian West and other influencers are being paid to advertise cryptocurrency on social media  CNBC

“We Find a Way”: Mount Sinai Launches National Brand and Advertising Campaign - Mount Sinai
“We Find a Way”: Mount Sinai Launches National Brand and Advertising Campaign  Mount Sinai

Global advertising spending forecast to surge this year - Financial Times
Global advertising spending forecast to surge this year  Financial Times

Endometriosis & Pelvic Pain: Sponsored Advertising by AdventHealth - FOX 35 Orlando
Endometriosis & Pelvic Pain: Sponsored Advertising by AdventHealth  FOX 35 Orlando

Here's Why It Is Wise to Hold Lamar Advertising (LAMR) Stock Now - Yahoo Finance
Here's Why It Is Wise to Hold Lamar Advertising (LAMR) Stock Now  Yahoo Finance

Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company - The Wall Street Journal
Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company  The Wall Street Journal

Now that they’ve ruined the world, advertisers want to put commercials in your dreams - BGR
Now that they’ve ruined the world, advertisers want to put commercials in your dreams  BGR

Advertising for 100 Businesses is Totally Free But Businesses Will Be Required to Offer Customer Deals - Digital Journal
Advertising for 100 Businesses is Totally Free But Businesses Will Be Required to Offer Customer Deals  Digital Journal

Reviv3 Procare National Advertising Campaign Drives 390% Sales Order Increase in May 2021 - Yahoo Finance
Reviv3 Procare National Advertising Campaign Drives 390% Sales Order Increase in May 2021  Yahoo Finance

Marketing 101: The Benefits of Effective Business Advertising Management - MENAFN.COM
Marketing 101: The Benefits of Effective Business Advertising Management  MENAFN.COM

Viral TikTok roasted for advertising luxury Billionaire’s Row apartment for ‘just $22m’ - indy100
Viral TikTok roasted for advertising luxury Billionaire’s Row apartment for ‘just $22m’  indy100

British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight - Adweek
British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight  Adweek

Massive Growth in Digital Advertising Fraud Market Set to Witness Huge Growth by 2027 | Adjust, Affle, App Samurai, AppsFlyer, ClickGUARD, Codewise – The Manomet Current - The Manomet Current
Massive Growth in Digital Advertising Fraud Market Set to Witness Huge Growth by 2027 | Adjust, Affle, App Samurai, AppsFlyer, ClickGUARD, Codewise – The Manomet Current  The Manomet Current

Morgan & Morgan hires first lawyer in St. Louis amid advertising blitz - St. Louis Business Journal - St. Louis Business Journal
Morgan & Morgan hires first lawyer in St. Louis amid advertising blitz - St. Louis Business Journal  St. Louis Business Journal

Amazon Advertising Rates Soar in Pandemic-Fueled Surge - Bloomberg
Amazon Advertising Rates Soar in Pandemic-Fueled Surge  Bloomberg

Advertising executive Bob Bloom dies at 87 - The Dallas Morning News
Advertising executive Bob Bloom dies at 87  The Dallas Morning News

How Google's $150 billion advertising business works - CNBC
How Google's $150 billion advertising business works  CNBC

Google follows Apple's lead and makes it harder for advertisers to track users on Android - CNBC
Google follows Apple's lead and makes it harder for advertisers to track users on Android  CNBC

Ogilvy's Carla Hendra: Power and Privilege in Advertising - Harvard Business Review
Ogilvy's Carla Hendra: Power and Privilege in Advertising  Harvard Business Review

The Pitch: Advertising and marketing news for 5.25.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.25.21  RichmondBizSense

Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting - Forbes
Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting  Forbes

Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It's Not Good For Ad Tech - AdExchanger
Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It's Not Good For Ad Tech  AdExchanger

The digital world is built on advertising. How do we help kids navigate it? - CNN
The digital world is built on advertising. How do we help kids navigate it?  CNN

What Is The Future Of Facebook Advertising? Facebook is facing a perfect storm of issues that - Forbes
What Is The Future Of Facebook Advertising? Facebook is facing a perfect storm of issues that  Forbes

Bitcoin 'time to buy' ad banned in the UK for being irresponsible - CNBC
Bitcoin 'time to buy' ad banned in the UK for being irresponsible  CNBC

Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious - The Wall Street Journal
Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious  The Wall Street Journal

Amazon's ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined - CNBC
Amazon's ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined  CNBC

HBO Max with Ads promises that on this $10 tier, less advertising is more - CNET
HBO Max with Ads promises that on this $10 tier, less advertising is more  CNET

Verizon Media and Condé Nast partner across content and advertising - Verizon Communications
Verizon Media and Condé Nast partner across content and advertising  Verizon Communications

Conservative group launches ad campaign against 'woke capitalism,' targeting CEOs by name - CNBC
Conservative group launches ad campaign against 'woke capitalism,' targeting CEOs by name  CNBC

Zimmerman Advertising Hired by Office Depot as a Partner for Strategy and Creative - PRNewswire
Zimmerman Advertising Hired by Office Depot as a Partner for Strategy and Creative  PRNewswire

How Google is trying to keep advertisers happy while also improving user privacy - CNBC
How Google is trying to keep advertisers happy while also improving user privacy  CNBC

Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd - Entrepreneur
Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd  Entrepreneur

The Next Era of Addressable Advertising - MediaVillage
The Next Era of Addressable Advertising  MediaVillage

Advertisers, TV Networks Go to Battle Over Streaming Ad Rates - Variety
Advertisers, TV Networks Go to Battle Over Streaming Ad Rates  Variety

How to Budget for Retail Media Advertising in 2021 - Adweek
How to Budget for Retail Media Advertising in 2021  Adweek

This week's upcoming events in marketing and advertising - AdAge.com
This week's upcoming events in marketing and advertising  AdAge.com

The Future of Digital Audio Advertising is a Dialogue - MarTech Series
The Future of Digital Audio Advertising is a Dialogue  MarTech Series

What the AT&T, Discovery deal means for advertisers - AdAge.com
What the AT&T, Discovery deal means for advertisers  AdAge.com

New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld - Search Engine Journal
New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld  Search Engine Journal

Electric Vehicle Advertising Up, But Falling Short on Relevance - PRNewswire
Electric Vehicle Advertising Up, But Falling Short on Relevance  PRNewswire

Discover, WarnerMedia top advertisers revealed: Datacenter Weekly - AdAge.com
Discover, WarnerMedia top advertisers revealed: Datacenter Weekly  AdAge.com

Search giant Google lifts 2018 ban on crypto exchange, wallet advertisements - Cointelegraph
Search giant Google lifts 2018 ban on crypto exchange, wallet advertisements  Cointelegraph

Twitch Takes Away Biggest Hot Tub Streamer's Ability To Make Money Off Ads [UPDATE] - Kotaku
Twitch Takes Away Biggest Hot Tub Streamer's Ability To Make Money Off Ads [UPDATE]  Kotaku

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