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How Do People Know You're in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business, and why they should do business with you!

One of the first things to do is to get business cards printed up and carry them wherever you go. Hand them out to everyone you know. It always amazes me how many people forget to give their cards to friends and family. Even if you "think" your family knows what you do - you might be surprised to find out how little they really do know. Besides, they may have a friend who needs exactly what you offer, and it's much more professional for them to offer a business card than a scrap of paper with your name and number scrawled on it.

Make sure your cards are professionally printed and have no spelling mistakes. This may be the first impression someone has of your business - make it a great impression - because you won't get a second chance to do it better. Make sure your cards have as many to contact you as possible: snail mail, fax, phone, email, pager, etc. Give people as many options as you can. Make sure your card also clearly states what you do - if you just have your name and phone number on your card it's likely to be tossed in the garbage. I make sure I give away AT LEAST 5 business cards a day. People ask, "Who can you possibly give 5 business cards to?" How about: leaving one on the tray when I leave my payment and tip for the waitress in a restaurant, giving it to the receptionist when I sign in at the dentist/doctor/vet, go to meet with my child's teacher at school, chat with another parent at the swimming pool watching our kids swimming, someone I meet in the checkout line at the grocery store, etc, etc. If you want to grow you business quickly this is one way to start!

Send out press releases to your local paper - these are free and many times the paper may phone for a follow up interview. Have press kits ready when you're asked for them. Remember a press release needs to sound like a news story, NOT an advertisement for your business. If you're not familiar with how to write one there are lots of articles online to help you.

First impressions are so important - did you know that you only have 15 seconds to capture someone's attention when they see your advertising in a newspaper or magazine? Yes, 15 short seconds - not long to make a good impression is it? But you know what? It takes even less than that to make a bad impression.

So, how to make the most of your 15 seconds in the spotlight - and win customers at the same time? Make sure that any print ads REALLY do a terrific job for you - get feedback from people you trust. Just because you think something looks good, doesn't mean it will sell your product. Test the ad in the paper one week, make a change to it and put it in the paper the next week (on the same day of the week) and see which ad gets the most response for you. Always test your ads this way. You're wasting money if you don't.

Create advertising that has the following traits - well designed (get help if you need it), is truthful (don't stretch the truth either) and tells the customer the benefits to them if they buy and lastly requests an action - something like - "call now to order", "order today, supply limited".

First impressions count when meeting in person even more! Every person in business should have a 15 second "script" explaining what you do ready to tell a prospective client at anytime. I know some people say that it sounds too rehearsed to be "ready" - I say it sounds like you're prepared to do business. I'd rather do business with someone who is prepared, than someone who is still fumbling around trying to figure out what they're supposed to be doing. An example of a 15 second script might be: "Hi my name is Sally Jones and I am a communications specialist who helps ensure your technology hardware all speaks the same language, so that when your computer tells the printer to print it will!" If you met Sally Jones, heard her introduction and got her card, you would likely remember her because she explained what she did very clearly, but also in a unique way. Not many computer technicians would explain their jobs this way. Find a unique way to explain what you do.

Imagine you step into an elevator and right in front of you is the MOST IMPORTANT POTENTIAL CLIENT you could ever imagine and it's JUST THE TWO OF YOU. You have 20 floors (about 15 seconds) to make an impression! What would YOU say??

Does everything that leaves your office have your company name and/or web address on it? It should! That includes your vehicle, stationery, delivery driver's t-shirts, etc - everything!

Every day will provide you with opportunities to tell people about your business - don't miss them! Don't be afraid to ask for a cross-promotional opportunity. Team up with other businesses to make your profile larger, and your business will grow much faster.

Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website - http://www.thinkwithoutboundaries.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 22 / 2024

Bar Council’s ‘cease and desist’ notice to online platforms on legal advertising raises questions - Hindustan Times
Bar Council’s ‘cease and desist’ notice to online platforms on legal advertising raises questions  Hindustan Times

Microsoft Advertising introduces Performance Max brand lists - Search Engine Land
Microsoft Advertising introduces Performance Max brand lists  Search Engine Land

Netflix’s Advertising Business Is Boosting Profit Margins - AdExchanger
Netflix’s Advertising Business Is Boosting Profit Margins  AdExchanger

Netflix's Advertising Cloud Looms Larger - The Information
Netflix's Advertising Cloud Looms Larger  The Information

Netflix Adds 8 Million Subscribers, Touts Advertising Revenue - PYMNTS.com
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue  PYMNTS.com

Why do Visa and Mastercard advertise to consumers? - The Guardian
Why do Visa and Mastercard advertise to consumers?  The Guardian

Adidas pulls Bella Hadid ad from campaign linked to 1972 Munich Olympics after Israeli criticism - CBS News
Adidas pulls Bella Hadid ad from campaign linked to 1972 Munich Olympics after Israeli criticism  CBS News

‘Free state’ signs are false advertising | Letters to the editor - South Florida Sun Sentinel
‘Free state’ signs are false advertising | Letters to the editor  South Florida Sun Sentinel

Netflix will sunset its cheapest advertising-free plan - Fortune
Netflix will sunset its cheapest advertising-free plan  Fortune

FDA ban on celebrities advertising alcohol is unconstitutional – Supreme Court judge dissents - GhanaWeb
FDA ban on celebrities advertising alcohol is unconstitutional – Supreme Court judge dissents  GhanaWeb

Adidas modifies controversial advertising campaign with Bella Hadid - Fashionnetwork USA
Adidas modifies controversial advertising campaign with Bella Hadid  Fashionnetwork USA

Can Netflix scale its advertising business? - Campaign Asia
Can Netflix scale its advertising business?  Campaign Asia

AI Briefing: Why eBay is adding more AI advertising tools for sellers - Digiday
AI Briefing: Why eBay is adding more AI advertising tools for sellers  Digiday

Remembering Brendan Conan Pereira: A Legacy in Advertising - MediaNews4U
Remembering Brendan Conan Pereira: A Legacy in Advertising  MediaNews4U

S.C. allots $1M for advertising of International African American Museum - WRDW
S.C. allots $1M for advertising of International African American Museum  WRDW

Amazon Advertising Portal Crashes, Disrupting Prime Day Sale - Yahoo Finance
Amazon Advertising Portal Crashes, Disrupting Prime Day Sale  Yahoo Finance

Ad legend Brendan Conan Pereira passes away - ETBrandEquity
Ad legend Brendan Conan Pereira passes away  ETBrandEquity

In-Game Advertising Market Growing at 11% CAGR to Hit USD 17.6 Billion by 2030 | Playwire LLC, RapidFire Inc., - EIN News
In-Game Advertising Market Growing at 11% CAGR to Hit USD 17.6 Billion by 2030 | Playwire LLC, RapidFire Inc.,  EIN News

The state of comedy in advertising and why absurdist humor is in - Ad Age
The state of comedy in advertising and why absurdist humor is in  Ad Age

Measuring Advertising Attentiveness; A Conversation With Bill Harvey - Forbes
Measuring Advertising Attentiveness; A Conversation With Bill Harvey  Forbes

Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says - Variety
Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says  Variety

AI in Advertising Research - Ipsos in Canada
AI in Advertising Research  Ipsos in Canada

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

NBCU Claims Growth in Upfront Advertising Sales - Next TV
NBCU Claims Growth in Upfront Advertising Sales  Next TV

TikTok Faces Challenges in Advertising Upfronts - The Information
TikTok Faces Challenges in Advertising Upfronts  The Information

AI and Google advertising: What’s next? - Search Engine Land
AI and Google advertising: What’s next?  Search Engine Land

Global Programmatic Display Advertising Market Analysis: Key Drivers and Opportunities - by 2031 - openPR
Global Programmatic Display Advertising Market Analysis: Key Drivers and Opportunities - by 2031  openPR

Exclusive: Biden campaign to resume advertising this week after Trump shooting - Reuters
Exclusive: Biden campaign to resume advertising this week after Trump shooting  Reuters

The strategic advantage of disability-inclusive advertising - Campaign US
The strategic advantage of disability-inclusive advertising  Campaign US

Advertising icon Brendan Conan Pereira passes away at 96 - Adgully
Advertising icon Brendan Conan Pereira passes away at 96  Adgully

Netflix’s backroom work to make its advertising more attractive - AdNews
Netflix’s backroom work to make its advertising more attractive  AdNews

Can Netflix scale its advertising business? - Campaign India
Can Netflix scale its advertising business?  Campaign India

Opinion | It’s Time to Ban Pharmaceutical Advertising - The New York Times
Opinion | It’s Time to Ban Pharmaceutical Advertising  The New York Times

Taboola scores Apple advertising deal, shares surge - Reuters
Taboola scores Apple advertising deal, shares surge  Reuters

VIDEO: State allots $1 million in funding for IAAM advertising - WRDW
VIDEO: State allots $1 million in funding for IAAM advertising  WRDW

Ipsos launches AI advertising reaction tool - Research Live
Ipsos launches AI advertising reaction tool  Research Live

Amazon’s Prime Day advertising hiccup highlights the event’s importance - eMarketer
Amazon’s Prime Day advertising hiccup highlights the event’s importance  eMarketer

NBCU Closes 2024-25 Upfront Touting ‘Modest’ Advertising Commitment Growth - TV News Check
NBCU Closes 2024-25 Upfront Touting ‘Modest’ Advertising Commitment Growth  TV News Check

Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients - Adweek
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients  Adweek

How CTV is rewriting the political advertising rulebook this campaign season - Ad Age
How CTV is rewriting the political advertising rulebook this campaign season  Ad Age

Katz: More Effective Advertising In The Cards For Casinos Using Radio. - Insideradio.com
Katz: More Effective Advertising In The Cards For Casinos Using Radio.  Insideradio.com

Introduction to Advertising and Promotion for Medical Products - Food and Drug Law Institute
Introduction to Advertising and Promotion for Medical Products  Food and Drug Law Institute

Boost Oxygen Ordered to Pay $413,000 for False Advertising relating to Recreational Oxygen - Santa Barbara Edhat
Boost Oxygen Ordered to Pay $413,000 for False Advertising relating to Recreational Oxygen  Santa Barbara Edhat

False advertising lawsuit against Back to Nature Foods Co revived - Top Class Actions
False advertising lawsuit against Back to Nature Foods Co revived  Top Class Actions

Despite Ruling, Fights Over Maryland’s Digital Advertising Tax Continue In Court - Forbes
Despite Ruling, Fights Over Maryland’s Digital Advertising Tax Continue In Court  Forbes

Cheap advertising ? - Expat Forum
Cheap advertising ?  Expat Forum

NBCUniversal Closes 2024-25 Upfront Touting Modest Ad Growth - TheWrap
NBCUniversal Closes 2024-25 Upfront Touting Modest Ad Growth  TheWrap

Fortman: TH Media and Woodward Community Media announce $1 million advertising grant program - telegraphherald.com
Fortman: TH Media and Woodward Community Media announce $1 million advertising grant program  telegraphherald.com

Netflix’s ad-supported tier grows 34%, with critical scale in sight - Marketing Dive
Netflix’s ad-supported tier grows 34%, with critical scale in sight  Marketing Dive

Netflix Analysts Praise Q2 Earnings, But Are Cautious On Advertising Growth: 'Slower Than NFLX Planned' - Benzinga
Netflix Analysts Praise Q2 Earnings, But Are Cautious On Advertising Growth: 'Slower Than NFLX Planned'  Benzinga

Massive Outage Impacts Advertising, Publishing - What We Know 07/22/2024 - MediaPost Communications
Massive Outage Impacts Advertising, Publishing - What We Know 07/22/2024  MediaPost Communications

Katz: Radio Advertising Gives Casinos A ‘Winning Hand’ - Radio Ink
Katz: Radio Advertising Gives Casinos A ‘Winning Hand’  Radio Ink

Win a free month of advertising on PIX11 - PIX11 New York News
Win a free month of advertising on PIX11  PIX11 New York News

The strategic advantage of in-game advertising for marketers - The Drum
The strategic advantage of in-game advertising for marketers  The Drum

Arizona AG sues Dodge Ram engine makers, alleging fraudulent emissions advertising - ABC15 Arizona in Phoenix
Arizona AG sues Dodge Ram engine makers, alleging fraudulent emissions advertising  ABC15 Arizona in Phoenix

Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies - The Drum
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies  The Drum

Allspring Global Investments Holdings LLC Purchases 535 Shares of Lamar Advertising (NASDAQ:LAMR) - American Banking and Market News
Allspring Global Investments Holdings LLC Purchases 535 Shares of Lamar Advertising (NASDAQ:LAMR)  American Banking and Market News

One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move - SlashFilm
One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move  SlashFilm

BCI’s ban on advertising, soliciting litigation work sparks debate among lawyers - The Hindu
BCI’s ban on advertising, soliciting litigation work sparks debate among lawyers  The Hindu

The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White? - The New York Times
The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?  The New York Times

Uber advertisement approved for Prestonsburg Tourism - Floyd Chronicle & Times
Uber advertisement approved for Prestonsburg Tourism  Floyd Chronicle & Times

Board of Commissioners decide to advertise a one mill increase - Americus Times-Recorder
Board of Commissioners decide to advertise a one mill increase  Americus Times-Recorder

Advertisers don’t seem too tempted by Meta putting ads on Threads - Digiday
Advertisers don’t seem too tempted by Meta putting ads on Threads  Digiday

Community building is the key to engaging modern audiences - Campaign India
Community building is the key to engaging modern audiences  Campaign India

Advertising industry reacts to the King's Speech - Research Live
Advertising industry reacts to the King's Speech  Research Live

The budget equilibrium - ETBrandEquity
The budget equilibrium  ETBrandEquity

Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook - Deadline
Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook  Deadline

PETA ad prompts ban on ferry advertisements - Martha's Vineyard Times
PETA ad prompts ban on ferry advertisements  Martha's Vineyard Times

SNAP at Farmers Markets: Advertising and Marketing - USDA Food and Nutrition Service
SNAP at Farmers Markets: Advertising and Marketing  USDA Food and Nutrition Service

Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses - Adweek
Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses  Adweek

Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race - WTAE Pittsburgh
Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race  WTAE Pittsburgh

Advertisers fear supporting journalism, here’s how to fix that - Washington Examiner
Advertisers fear supporting journalism, here’s how to fix that  Washington Examiner

Press Release: FOP Denounces Political Advertisement - The Missouri Times
Press Release: FOP Denounces Political Advertisement  The Missouri Times

Exclusive: Taboola to sell ads for Apple - Axios
Exclusive: Taboola to sell ads for Apple  Axios

Increase in CIP minimum fees, and end of advertising visa-free access to come into effect August 1 - Antigua Observer
Increase in CIP minimum fees, and end of advertising visa-free access to come into effect August 1  Antigua Observer

How AI can Enhance Personalized Digital Advertising Campaigns - TechiExpert.com
How AI can Enhance Personalized Digital Advertising Campaigns  TechiExpert.com

What not to write in job postings - HR Dive
What not to write in job postings  HR Dive

Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape - Nielsen
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape  Nielsen

What We Learned From Netflix's Latest Quarterly Earnings - Investopedia
What We Learned From Netflix's Latest Quarterly Earnings  Investopedia

Mirriad Advertising (LON:MIRI) Stock Price Down 7.7% - American Banking and Market News
Mirriad Advertising (LON:MIRI) Stock Price Down 7.7%  American Banking and Market News

You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising - WIRED
You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising  WIRED

July 17, 2024 – Apple’s advertising plans, more - 9to5Mac
July 17, 2024 – Apple’s advertising plans, more  9to5Mac

Apple Strikes Deal With Taboola To Power Native Advertising 07/17/2024 - MediaPost Communications
Apple Strikes Deal With Taboola To Power Native Advertising 07/17/2024  MediaPost Communications

Allspring Global Investments Holdings LLC Has $314,000 Stock Holdings in Lamar Advertising (NASDAQ:LAMR) - Defense World
Allspring Global Investments Holdings LLC Has $314,000 Stock Holdings in Lamar Advertising (NASDAQ:LAMR)  Defense World

Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28 - PR Newswire
Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28  PR Newswire

Genius Sports Partnering with Musk’s X on New Advertising Product - Casino.Org News
Genius Sports Partnering with Musk’s X on New Advertising Product  Casino.Org News

Jung von Matt AG, McCann Worldgroup, and more win big at NYF Advertising Awards - adobo Magazine
Jung von Matt AG, McCann Worldgroup, and more win big at NYF Advertising Awards  adobo Magazine

Netflix Q2 Earnings Highlights: Revenue Beat, EPS Beat, Advertising Revenue 'More Meaningful,' 'Squid Game' Multiplayer Game Coming - Benzinga
Netflix Q2 Earnings Highlights: Revenue Beat, EPS Beat, Advertising Revenue 'More Meaningful,' 'Squid Game' Multiplayer Game Coming  Benzinga

Castro hated them and banned them: Why TV commercials are making a comeback in Cuba - Miami Herald
Castro hated them and banned them: Why TV commercials are making a comeback in Cuba  Miami Herald

Pixalate's June 2024 Global Mobile Publisher Trust Index - GlobeNewswire
Pixalate's June 2024 Global Mobile Publisher Trust Index  GlobeNewswire

Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower” - Deadline
Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower”  Deadline

Advertising - Paramount
Advertising  Paramount

Coventry: 'Monstrous' advertising screen approved by council - BBC.com
Coventry: 'Monstrous' advertising screen approved by council  BBC.com

Don’t make gay ads for the gays, make gay ads for profit - The Drum
Don’t make gay ads for the gays, make gay ads for profit  The Drum

Promotional Labeling and Advertising Considerations for Prescription B - FDA.gov
Promotional Labeling and Advertising Considerations for Prescription B  FDA.gov

LEGAL PUBLICATION ADVERTISEMENT FOR BIDS - Cleveland Daily Banner
LEGAL PUBLICATION ADVERTISEMENT FOR BIDS  Cleveland Daily Banner

InspiRAYtion: Advertising is a discipline, that uses many mediums - Storyboard18
InspiRAYtion: Advertising is a discipline, that uses many mediums  Storyboard18

TAPinto Phillipsburg 2024 Reader Survey Highlights Community Engagement Opportunities - TAPinto.net
TAPinto Phillipsburg 2024 Reader Survey Highlights Community Engagement Opportunities  TAPinto.net

Food Advertising, Labeling, and Litigation Conference - Food and Drug Law Institute
Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

AG sues diesel engine makers, claiming false advertising on pollution impact - Prescott Daily Courier
AG sues diesel engine makers, claiming false advertising on pollution impact  Prescott Daily Courier

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