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Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?

Whoever you are, whatever your activity, there are people who dislike you. The faster you sift them, the faster you can take care of the others. It is not only a matter of business; it is also good for your personal life. To know who your foes are and where they stand will avoid you a lot of trouble.

The easiest way to separate the grain from the bran and recognize your foes? Tell the truth! Your truth is bound to shock somebody else's. Of course, if the only truth you have to reveal is "The sky is above the roof", the results may be disappointing; though, do not take it for granted. A short research on the internet will show you how "burning" the question of the rotundity of the earth still is.

By telling your customers what you deeply think they must know, you will do them and yourself a service; if they agree, they will appreciate your opinion as well as your straightforwardness; if they disagree, either they will mill your grain: each time they will repeat your words there will be an opportunity that they reach someone you have not reached yet, or they will prevent you from wasting time with them. Allow your foes to do you this service: spending more time doing the things that get you great results. Thanks to them, you will be more successful.

The lukewarm customer is so difficult to convince that the actual purchase, if it happens! hardly pays for the trouble of selling it. The like minded and like hearted customer is already convinced. He comes to buy and he will come back if your service corresponds to what you announced. So, act and speak to freeze or to burn, never in order to smooth your way... or go back to your previous job and obey your boss.

Gabrielle Guichard is a French teacher who can be listened to on FrenchPodcasting.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. April / 22 / 2021

Carl Spielvogel, a Longtime Power in Advertising, Dies at 92 - The New York Times
Carl Spielvogel, a Longtime Power in Advertising, Dies at 92  The New York Times

Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising - Greater Baton Rouge Business Report
Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising  Greater Baton Rouge Business Report

AIM Media Midwest sues Facebook, Google over digital advertising tactics - Gallipolis Daily Tribune
AIM Media Midwest sues Facebook, Google over digital advertising tactics  Gallipolis Daily Tribune

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update - WHBL News
Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update  WHBL News

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Lord Jones brings CBD advertising to television and streaming - Glossy
Lord Jones brings CBD advertising to television and streaming  Glossy

The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards - PRNewswire
The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards  PRNewswire

Bipartisan cannabis bill on hold over billboard advertising near schools - The Center Square
Bipartisan cannabis bill on hold over billboard advertising near schools  The Center Square

The ARKW ETF: Capitalizing on the Future of Advertising - ETF Trends
The ARKW ETF: Capitalizing on the Future of Advertising  ETF Trends

InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881) - Yahoo Finance
InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881)  Yahoo Finance

How Do Americans Feel About Diversity In Beauty Advertising? - Beauty Packaging Magazine
How Do Americans Feel About Diversity In Beauty Advertising?  Beauty Packaging Magazine

PR Newswire NAA B-Radio Primed for Future Expansion and Advertising Partnerships Our Projected Growth Makes - PRNewswire
PR Newswire NAA B-Radio Primed for Future Expansion and Advertising Partnerships Our Projected Growth Makes  PRNewswire

Sotheby's International Realty Launches First Transcreational Global Advertising Campaign - PRNewswire
Sotheby's International Realty Launches First Transcreational Global Advertising Campaign  PRNewswire

Department of Health Releases Draft Advertising and Tracking Regulations - JD Supra
Department of Health Releases Draft Advertising and Tracking Regulations  JD Supra

Invibes Advertising Announces a Successfully Capital Increase Through Private - MarTech Series
Invibes Advertising Announces a Successfully Capital Increase Through Private  MarTech Series

Calhoun Port Authority approves advertising bids for new banker - Victoria Advocate
Calhoun Port Authority approves advertising bids for new banker  Victoria Advocate

How Advertising Agencies Are Trying to Prevent Staff Burnout - Business Insider
How Advertising Agencies Are Trying to Prevent Staff Burnout  Business Insider

Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021 - Bradford Era
Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021  Bradford Era

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import - Search Engine Land
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import  Search Engine Land

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com - Yahoo Finance
Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com  Yahoo Finance

Unpacking Misleading Advertising Claims in the Children's Space - Lexology
Unpacking Misleading Advertising Claims in the Children's Space  Lexology

Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative - Adweek
Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative  Adweek

Back to the outdoors, for people and advertising - Campaign US
Back to the outdoors, for people and advertising  Campaign US

How Important is Online Advertising to Growing a Successful Local Business? - Santa Clarita Valley Signal
How Important is Online Advertising to Growing a Successful Local Business?  Santa Clarita Valley Signal

OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX - PRNewswire
OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX  PRNewswire

Apple Can’t Duck False Advertising Claims Over iTunes Content - Courthouse News Service
Apple Can’t Duck False Advertising Claims Over iTunes Content  Courthouse News Service

Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021 - MediaPost Communications
Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021  MediaPost Communications

Texas' antitrust fight against Google - Business Insider
Texas' antitrust fight against Google  Business Insider

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces - Retail & Consumer Products Law Observer
NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces  Retail & Consumer Products Law Observer

Advertisers are gearing up for live events again - Business Insider
Advertisers are gearing up for live events again  Business Insider

Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards - Adweek
Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

PureCars Becomes Certified As A Kia Canada Digital Advertising Partner - PRNewswire
PureCars Becomes Certified As A Kia Canada Digital Advertising Partner  PRNewswire

ADVERTISING: Advertorial — Are your thoughts causing you pain? - Coeur d'Alene Press
ADVERTISING: Advertorial — Are your thoughts causing you pain?  Coeur d'Alene Press

Former NFP advertising representative Jennifer Leah Buckley passes - Niagara Frontier Publications
Former NFP advertising representative Jennifer Leah Buckley passes  Niagara Frontier Publications

Outdoor Advertising Market Procurement Intelligence Report With COVID-19 Impact Update| SpendEdge - PRNewswire
Outdoor Advertising Market Procurement Intelligence Report With COVID-19 Impact Update| SpendEdge  PRNewswire

ADVERTISING: Advertorial — Spring weeding, feeding, and seeding: Stress and anxiety - Coeur d'Alene Press
ADVERTISING: Advertorial — Spring weeding, feeding, and seeding: Stress and anxiety  Coeur d'Alene Press

SWED announces marketing, advertising grants are available - 47abc - WMDT
SWED announces marketing, advertising grants are available - 47abc  WMDT

Outdoor Media Market 2021 Business Scenario -JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media - The Shotcaller
Outdoor Media Market 2021 Business Scenario -JCDecaux, Clear Channel Outdoor, Lamar Advertising, CBS, Stroer Media  The Shotcaller

Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers - JD Supra
Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers  JD Supra

Colling Media Claims Ranking Arizona's No. 1 Advertising Agency - PRNewswire
Colling Media Claims Ranking Arizona's No. 1 Advertising Agency  PRNewswire

Is High-Resolution Vehicle Imaging the Best Form of Dealership Advertising? - TAPinto.net
Is High-Resolution Vehicle Imaging the Best Form of Dealership Advertising?  TAPinto.net

Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users - Tullahoma News and Guardian
Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users  Tullahoma News and Guardian

Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas - CardPlayer.com
Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas  CardPlayer.com

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04/20/2021 - MediaPost Communications
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04/20/2021  MediaPost Communications

Bevill State alumnus wins advertising awards - Daily Mountain Eagle
Bevill State alumnus wins advertising awards  Daily Mountain Eagle

'If you build it, they will come' says de Blasio: New York City investing millions into - amNY
'If you build it, they will come' says de Blasio: New York City investing millions into  amNY

Vizio is a smart bet on the future of advertising, Wells Fargo says - CNBC
Vizio is a smart bet on the future of advertising, Wells Fargo says  CNBC

Amid digital advertising upheaval, CIOs will lead business transformation - CIO Dive
Amid digital advertising upheaval, CIOs will lead business transformation  CIO Dive

Apple launches the post-IDFA world to the dismay of advertisers - VentureBeat
Apple launches the post-IDFA world to the dismay of advertisers  VentureBeat

Vaping Company Kandypens Ordered To Pay $1.2 Million For Allegedly Marketing, Advertising To Young Consumers - CBS Los Angeles
Vaping Company Kandypens Ordered To Pay $1.2 Million For Allegedly Marketing, Advertising To Young Consumers  CBS Los Angeles

Colling Media named Arizona’s No. 1 Advertising Agency - Martechcube
Colling Media named Arizona’s No. 1 Advertising Agency  Martechcube

Elk County Fair receives advertising funding from Elk County Commissioners. - Ridgway Record
Elk County Fair receives advertising funding from Elk County Commissioners.  Ridgway Record

ADL Calls For Advertisers To Boycott Tucker Carlson After ‘Replacement’ Remarks - Forbes
ADL Calls For Advertisers To Boycott Tucker Carlson After ‘Replacement’ Remarks  Forbes

Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen - PRNewswire
Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen  PRNewswire

A4 Advertising's Focus on Local Business Uncovers a Resilient Force for Economic Growth - MediaVillage
A4 Advertising's Focus on Local Business Uncovers a Resilient Force for Economic Growth  MediaVillage

Sports Betting and Gambling Advertising Bans In America? Not Bloody Likely - Sports Handle
Sports Betting and Gambling Advertising Bans In America? Not Bloody Likely  Sports Handle

Brunswick council mulls tobacco point-of-sale advertising legislation - cleveland.com
Brunswick council mulls tobacco point-of-sale advertising legislation  cleveland.com

Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience - MarTech Series
Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience  MarTech Series

Direct Seller's Advertising Mixing Boosting Health With Building Wealth Made Known To FTC - HBW Insight
Direct Seller's Advertising Mixing Boosting Health With Building Wealth Made Known To FTC  HBW Insight

Hawaiian Host is accused of false advertising for mainland-made treats - Honolulu Star-Advertiser
Hawaiian Host is accused of false advertising for mainland-made treats  Honolulu Star-Advertiser

Bouyges and NRJ Global in segmented advertising agreement - Broadband TV News
Bouyges and NRJ Global in segmented advertising agreement  Broadband TV News

Advertising “Sustainability” and “Green Claims” in Products and Services in the EU: Fancy Commercial Practice Can Be a Real Legal Challenge - Lexology
Advertising “Sustainability” and “Green Claims” in Products and Services in the EU: Fancy Commercial Practice Can Be a Real Legal Challenge  Lexology

Oppenheimer raises estimates, targets as digital advertising growth accelerates - Seeking Alpha
Oppenheimer raises estimates, targets as digital advertising growth accelerates  Seeking Alpha

Demi Lovato Doubles Down on Fro-Yo Shop for Advertising 'Diet' Options - TMZ
Demi Lovato Doubles Down on Fro-Yo Shop for Advertising 'Diet' Options  TMZ

Programmatic Advertising Platform Market – Notable Developments, Potential Players & Worldwide Opportunities 2021-2027 – The Courier - The Courier
Programmatic Advertising Platform Market – Notable Developments, Potential Players & Worldwide Opportunities 2021-2027 – The Courier  The Courier

Did You See That? Defeating Class Certification Where Class Members Did Not See the Challenged Advertisement - JD Supra
Did You See That? Defeating Class Certification Where Class Members Did Not See the Challenged Advertisement  JD Supra

Blockchain in digital marketing: More consumer trust - and new ways of advertising - Marketing Tech
Blockchain in digital marketing: More consumer trust - and new ways of advertising  Marketing Tech

Lamar Advertising to Recognize Teachers on Billboards Nationwide for Teacher Appreciation Week in Early May - KTBS
Lamar Advertising to Recognize Teachers on Billboards Nationwide for Teacher Appreciation Week in Early May  KTBS

Social Advertising is On the Rise for Retailers - Business 2 Community
Social Advertising is On the Rise for Retailers  Business 2 Community

Health insurance advertisers in the U.S. now required to pass Google Ads certification - Search Engine Land
Health insurance advertisers in the U.S. now required to pass Google Ads certification  Search Engine Land

Social Advertising Software Market Size and Growth 2021-2027 | Top Manufacturers – MediaMath, LinkedIn, AdRoll, FastTony.es, Marin Software, Sprinklr, Kenshoo, Advertising Studio - The Courier
Social Advertising Software Market Size and Growth 2021-2027 | Top Manufacturers – MediaMath, LinkedIn, AdRoll, FastTony.es, Marin Software, Sprinklr, Kenshoo, Advertising Studio  The Courier

Ad software company DoubleVerify shares close up 33% on first day of trading - CNBC
Ad software company DoubleVerify shares close up 33% on first day of trading  CNBC

Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming - Forbes
Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming  Forbes

Meet the Company that Turns Shopping Carts into Ad Inventory - Morning Brew
Meet the Company that Turns Shopping Carts into Ad Inventory  Morning Brew

Advertisers hope to ruin classic films with digital product placements - Input
Advertisers hope to ruin classic films with digital product placements  Input

Advertima and Posterscope Partner to Create Data- and Audience-Driven Advertising - MarTech Series
Advertima and Posterscope Partner to Create Data- and Audience-Driven Advertising  MarTech Series

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Colorado governments work to bridge vaccine gaps through advertising - FOX 31 Denver
Colorado governments work to bridge vaccine gaps through advertising  FOX 31 Denver

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Is online advertising about to crash, just like the property market did in 2008? - The Guardian
Is online advertising about to crash, just like the property market did in 2008?  The Guardian

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

Las Vegas Sands launches ad campaign to push for casinos in Texas - The Texas Tribune
Las Vegas Sands launches ad campaign to push for casinos in Texas  The Texas Tribune

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

The New Realities of Advertising During COVID-19 - Total Retail
The New Realities of Advertising During COVID-19  Total Retail

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

Editorial: The difference between advertisements and editorial content - The State News
Editorial: The difference between advertisements and editorial content  The State News

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