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Get Better Results from Your Advertising with a Disruptor


When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.

The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.

What can you use as a disruptor?

In print advertising the ad headline and graphic are the primary disruptors.

The key is to put something in your ad that stands out, either visually or because of the meaning the words convey.

For example, graphics that have people in them or that show activity are good for this. People's eyes are drawn to people and activity.

To make your headline stand out you might make it clever, funny or shocking. Or you might make an offer that people find attractive. Offer something better than the competition does and you'll get people to stop and look at your ad.

As you plan your marketing material remember this idea. Put a disruptor in your visual marketing pieces and you'll get better results without spending more money.

Kevin Stirtz is a successful entrepreneur, writer, trainer, speaker and mentor. He is a published author of over 150 business articles and he has been featured in local, regional, national and international business publications. He currently writes a marketing column for AllBusiness.com and he is writing his first book, which is due to be published in March of 2006. He can be reached at 1-952-212-4681 or http://www.KevinStirtz.com

 


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. April / 15 / 2021

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

How Brands Turned to In-Game Advertising During the Pandemic - Morning Brew
How Brands Turned to In-Game Advertising During the Pandemic  Morning Brew

Lumenad Launches Advertising Intelligence Software for Digital Marketers - PRNewswire
Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

Taboola Drives Advertising Success For More Than 100 Women-owned - MarTech Series
Taboola Drives Advertising Success For More Than 100 Women-owned  MarTech Series

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

FDIC Seeks Views on Bank Advertising - Banking Exchange
FDIC Seeks Views on Bank Advertising  Banking Exchange

New advertising campaign promotes COVID-19 vaccinations - Las Vegas Review-Journal
New advertising campaign promotes COVID-19 vaccinations  Las Vegas Review-Journal

In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers - PRNewswire
In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

Fewer advertisers but more subscribers to the Nordic news media during the pandemic - EurekAlert
Fewer advertisers but more subscribers to the Nordic news media during the pandemic  EurekAlert

Car advertising process evolves with pandemic - Automotive News
Car advertising process evolves with pandemic  Automotive News

Will Sports TV Advertising Return to Pre-Pandemic Form? - Hollywood Reporter
Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in METRO’s establishments - Yahoo Finance
Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in METRO’s establishments  Yahoo Finance

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award - PRNewswire
Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

Coalition group to launch digital advertising campaign calling on big corporations to oppose racist anti-voter bills - WLNS
Coalition group to launch digital advertising campaign calling on big corporations to oppose racist anti-voter bills  WLNS

Trumpet Advertising Named Agency of Record for the Louisiana Office of Tourism - MarTech Series
Trumpet Advertising Named Agency of Record for the Louisiana Office of Tourism  MarTech Series

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising - Business Wire
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising  Business Wire

Truth in Advertising - Columbia Star
Truth in Advertising  Columbia Star

Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath® - PRNewswire
Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

Addressability accelerated: FreeWheel marries linear and digital video advertising - The Drum
Addressability accelerated: FreeWheel marries linear and digital video advertising  The Drum

Media and Advertising Community to Host "Advancing Diversity Week" September 20-23 - PRNewswire
Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Beijing market regulator fines 360 search engine company for false advertising - WHBL News
Beijing market regulator fines 360 search engine company for false advertising  WHBL News

New Regulation for Crypto-Asset Advertising in the Spanish Market - Lexology
New Regulation for Crypto-Asset Advertising in the Spanish Market  Lexology

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Adverty Announces Collaboration With Oracle Moat to Enhance Measurement - MarTech Series
Adverty Announces Collaboration With Oracle Moat to Enhance Measurement  MarTech Series

ROI of Advanced Digital Advertising: What Marketers Need to Know - Law.com
ROI of Advanced Digital Advertising: What Marketers Need to Know  Law.com

Learn more about digital art and advertising at Caddo Career & Technology Center - ArkLaTexHomepage
Learn more about digital art and advertising at Caddo Career & Technology Center  ArkLaTexHomepage

IHeartMedia Shares Spike 9% as Analyst Projects Surge in Advertising Demand - Barron's
IHeartMedia Shares Spike 9% as Analyst Projects Surge in Advertising Demand  Barron's

Disney and advertising giants pledge to strip targeted ads from children's apps - TechRadar
Disney and advertising giants pledge to strip targeted ads from children's apps  TechRadar

iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021 - MediaPost Communications
iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

All Online Advertising Rules Are Broken -- And That's OK 04/14/2021 - MediaPost Communications
All Online Advertising Rules Are Broken -- And That's OK 04/14/2021  MediaPost Communications

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

How media companies are returning to the office - Business Insider
How media companies are returning to the office  Business Insider

New wooden satellite is part advertising, part student project - Ars Technica
New wooden satellite is part advertising, part student project  Ars Technica

Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021 - MediaPost Communications
Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021  MediaPost Communications

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising - Forbes
How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising  Forbes

Why Losing Targeting Is A Good Thing For Advertisers 04/14/2021 - MediaPost Communications
Why Losing Targeting Is A Good Thing For Advertisers 04/14/2021  MediaPost Communications

Tiffany & Co. to Shake Up Advertising Strategy Under LVMH - Yahoo Lifestyle
Tiffany & Co. to Shake Up Advertising Strategy Under LVMH  Yahoo Lifestyle

Internet Advertising Market 2021 Analysis by Manufacturers and Suppliers – Baidu, Yahoo! Inc, Microsoft, Alibaba – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Internet Advertising Market 2021 Analysis by Manufacturers and Suppliers – Baidu, Yahoo! Inc, Microsoft, Alibaba – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Lawton City Council discusses hiring company for marketing, advertising for Central Mall property, FISTA - KSWO
Lawton City Council discusses hiring company for marketing, advertising for Central Mall property, FISTA  KSWO

The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork - AdExchanger
The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

Planning Your Advertising Approach with COVID-19 in Mind - Special Events
Planning Your Advertising Approach with COVID-19 in Mind  Special Events

Advertising agencies imagine the office of the future - Markets Insider
Advertising agencies imagine the office of the future  Markets Insider

Programmatic Advertising Leader Version2 Becomes AdTech Disruptor - Martechcube
Programmatic Advertising Leader Version2 Becomes AdTech Disruptor  Martechcube

Advertising Association boss knocks guns for sale promo - TT Newsday
Advertising Association boss knocks guns for sale promo  TT Newsday

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking... - MacRumors
Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin - Yahoo Finance
AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin  Yahoo Finance

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - GlobeNewswire
New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

Selective Advertising Market to Set Remarkable Growth by 2027: Facebook, Google, WordStream – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Selective Advertising Market to Set Remarkable Growth by 2027: Facebook, Google, WordStream – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

StorageBlue Founder Alan Mruvka Disrupts Advertising With “Too Much Junk” - EIN News
StorageBlue Founder Alan Mruvka Disrupts Advertising With “Too Much Junk”  EIN News

Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com - Yahoo Finance
Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com  Yahoo Finance

ADVERTISING: Advertorial — Supply chain interruptions - Coeur d'Alene Press
ADVERTISING: Advertorial — Supply chain interruptions  Coeur d'Alene Press

Q&A: What is an SRO? A Beginner's Guide to International Advertising Self-Regulation - Lexology
Q&A: What is an SRO? A Beginner's Guide to International Advertising Self-Regulation  Lexology

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers… - MarTech Series
AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers…  MarTech Series

TV Advertising Market Facts, Component, Investment Trend, Finanacial Planning – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
TV Advertising Market Facts, Component, Investment Trend, Finanacial Planning – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

How Artists and Advertisers Leverage Eye Gaze - Psychology Today
How Artists and Advertisers Leverage Eye Gaze  Psychology Today

Programmatic Advertising Platform Market Witness Highest Growth In Near Future| Leading Key Players: AppNexus Inc., AOL Inc. (Verizon Communications Inc.) – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Advertising Platform Market Witness Highest Growth In Near Future| Leading Key Players: AppNexus Inc., AOL Inc. (Verizon Communications Inc.) – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Door to Door Advertising Market By Key Players (ARM, Hachette Livre, Penguin Random House, Phoenix Publishing and Media Company); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Door to Door Advertising Market By Key Players (ARM, Hachette Livre, Penguin Random House, Phoenix Publishing and Media Company); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Out-of-Home (OOH) Advertising Market By Key Players (Phoenix Metropolis Media Holdings Limited, Bell media, Shenzhen Shitong Huana Cultural Diffusion Limited, Air Media); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Out-of-Home (OOH) Advertising Market By Key Players (Phoenix Metropolis Media Holdings Limited, Bell media, Shenzhen Shitong Huana Cultural Diffusion Limited, Air Media); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

How IPG CEO Philippe Krakowsky Plans to Grow the Ad Giant - Business Insider
How IPG CEO Philippe Krakowsky Plans to Grow the Ad Giant  Business Insider

Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11 - PRNewswire
Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11  PRNewswire

eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids - eMarketer
eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids  eMarketer

Advertising Market By Key Players (WPP, Shanghai Xinhua Media Co. Ltd, Hunan TV and Broadcast Intermediary Co. Ltd, China Television Media); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Market By Key Players (WPP, Shanghai Xinhua Media Co. Ltd, Hunan TV and Broadcast Intermediary Co. Ltd, China Television Media); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign - WWD
Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

Outdoors Advertising Global Market Report – Top Companies and Crucial Challenges – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoors Advertising Global Market Report – Top Companies and Crucial Challenges – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Chrome users, see if Google is tracking you with new targeted advertising - Mashable
Chrome users, see if Google is tracking you with new targeted advertising  Mashable

Social Advertising Tools Market Projected to Show Strong Growth | Hootsuite Inc., Facebook (Facebook Ads Manager), Qwaya, AdEspresso, Inc. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Social Advertising Tools Market Projected to Show Strong Growth | Hootsuite Inc., Facebook (Facebook Ads Manager), Qwaya, AdEspresso, Inc. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Social Advertising & Social Media Market Trend, COVID-19 Impact, Current Industry Figures With Demand By Countries And Future Growth 2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Social Advertising & Social Media Market Trend, COVID-19 Impact, Current Industry Figures With Demand By Countries And Future Growth 2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertising Agency Billing Software Market In-depth Analysis Report – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Agency Billing Software Market In-depth Analysis Report – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

New York Festivals Advertising Awards Announces 2021 Financial Executive Jury - EIN News
New York Festivals Advertising Awards Announces 2021 Financial Executive Jury  EIN News

Cross Platform and Mobile Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Google, Inc., Facebook, Inc., Apple Inc, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Cross Platform and Mobile Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Google, Inc., Facebook, Inc., Apple Inc, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Fayette advertising for new school superintendent. Only finalists will be revealed. - Lexington Herald Leader
Fayette advertising for new school superintendent. Only finalists will be revealed.  Lexington Herald Leader

Digital Advertising Software Kubient Appoints new CPO - Martechcube
Digital Advertising Software Kubient Appoints new CPO  Martechcube

Judge orders Charter to pay $19M to Windstream in false advertising suit - FierceTelecom
Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

Advertising Market 2021, Industry Analysis, Size, Share, Growth, Trends and Forecast to 2027 · Wall Street Call - Reported Times
Advertising Market 2021, Industry Analysis, Size, Share, Growth, Trends and Forecast to 2027 · Wall Street Call  Reported Times

Team Fortress 2 bots now advertising paid-for "bot immunity" services - Eurogamer.net
Team Fortress 2 bots now advertising paid-for "bot immunity" services  Eurogamer.net

Global Print Advertising Distribution Market SWOT Analysis,Key Indicators,Forecast 2027 : Canon Solutions America, DGI USA – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Print Advertising Distribution Market SWOT Analysis,Key Indicators,Forecast 2027 : Canon Solutions America, DGI USA – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Tuesday Sector Laggards: Advertising, Apparel Stores - Nasdaq
Tuesday Sector Laggards: Advertising, Apparel Stores  Nasdaq

A view from Dave Trott: Advertising for real people - CampaignLive
A view from Dave Trott: Advertising for real people  CampaignLive

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids - AdExchanger
Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids  AdExchanger

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

Amazon Share Of US Digital Advertising Tops 10% 04/06/2021 - MediaPost Communications
Amazon Share Of US Digital Advertising Tops 10% 04/06/2021  MediaPost Communications

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers - Retail TouchPoints
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers  Retail TouchPoints

Barge displaying advertisements sets sail in Volusia County - WKMG News 6 & ClickOrlando
Barge displaying advertisements sets sail in Volusia County  WKMG News 6 & ClickOrlando

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

Is online advertising about to crash, just like the property market did in 2008? - The Guardian
Is online advertising about to crash, just like the property market did in 2008?  The Guardian

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

US sports betting: Seeking right balance of promotion and advertising - Chicago Business Journal - Chicago Business Journal
US sports betting: Seeking right balance of promotion and advertising - Chicago Business Journal  Chicago Business Journal

Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5... - MacRumors
Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5...  MacRumors

Google Answers Advertisers Burning Questions About FLoC - Search Engine Journal
Google Answers Advertisers Burning Questions About FLoC  Search Engine Journal

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

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