Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

Reach vs. Frequency: Touch 100 Once or 25 Four Times?


Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.

Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. Frequency is the number of times you touch each person with your message. In a world of unlimited resources you would obviously maximize both reach and frequency. However, since most of us live in the world of limited resources we must often make decisions to sacrifice reach for frequency or vice versa.

For example, an air conditioning repair service who has decided to do a direct mail piece has to decide whether to mail the entire Dallas/Fort Worth Metroplex once or to mail a quarter of the Metroplex four times. An attorney who receives many of her clients through networking may have to decide whether to attend one weekly networking meeting or four different monthly meetings.

When faced with decisions of reach vs. frequency remember this rule of thumb:

Reach without Frequency = Wasted Money

Marketing is the process of building a business relationship with potential customers. Have you ever established a lifelong friendship with someone you had contact with only once? Probably not. Generally friendships (and all relationships for that matter) grow as a result of frequent contact over time. Even when the potential to form a great friendship is there at the first encounter, it is unlikely it will grow without nurturing.

Seth Godin in his book Permission Marketing uses an analogy of seeds and water to demonstrate the importance of assuring adequate frequency in your promotional campaigns. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds?

While intuitively and even conceptually we understand the importance of frequency to successful promotional and sales campaigns, somehow when it comes to actually implementing the campaign, we opt to sacrifice frequency for reach. And then we complain about the ineffectiveness of our promotional efforts. Undoubtedly one of the biggest wastes of marketing dollars is promotional activities that are implemented without adequate frequency.

When faced with the decision of mailing one direct mail piece to 10,000 people or mailing to 2,500 people four times think about the fate of those 100 seeds you can water only once. Unless you have water rights and can obtain additional water, opt for less reach and more frequency.

© 2003 Strategies-by-DESIGN. May be reprinted with credits and contact information.

Julie Chance is president of Strategies-by-DESIGN, a Dallas based firm that helps small businesses and service professionals Map A Path to Success by attracting potential clients and turning them into loyal customers. Strategies-by-DESIGN provides consulting, training and skills based coaching in the area of marketing strategy development. For more information or to sign up for our free marketing tips e-newsletter go to http://www.strategies-by-design.com or call 972-701-9311.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 23 / 2021

Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year - Daily Record-News
Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year  Daily Record-News

AIM Media Midwest sues Facebook, Google over digital advertising tactics - Gallipolis Daily Tribune
AIM Media Midwest sues Facebook, Google over digital advertising tactics  Gallipolis Daily Tribune

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

Carl Spielvogel, a Longtime Power in Advertising, Dies at 92 - The New York Times
Carl Spielvogel, a Longtime Power in Advertising, Dies at 92  The New York Times

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region - GlobeNewswire
Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region  GlobeNewswire

National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds - PRNewswire
National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds  PRNewswire

Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic - Adweek
Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic  Adweek

Core Components of Advertising Technology - CIOReview
Core Components of Advertising Technology  CIOReview

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update - WHBL News
Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update  WHBL News

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

5 Marketing Technology Trends Taking Over Advertising - Robotics and Automation News
5 Marketing Technology Trends Taking Over Advertising  Robotics and Automation News

Lord Jones brings CBD advertising to television and streaming - Glossy
Lord Jones brings CBD advertising to television and streaming  Glossy

‘We still see value in live’: Inside Verizon’s Oscars advertising strategy - Digiday
‘We still see value in live’: Inside Verizon’s Oscars advertising strategy  Digiday

Advertising art showcased great talents: Yenke Peddler antiques - cleveland.com
Advertising art showcased great talents: Yenke Peddler antiques  cleveland.com

NYC targets Exxon, BP and Shell in false advertising lawsuit - New York Daily News
NYC targets Exxon, BP and Shell in false advertising lawsuit  New York Daily News

Voices: Digital Audio Advertising - The Marketer's New Superpower - MarTech Series
Voices: Digital Audio Advertising - The Marketer's New Superpower  MarTech Series

‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying - Digiday
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying  Digiday

Digital Remedy's Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award - PRNewswire
Digital Remedy's Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award  PRNewswire

DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference | New Orleans - Very Local New Orleans
DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference | New Orleans  Very Local New Orleans

Researchers show how 'theory of mind' influences advertising skepticism - Phys.org
Researchers show how 'theory of mind' influences advertising skepticism  Phys.org

How household targeting can improve engagement - Advertising - BizReport
How household targeting can improve engagement - Advertising  BizReport

Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case - Insurance Journal
Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case  Insurance Journal

Excitant Healthcare Advertising: 2021 – PharmaLive - PharmaLive
Excitant Healthcare Advertising: 2021 – PharmaLive  PharmaLive

Bipartisan cannabis bill on hold over billboard advertising near schools - MDJOnline.com
Bipartisan cannabis bill on hold over billboard advertising near schools  MDJOnline.com

A Big Thanks To Our Advertisers - Above the Law
A Big Thanks To Our Advertisers  Above the Law

The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards - Yahoo Finance
The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards  Yahoo Finance

Schaefer Advertising: 2021 – PharmaLive - PharmaLive
Schaefer Advertising: 2021 – PharmaLive  PharmaLive

How Advertising Agencies Are Trying to Prevent Staff Burnout - Business Insider
How Advertising Agencies Are Trying to Prevent Staff Burnout  Business Insider

The ARKW ETF: Capitalizing on the Future of Advertising - ETF Trends
The ARKW ETF: Capitalizing on the Future of Advertising  ETF Trends

OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX - PRNewswire
OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX  PRNewswire

Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising - Greater Baton Rouge Business Report
Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising  Greater Baton Rouge Business Report

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Facebook Preps Advertisers, App Developers, Audience Network Clients for iOS 14.5 Next Week - Adweek
Facebook Preps Advertisers, App Developers, Audience Network Clients for iOS 14.5 Next Week  Adweek

Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com - Yahoo Finance
Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com  Yahoo Finance

Lamar Advertising Co (LAMR) Stock: What Does the Chart Say Thursday? - InvestorsObserver
Lamar Advertising Co (LAMR) Stock: What Does the Chart Say Thursday?  InvestorsObserver

OPINION | Campus advertising interrupts learning environment • The Tulane Hullabaloo - Tulane Hullabaloo
OPINION | Campus advertising interrupts learning environment • The Tulane Hullabaloo  Tulane Hullabaloo

Wiregrass wins top advertising program awards - WALB
Wiregrass wins top advertising program awards  WALB

Department Of Health Releases Draft Advertising And Tracking Regulations - Cannabis & Hemp - United States - Mondaq News Alerts
Department Of Health Releases Draft Advertising And Tracking Regulations - Cannabis & Hemp - United States  Mondaq News Alerts

Invibes Advertising Announces a Successfully Capital Increase Through Private - MarTech Series
Invibes Advertising Announces a Successfully Capital Increase Through Private  MarTech Series

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Department of Health Releases Draft Advertising and Tracking Regulations - JD Supra
Department of Health Releases Draft Advertising and Tracking Regulations  JD Supra

Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021 - MediaPost Communications
Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021  MediaPost Communications

Advertisers are gearing up for live events again - Business Insider
Advertisers are gearing up for live events again  Business Insider

TikTok's top talent managers - Business Insider
TikTok's top talent managers  Business Insider

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import - Search Engine Land
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import  Search Engine Land

InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881) - Yahoo Finance
InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881)  Yahoo Finance

Sotheby's International Realty Launches First Transcreational Global Advertising Campaign - PRNewswire
Sotheby's International Realty Launches First Transcreational Global Advertising Campaign  PRNewswire

How Important is Online Advertising to Growing a Successful Local Business? - Santa Clarita Valley Signal
How Important is Online Advertising to Growing a Successful Local Business?  Santa Clarita Valley Signal

Facebook tweaks ad tools ahead of Apple's privacy changes - Reuters
Facebook tweaks ad tools ahead of Apple's privacy changes  Reuters

How Do Americans Feel About Diversity In Beauty Advertising? - Beauty Packaging Magazine
How Do Americans Feel About Diversity In Beauty Advertising?  Beauty Packaging Magazine

Versus Systems to Allow Alcohol-Related Advertising Beginning in July - EIN News
Versus Systems to Allow Alcohol-Related Advertising Beginning in July  EIN News

Calhoun Port Authority approves advertising bids for new banker - Victoria Advocate
Calhoun Port Authority approves advertising bids for new banker  Victoria Advocate

PureCars Becomes Certified As A Kia Canada Digital Advertising Partner - PRNewswire
PureCars Becomes Certified As A Kia Canada Digital Advertising Partner  PRNewswire

Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards - Adweek
Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021 - PRNewswire
Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021  PRNewswire

DoubleVerify: Secure Advertising, Secure Investment To Be Seen - Seeking Alpha
DoubleVerify: Secure Advertising, Secure Investment To Be Seen  Seeking Alpha

Advertising body removes false 'faux fur' items | Materials & Production News | News - Ecotextile News
Advertising body removes false 'faux fur' items | Materials & Production News | News  Ecotextile News

Comscore Expands Cross-Platform Digital Advertising Agreement - Martechcube
Comscore Expands Cross-Platform Digital Advertising Agreement  Martechcube

Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative - Adweek
Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative  Adweek

Sylvan Learning Returns to National TV Advertising for the First Time Since 2014 - WFMZ Allentown
Sylvan Learning Returns to National TV Advertising for the First Time Since 2014  WFMZ Allentown

Advertising investment returns for the last year could mislead investors - Lexology
Advertising investment returns for the last year could mislead investors  Lexology

Lamar Advertising Company: An Industry Leader - Seeking Alpha
Lamar Advertising Company: An Industry Leader  Seeking Alpha

Apple launches the post-IDFA world to the dismay of advertisers - VentureBeat
Apple launches the post-IDFA world to the dismay of advertisers  VentureBeat

Cheat Sheet: Why Advertisers Need to Know about the ‘Fourth Amendment Is Not For Sale Act’ - Digiday
Cheat Sheet: Why Advertisers Need to Know about the ‘Fourth Amendment Is Not For Sale Act’  Digiday

Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers - JD Supra
Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers  JD Supra

Global Interactive Advertising Market Leading Players are | Grey Advertising ,Wieden+Kennedy ,Butler, Shine, Stern & Partners ,Ogilvy & Mather ,BBDO ,Crispin Porter + Bogusky - KSU | The Sentinel Newspaper
Global Interactive Advertising Market Leading Players are | Grey Advertising ,Wieden+Kennedy ,Butler, Shine, Stern & Partners ,Ogilvy & Mather ,BBDO ,Crispin Porter + Bogusky  KSU | The Sentinel Newspaper

Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users - Business Wire
Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users  Business Wire

Amid digital advertising upheaval, CIOs will lead business transformation - CIO Dive
Amid digital advertising upheaval, CIOs will lead business transformation  CIO Dive

Outdoor Advertising Machines Operating Market Statistics, Facts And Figures, Investment Trends, Key Players and Forecast 2021-2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoor Advertising Machines Operating Market Statistics, Facts And Figures, Investment Trends, Key Players and Forecast 2021-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas - CardPlayer.com
Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas  CardPlayer.com

Resorts World Las Vegas Premiers Star-Studded TV Advertisement - TravelPulse
Resorts World Las Vegas Premiers Star-Studded TV Advertisement  TravelPulse

Global Billboard and Outdoor Advertising Market by Regional Outlook, Competitive Strategies, End-User and Forecast To 2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Billboard and Outdoor Advertising Market by Regional Outlook, Competitive Strategies, End-User and Forecast To 2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Vizio is a smart bet on the future of advertising, Wells Fargo says - CNBC
Vizio is a smart bet on the future of advertising, Wells Fargo says  CNBC

‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases - Digiday
‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases  Digiday

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Digital ad spend grew 12% in 2020 despite hit from pandemic - CNBC
Digital ad spend grew 12% in 2020 despite hit from pandemic  CNBC

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Chrome users, see if Google is tracking you with new targeted advertising - Mashable
Chrome users, see if Google is tracking you with new targeted advertising  Mashable

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

How Artists and Advertisers Leverage Eye Gaze - Psychology Today
How Artists and Advertisers Leverage Eye Gaze  Psychology Today

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider - Business Insider
Rise and Decline of Adobe's Advertising Business 2021 - Business Insider  Business Insider

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Advertise With Us - Oak Park - Wednesday Journal
Advertise With Us - Oak Park  Wednesday Journal

The New Realities of Advertising During COVID-19 - Total Retail
The New Realities of Advertising During COVID-19  Total Retail

NAD Decision Suggests Expansive Definition of Advertising - Ad Law Access
NAD Decision Suggests Expansive Definition of Advertising  Ad Law Access

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Editorial: The difference between advertisements and editorial content - The State News
Editorial: The difference between advertisements and editorial content  The State News

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2021 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market