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How to Write B2B Ads That Catch Customers


Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.

Don't just fish for customers, catch them!

1. ALWAYS include your company name in the first sentence, preferably as the first word. Don't start out with 'we'. And briefly state what you do right away. For example: "Solinc designs plastic injection molds." You want them to know who you are right away. Also, many B2B sites don't allow visitors to view the total ad without paying or registering. You want everybody to at least be able to search for you on the Internet. This can also help your ad to appear on some search engines.

2. You need a 'hook' to reel in your readers. There are probably plenty of other ads right next to yours so you need to get them within the first sentence or two. Use some great adjectives. Which is better: "Solinc designs injection molds." Or "Solinc expertly designs high quality, precision injection molds." Now they know who you are, what you do, and why you are special.

3. Ask a question about why your reader should choose you and answer it. Questions such as "Do your customers demand high quality?" "Are you looking for a total solution package?" Then tell them that's what you deliver, you've got what they need.

4. Clearly state what you do step-by-step. Use bullets, numbers or short dedicated paragraphs. Make a list of your products and services. Then tell a little bit about them. Don't forget to use your adjectives here. Give them a 'line' to find the bait.

5. Give them some food for thought. It's time to ask them another question. This time ask them about a problem they might have that you can solve. For example, "Are you completely satisfied with your current supplier?" "Are you frustrated with late deliveries?" "Are you looking for faster and more reliable service?"

6. Give them a call to action. This is your 'sinker'. Offer them the answer to their questions by contacting you today. Don't let them get away.

If you follow these steps you are on your way to catching some customers. But you need a few more pieces of bait to land the big catch.

·Include your keywords and company name throughout the text. This can help your ad land in the search engines. Avoid using the words 'we' and 'it' and 'our product'.

·Use 'you' often. It pays to include your potential customer in your ad.

·Be entertaining or subliminal, but don't be boring! This can be a bit tricky in some areas of business, especially manufacturing. A good trick is to use a product noun as a verb and couple it with an adjective. An example would be for injection molds. Not the most entertaining subject, but: "Inject some speed into your production with high quality molds by Solinc." And you've got a line with pull.

·Be sneaky. Some B2B sites don't allow you to put in your email address or URL in the ad copy. However, if you spell out "dot" or "at" in your addresses your potential customers can find you.

·And finally, be polite. Never use all caps or more than one exclamation point at a time, be careful of poor grammar or bad spelling. Show your potential customers you care.

Don't forget, practicing and proofreading lead to good ad copy, which leads to good sales.

Steve Koons works in the marketing department of Solinc Die and Mold and lives in Seoul, Korea. To read more of his stuff visit his blog: http://www.injection-molds.blogspot.com http://www.solinc.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 23 / 2021

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Worldwide In-Application Advertising Industry to 2026 - Key Motivators, Restraints and Opportunities  PRNewswire

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Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business  Search Engine Journal

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How To Advertise On YouTube - 3 Different Advertising Styles That Work  Global Banking And Finance Review

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‘We still see value in live’: Inside Verizon’s Oscars advertising strategy  Digiday

Two of Utah's biggest advertising agencies announce merger - fox13now.com
Two of Utah's biggest advertising agencies announce merger  fox13now.com

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AIM Media Midwest sues Facebook, Google over digital advertising tactics  Gallipolis Daily Tribune

Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year - Daily Record-News
Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year  Daily Record-News

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As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

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Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying - Digiday
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying  Digiday

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region - GlobeNewswire
Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region  GlobeNewswire

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update - WHBL News
Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update  WHBL News

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National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds  PRNewswire

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NYC targets Exxon, BP and Shell in false advertising lawsuit  New York Daily News

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Core Components of Advertising Technology  CIOReview

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Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic  Adweek

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Voices: Digital Audio Advertising - The Marketer's New Superpower  PRNewswire

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DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference | New Orleans  Very Local New Orleans

Lord Jones brings CBD advertising to television and streaming - Glossy
Lord Jones brings CBD advertising to television and streaming  Glossy

DanAds and Kevel Join Forces to Offer an Enhanced, Integrated Digital Advertising Solution to Clients - ExchangeWire
DanAds and Kevel Join Forces to Offer an Enhanced, Integrated Digital Advertising Solution to Clients  ExchangeWire

5 Marketing Technology Trends Taking Over Advertising - Robotics and Automation News
5 Marketing Technology Trends Taking Over Advertising  Robotics and Automation News

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Advertising art showcased great talents: Yenke Peddler antiques  cleveland.com

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Grubhub Agrees To Settle False-Advertising Claims Involving Non-Partners 04/23/2021  MediaPost Communications

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Digital Remedy's Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award  PRNewswire

How household targeting can improve engagement - Advertising - BizReport
How household targeting can improve engagement - Advertising  BizReport

Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case - Insurance Journal
Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case  Insurance Journal

Researchers show how 'theory of mind' influences advertising skepticism - Phys.org
Researchers show how 'theory of mind' influences advertising skepticism  Phys.org

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A Big Thanks To Our Advertisers  Above the Law

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Bipartisan cannabis bill on hold over billboard advertising near schools  MDJOnline.com

The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards - Yahoo Finance
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Excitant Healthcare Advertising: 2021 – PharmaLive  PharmaLive

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How Advertising Agencies Are Trying to Prevent Staff Burnout  Business Insider

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Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Schaefer Advertising: 2021 – PharmaLive - PharmaLive
Schaefer Advertising: 2021 – PharmaLive  PharmaLive

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The ARKW ETF: Capitalizing on the Future of Advertising  ETF Trends

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Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising  Greater Baton Rouge Business Report

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New York city sues Exxon, Shell, BP for false advertising on pollution  Yahoo News

Wiregrass wins top advertising program awards - WALB
Wiregrass wins top advertising program awards  WALB

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RICHTER7, KASSING ANDREWS MERGE, Form New Powerhouse Ad Agency: MāHK Advertising  EIN News

Apple sets to Boost its Advertising Business just as their Privacy Rules are set to launch and hurt competitors like Facebook - Patently Apple
Apple sets to Boost its Advertising Business just as their Privacy Rules are set to launch and hurt competitors like Facebook  Patently Apple

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OPINION | Campus advertising interrupts learning environment • The Tulane Hullabaloo  Tulane Hullabaloo

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Healthcare Advertising Market Highlights, Expert Reviews 2021 to 2026 | PUBLICIS GROUPE, Syneos Health, CDM New York – The Courier  The Courier

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Invibes Advertising Announces a Successfully Capital Increase Through Private  MarTech Series

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Lamar Advertising Co (LAMR) Stock: What Does the Chart Say Thursday?  InvestorsObserver

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Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021  MediaPost Communications

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Advertisers are gearing up for live events again  Business Insider

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Department Of Health Releases Draft Advertising And Tracking Regulations - Cannabis & Hemp - United States  Mondaq News Alerts

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Department of Health Releases Draft Advertising and Tracking Regulations  JD Supra

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Sotheby's International Realty Launches First Transcreational Global Advertising Campaign  PRNewswire

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Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import  Search Engine Land

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InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881)  Yahoo Finance

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How Do Americans Feel About Diversity In Beauty Advertising?  Beauty Packaging Magazine

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Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021  PRNewswire

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TikTok's top talent managers  Business Insider

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Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update  Social Media Today

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Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

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How to Advertise Your Business Online  Global Banking And Finance Review

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DoubleVerify: Secure Advertising, Secure Investment To Be Seen  Seeking Alpha

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Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

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Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers  JD Supra

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Cheat Sheet: Why Advertisers Need to Know about the ‘Fourth Amendment Is Not For Sale Act’  Digiday

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Sylvan Learning Returns to National TV Advertising for the First Time Since 2014  WFMZ Allentown

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Lamar Advertising Company: An Industry Leader  Seeking Alpha

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Demi Lovato Doubles Down on Fro-Yo Shop for Advertising 'Diet' Options  TMZ

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Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

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Digital ad spend grew 12% in 2020 despite hit from pandemic  CNBC

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General Motors Vows to Send More Advertising Dollars to Black-Owned Media Companies  The Wall Street Journal

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Opinion: Don't ban 'surveillance' advertising. Fix it.  AdAge.com

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Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

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US advertising employment increased by 2,200 jobs in March  AdAge.com

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ADL CEO asks advertisers to boycott Tucker Carlson, Fox News | TheHill  The Hill

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Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming  Adweek

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider - Business Insider
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Biden Administration Announces Ad Campaign to Combat Vaccine Hesitancy  The New York Times

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Painted advertisements near Main Quad upsets campus community  Daily Illini

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Ad Agencies Step Away From Oil and Gas in Echo of Cigarette Exodus  The New York Times

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These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

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How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

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What Digital Advertising Gets Wrong  Harvard Business Review

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The New Realities of Advertising During COVID-19  Total Retail

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Advertisers, Skip the Platitudes in 2021  Harvard Business Review

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