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Place your TextLink AD here free

Send them to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

The trick is to get people to remember your name when they look in the book. That's advertising's job. If you stress what's in it for them they will remember who you are when they go looking. Many times they go looking a year, or more, after hearing or seeing your ads. If it is all about them, they will remember all about you.

Surveys show the majority of people look in the Yellow Pages for a name that seems familiar, either through past dealings or because of advertising or referral. Only the people who don't have a clue go there to make a decision based on the ad copy or size of the ad. And color doesn't make a difference to the clueless.

You have seen it and heard it, "See our ad in the Yellow Pages". Furgitaboutit! Don't encourage them to go look for your ad, instead, show them how to find your number.

Why send 'em to the yellow section where they could be swayed by ads from your competitors. Most folks can't remember numbers seen in print or heard on the radio and few carry around a pad and pencil. Your job is to help them associate your name with their ability to find your number. "In the white pages under B for BIG Ideas Group"."In the white pages under M for Moritz Engine Repair. Moritz, M-O-R-I-T-Z."

Keep a little yellow ad if you want, for the clueless. Use your advertising to help people remember how to find you when the time comes. Advertising is for them and then they remember you.

For more about Yellow Pages, get my article "7 Tips Better Ads" MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 29 / 2023

The Spanglish Advantage in Advertising - Adweek
The Spanglish Advantage in Advertising  Adweek

Black organisations to receive free advertising through The Independent - The Independent
Black organisations to receive free advertising through The Independent  The Independent

Norway wants Facebook behavioral advertising banned across Europe - The Register
Norway wants Facebook behavioral advertising banned across Europe  The Register

Google Antitrust Trial: Executive Likened Search Advertising to Selling Drugs - Bloomberg
Google Antitrust Trial: Executive Likened Search Advertising to Selling Drugs  Bloomberg

Signs allegedly advertising 'whites-only' playgroup condemned as 'vile' by Canadian mayor - USA TODAY
Signs allegedly advertising 'whites-only' playgroup condemned as 'vile' by Canadian mayor  USA TODAY

Microsoft Advertising Network for retail launches in the US - Search Engine Land
Microsoft Advertising Network for retail launches in the US  Search Engine Land

New Alaska Rules OK Free Marijuana Samples And Relax Rules On Advertising - Marijuana Moment
New Alaska Rules OK Free Marijuana Samples And Relax Rules On Advertising  Marijuana Moment

Snap’s Uphill Struggle For Revenue Beyond Advertising; Can Privacy Save Money? - AdExchanger
Snap’s Uphill Struggle For Revenue Beyond Advertising; Can Privacy Save Money?  AdExchanger

What the FTC's antitrust lawsuit says about Amazon's advertising business - Digiday
What the FTC's antitrust lawsuit says about Amazon's advertising business  Digiday

How to realize the full potential of converged TV advertising - Ad Age
How to realize the full potential of converged TV advertising  Ad Age

Smithsonian Adds Collections From Byron Lewis, Groundbreaking ... - Smithsonian Institution
Smithsonian Adds Collections From Byron Lewis, Groundbreaking ...  Smithsonian Institution

How to align your innovation and advertising around meaningful ... - Kantar UK Insights
How to align your innovation and advertising around meaningful ...  Kantar UK Insights

As podcast advertising grows, brand lift data can help brands ... - Nielsen
As podcast advertising grows, brand lift data can help brands ...  Nielsen

AI in News Advertising: Hype or Hope for a Return? - CMSWire
AI in News Advertising: Hype or Hope for a Return?  CMSWire

The CPG industry is one of the highest spenders on digital ... - Insider Intelligence
The CPG industry is one of the highest spenders on digital ...  Insider Intelligence

DHRA Selects MullenLowe for $455M Joint Advertising, Market ... - GovCon Wire
DHRA Selects MullenLowe for $455M Joint Advertising, Market ...  GovCon Wire

The precision of digital marketing with the reach of addressable TV ... - MM+M Online
The precision of digital marketing with the reach of addressable TV ...  MM+M Online

Italy: New Guidelines on advertising of over the counter and ... - GlobalComplianceNews
Italy: New Guidelines on advertising of over the counter and ...  GlobalComplianceNews

Costa launches new Live Your Wonder advertising campaign - Seatrade Cruise News
Costa launches new Live Your Wonder advertising campaign  Seatrade Cruise News

Government Employee / Political Candidate's Advertising Gun Raffle ... - Reason
Government Employee / Political Candidate's Advertising Gun Raffle ...  Reason

Territories, like most provinces, not pausing Meta advertising - Cabin Radio
Territories, like most provinces, not pausing Meta advertising  Cabin Radio

Q&A: online advertising in Indonesia - Lexology
Q&A: online advertising in Indonesia  Lexology

FTC Publishes Staff Paper on the Harm of Blurred Advertising - Privacy & Information Security Law Blog
FTC Publishes Staff Paper on the Harm of Blurred Advertising  Privacy & Information Security Law Blog

Roku To Stream Video Advertising in Spotify App - Yahoo Entertainment
Roku To Stream Video Advertising in Spotify App  Yahoo Entertainment

FTC Staff Paper Details Potential Harms to Kids from Blurred ... - Federal Trade Commission News
FTC Staff Paper Details Potential Harms to Kids from Blurred ...  Federal Trade Commission News

#TBT: Mobile data use surges; Mobile advertising ramps up; Sprint ... - RCR Wireless News
#TBT: Mobile data use surges; Mobile advertising ramps up; Sprint ...  RCR Wireless News

With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a ... - Digiday
With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a ...  Digiday

Cindy Wright rejoins the Fairbanks Daily News-Miner as advertising ... - Fairbanks Daily News-Miner
Cindy Wright rejoins the Fairbanks Daily News-Miner as advertising ...  Fairbanks Daily News-Miner

Answer Line: No advertising necessary for One Love, Hiway 80 - Longview News-Journal
Answer Line: No advertising necessary for One Love, Hiway 80  Longview News-Journal

In your backyard: what to do if competitive dealers are advertising in ... - CBT Automotive News
In your backyard: what to do if competitive dealers are advertising in ...  CBT Automotive News

How Digitization And Biddable Media Changed Everything For ... - The Drum
How Digitization And Biddable Media Changed Everything For ...  The Drum

Trade groups band together to define 'made-for-advertising' sites - Marketing Brew
Trade groups band together to define 'made-for-advertising' sites  Marketing Brew

Legal requirements for green claims in advertising for medical devices - Lexology
Legal requirements for green claims in advertising for medical devices  Lexology

Advertising and stocking at small retailers: A sweetened beverage ... - American Journal of Preventive Medicine
Advertising and stocking at small retailers: A sweetened beverage ...  American Journal of Preventive Medicine

Planning To Advertise That You're "Fair Trade Certified ... - Mondaq News Alerts
Planning To Advertise That You're "Fair Trade Certified ...  Mondaq News Alerts

Crackle Connex Selects TransUnion Marketing Solutions Business ... - Business Wire
Crackle Connex Selects TransUnion Marketing Solutions Business ...  Business Wire

Cooler Screens and Sparkling Ice Partner for AI-Powered In-Store ... - BevNET.com
Cooler Screens and Sparkling Ice Partner for AI-Powered In-Store ...  BevNET.com

Is So-Called Contextual Advertising the Cure to Surveillance-Based ... - Tech Policy Press
Is So-Called Contextual Advertising the Cure to Surveillance-Based ...  Tech Policy Press

Unlocking the Power of Advertising: Quora Ads Webinar Coming to Europe - Yahoo Finance
Unlocking the Power of Advertising: Quora Ads Webinar Coming to Europe  Yahoo Finance

Keeping up with advertising: How brands can make the most out of ... - e27
Keeping up with advertising: How brands can make the most out of ...  e27

Adzymic Launches Premium Advertising Network, Adzymic Premium ... - ExchangeWire
Adzymic Launches Premium Advertising Network, Adzymic Premium ...  ExchangeWire

Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash With TV Ads - Variety
Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash With TV Ads  Variety

The CTV Advertising Guide 2024 is Now Available to Download - VideoWeek
The CTV Advertising Guide 2024 is Now Available to Download  VideoWeek

Advertising Software Stocks Q2 Recap: Benchmarking DoubleVerify ... - Barchart
Advertising Software Stocks Q2 Recap: Benchmarking DoubleVerify ...  Barchart

Comparative Advertising: Balancing Puffery and Avoiding ... - Lexology
Comparative Advertising: Balancing Puffery and Avoiding ...  Lexology

Elon Musk Fails To Follow His Own Advertising Policies On X, New ... - Digital Information World
Elon Musk Fails To Follow His Own Advertising Policies On X, New ...  Digital Information World

Snapchat sunsets its AR Enterprise division as it vows to give ... - Digiday
Snapchat sunsets its AR Enterprise division as it vows to give ...  Digiday

Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S - Senator Ron Wyden
Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S  Senator Ron Wyden

"ET Canada" Cancelled After 18 Seasons, Production Cites ... - Showbiz411
"ET Canada" Cancelled After 18 Seasons, Production Cites ...  Showbiz411

Building Advertising Market 2023 Global Opportunities and Forecast to 2030 with Major Players like Omnico - Benzinga
Building Advertising Market 2023 Global Opportunities and Forecast to 2030 with Major Players like Omnico  Benzinga

In-Game Advertising Market: Engaging Gamers with Targeted Promotions 2023 to 2030 | Portuma, Anzu, Overwo - Benzinga
In-Game Advertising Market: Engaging Gamers with Targeted Promotions 2023 to 2030 | Portuma, Anzu, Overwo  Benzinga

US Department of Labor, Lamar Advertising Co. form alliance to ... - US Department of Labor
US Department of Labor, Lamar Advertising Co. form alliance to ...  US Department of Labor

AMC Networks launches ad tier—what advertisers need to know - Ad Age
AMC Networks launches ad tier—what advertisers need to know  Ad Age

Medical Advertising: Federal Oversight of Devices | U.S. GAO - Government Accountability Office
Medical Advertising: Federal Oversight of Devices | U.S. GAO  Government Accountability Office

NJ Advertising Icon Cherenson Passes Away at 94 - njbmagazine.com
NJ Advertising Icon Cherenson Passes Away at 94  njbmagazine.com

How AI Black Box Models Are Impacting Advertising Returns - AiThority
How AI Black Box Models Are Impacting Advertising Returns  AiThority

Louisiana State Employees Retirement System Acquires 2500 ... - MarketBeat
Louisiana State Employees Retirement System Acquires 2500 ...  MarketBeat

Comprehensive Overview of the Global Social Media Advertising Landscape - Historical Data, Future Projections, and Market Dynamics - Yahoo Finance
Comprehensive Overview of the Global Social Media Advertising Landscape - Historical Data, Future Projections, and Market Dynamics  Yahoo Finance

Hispanic and Latinx Communities Still Feel Typecast In Advertising - Adweek
Hispanic and Latinx Communities Still Feel Typecast In Advertising  Adweek

Aware & Advertising: Leo Skepti Signs Ad Deal With Libsyn - Radio Ink
Aware & Advertising: Leo Skepti Signs Ad Deal With Libsyn  Radio Ink

Town announce Powerwash Contractors as a new internal and ... - Swindon Town
Town announce Powerwash Contractors as a new internal and ...  Swindon Town

Real Talk About Advertising ROI : Fundamentals - Street Fight
Real Talk About Advertising ROI : Fundamentals  Street Fight

Meta's New Chatbots Could Fuel 'Manipulative' Advertising ... - MediaPost Communications
Meta's New Chatbots Could Fuel 'Manipulative' Advertising ...  MediaPost Communications

MahaRERA issues show-cause notices to 74 developers for advertising projects without QR codes - Moneycontrol
MahaRERA issues show-cause notices to 74 developers for advertising projects without QR codes  Moneycontrol

LiveRamp and FreeWheel Partner to Bring Increased Addressable ... - Business Wire
LiveRamp and FreeWheel Partner to Bring Increased Addressable ...  Business Wire

TBJ Fast 50 2023 — No. 44: Apple Rock Advertising and Promotion ... - The Business Journals
TBJ Fast 50 2023 — No. 44: Apple Rock Advertising and Promotion ...  The Business Journals

Advertising campaign dubs Winona the 'Miami of Minnesota' - KSTP
Advertising campaign dubs Winona the 'Miami of Minnesota'  KSTP

Austrian Airlines admits 100% SAF Flights was false advertising - AviationSource News
Austrian Airlines admits 100% SAF Flights was false advertising  AviationSource News

Bidstack's big cheeses talk the past and future of intrinsic advertising - Pocket Gamer.Biz
Bidstack's big cheeses talk the past and future of intrinsic advertising  Pocket Gamer.Biz

Adsposure Named Official Advertising Partner of WRTA - Benzinga
Adsposure Named Official Advertising Partner of WRTA  Benzinga

Augmented Reality for Advertising Market Latest Industry Size and ... - Digital Journal
Augmented Reality for Advertising Market Latest Industry Size and ...  Digital Journal

Spaceback Social CTV Brings the Power of Social Media Content to ... - GlobeNewswire
Spaceback Social CTV Brings the Power of Social Media Content to ...  GlobeNewswire

Kevani rolls out 405 Storyboard digital signage site in LA for DOOH ... - Digital Signage Today
Kevani rolls out 405 Storyboard digital signage site in LA for DOOH ...  Digital Signage Today

Microsoft Advertising Hiding Ads On Bing Search Again - Search Engine Roundtable
Microsoft Advertising Hiding Ads On Bing Search Again  Search Engine Roundtable

Our Advertisers Are The Very Best - Above the Law
Our Advertisers Are The Very Best  Above the Law

3 New ASA Cosmetic Surgery Decisions: Türkiye, Turkey, Or ... - Mondaq News Alerts
3 New ASA Cosmetic Surgery Decisions: Türkiye, Turkey, Or ...  Mondaq News Alerts

Instacart Is An Advertising Company As Much As It Is A Grocery ... - AdExchanger
Instacart Is An Advertising Company As Much As It Is A Grocery ...  AdExchanger

National Advertising Review Board Refers Smile Prep's Clear ... - Lexology
National Advertising Review Board Refers Smile Prep's Clear ...  Lexology

The world's most unique billboard: the hefty price tag to advertise on the Vegas Sphere - News3LV
The world's most unique billboard: the hefty price tag to advertise on the Vegas Sphere  News3LV

Microsoft Advertising launches new video ad product - Search Engine Land
Microsoft Advertising launches new video ad product  Search Engine Land

US judge will not order Justice Dept. official to exit Google ... - Reuters
US judge will not order Justice Dept. official to exit Google ...  Reuters

Go beyond Google Ads with programmatic advertising - Search Engine Land
Go beyond Google Ads with programmatic advertising  Search Engine Land

Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences ... - Retail TouchPoints
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences ...  Retail TouchPoints

eMarketer Podcast: The Daily: September's great big monthly ... - Insider Intelligence
eMarketer Podcast: The Daily: September's great big monthly ...  Insider Intelligence

Should You Hold Cardlytics Inc (CDLX) in Advertising Agencies Industry? - InvestorsObserver
Should You Hold Cardlytics Inc (CDLX) in Advertising Agencies Industry?  InvestorsObserver

Lamar Advertising named Official Outdoor Advertising Company of ... - McNeese Athletics
Lamar Advertising named Official Outdoor Advertising Company of ...  McNeese Athletics

What the ad industry and in-game advertising can learn from Unity's ... - The Drum
What the ad industry and in-game advertising can learn from Unity's ...  The Drum

Advertising makes up the lion's share of mobile app revenues - Insider Intelligence
Advertising makes up the lion's share of mobile app revenues  Insider Intelligence

U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis” - Hollywood Reporter
U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis”  Hollywood Reporter

Compado's Contextual Advertising Influences Millions, Earns Industry Praise - Benzinga
Compado's Contextual Advertising Influences Millions, Earns Industry Praise  Benzinga

NFL Accuses DirecTV of Deceptive Advertising Over 'Every Game ... - The Wall Street Journal
NFL Accuses DirecTV of Deceptive Advertising Over 'Every Game ...  The Wall Street Journal

Biora Therapeutics Settles Claims of Misleading Genetic Testing ... - 360Dx
Biora Therapeutics Settles Claims of Misleading Genetic Testing ...  360Dx

'Every Brand Is Up in Arms About This': Industry Stakeholders Weigh ... - Cannabis Business Times
'Every Brand Is Up in Arms About This': Industry Stakeholders Weigh ...  Cannabis Business Times

Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy - Business Standard
Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy  Business Standard

LIQWID: Revolutionizing Digital Advertising With Content-Centric ... - Newswire
LIQWID: Revolutionizing Digital Advertising With Content-Centric ...  Newswire

Cold-FX hit with class-action lawsuit claiming false advertisement - Global News
Cold-FX hit with class-action lawsuit claiming false advertisement  Global News

Thursday Sector Leaders: Apparel Stores, Advertising Stocks - Nasdaq
Thursday Sector Leaders: Apparel Stores, Advertising Stocks  Nasdaq

Advertisers are returning to X, says Linda Yaccarino - Kilgore News Herald
Advertisers are returning to X, says Linda Yaccarino  Kilgore News Herald

Hy-Vee creates advertising subsidiary, RedMedia - Des Moines Register
Hy-Vee creates advertising subsidiary, RedMedia  Des Moines Register

Advertising Agency Curiosity Purchases Historic Building in ... - REBusinessOnline
Advertising Agency Curiosity Purchases Historic Building in ...  REBusinessOnline

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