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15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".

Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly.

While the Yellow Pages are an excellent reference tool, they fare less well when considered as an advertising medium.

Here are 15 ways to make their yellow pages more effective.

1 - People looking in the Yellow Pages are ready to buy right now. So the challenge is to make the prospect see your ad first.

2 - Don't sell them your type of product or service, but sell them on the benefits of your business.

3 - Sell them why they should call you and nobody else.

4 - You don't need thick borders or extra cost color, the yellow pages people offer that to everyone. Look how many are on every page.

5 - The key to a sizzling Yellow Pages ad is to sell your services in print. It's about standing out by offering the solution to their problem in a way that your competitors can't match. The key is the headline.

6 - Put a headline on your ad that sells your benefits and assures the prospect will read your ad. If you have a hard hitting headline that projects a strong benefit and relates to the needs of your prospect, half the work is done. Some headlines that help you do that include:

"How to xxxxx"

"6 reasons why ..."

"Before you xxxxx 6 factors to consider"

The rest of your ad should expand on the benefits you've presented in your headline and show specific ways you'll help your prospect fulfill their needs.

7 - Finish by spelling out your instructions. Writing "Call us now on xxx xxxx" you'll get more responses than you would if you simply listed a phone number.

8 - Write like you talk Inject your personality into everything you write. No-one wants to read boring and stuffy legal-ease.

9 - Use short sentences and words. Use simple language

10 - Use the word 'you'

11 - Avoid Bragging - Don't boast "biggest and best". It turns people off, even if it is true.

12 - If you have a guarantee, spell it out. A guarantee will make your credibility skyrocket

13 - Find a way to make the prospect an enticing offer. Including an offer in your telephone directory ad will dramatically boost responses. It gives your prospect a reason to call you ahead of anyone else.

14 - Remember that every business (with a business telephone) will be in the yellow pages, free, in the listings.

15 - The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad.

Remember, the Yellow Pages is generally a reference tool. Design your ad accordingly

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. May / 12 / 2021

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Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

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How to Advertise in Newsletters: A Beginner's Guide (with Examples)  Search Engine Journal

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CloudCommerce Adds Digital Audio to Its Artificial Intelligence (AI) Advertising Solution  StreetInsider.com

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BrandTotal on the Importance of a Strategic Approach to Social Advertising  OCNJ Daily

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The Top 5 Questions Marketers Ask About CTV Advertising  AdExchanger

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TVOT LIVE Panel: Advertising On CTV: Challenges and Opportunities | InteractiveTV Today  InteractiveTV Today [itvt]

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Texas Sen. Ted Cruz Spends Over $240,000 On Facebook Advertising In Last Two Months  CBS Dallas / Fort Worth

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Invibes Advertising : 2021/2022 financial agenda.  GlobeNewswire

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City of Framingham Advertising For Chief Assessor  framinghamsource.com

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Truthify Receives Patent for Emotion-Optimized Advertising  Destination CRM

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The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

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Bret Perkins Discusses Southwind's Dealer Strategy and Consumer Advertising Plans  Floor Focus

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BBDO New York Is Offering a School Curriculum to Promote Diversity in Advertising  Adweek

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Pinterest Launches New Overview of Its Advertising Process to Help  MarTech Series

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Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

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Camp seeking new location after advertising entry only to unvaccinated children, staffers  News 12 Bronx

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Sleep Number Trademark, False Advertising Rulings Overturned (1)  Bloomberg Law

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Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

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In the Roaring Twenties, Ads Make a Comeback  The New York Times

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Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

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Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

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CNN Advertisers Silent On Rick Santorum's Racist Comments About Native Americans  HuffPost

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Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

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Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

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Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

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