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What's The Frequency?


The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:

* The first time a man looks at an advertisement, he does not see it.

* The second time, he does not notice it.

* The third time, he is conscious of its existence.

* The fourth time, he faintly remembers having seen it before.

* The fifth time, he reads it.

* The sixth time, he turns up his nose at it.

* The seventh time, he reads it through and says, "Oh brother!"

* The eighth time, he says, "Here's that confounded thing again!"

* The ninth time, he wonders if it amounts to anything.

* The tenth time, he asks his neighbor if he has tried it.

* The eleventh time, he wonders how the advertiser makes it pay.

* The twelfth time, he thinks it must be a good thing.

* The thirteenth time, he thinks perhaps it might be worth something.

* The fourteenth time, he remembers wanting such a thing a long time.

* The fifteenth time, he is tantalized because he cannot afford to buy it.

* The sixteenth time, he thinks he will buy it some day.

* The seventeenth time, he makes a memorandum to buy it.

* The eighteenth time, he swears at his poverty.

* The nineteenth time, he counts his money carefully.

* The twentieth time he sees the ad, he buys what it is offering.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 16 / 2021

Advertising’s Oldest Medium Is Primed to Fill the Cookie Gap - Adweek
Advertising’s Oldest Medium Is Primed to Fill the Cookie Gap  Adweek

Opinion: Don't ban 'surveillance' advertising. Fix it. - AdAge.com
Opinion: Don't ban 'surveillance' advertising. Fix it.  AdAge.com

Snap: A digital advertising revolution bolstered the 'camera company' - CNBC
Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

Opinion | Reject manipulative advertising - University of Pittsburgh The Pitt News
Opinion | Reject manipulative advertising  University of Pittsburgh The Pitt News

Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news - GSMArena.com
Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news  GSMArena.com

BUSINESS BRIEFS: Maple Leaf Farms receives gold advertising honor - Goshen News
BUSINESS BRIEFS: Maple Leaf Farms receives gold advertising honor  Goshen News

Maryland Takes a Beat on Its New Digital Advertising Tax - JD Supra
Maryland Takes a Beat on Its New Digital Advertising Tax  JD Supra

Lumenad Launches Advertising Intelligence Software for Digital Marketers - PRNewswire
Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

The importance of clearly distinguishable #advertising on social media - Lexology
The importance of clearly distinguishable #advertising on social media  Lexology

Taboola Drives Advertising Success For More Than 100 Women-owned - MarTech Series
Taboola Drives Advertising Success For More Than 100 Women-owned  MarTech Series

How Brands Turned to In-Game Advertising During the Pandemic - Morning Brew
How Brands Turned to In-Game Advertising During the Pandemic  Morning Brew

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Cinema advertising post-pandemic: what does the future hold for the silver screen? - The Drum
Cinema advertising post-pandemic: what does the future hold for the silver screen?  The Drum

Car advertising process evolves with pandemic - Automotive News
Car advertising process evolves with pandemic  Automotive News

Your Ad Here: TheBurg captures 10 awards in annual advertising contest - The Burg News
Your Ad Here: TheBurg captures 10 awards in annual advertising contest  The Burg News

Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021 - Haute Living
Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021  Haute Living

Advertising agencies imagine the office of the future - Business Insider
Advertising agencies imagine the office of the future  Business Insider

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

We Adore Our Advertisers - Above the Law
We Adore Our Advertisers  Above the Law

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally - AiThority
Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally  AiThority

Cowen raises targets on digital advertising leaders headed into earnings - Seeking Alpha
Cowen raises targets on digital advertising leaders headed into earnings  Seeking Alpha

FDIC Seeks Views on Bank Advertising - Banking Exchange
FDIC Seeks Views on Bank Advertising  Banking Exchange

HR.com's HR Research Institute Announces 'Employer Branding and Recruitment Advertising' Advisory Board for 2021 to Advise HR Research and Complimentary Virtual Events - PR Web
HR.com's HR Research Institute Announces 'Employer Branding and Recruitment Advertising' Advisory Board for 2021 to Advise HR Research and Complimentary Virtual Events  PR Web

Paradise Advertising & Marketing's expansion spotlights post-pandemic growth strategies - Tampa Bay - Tampa Bay Business Journal
Paradise Advertising & Marketing's expansion spotlights post-pandemic growth strategies - Tampa Bay  Tampa Bay Business Journal

Will Sports TV Advertising Return to Pre-Pandemic Form? - Hollywood Reporter
Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

Coalition group to launch digital advertising campaign calling on big corporations to oppose racist anti-voter bills - WLNS
Coalition group to launch digital advertising campaign calling on big corporations to oppose racist anti-voter bills  WLNS

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award - PRNewswire
Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell - Adweek
This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell  Adweek

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Truth in Advertising - Columbia Star
Truth in Advertising  Columbia Star

DOJ sues chiropractor for COVID-19 advertising claims - Natural Products INSIDER
DOJ sues chiropractor for COVID-19 advertising claims  Natural Products INSIDER

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath® - PRNewswire
Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

The NBA's return-to-work plan - Business Insider
The NBA's return-to-work plan  Business Insider

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

MTS uses Big Data to target outdoor advertising at the right audience - Telecompaper EN
MTS uses Big Data to target outdoor advertising at the right audience  Telecompaper EN

Online Display Advertising Services Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Services Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Media and Advertising Community to Host "Advancing Diversity Week" September 20-23 - PRNewswire
Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

Comcast, Verizon Sue Maryland Over New Digital Advertising Tax - Bloomberg Tax
Comcast, Verizon Sue Maryland Over New Digital Advertising Tax  Bloomberg Tax

IHeartMedia Shares Spike 9% as Analyst Projects Surge in Advertising Demand - Barron's
IHeartMedia Shares Spike 9% as Analyst Projects Surge in Advertising Demand  Barron's

Latest Insights On Global Social Advertising Tools Market 2021| Hootsuite Inc., AdRoll.com, Facebook – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Latest Insights On Global Social Advertising Tools Market 2021| Hootsuite Inc., AdRoll.com, Facebook – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Behind Cred’s viral wacky advertisements, digital-savvy writers - Mint
Behind Cred’s viral wacky advertisements, digital-savvy writers  Mint

Few Older Americans Trust Social Media Advertising 04/14/2021 - MediaPost Communications
Few Older Americans Trust Social Media Advertising 04/14/2021  MediaPost Communications

Major advertising company makes about-turn on requiring staff to be vaccinated - Jamaica Gleaner
Major advertising company makes about-turn on requiring staff to be vaccinated  Jamaica Gleaner

How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising - Forbes
How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising  Forbes

Selective Advertising Market Growth Analysis, Strategies, Demands In Coronavirus Lockdown Over The World | Facebook, Google, WordStream, Sizmek – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Selective Advertising Market Growth Analysis, Strategies, Demands In Coronavirus Lockdown Over The World | Facebook, Google, WordStream, Sizmek – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers - AdExchanger
As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers  AdExchanger

New wooden satellite is part advertising, part student project - Ars Technica
New wooden satellite is part advertising, part student project  Ars Technica

Global Digital Audio Advertising Software Market Analysis 2021 – AdsWizz, Centro, AI Music, Audio.Ad, Audion – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Digital Audio Advertising Software Market Analysis 2021 – AdsWizz, Centro, AI Music, Audio.Ad, Audion – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork - AdExchanger
The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

Social Advertising Software Market Is Booming Worldwide | Leading Key Players – Facebook, MediaMath, Twitter, Kenshoo, WordStream, LinkedIn, Advertising Studio – The Courier - The Courier
Social Advertising Software Market Is Booming Worldwide | Leading Key Players – Facebook, MediaMath, Twitter, Kenshoo, WordStream, LinkedIn, Advertising Studio – The Courier  The Courier

iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021 - MediaPost Communications
iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising - Business Wire
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising  Business Wire

Outdoors Advertising Global Market Study Focus on Top Companies and Crucial Drivers – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoors Advertising Global Market Study Focus on Top Companies and Crucial Drivers – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin - Yahoo Finance
AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin  Yahoo Finance

Learn more about digital art and advertising at Caddo Career & Technology Center - ArkLaTexHomepage
Learn more about digital art and advertising at Caddo Career & Technology Center  ArkLaTexHomepage

Fewer advertisers but more subscribers to the Nordic news media during the pandemic - EurekAlert
Fewer advertisers but more subscribers to the Nordic news media during the pandemic  EurekAlert

Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign - WWD
Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

Planning Your Advertising Approach with COVID-19 in Mind - Special Events
Planning Your Advertising Approach with COVID-19 in Mind  Special Events

Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021 - MediaPost Communications
Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021  MediaPost Communications

In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers - PRNewswire
In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking... - MacRumors
Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

Bhima Jewellers' advertisement on transwoman's journey wins netizens' hearts - Mint
Bhima Jewellers' advertisement on transwoman's journey wins netizens' hearts  Mint

Global Cross-Platform and Mobile Advertising Market 2020 Remarking Enormous Growth with Recent Trends & Demand – The Courier - The Courier
Global Cross-Platform and Mobile Advertising Market 2020 Remarking Enormous Growth with Recent Trends & Demand – The Courier  The Courier

Judge orders Charter to pay $19M to Windstream in false advertising suit - FierceTelecom
Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids - eMarketer
eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids  eMarketer

Tiffany & Co. to Shake Up Advertising Strategy Under LVMH - Yahoo Lifestyle
Tiffany & Co. to Shake Up Advertising Strategy Under LVMH  Yahoo Lifestyle

Adverty Announces Collaboration With Oracle Moat to Enhance Measurement - MarTech Series
Adverty Announces Collaboration With Oracle Moat to Enhance Measurement  MarTech Series

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - GlobeNewswire
New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

Advertising Agency Software Market | Key Players, Growth, Analysis, 2020-2027 – The Courier - The Courier
Advertising Agency Software Market | Key Players, Growth, Analysis, 2020-2027 – The Courier  The Courier

Beijing market regulator fines 360 search engine company for false advertising - Nasdaq
Beijing market regulator fines 360 search engine company for false advertising  Nasdaq

Team Fortress 2 bots now advertising paid-for "bot immunity" services - Eurogamer.net
Team Fortress 2 bots now advertising paid-for "bot immunity" services  Eurogamer.net

Programmatic Advertising Leader Version2 Becomes AdTech Disruptor - Martechcube
Programmatic Advertising Leader Version2 Becomes AdTech Disruptor  Martechcube

Augmented Reality For Advertising Market 2021 Latest Trends, Advancement and Growth Outlook – BBDO, McCANN, PTC, Google, Metaio – The Courier - The Courier
Augmented Reality For Advertising Market 2021 Latest Trends, Advancement and Growth Outlook – BBDO, McCANN, PTC, Google, Metaio – The Courier  The Courier

Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com - Business Wire
Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com  Business Wire

Selective Advertising Market to Set Remarkable Growth by 2027: Facebook, Google, WordStream – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Selective Advertising Market to Set Remarkable Growth by 2027: Facebook, Google, WordStream – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Tuesday Sector Laggards: Advertising, Apparel Stores - Nasdaq
Tuesday Sector Laggards: Advertising, Apparel Stores  Nasdaq

Turkish advertising and brand consulting agency Dantatsu expands to Hong Kong - Marketing Interactive
Turkish advertising and brand consulting agency Dantatsu expands to Hong Kong  Marketing Interactive

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market (Covid-19) Impact Analysis, Forthcoming Growth, Industry Developments, Industry Prospects and Forecast to 2025 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market (Covid-19) Impact Analysis, Forthcoming Growth, Industry Developments, Industry Prospects and Forecast to 2025 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions - MarTech Series
We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions  MarTech Series

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

Social Media Advertising 101 - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Social Media Advertising 101 - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

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