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Affiliate Alternative; Google Adsense


The Rise and Fall of Affiliate Programs

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine's clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement

Google's Adsense program allows approved websites to dynamically serve Google's pay-per-click Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Google's spider parses the adserving website and serves ads that relate to the website's content. While the Google's Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the website's color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don't fit well into the overall website design.

sample modified to match sites color scheme:


http://www.hospital-software.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:


http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:


http://www.police-supplies.com (scroll to the bottom)


http://www.small-business-software.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target the sites content.

Give it a Try

Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. May / 06 / 2021

Fox Reports Third Quarter Fiscal 2021 Net Income of $582 Million, Earnings per Share of $0.96 - PRNewswire
  1. Fox Reports Third Quarter Fiscal 2021 Net Income of $582 Million, Earnings per Share of $0.96  PRNewswire
  2. Fox Corp CEO Lachlan Murdoch: Fox won back ratings after second impeachment trial | TheHill  The Hill
  3. Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl  New York Post
  4. Fox Corporation (FOXA) Q3 2021 Earnings Call Transcript  Nasdaq
  5. Fox Ad Revenue Drags Without Super Bowl, Election Cycle  Yahoo Entertainment
  6. View Full Coverage on Google News

Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom - Adweek
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom  Adweek

Bojoko urges fairness as report uncovers affiliate revenue share as low as 8% - iGaming Business
Bojoko urges fairness as report uncovers affiliate revenue share as low as 8%  iGaming Business

Nu Skin Enterprises Reports Record First-Quarter 2021 Results - KPVI News 6
Nu Skin Enterprises Reports Record First-Quarter 2021 Results  KPVI News 6

Catena Media acquires sports betting affiliate Lineups.com for $39.6m - SBC Americas
Catena Media acquires sports betting affiliate Lineups.com for $39.6m  SBC Americas

Better Collective buys Action Network for $240 million in a bid - Awful Announcing
Better Collective buys Action Network for $240 million in a bid  Awful Announcing

MultiBrief: How the changes in Amazon's affiliate program impact businesses - MultiBriefs Exclusive
MultiBrief: How the changes in Amazon's affiliate program impact businesses  MultiBriefs Exclusive

With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit - Adweek
With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit  Adweek

How much money finance influencers make from affiliate marketing - Business Insider
How much money finance influencers make from affiliate marketing  Business Insider

Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Increase sales for your business or generate significant online revenue as a content creator! - GlobeNewswire
Increase sales for your business or generate significant online revenue as a content creator!  GlobeNewswire

Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce - Digiday
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce  Digiday

Hemisphere Media Group Announces First Quarter 2021 Financial Results - PRNewswire
Hemisphere Media Group Announces First Quarter 2021 Financial Results  PRNewswire

Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER - AffiliateINSIDER
Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER  AffiliateINSIDER

MDC Partners organic revenue drops but profits rise in Q1 | Advertising - Campaign Asia
MDC Partners organic revenue drops but profits rise in Q1 | Advertising  Campaign Asia

Kwik.insure rolls out affiliate program for Filipinos – The Manila Times - The Manila Times
Kwik.insure rolls out affiliate program for Filipinos – The Manila Times  The Manila Times

Affiliate Software Market Technological Innovations and Future Opportunities by Top Companies: QualityUnit, Tipalti, LeadDyno, Offerslook, Scaleo, Tapfiliate – FLA News - FLA News
Affiliate Software Market Technological Innovations and Future Opportunities by Top Companies: QualityUnit, Tipalti, LeadDyno, Offerslook, Scaleo, Tapfiliate – FLA News  FLA News

Meet Rachit Madan - an affiliate marketing expert whose smart work & dedication made him successful - DNA India
Meet Rachit Madan - an affiliate marketing expert whose smart work & dedication made him successful  DNA India

The Power of Optimising Your Affiliate Onboarding Process - PerformanceIN
The Power of Optimising Your Affiliate Onboarding Process  PerformanceIN

2021 Round Rock Express season preview: New league, new schedule and an Astros hangover - Austin American-Statesman
2021 Round Rock Express season preview: New league, new schedule and an Astros hangover  Austin American-Statesman

Zuckerberg To Content Creators: Quit Your Lousy Day Job 04/30/2021 - MediaPost Communications
Zuckerberg To Content Creators: Quit Your Lousy Day Job 04/30/2021  MediaPost Communications

Global Affiliate Tracking Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Affiliate Tracking Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast] - Search Engine Journal
The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast]  Search Engine Journal

The Future of Affiliate Marketing, Fintech, and Cryptocurrency - Influencive
The Future of Affiliate Marketing, Fintech, and Cryptocurrency  Influencive

Gains In Digital Publishing Revenue Signal Recovery For UK 04/28/2021 - MediaPost Communications
Gains In Digital Publishing Revenue Signal Recovery For UK 04/28/2021  MediaPost Communications

Nu Skin Enterprises Inc (NUS) Q1 2021 Earnings Call Transcript - Motley Fool
Nu Skin Enterprises Inc (NUS) Q1 2021 Earnings Call Transcript  Motley Fool

NEW YORK TIMES : Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) - marketscreener.com
NEW YORK TIMES : Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q)  marketscreener.com

Why Mark Zuckerberg Wants Influencers To Get Rich - Forbes
Why Mark Zuckerberg Wants Influencers To Get Rich  Forbes

Affiliated Managers Group (AMG) Q1 2021 Earnings Call Transcript - The Motley Fool
Affiliated Managers Group (AMG) Q1 2021 Earnings Call Transcript  The Motley Fool

AMG Reports Financial and Operating Results for the First Quarter of 2021 - GlobeNewswire
AMG Reports Financial and Operating Results for the First Quarter of 2021  GlobeNewswire

GiG Q1 revenue grows 64% thanks to record media returns - iGaming Business
GiG Q1 revenue grows 64% thanks to record media returns  iGaming Business

Flutter "Pleased" With Online Poker Performance Despite 8% Fall Last Quarter - Pokerfuse
Flutter "Pleased" With Online Poker Performance Despite 8% Fall Last Quarter  Pokerfuse

OANDA launches Affiliates Programme: Up to $600 per trader from emerging markets - FinanceFeeds
OANDA launches Affiliates Programme: Up to $600 per trader from emerging markets  FinanceFeeds

Rachit Madan's quest to learn about Affiliate Marketing changed his life - Hindustan Times
Rachit Madan's quest to learn about Affiliate Marketing changed his life  Hindustan Times

Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates - Inkedin
Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates  Inkedin

That's Not a Moon, It's a Roundup of Star Wars Merch! • The Pop Insider - The Pop Insider
That's Not a Moon, It's a Roundup of Star Wars Merch! • The Pop Insider  The Pop Insider

Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Affiliate Channel Partner Program Market 2021 Future Scope, Industry Insight, Key players, Revenue Analysis and Forecast to 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Affiliate Channel Partner Program Market 2021 Future Scope, Industry Insight, Key players, Revenue Analysis and Forecast to 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

After canceled 2020 season, Marlins affiliates ready to host minor-league games again - Miami Herald
After canceled 2020 season, Marlins affiliates ready to host minor-league games again  Miami Herald

Donnie Darko Sequel Made More Money Than Original Movie - Screen Rant
Donnie Darko Sequel Made More Money Than Original Movie  Screen Rant

Phillips 66 Partners: A Bright Future Ahead - Even Without DAPL - Seeking Alpha
Phillips 66 Partners: A Bright Future Ahead - Even Without DAPL  Seeking Alpha

‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021 - Digiday
‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021  Digiday

Affiliate Program Software Market to Witness Huge Growth by 2028 | QualityUnit, Tipalti, LeadDyno, Offerslook – SoccerNurds - SoccerNurds
Affiliate Program Software Market to Witness Huge Growth by 2028 | QualityUnit, Tipalti, LeadDyno, Offerslook – SoccerNurds  SoccerNurds

REE & Toyota affiliate Hino teaming up to develop EVs - Yahoo Finance
REE & Toyota affiliate Hino teaming up to develop EVs  Yahoo Finance

Bay Area students to face verdict in Italian officer's death - Yahoo News
Bay Area students to face verdict in Italian officer's death  Yahoo News

Blucora Inc (BCOR) Q1 2021 Earnings Call Transcript - Motley Fool
Blucora Inc (BCOR) Q1 2021 Earnings Call Transcript  Motley Fool

Transactions & Financings: Cushman & Wakefield Brokers PGIM-Revera JV; HumanGood Affiliates with Washington Provider - Senior Housing News
Transactions & Financings: Cushman & Wakefield Brokers PGIM-Revera JV; HumanGood Affiliates with Washington Provider  Senior Housing News

Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal - ExchangeWire
Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal  ExchangeWire

Holly Energy Partners L P : LP Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) - marketscreener.com
Holly Energy Partners L P : LP Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q)  marketscreener.com

Self-Storage REITs Release Financial Results for First-Quarter 2021 - Inside Self-Storage
Self-Storage REITs Release Financial Results for First-Quarter 2021  Inside Self-Storage

Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog - Clark County Blog
Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog  Clark County Blog

Affiliate Market 2021-2026 Detailed Analysis and Growth Strategies, Regional an - Business-newsupdate.com
Affiliate Market 2021-2026 Detailed Analysis and Growth Strategies, Regional an  Business-newsupdate.com

Live Streaming Can Drive Affiliate Revenue - Practical Ecommerce
Live Streaming Can Drive Affiliate Revenue  Practical Ecommerce

US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020 - MediaPost Communications
US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020  MediaPost Communications

Form 424B2 CITIGROUP INC - StreetInsider.com
Form 424B2 CITIGROUP INC  StreetInsider.com

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio:  Folio Magazine

Affiliate Marketing Merchants: How to Generate More Profit - G2
Affiliate Marketing Merchants: How to Generate More Profit  G2

Using Affiliate Marketing to Increase Sales. How Does it Work? - Business 2 Community
Using Affiliate Marketing to Increase Sales. How Does it Work?  Business 2 Community

GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance - PokerTube
GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance  PokerTube

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

First Ever Affiliate Marketing Guide For Marketers Now Available - GlobeNewswire
First Ever Affiliate Marketing Guide For Marketers Now Available  GlobeNewswire

Fox's revenue rises on advertising, affiliate fees - MarketWatch
Fox's revenue rises on advertising, affiliate fees  MarketWatch

Amazon slashes commission rates for program that gives publishers a cut of sales - CNBC
Amazon slashes commission rates for program that gives publishers a cut of sales  CNBC

What Is Affiliate Marketing? A Guide To Success - Built In
What Is Affiliate Marketing? A Guide To Success  Built In

How Wired leveraged Cyber Week readers to increase subscription revenue - Digiday
How Wired leveraged Cyber Week readers to increase subscription revenue  Digiday

Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire - RetailWire
Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire  RetailWire

Affiliates, Amazon's Forgotten Marketing Channel - Marketplace Pulse
Affiliates, Amazon's Forgotten Marketing Channel  Marketplace Pulse

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

ViacomCBS's Q4 revenue rises to nearly $7 billion - MarketWatch
ViacomCBS's Q4 revenue rises to nearly $7 billion  MarketWatch

SJI Reports First Quarter 2021 Results | 2021-05-05 | Press Releases - Stockhouse
SJI Reports First Quarter 2021 Results | 2021-05-05 | Press Releases  Stockhouse

How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges - Digiday
How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges  Digiday

Affiliate marketing: How publishers earned in the pandemic - Press Gazette
Affiliate marketing: How publishers earned in the pandemic  Press Gazette

Airbnb ends affiliate program as it ramps up host recruitment marketing campaign - CNBC
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign  CNBC

Image: Brand Affiliates 101: What Is Affiliate Marketing? - Business 2 Community
Image: Brand Affiliates 101: What Is Affiliate Marketing?  Business 2 Community

Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul - Digiday
Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul  Digiday

ViacomCBS Reports Q3 2020 Earnings Results - Business Wire
ViacomCBS Reports Q3 2020 Earnings Results  Business Wire

We Are Living In An Affiliate World - Forbes
We Are Living In An Affiliate World  Forbes

BuzzFeed Starts Selling Products Directly to Consumers - The Wall Street Journal
BuzzFeed Starts Selling Products Directly to Consumers  The Wall Street Journal

As Amazon soars during the pandemic, publishers that rely on it now feel left behind - CNBC
As Amazon soars during the pandemic, publishers that rely on it now feel left behind  CNBC

How 2020 Will Shape Future Affiliate Growth - PerformanceIN
How 2020 Will Shape Future Affiliate Growth  PerformanceIN

ViacomCBS Reports Q4 and Full Year 2020 Earnings Results - Business Wire
ViacomCBS Reports Q4 and Full Year 2020 Earnings Results  Business Wire

ViacomCBS' Q4 Gets Boost From Streamer Ads, Overall Revenue Hits $3.5 Billion 02/25/2021 - MediaPost Communications
ViacomCBS' Q4 Gets Boost From Streamer Ads, Overall Revenue Hits $3.5 Billion 02/25/2021  MediaPost Communications

Better Collective Q3 revenue up as non-affiliate income offsets low margins - iGaming Business
Better Collective Q3 revenue up as non-affiliate income offsets low margins  iGaming Business

Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate - Deadline
Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate  Deadline

‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021 - Digiday
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021  Digiday

How Affiliate Marketing Can Boost Your Tech Startup's Revenue - Forbes
How Affiliate Marketing Can Boost Your Tech Startup's Revenue  Forbes

M&A activity leads to revenue and profit growth at Better Collective - iGaming Business
M&A activity leads to revenue and profit growth at Better Collective  iGaming Business

As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives - Forbes
As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives  Forbes

The 25 Best Affiliate Marketing Companies in 2019 - Small Business Trends
The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

How businesses can use affiliate marketing to boost revenue generation - ZDNet
How businesses can use affiliate marketing to boost revenue generation  ZDNet

Spared for now, large publishers live in fear of Amazon commission cuts - Digiday
Spared for now, large publishers live in fear of Amazon commission cuts  Digiday

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit - AdExchanger
Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit  AdExchanger

How Hearst UK’s e-commerce revenue grew 322% during the second quarter - Digiday
How Hearst UK’s e-commerce revenue grew 322% during the second quarter  Digiday

How Has Affiliate Fraud Evolved To Rip Performance Marketers Off? - Forbes
How Has Affiliate Fraud Evolved To Rip Performance Marketers Off?  Forbes

25 Ways To Earn $100 Every Day Online - Forbes
25 Ways To Earn $100 Every Day Online  Forbes

Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos) - Nieman Journalism Lab at Harvard
Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos)  Nieman Journalism Lab at Harvard

FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion - PRNewswire
FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion  PRNewswire

The New York Times wants to test Wirecutter as a subscription product - Nieman Journalism Lab at Harvard
The New York Times wants to test Wirecutter as a subscription product  Nieman Journalism Lab at Harvard

ViacomCBS Gets Past Wall Street Q3 Estimates, But COVID-Hit Revenue Slips 9% - Deadline
ViacomCBS Gets Past Wall Street Q3 Estimates, But COVID-Hit Revenue Slips 9%  Deadline

Why Affiliate Marketers Need Ad Tracking Innovation Now - MarTech Series
Why Affiliate Marketers Need Ad Tracking Innovation Now  MarTech Series

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