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This article is the second of my two part series on setting up your own affiliate program. Once you are starting an affiliate program, you must manage and keep track of it.
The key is to promote your products and services to people who NEED them. Affiliate business is no different. You may create your own affiliate program or you may promote other popular affiliate programs that are related to your product or service.
The best way to manage and track is by creating your own affiliate program website. This is where you can list all your affiliate programs.
Keeping a track of all affiliate programs in a single network is easy. You would generally be given one username and password as well as a single interface that controls all the programs.
However, if you have many of your own affiliate programs or you promote several stand-alone affiliate programs from your website, the task of staying organized becomes a bit more complex.
There are software programs available on the Internet that organize and keep track of all data associated with affiliate programs. A typical database would include some of the following fields:
* Program Name
* Email Address
* 1st Tier Sale
* 2nd Tier Sale
* Total commission for month
Some of the advanced software programs also provide analysis and comparison tools. If you take the time to input data about clicks, sales, and page views, impressions, emails sent etc. from your various campaigns and enter all of it into the program, it will show you:
* Click to Sale Ratios
* Impression to Sale Ratios
* Amount Earned Per Impression
* Amount Earned Per Click
Keep a close watch on your activities
Ensure that your website is up and running. The danger in not knowing that your site is down comes when you are running a pay per click advertising campaign. The click costs add up whether your site is functional or not.
Check your statistics daily. This will give you a better idea of your income trends and also highlight any area of concern such as sudden decrease in revenue.
Be prompt in answering any queries from affiliate partners or customers, especially when these are about your products or services.
One of the main aspects of any affiliate program is residual income. You've got to make the most of every customer. The best way to do this is by promoting affiliate programs that offer residual commission as well as one time sales. Membership sites are a good way to collect residual commissions.
Track your links - guesswork is no use
Track all your affiliate links. The best way to accomplish this is by setting up tracking software for your affiliate links. There are a number of scripts that will do the job.
Most tracking programs typically allow you to setup tracking links for any product you promote, telling you how many hits each product has received, and where the hits are coming from.
It is not enough to have a few banners and classified ads if you provide an affiliate program. You must provide as much help as possible .You should have tested and proven endorsements, testimonials, sig files, ezine ads, and other unique tools and techniques. You should also make yourself available to answer any questions they may have.
You should determine what methods work best for your affiliate program or one you might promote in a particular medium. For instance, which ezine ads work best and in what ezine; which banner ads produce the greatest click through potential and from which sites or banner exchanges; and where on your website is the most effective spot to include a testimonial.
This can only come about through active promotion and looking at results both good and non productive. Assumptions can be tested and the results guide you. Just hoping for the best is a recipe for disaster.
If you can sort out your payment procedures from the start, you will save yourself an administrative headache and more to the point, keep your affiliates happy! Or use a third party like clickbank to pay out and manage instead. Its less flexible than your own set up to begin with but everyone gets paid without you lifting a finger. You just pay out in fees.
This concludes my overview on starting your own affiliate program. If there is any one thing I would recommend, it is to track everything you can so you can refine your strategy further and increase your earnings.
Discover a simple four-step way to get bigger affiliate commissions... I'll tell you exactly what those four steps are, and how you can apply this formula right away.
An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the
necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business,
including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove
useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that
he might have realized if he only knew how to do this particular task.
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.
The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.
The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.
The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.
The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.
The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.
The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.
The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.
Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.
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