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Affiliate Marketing What Is It And Why Use It?


Affiliate Marketing is having Affiliates do your Marketing for you. What I mean by Affiliate is someone who tells people about your product/service and you pay them for a desired response, such as a purchase.

Affiliate Marketing is one of the best ways to get the word out about your product/service.

The best way to pay Affiliates is pay per sale. This means that you only have to pay your Affiliates when they actually make a sale. This reduces your advertising costs dramatically. your Affiliates take on all the risks so you don't have to worry about wasting your money on advertising which may not produce any results.

Using Affiliate is a very cheap way to advertise, however it is very effective. The software required to start up your own Affiliate program can cost only about $50 per month.

Then after that just wait for people to start promoting your product/service for you.

Please remember that 5% of your Affiliates will do 95% of the selling. What I mean by this is that most of your Affiliates will just sit there and do nothing. This can be countered if you teach them what to do, exactly how to do it and providing everything for them so they have to do as little work as possible.

To find out about teaching your Affiliates please see the "How To Super Charge Your Affiliates" article

You don't have to use this form of advertising just to sell your product or service. You can also use it to grow your opt-in mailing list. This is discussed in another article.

How Much Should You Pay Your Affiliates

How much you pay your Affiliates really depends on how much your product/service costs, its profit margin, how much you're willing to give up and what action you want to take place.

Lets say that your product is priced at $100. Lets also assume that it cost you $10 to make it. This leaves you with $90 profit.

How much of this do you want to give away to the person that made this sale possible?

Personally, I believe that you should give a rather high percentage of the profits back to the affiliate (Depending on how many sales they regularly generate), because without them, you wouldn't have made that particular sale at all, so reward them for it.

A fairly decent reward is about 50% of the revenue generated. Your product is priced at $100 so a $50 commission is quite generous. It really depends on your other costs (such as a mortgage) you have, which would help decide on a fair commission to both you and the Affiliate.

Another factor which plays a part is how much additional advertising you do, such as pay per click. For example, if you rely solely on your Affiliates to Market for you, then you may want to reduce the commission you pay to them to help you survive. However, you may want to pay them more, to encourage them to send more sales you way. It really is a judgment call.

On the other hand, if you advertise in other ways effectively, then you can afford to pay higher commissions, because you're not putting all your eggs in one basket.

In the end it's all down to how greedy or generous you are. The best advice I can give you is to pay the affiliate what you think he/she deserves. Hopefully that way everyone is happy and earning their fair share.

That is the key to a successful affiliate program.

By Stephen Warren, the creator of http://www.marketershandbook.com, the completely FREE guide to marketing online, with useful articles and links.


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Mon. August / 15 / 2022

Disney+ Adds 14.4M Subscribers To 152.1M, Beating Forecasts; Revenue, Earnings Buoyed By Parks - Deadline
  1. Disney+ Adds 14.4M Subscribers To 152.1M, Beating Forecasts; Revenue, Earnings Buoyed By Parks  Deadline
  2. Disney Earnings Please Wall Street. But, OTA TV Growth Lags | Radio & Television Business Report  Radio & Television Business Report
  3. The Walt Disney Company Reports Third Quarter and Nine Months Earnings for Fiscal 2022  Business Wire
  4. Disney dethrones Netflix as biggest streamer  Advanced Television
  5. Walt Disney (DIS) Q3 2022 Earnings Call Transcript  The Motley Fool
  6. View Full Coverage on Google News

Fox posts higher revenue on ad sales strength - Fox Business
  1. Fox posts higher revenue on ad sales strength  Fox Business
  2. FOX Q4 2022 Earnings Highlights  Pulse 2.0
  3. Fox Q2 Performance Falls Marginally Short of Street Expectations, Authorizes $4 Billion Buyback  The Epoch Times
  4. Fox (FOXA) to Report Q4 Earnings: What's in the Offing?  Zacks Investment Research
  5. View Full Coverage on Google News

Paramount Global Q2 DTC Subscribers At 64 Million; ‘Top Gun: Maverick’ Buoys Theatrical Revenue - Deadline
Paramount Global Q2 DTC Subscribers At 64 Million; ‘Top Gun: Maverick’ Buoys Theatrical Revenue  Deadline

Adveritas reports record annual revenue driven by new customer contracts including Disney Streaming Services and Better Collective - Small Caps
Adveritas reports record annual revenue driven by new customer contracts including Disney Streaming Services and Better Collective  Small Caps

Global Affiliate Market Predicted to Grow at CAGR of 15.35% By 2029 with Revenue $30660.37 Million - Taiwan News
Global Affiliate Market Predicted to Grow at CAGR of 15.35% By 2029 with Revenue $30660.37 Million  Taiwan News

Your Daily Asia Gaming eBrief: No silver bullet in Asia's affiliate marketing | AGB - Asia Gaming Brief
Your Daily Asia Gaming eBrief: No silver bullet in Asia's affiliate marketing | AGB  Asia Gaming Brief

AstroPay Seeks to Bolster Growth with Affiliate Program - GamblingNews.com
AstroPay Seeks to Bolster Growth with Affiliate Program  GamblingNews.com

Ezoic Announces “Content Month” With Line-Up of SEO, Affiliate Marketing, and Online Advertising Experts and Sneak Peek of Platform's Newest Features - Business Wire
Ezoic Announces “Content Month” With Line-Up of SEO, Affiliate Marketing, and Online Advertising Experts and Sneak Peek of Platform's Newest Features  Business Wire

Analysis: Schools Closed, Membership Fell. NEA's Take Still Rose by $35M in 2020 - The 74
Analysis: Schools Closed, Membership Fell. NEA's Take Still Rose by $35M in 2020  The 74

Doritos ketchup and mustard flavors: Where to buy?... - The US Sun
Doritos ketchup and mustard flavors: Where to buy?...  The US Sun

Twitter posts surprise drop in revenue amid battle with Elon Musk - The Washington Post
Twitter posts surprise drop in revenue amid battle with Elon Musk  The Washington Post

Publishers' Affiliate Revenues Are Flagging—Here's Why - Adweek
Publishers' Affiliate Revenues Are Flagging—Here's Why  Adweek

The creator economy tech battle: YouTube Shorts steps up to TikTok and Instagram - Vogue Business
The creator economy tech battle: YouTube Shorts steps up to TikTok and Instagram  Vogue Business

Affiliate Revenue: still a publisher's best eCommerce bet? - What's New in Publishing
Affiliate Revenue: still a publisher's best eCommerce bet?  What's New in Publishing

US Affiliate Marketing Investment in 2021 Drove $71B in E-Commerce Sales – Findings from New Performance Marketing Association Report - PerformanceIN
US Affiliate Marketing Investment in 2021 Drove $71B in E-Commerce Sales – Findings from New Performance Marketing Association Report  PerformanceIN

How those hated Pac-12 football night games could help the conference survive - The Seattle Times
How those hated Pac-12 football night games could help the conference survive  The Seattle Times

Travel Bloggers Explain How to Make Money Online: Affiliate Links Ads - Business Insider
Travel Bloggers Explain How to Make Money Online: Affiliate Links Ads  Business Insider

I’m midsize and have found the perfect dress to hide my lower tummy – it’s from Shein and it’s a total barg... - The US Sun
I’m midsize and have found the perfect dress to hide my lower tummy – it’s from Shein and it’s a total barg...  The US Sun

Acroud posts positive Q2 and H1 results; 21% revenue growth - Gambling Insider
Acroud posts positive Q2 and H1 results; 21% revenue growth  Gambling Insider

Hearst's Good Housekeeping Boasts Record Affiliate Revenues - Adweek
Hearst's Good Housekeeping Boasts Record Affiliate Revenues  Adweek

45 Low-Cost Business Ideas With High Profit 2022 - BizReport
45 Low-Cost Business Ideas With High Profit 2022  BizReport

How to Make Passive Monthly Income with Affiliate Marketing [+ Free Affiliate Marketing Income Calculator] - Influencer Marketing Hub
How to Make Passive Monthly Income with Affiliate Marketing [+ Free Affiliate Marketing Income Calculator]  Influencer Marketing Hub

I’m a fashion fan & found the perfect swimming costume from Asda – it’s such a flattering material & costs... - The Irish Sun
I’m a fashion fan & found the perfect swimming costume from Asda – it’s such a flattering material & costs...  The Irish Sun

Wall Street Journal Enters the Affiliate Marketing Fray with "Buy Side" - The Motley Fool
Wall Street Journal Enters the Affiliate Marketing Fray with "Buy Side"  The Motley Fool

Affiliate Marketing Statistics 2022 - Growth, Trends and Top Categories - Enterprise Apps Today
Affiliate Marketing Statistics 2022 - Growth, Trends and Top Categories  Enterprise Apps Today

Start an Affiliate Marketing Side Hustle to Bring in Passive Income - Entrepreneur
Start an Affiliate Marketing Side Hustle to Bring in Passive Income  Entrepreneur

Learn to Build Revenue with an Affiliate Marketing Course - Small Business Trends
Learn to Build Revenue with an Affiliate Marketing Course  Small Business Trends

How to Make Money with Affiliate Marketing - Small Business Trends
How to Make Money with Affiliate Marketing  Small Business Trends

Best Affiliate Networks 2022 : Highest Paying to Start Earning Cash - Business 2 Community
Best Affiliate Networks 2022 : Highest Paying to Start Earning Cash  Business 2 Community

The Ultimate Guide to Affiliate Marketing for Beginners - Foundr
The Ultimate Guide to Affiliate Marketing for Beginners  Foundr

Affiliate Marketing Platform Market Size Will Reach USD 36,902.1 Million by 2030 | CAGR: 7.7%: Astute Analytica - PR Newswire
Affiliate Marketing Platform Market Size Will Reach USD 36,902.1 Million by 2030 | CAGR: 7.7%: Astute Analytica  PR Newswire

'We've barely scratched the surface': How publishers are thinking about affiliate commerce in 2021 - Digiday
'We've barely scratched the surface': How publishers are thinking about affiliate commerce in 2021  Digiday

How to Blend Your Influencer and Affiliate Marketing Campaigns - Business Insider
How to Blend Your Influencer and Affiliate Marketing Campaigns  Business Insider

How I Did $318k in Affiliate Sales on Medium as a New Creator - DataDrivenInvestor
How I Did $318k in Affiliate Sales on Medium as a New Creator  DataDrivenInvestor

How influencers make money with affiliate marketing programs - Business Insider
How influencers make money with affiliate marketing programs  Business Insider

Mars4 Metaverse Launches A Rewarding Affiliate Program | Bitcoinist.com - Bitcoinist
Mars4 Metaverse Launches A Rewarding Affiliate Program | Bitcoinist.com  Bitcoinist

Global Affiliate Marketing Software Market 2022 (Projected Worth Till 2028 USD 29.657 Billions) Top Competitors (Amazon, Alibaba, eBay, Shopify, CJ Affiliate) - Yahoo Finance
Global Affiliate Marketing Software Market 2022 (Projected Worth Till 2028 USD 29.657 Billions) Top Competitors (Amazon, Alibaba, eBay, Shopify, CJ Affiliate)  Yahoo Finance

Top Crypto Affiliate Programs : The Highest Paying Networks for 202 - Business 2 Community
Top Crypto Affiliate Programs : The Highest Paying Networks for 202  Business 2 Community

How Cloudwards' Affiliate Partnerships Work in 2022 - Cloudwards
How Cloudwards' Affiliate Partnerships Work in 2022  Cloudwards

Sports networks squeezed by rising costs and fewer subscribers - Axios
Sports networks squeezed by rising costs and fewer subscribers  Axios

Why an affiliate program is essential for your online store - Startup.info
Why an affiliate program is essential for your online store  Startup.info

Best Forex Affiliate Program : Top 10 Forex Trading Affiliate Program - Business 2 Community
Best Forex Affiliate Program : Top 10 Forex Trading Affiliate Program  Business 2 Community

New Kagan report: Cable TV carriage deals revenue estimates - S&P Global
New Kagan report: Cable TV carriage deals revenue estimates  S&P Global

Awin Report Power 100 Showcases Top Affiliate Marketing Partners Generating Billions in Revenue - MarTech Series
Awin Report Power 100 Showcases Top Affiliate Marketing Partners Generating Billions in Revenue  MarTech Series

This 29-year-old makes $400,000 per year and owns 3 properties: '5 things I refuse to spend money on' - CNBC
This 29-year-old makes $400,000 per year and owns 3 properties: '5 things I refuse to spend money on'  CNBC

How to Earn Passive Income Through Affiliate Marketing and Google Ads - Business Insider
How to Earn Passive Income Through Affiliate Marketing and Google Ads  Business Insider

Creating income through affiliate marketing - TT Newsday
Creating income through affiliate marketing  TT Newsday

The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2 - Digiday
The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2  Digiday

This Is What's Driving the Next Wave of Growth in Affiliate Marketing - Entrepreneur
This Is What's Driving the Next Wave of Growth in Affiliate Marketing  Entrepreneur

5 Ways to Get More Out of an Affiliate Program - PakWired
5 Ways to Get More Out of an Affiliate Program  PakWired

"A clear demand from audiences": Why Future plc is rolling out price comparison tech across its portfolio - What's New in Publishing
"A clear demand from audiences": Why Future plc is rolling out price comparison tech across its portfolio  What's New in Publishing

Twitch says its new ad revenue program will make payouts more reliable - Engadget
Twitch says its new ad revenue program will make payouts more reliable  Engadget

Best Strategies To Utilize The Marketing Affiliate Network - Siliconindia.com
Best Strategies To Utilize The Marketing Affiliate Network  Siliconindia.com

Lottery.com posts revenue up to $68M in 2021, B2C sales growth and affiliate program expansion - Yogonet International
Lottery.com posts revenue up to $68M in 2021, B2C sales growth and affiliate program expansion  Yogonet International

Cost of TV sports grows as pay-TV bundle breaks - Axios
Cost of TV sports grows as pay-TV bundle breaks  Axios

How to Succeed at Affiliate Marketing - TechFunnel
How to Succeed at Affiliate Marketing  TechFunnel

Vox Media Expands CRO Remit to Include Subscriptions Oversight - Adweek
Vox Media Expands CRO Remit to Include Subscriptions Oversight  Adweek

Make Money With Affiliate Marketing - Investopedia
Make Money With Affiliate Marketing  Investopedia

How One Industry Made Me a Millionaire - Entrepreneur
How One Industry Made Me a Millionaire  Entrepreneur

Reports Second Quarter and Six Months Earnings for Fiscal 2022 - The Walt Disney Company - The Walt Disney Company
Reports Second Quarter and Six Months Earnings for Fiscal 2022 - The Walt Disney Company  The Walt Disney Company

HYCM: Rethinking affiliate marketing in FX - World Finance
HYCM: Rethinking affiliate marketing in FX  World Finance

Average Order Value For Affiliate Sales Rose 18% In April 06/02/2022 - MediaPost Communications
Average Order Value For Affiliate Sales Rose 18% In April 06/02/2022  MediaPost Communications

The Year of the Blogger: Instagram Influencers in the UK Increased Their Affiliate Revenue by 5x in 2021 - Talking Influence
The Year of the Blogger: Instagram Influencers in the UK Increased Their Affiliate Revenue by 5x in 2021  Talking Influence

A Beginner's Guide to Affiliate Marketing - The Motley Fool
A Beginner's Guide to Affiliate Marketing  The Motley Fool

'I made $245,000 in a month': This 29-year-old got rejected from 15 medical schools—now he runs a $1.5 million business - CNBC
'I made $245,000 in a month': This 29-year-old got rejected from 15 medical schools—now he runs a $1.5 million business  CNBC

CrossFit Launches Affiliate Partner Network, Another Earning Opportunity for HQ and Affiliates - Morning Chalk Up
CrossFit Launches Affiliate Partner Network, Another Earning Opportunity for HQ and Affiliates  Morning Chalk Up

Retail Media Platforms Can Learn And Leverage A Thing Or Two From Affiliate - AdExchanger
Retail Media Platforms Can Learn And Leverage A Thing Or Two From Affiliate  AdExchanger

Affiliate Marketing Definition - Investopedia
Affiliate Marketing Definition  Investopedia

FOX REPORTS SECOND QUARTER FISCAL 2022 REVENUES OF $4.44 BILLION - PR Newswire
FOX REPORTS SECOND QUARTER FISCAL 2022 REVENUES OF $4.44 BILLION  PR Newswire

Twitch may reduce the revenue split for its partnered streamers, according to reports - Eurogamer.net
Twitch may reduce the revenue split for its partnered streamers, according to reports  Eurogamer.net

Aditxt, Inc. Partners with Guthy-Renker Affiliate GRS to Launch Consumer Awareness Campaign for AditxtScore™ to Accelerate Adoption and Revenue Growth - Yahoo Finance
Aditxt, Inc. Partners with Guthy-Renker Affiliate GRS to Launch Consumer Awareness Campaign for AditxtScore™ to Accelerate Adoption and Revenue Growth  Yahoo Finance

Ralph Lauren EMEA Appoints Silverbean to Boost Affiliate Marketing - MarTech Series
Ralph Lauren EMEA Appoints Silverbean to Boost Affiliate Marketing  MarTech Series

Interactive Betting: The Next Growth Vehicle for American Publishers - Sportico
Interactive Betting: The Next Growth Vehicle for American Publishers  Sportico

Live Streaming Can Drive Affiliate Revenue - Practical Ecommerce
Live Streaming Can Drive Affiliate Revenue  Practical Ecommerce

Vice Media Group's Cory Haik aims for commerce - Digiday
Vice Media Group's Cory Haik aims for commerce  Digiday

Is Affiliate Marketing Worth It? Yes. - Foundr
Is Affiliate Marketing Worth It? Yes.  Foundr

Optimize Affiliate Marketing Efforts With Keyword Research - Adweek
Optimize Affiliate Marketing Efforts With Keyword Research  Adweek

Twitch opens up ads program to more streamers and increases payout - Engadget
Twitch opens up ads program to more streamers and increases payout  Engadget

Future PLC drove nearly $1 billion in e-commerce sales in 2020 - Digiday
Future PLC drove nearly $1 billion in e-commerce sales in 2020  Digiday

Publishers say affiliates generate more revenue than other types of marketing - ZDNet
Publishers say affiliates generate more revenue than other types of marketing  ZDNet

Paramount Stock: Don't Fear The Increased Content Spending - Seeking Alpha
Paramount Stock: Don't Fear The Increased Content Spending  Seeking Alpha

People and Better Homes Publisher Places Big Bet on Product Reviews - The Wall Street Journal
People and Better Homes Publisher Places Big Bet on Product Reviews  The Wall Street Journal

Paramount+ Adds Strong 6.8 Million Subs In Q1, But Higher Streaming Costs Squeezes Profits At Parent - Deadline
Paramount+ Adds Strong 6.8 Million Subs In Q1, But Higher Streaming Costs Squeezes Profits At Parent  Deadline

Refersion launches Refersion Pay: first of its kind end-to-end payment and tax solution for influencer and affiliate marketing programs - PR Newswire
Refersion launches Refersion Pay: first of its kind end-to-end payment and tax solution for influencer and affiliate marketing programs  PR Newswire

9 of the best affiliate programs for making money in Australia - finder.com.au
9 of the best affiliate programs for making money in Australia  finder.com.au

This 33-year-old mom makes $760,000 a year in passive income—and lives on a sailboat: 'I work just 10 hours a week' - CNBC
This 33-year-old mom makes $760,000 a year in passive income—and lives on a sailboat: 'I work just 10 hours a week'  CNBC

What is Affiliate Marketing? | The Complete Guide to Affiliate Marketing in 2022 - Influencer Marketing Hub
What is Affiliate Marketing? | The Complete Guide to Affiliate Marketing in 2022  Influencer Marketing Hub

What is affiliate marketing and how does it work? - Simply Business knowledge
What is affiliate marketing and how does it work?  Simply Business knowledge

Rakuten Advertising's "Accelerate" Quickens Affiliate Marketing Growth And Fuels Market Expansion - PR Newswire
Rakuten Advertising's "Accelerate" Quickens Affiliate Marketing Growth And Fuels Market Expansion  PR Newswire

5 Creative Ways to Earn More From Affiliate Marketing Using Social Media - Customer Think
5 Creative Ways to Earn More From Affiliate Marketing Using Social Media  Customer Think

Future PLC CRO on how its proprietary 'secret weapon' can help shoppers amid upcoming chaotic holiday season - Digiday
Future PLC CRO on how its proprietary 'secret weapon' can help shoppers amid upcoming chaotic holiday season  Digiday

Fox Corp. Quarterly Revenue Up 9% To $4.4 Billion, Beating Forecasts On Sports, Tubi, Fox Network Pricing - Deadline
Fox Corp. Quarterly Revenue Up 9% To $4.4 Billion, Beating Forecasts On Sports, Tubi, Fox Network Pricing  Deadline

Gambling.com Group Limited (GAMB) Q4 2021 Earnings Call Transcript - The Motley Fool
Gambling.com Group Limited (GAMB) Q4 2021 Earnings Call Transcript  The Motley Fool

Fox Corp. Sees Q3 Profits Dip Due to FanDuel Stake, Despite Revenue Gains - Variety
Fox Corp. Sees Q3 Profits Dip Due to FanDuel Stake, Despite Revenue Gains  Variety

Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce - Digiday
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce  Digiday

Partnerships - Affiliate - Ebury
Partnerships - Affiliate  Ebury

The Future of Affiliate Marketing - MarTech Series
The Future of Affiliate Marketing  MarTech Series

Affiliate marketing: How publishers earned in the pandemic - Press Gazette
Affiliate marketing: How publishers earned in the pandemic  Press Gazette

FansUnite Acquires American Affiliate, Accelerating Entry into U.S. Gaming Market - Yahoo Finance
FansUnite Acquires American Affiliate, Accelerating Entry into U.S. Gaming Market  Yahoo Finance

How to Make Money on Pinterest - Small Business Trends
How to Make Money on Pinterest  Small Business Trends

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