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How to Evaluate an Affiliate Program


There are thousands of affiliate programs offering wide range of benefits to their affiliates. However, many of these programs and the claims they make are not to be trusted. Good affiliate programs provide tremendous earning opportunities, but they need to be evaluated to distinguish them from doubtful ones. There are several factors to consider before someone decides to join any affiliate program.

Products: Organizations which operate affiliate programs generally have some products to sell. These products can be in form of physical products, e-products or services. It is important to ascertain that the organization has some products to sell and that it recruits affiliates to help them in running their business. One should be very careful with any organization that has recruitment of affiliates as their main business. It is best to avoid such organizations because their affiliate structure is like a house of cards which can crumble at slightest impact.

The organizations which have products to sell and market them thru affiliate programs cut down on the cost of advertising and distribution. This amounts to considerable savings which they share with their affiliates. If a new affiliate is already familiar with the products, this can be helpful but this is not a necessary pre-condition to join affiliate program. New affiliates can learn about the products quite fast.

Organization's Track Record : It is not difficult to find out about the organization before joining it affiliate program. Search engines are one of the sources which can be used for this purpose. Verifying the testimonials presented by the organization is another source of information. The organization should have proven track record of operating their programs for several years successfully. If the organization is new or just starting, the person starting the program should be well known with good credibility. This is precaution against joining organizations which promise get-rich-quick scheme and then disappear.

Support Available to Affiliates : Most of the new affiliates joining any affiliate program are new to the field of marketing on the internet. They need guidance and support for promoting their business and earning money for themselves. It is in the interest of the organization to help their affiliates to succeed. These organizations are in their business for considerable longer time than the affiliates, are more knowledgeable about their market and about the ways of promoting their products. They are in best position to provide their affiliates with proper guidance. Many organizations have excellent support system by way of trainings, tutorials, articles, books, marketing plans, marketing tools, forums just to name a few. These are generally available from websites accessible to the affiliates.

Apart form the promotional material and information available from the website, personal guidance can be vital. A new affiliate may not be familiar with all the resources available and will look for mentoring at least in initial stages. It should be remembered by the affiliate that her success will add to the success of the organization, the organization is obliged to help her.

Payment : Another factor to consider is the mode and frequency of payment to the affiliates. The affiliate should make sure that this suits her. Just to give an example - many organizations make payments thru PayPal, but PayPal does not transmit money to all the countries. Such details should be checked before putting time and effort for any affiliate program.

Affiliate Structure : There are many different ways in which organizations build up their affiliate structure. Many organizations have single tier structure in which affiliate is only paid commission for sale. Other affiliate structures are 2-level or multi-level deep in which the affiliate earns also from the efforts of personally sponsored members. In turn, the affiliate is expected to help her sponsored members to earn for themselves. This is one great feature of multi-level marketing leading to leveraged earning. You can read my article on leveraged earning at this URL :

http://www.sanjay-j.com/artlever.html

There are still more variations in the structure. Some organizations allow a limited number of affiliates directly under each affiliate. There is no "ideal" affiliate structure. But it is important to have clarity in the structure and the affiliate should understand the structure.

Compensation Plan : There is lot of variation in compensation plans starting from simple commission to more elaborate plan in which affiliates additionally earn thru the efforts of their sponsored downline members and also from a common pool. I personally favor plans which have provision for leveraged earnings where teamwork really counts. Residual earning is another attractive feature of affiliate marketing which can build into sizeable income over a period of time. I am not against any compensation plan so long as it is understandable and appears reasonable. You have perhaps noticed that I have put this factor as the last consideration. However it is an important consideration after all other considerations are found acceptable.

Persistence Pays - It takes time to build up business with any affiliate program, no matter how good the program appears. After joining any affiliate program after thorough evaluation, one needs to stay with the program giving it time to build the earning. Get-rich-quick scheme do work some times but they are rare exception rather than the rule and cannot be depended upon.

This small slogan should be ingrained in the thinking when someone joins an affiliate program:

PERSISTENCE PAYS.

============================================ Sanjay Johari regularly contributes articles on small business to various ezines. Come to International Success Mentoring! Earn while you learn - join the longest running internet business opportunity, because it works. http://www.sanjay-j.com/empowerism.html


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Sun. May / 16 / 2021

The Future of Affiliate Marketing - MarTech Series
The Future of Affiliate Marketing  MarTech Series

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Bojoko urges fairness as report uncovers affiliate revenue share as low as 8%  iGaming Business

10 Most Profitable Affiliate Programs to Join in 2021 - Business 2 Community
10 Most Profitable Affiliate Programs to Join in 2021  Business 2 Community

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How much money finance influencers make from affiliate marketing  Business Insider

Disney+ Subs Fall Short of Latest Expectations - TV Technology
Disney+ Subs Fall Short of Latest Expectations  TV Technology

Disney streaming growth slows in Q2 - BroadcastProME.com
Disney streaming growth slows in Q2  BroadcastProME.com

Better Collective's revenue grows in Q1 as Atemi deal diversifies income - iGaming Business
Better Collective's revenue grows in Q1 as Atemi deal diversifies income  iGaming Business

Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom - Adweek
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom  Adweek

'Fight for health freedom': A look inside the affiliate marketing network cashing in on vaccine 'disinformation' - Stars and Stripes
'Fight for health freedom': A look inside the affiliate marketing network cashing in on vaccine 'disinformation'  Stars and Stripes

RevGlue Radiates With The Promise And Power Of Passive Income - EIN News
RevGlue Radiates With The Promise And Power Of Passive Income  EIN News

Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl - New York Post
Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl  New York Post

Alibaba Posts First Loss Since Going Public After Antitrust Fine - The Wall Street Journal
Alibaba Posts First Loss Since Going Public After Antitrust Fine  The Wall Street Journal

ViacomCBS Adds 6M Global Streaming Subs in Quarter, Driven by Paramount+, to Reach 36M - Hollywood Reporter
ViacomCBS Adds 6M Global Streaming Subs in Quarter, Driven by Paramount+, to Reach 36M  Hollywood Reporter

How to Make Money Blogging - Small Business Trends
How to Make Money Blogging  Small Business Trends

The New York Times Reports Strong Growth in Q1 2021 - Subscription Insider
The New York Times Reports Strong Growth in Q1 2021  Subscription Insider

Better Collective buys Action Network for $240 million in a bid - Awful Announcing
Better Collective buys Action Network for $240 million in a bid  Awful Announcing

Why Mark Zuckerberg Wants Influencers To Get Rich - Forbes
Why Mark Zuckerberg Wants Influencers To Get Rich  Forbes

Fox News Expands Menu to Steel Itself for Cord-Cutting’s Bite - Variety
Fox News Expands Menu to Steel Itself for Cord-Cutting’s Bite  Variety

The Power of Optimising Your Affiliate Onboarding Process - PerformanceIN
The Power of Optimising Your Affiliate Onboarding Process  PerformanceIN

Affiliate Marketing Programs Software Market 2021-2026 In-Depth Analysis with Top Key Players: Impact, Post Affiliate Pro, CAKE, TUNE, Rakuten Marketing – The Manomet Current - The Manomet Current
Affiliate Marketing Programs Software Market 2021-2026 In-Depth Analysis with Top Key Players: Impact, Post Affiliate Pro, CAKE, TUNE, Rakuten Marketing – The Manomet Current  The Manomet Current

HyreCar Inc. (HYRE) CEO Joe Furnari on Q1 2021 Results - Earnings Call Transcript - Seeking Alpha
HyreCar Inc. (HYRE) CEO Joe Furnari on Q1 2021 Results - Earnings Call Transcript  Seeking Alpha

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[ANALYSIS] SK hynix unlikely to acquire GlobalFoundries  koreatimes

Fox: Greater Uncertainty Enters The Picture - Seeking Alpha
Fox: Greater Uncertainty Enters The Picture  Seeking Alpha

Affiliate Channel Partner Program Market Projection By Key Players, Status, Grow - Fractovia News
Affiliate Channel Partner Program Market Projection By Key Players, Status, Grow  Fractovia News

Spoak review: A fun tool for interior design enthusiasts - Mashable
Spoak review: A fun tool for interior design enthusiasts  Mashable

I Remain Bullish On ViacomCBS - Seeking Alpha
I Remain Bullish On ViacomCBS  Seeking Alpha

Ad Network Software Market Actionable Research on Covid-19 Rising Adoption to Boost the Growth | AdSupply, CJ Affiliate, MaxBounty, Switch – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Ad Network Software Market Actionable Research on Covid-19 Rising Adoption to Boost the Growth | AdSupply, CJ Affiliate, MaxBounty, Switch – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Affiliate Program Software Market – Recent Industry Trends and P - News By ReportsGO
Global Affiliate Program Software Market – Recent Industry Trends and P  News By ReportsGO

Paysafe’s Income Access Partners with kwiff for Launch of New Affiliate Programme - Gambling Insider - In-depth Analysis for the Gaming Industry
Paysafe’s Income Access Partners with kwiff for Launch of New Affiliate Programme  Gambling Insider - In-depth Analysis for the Gaming Industry

ViacomCBS Reports Q1 2021 Earnings Results | 2021-05-06 | Press Releases - Stockhouse
ViacomCBS Reports Q1 2021 Earnings Results | 2021-05-06 | Press Releases  Stockhouse

Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates - Inkedin
Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates  Inkedin

‘This is a disinformation industry’: Meet the media startups making big money on vaccine conspiracies - Fortune
‘This is a disinformation industry’: Meet the media startups making big money on vaccine conspiracies  Fortune

SK battery materials affiliate surges in Seoul market debut - Nikkei Asia
SK battery materials affiliate surges in Seoul market debut  Nikkei Asia

Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER - AffiliateINSIDER
Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER  AffiliateINSIDER

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Impact of covid-19 on Affiliate market Report to 2026 – Industry Demand  News By ReportsGO

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What Makes the Perfect Influencer Collaboration? | Video | BoF  The Business of Fashion

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What could a new system for taxing multinationals look like?  The Economist

CARS Reports First Quarter 2021 Results - PRNewswire
CARS Reports First Quarter 2021 Results  PRNewswire

‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021 - Digiday
‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021  Digiday

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Affiliate Fraud Detection Market 2021-2026 In-Depth Analysis with Top Key Players: Pepperjam, Impact, Chargebacks911, arXiv, Verifi, Inc. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Live Streaming Can Drive Affiliate Revenue - Practical Ecommerce
Live Streaming Can Drive Affiliate Revenue  Practical Ecommerce

DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER - AffiliateINSIDER
DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER  AffiliateINSIDER

US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020 - MediaPost Communications
US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020  MediaPost Communications

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio:  Folio Magazine

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NewsBytes Briefing: Intel should be worried of Apple, and more | NewsBytes  NewsBytes

Affiliate Marketing Merchants: How to Generate More Profit - G2
Affiliate Marketing Merchants: How to Generate More Profit  G2

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With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit  Adweek

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Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

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Xavier University to add its first new varsity sport in the last 16 years  The Cincinnati Enquirer

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Using Affiliate Marketing to Increase Sales. How Does it Work?  Business 2 Community

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First Ever Affiliate Marketing Guide For Marketers Now Available  GlobeNewswire

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Hyundai Q1 profit triples, to adjust May auto production due to chip shortage  The Edge Markets MY

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

Airbnb ends affiliate program as it ramps up host recruitment marketing campaign - CNBC
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign  CNBC

Fox's revenue rises on advertising, affiliate fees - MarketWatch
Fox's revenue rises on advertising, affiliate fees  MarketWatch

How Wired leveraged Cyber Week readers to increase subscription revenue - Digiday
How Wired leveraged Cyber Week readers to increase subscription revenue  Digiday

Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire - RetailWire
Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire  RetailWire

Affiliates, Amazon's Forgotten Marketing Channel - Marketplace Pulse
Affiliates, Amazon's Forgotten Marketing Channel  Marketplace Pulse

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

Affiliate marketing: How publishers earned in the pandemic - Press Gazette
Affiliate marketing: How publishers earned in the pandemic  Press Gazette

ViacomCBS's Q4 revenue rises to nearly $7 billion - MarketWatch
ViacomCBS's Q4 revenue rises to nearly $7 billion  MarketWatch

Amazon slashes commission rates for program that gives publishers a cut of sales - CNBC
Amazon slashes commission rates for program that gives publishers a cut of sales  CNBC

How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges - Digiday
How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges  Digiday

ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows - Hollywood Reporter
ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows  Hollywood Reporter

BuzzFeed Starts Selling Products Directly to Consumers - The Wall Street Journal
BuzzFeed Starts Selling Products Directly to Consumers  The Wall Street Journal

ViacomCBS Reports Q3 2020 Earnings Results - Business Wire
ViacomCBS Reports Q3 2020 Earnings Results  Business Wire

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Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul  Digiday

ViacomCBS Reports Q4 and Full Year 2020 Earnings Results - Business Wire
ViacomCBS Reports Q4 and Full Year 2020 Earnings Results  Business Wire

We Are Living In An Affiliate World - Forbes
We Are Living In An Affiliate World  Forbes

How 2020 Will Shape Future Affiliate Growth - PerformanceIN
How 2020 Will Shape Future Affiliate Growth  PerformanceIN

Better Collective Q3 revenue up as non-affiliate income offsets low margins - iGaming Business
Better Collective Q3 revenue up as non-affiliate income offsets low margins  iGaming Business

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‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021  Digiday

As Amazon soars during the pandemic, publishers that rely on it now feel left behind - CNBC
As Amazon soars during the pandemic, publishers that rely on it now feel left behind  CNBC

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Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate  Deadline

M&A activity leads to revenue and profit growth at Better Collective - iGaming Business
M&A activity leads to revenue and profit growth at Better Collective  iGaming Business

How Affiliate Marketing Can Boost Your Tech Startup's Revenue - Forbes
How Affiliate Marketing Can Boost Your Tech Startup's Revenue  Forbes

Spared for now, large publishers live in fear of Amazon commission cuts - Digiday
Spared for now, large publishers live in fear of Amazon commission cuts  Digiday

The 25 Best Affiliate Marketing Companies in 2019 - Small Business Trends
The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

The New York Times wants to test Wirecutter as a subscription product - Nieman Journalism Lab at Harvard
The New York Times wants to test Wirecutter as a subscription product  Nieman Journalism Lab at Harvard

How businesses can use affiliate marketing to boost revenue generation - ZDNet
How businesses can use affiliate marketing to boost revenue generation  ZDNet

FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion - PRNewswire
FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion  PRNewswire

As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives - Forbes
As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives  Forbes

How Hearst UK’s e-commerce revenue grew 322% during the second quarter - Digiday
How Hearst UK’s e-commerce revenue grew 322% during the second quarter  Digiday

25 Ways To Earn $100 Every Day Online - Forbes
25 Ways To Earn $100 Every Day Online  Forbes

For Influencers, Affiliate Revenue Is Next to Disappear - The Business of Fashion
For Influencers, Affiliate Revenue Is Next to Disappear  The Business of Fashion

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit - AdExchanger
Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit  AdExchanger

ViacomCBS Ad Revenue Falls 27 Percent, Film Profit Rises Helped by ‘Sonic’ Digital Release - Hollywood Reporter
ViacomCBS Ad Revenue Falls 27 Percent, Film Profit Rises Helped by ‘Sonic’ Digital Release  Hollywood Reporter

After Growing Commerce Sales by 67% Last Year, BuzzFeed Eyes a ‘Digital Shopping Mall’ - Adweek
After Growing Commerce Sales by 67% Last Year, BuzzFeed Eyes a ‘Digital Shopping Mall’  Adweek

ViacomCBS Gets Past Wall Street Q3 Estimates, But COVID-Hit Revenue Slips 9% - Deadline
ViacomCBS Gets Past Wall Street Q3 Estimates, But COVID-Hit Revenue Slips 9%  Deadline

Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos) - Nieman Journalism Lab at Harvard
Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos)  Nieman Journalism Lab at Harvard

Betreels launches affiliate program with Paysafe’s Income Access - Yogonet International
Betreels launches affiliate program with Paysafe’s Income Access  Yogonet International

The True Cost to Consumers of Pay TV's Top Channels - Variety
The True Cost to Consumers of Pay TV's Top Channels  Variety

Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees - Nieman Journalism Lab at Harvard
Amazon just provided a nice little reminder of why it's risky to build a journalism business on affiliate fees  Nieman Journalism Lab at Harvard

Advertise Purple Launches Self-Serve Affiliate Marketing Tool - Martechcube
Advertise Purple Launches Self-Serve Affiliate Marketing Tool  Martechcube

J.Crew Pulled Its Affiliate Marketing Program, But It Could Backfire - Morning Brew
J.Crew Pulled Its Affiliate Marketing Program, But It Could Backfire  Morning Brew

FOX Reports Fourth Quarter Fiscal 2020 Net Income Of $145 Million, Earnings Per Share Of $0.20, Adjusted EBITDA Of $742 Million And Adjusted Earnings Per Share Of $0.62 - PRNewswire
FOX Reports Fourth Quarter Fiscal 2020 Net Income Of $145 Million, Earnings Per Share Of $0.20, Adjusted EBITDA Of $742 Million And Adjusted Earnings Per Share Of $0.62  PRNewswire

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From bidets to meat thermometers, how publishers’ commerce businesses adapt  Digiday

DistroKid teams with Twitch to help indie artists earn money from live streams via Twitch Affiliate Program - Music Business Worldwide
DistroKid teams with Twitch to help indie artists earn money from live streams via Twitch Affiliate Program  Music Business Worldwide

Fox Corp CEO endorses 'center right' strategy; company beats revenue expectations - Reuters
Fox Corp CEO endorses 'center right' strategy; company beats revenue expectations  Reuters

Performance Marketers Appear To Be Willing Victims Of Fraud? - Forbes
Performance Marketers Appear To Be Willing Victims Of Fraud?  Forbes

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