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Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.
Here are some of the basic things to watch out for when joining an affiliate program:
No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their
affiliate program then what are you going to do if you have a
problem? Who are you going to email or call if your check doesn't
arrive?
Commission Is To Low
Do you really want to spend time on an affiliate program that
pays a measely 2%? I see these programs all over. They pitch
their affiliate program and make it sound like it is a privelidge
to join their affiliate program and earn pennies per sale. I
usually stay away from programs that offer less than 8%
commission. I will go a little lower if the products sell good
and there is a good profit.
Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This
is the amount of time that the customer that clicks through your
link remains yours. The standard cookie length is 30 days. This
means that if your visitor clicks your affiliate link then they
have 30 days to buy for you to get credit. You really don't want
to promote an affiliate program that offers less than a 30 day
cookie length.
Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs.
Mostly from newbie merchants that just got their affiliate
program started. Most don't realize what they are doing and
usually will correct the problem once I explain to them how
traffic leaks are hurting their business and their affiliate
program. Traffic leaks are links on the affiliate program site
that potential customers can click on and go to other sites...
sites that the affiliate won't get credit for if the visitor buys
something. Leaks can consist of third-party banner ads, Google
AdSense ads, popups, popunders, text links, etc...
No Phone Sale Tracking
With the internet market growing so rapidly every year this means
more customers are shopping online. Alot of them will call the
merchants 800 number to call in their order instead of submitting
it online. Where does this leave you? The merchant gets the cash
on the sale while you get stiffed. So when evaluating an
affiliate program be sure to check to see if the merchant has
measures set up to track phone orders for affiliates. It is
simple to set up and it puts the affiliates ID number next to the
phone number. So when customers call in they are asked for that
number so they can manually credit the appropriate affiliate for
the sale.
Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.
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